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According to the water purification market analysis, the market in India is expected to see a tremendous growth at a CAGR of around 23% during the forecast period. The primary driver for this growth is the increasing awareness about drinking untreated water.
Most of the drinking sources of water contain a high level of toxic materials due to spillage of heavy industrial waste and agricultural activities. Lead is the most common toxic material found in drinking water and can cause brain and nerve damage. Nearly 67% of Indian households do not treat drinking water rely only on boiled water. These factors are expected to boost the growth of the water purifier market in the region.
The competition among the vendors in the market is centered on the quality, durability, type of purifier, price sensitivity and the after-sales services offered. The competitors are competing to gain maximum water purifier market share. The report provides a comprehensive analysis of the leading vendors and discusses the corresponding vendor landscape in detail.
The top 5 vendors in the water purifier industry
The RO based water purifier leads the home water purifier market with a share of nearly 53% and is predicted to witness huge growths. Competition in the market sector is intense as small brands are providing high-quality products at much lower prices. Manufacturers are investing heavily in branding initiatives to increase their consumer base. For instance, Kent RO Systems launched the Save Water campaign in 2014 which created a huge impact on consumers and propelled the growth of their Kent RO purifiers.
According to the forecast, the western region of India comprising of Gujarat, Rajasthan, and Maharashtra accounts for nearly 40% of the water purifier market share, followed by the northern region.
Source: Technavio, 2015
The water purifier market in India is highly price sensitive, and competition among the leading vendors is intense. Vendors are investing in product innovation through technology to attract consumers. For instance, Eureka Forbes launched a mobile water purification system costing around $10 in 2014. The sipper shaped purifier is handy and provides 99% protection against harmful organisms.
Related reports
PART 01: Executive summary
Highlights
PART 02: Scope of the report
Market overview
Top vendor offerings
PART 03: Market research methodology
Research methodology
Economic indicators
PART 04: Introduction
Key market highlights
PART 05: Country profile: India
Economic indicator
Sources of drinking water in India
PART 06: Market landscape
Market overview
Market size and forecast
Five forces analysis
PART 07: Market segmentation by geography
Market overview
PART 08: Market segmentation by type of product
Market overview
RO water purifier market in India
UV water purifier market in India
Gravity water purifier market in India
PART 09: Market drivers
PART 10: Impact of drivers
PART 11: Market challenges
Low penetration in rural areas
Threat from packaged drinking water
Smaller vendors providing similar products at reduced prices
Educating consumers on need for home water purifiers
PART 12: Impact of drivers and challenges
PART 13: Market trends
PART 14: Vendor landscape
Competitive Scenario
Eureka Forbes
Hindustan Unilever Ltd
Ion Exchange
Kent RO System
Tata Chemicals
Other prominent vendors
PART 15: Key vendor analysis
Eureka Forbes
HUL
Ion exchange
KENT RO Systems
TCL
PART 16: Appendix
List of abbreviation
PART 17: Explore Technavio
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