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The Activewear Apparel Market Size is estimated to grow USD 235.83 million in 2027 and accelerate at a CAGR of 11.43% during the forecast period. In today's fast-evolving market, application niches and brand dominance shape consumer preferences and guide brand strategies. Companies like ASICS and Amazon Fashion leverage the rising demand for activewear by creating collections designed for different sports and fitness activities. The athleisure trend is gaining traction, propelled by the holistic approach of female consumers who value style and functionality in their activewear. Even amid economic downturns and the significant costs associated with product design, the market remains robust, driven by an uptick in health concerns and higher consumer disposable income.
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This market research report extensively covers market segmentation by end-user (women and men), distribution channel (offline and online), and geography (North America, Europe, APAC, South America, and Middle East and Africa). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.
The activewear market share growth by the women segment will be significant during the forecast period. The growth of this segment is mainly attributed to the growing demand for trendy and fashionable activewear apparel. In addition, the increasing participation of women in sports and fitness is further driving the demand for women's activewear.
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The women segment was valued at USD 139.55 million in 2017 and continued to grow by 2021. The growing popularity of fitness and sports among young people and an increase in disposable income are also driving the segment's growth. A rise in the spending power of women and the increasing number of women joining the workforce further add to the demand for women's activewear.
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North America is estimated to contribute 35% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
The increasing preference for a healthy lifestyle is driving the growth of the market in North America. The region has a well-developed fitness industry. Moreover, there is high popularity of fitness activities such as yoga, Zumba, and meditation among consumers in the region. The increasing participation in such activities is expected to play a major role in driving the growth of the market in the region during the forecast period. The US, Canada, and Mexico are the key countries in the market in North America.
In the dynamic landscape of the market, application niches and dominance play a crucial role in influencing consumer preferences and brand strategies. Brands like ASICS and Amazon Fashion capitalize on the growing demand for activewear, offering collections tailored to various sports and fitness activities. The athleisure trend continues to gain momentum, driven by the holistic approach of female consumers who prioritize both style and functionality in their activewear choices. Despite economic slowdowns and the high cost of designing, the market remains resilient, fueled by the prevalence of diseases and the increasing disposable income of consumers. Pilates enthusiasts, athletes, and everyday fitness enthusiasts alike benefit from the enhanced grip and performance features of activewear made from materials like polyester and polypropylene. As the Activewear Market expands, it presents ample opportunities for innovation and growth, catering to the diverse needs of active individuals worldwide. Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
The activewear market research report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Market Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Adidas AG - The company offers activewear apparel such as fast graphic tee, runner tee, and adizero marathon jacket.
The report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:
Qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak.
The market research report provides comprehensive data (region wise segment analysis), with forecasts and estimates in "USD Million" for the period 2023 to 2027, as well as historical data from 2017 to 2021 for the following segments.
The Market is experiencing significant growth fueled by rising health consciousness and the athleisure trend, where clothing blends fitness with fashion. Dominated by e-commerce platforms like Amazon Fashion, the market caters to diverse application niches, from at-home workouts to outdoor sports. Female consumers are a core market applications, driving demand for performance athleticwear brands like ASICS Women’s Collection and C9 Champion. With biodegradable materials and sustainability becoming key factors, brands are incorporating green textiles into their offerings. Athletes and fitness enthusiasts seek apparel with enhanced grip, breathability, and quick-drying properties, favoring bi-stretchable fabrics like polyester and spandex. Despite challenges like the volatile cost of raw materials, the market's growth segments include yoga pants, leggings, and sportstyle activewear, reflecting a holistic approach to health and fitness.
Moreover, the market is witnessing a surge in demand driven by rising health consciousness and a shift towards athleisure wear, where comfort meets style. Brands like C9 Champion and Champion athleticwear dominate various application niches, offering bi-stretchable fabrics with superior performance attributes such as chemical resistance and thermal resistance. The market caters to diverse needs, from fitness-related activities like jogging and pilates to everyday utility clothing for walking and casual wear. With a growing focus on sustainability, manufacturers are incorporating sustainable materials like cotton and polypropylene into their products. High costs and economic slowdown poses challenges, but the market continues to grow due to the increasing adoption of sports and fitness activities worldwide, fueled by rising urbanization and a holistic approach to health and hygiene.
Additionally, the market is experiencing significant growth fueled by factors such as the increasing prevalence of fitness and sports activities, a shift in lifestyle towards health consciousness, and rapid urbanization. Brands like C9 Champion lead the market with their bi-stretchable athleticwear, catering to diverse application niches and appealing to the holistic preferences of female consumers. Despite challenges such as the high cost of designing and economic slowdowns, the market continues to expand, driven by rising adoption rates, particularly among kids and athletes. The availability of sports shoes and performance apparel like running tops and tights further boosts market growth, with consumers increasingly prioritizing functionality, comfort, and performance. As the activewear market evolves, sustainability and innovation in materials like moisture-wicking fabrics remain key trends driving its upward trajectory.
Activewear Apparel Market Scope |
|
Report Coverage |
Details |
Page number |
162 |
Base year |
2022 |
Historic period |
2017-2021 |
Forecast period |
2023-2027 |
Growth momentum & CAGR |
Accelerate at a CAGR of 11.43% |
Market growth 2023-2027 |
USD 235.83 million |
Market structure |
Fragmented |
YoY growth 2022-2023(%) |
10.99 |
Regional analysis |
North America, Europe, APAC, South America, and Middle East and Africa |
Performing market contribution |
North America at 35% |
Key countries |
US, Canada, China, Germany, and Italy |
Competitive landscape |
Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks |
Key companies profiled |
adidas AG, Augusta Sportswear Inc., Columbia Sportswear Co., DICKS Sporting Goods Inc., Fashion Nova LLC, Gildan Activewear Inc., Girlfriend Collective LLC, Good American LLC, Groupe Artemis, Iconix International, Lefty Production Co., Nike Inc., PVH Corp., Superfit Hero LLC, TechStyle Fashion Group, Under Armour Inc., Universal Standard Inc., VF Corp., ASICS Corp., and Hanesbrands Inc. |
Market dynamics |
Parent market analysis, Market forecasting, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the market forecast period. |
Customization purview |
If our market report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by End-user
7 Market Segmentation by Distribution Channel
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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