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The activewear apparel market size is forecast to increase by USD 326.3 million, at a CAGR of 13.63% between 2023 and 2028. In today's fast-evolving market, application niches and brand dominance shape consumer preferences and guide brand strategies. Companies like ASICS and Amazon Fashion leverage the rising demand for activewear by creating collections designed for different sports and fitness activities. The athleisure trend is gaining traction, propelled by the holistic approach of female consumers who value style and functionality in their activewear. Even amid economic downturns and the significant costs associated with product design, the market remains robust, driven by an uptick in health concerns and higher consumer disposable income. It also includes an in-depth analysis of market trends and analysis, market growth analysis and challenges. Furthermore, the report includes historic market data from 2018-2022.
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In the dynamic landscape of the market, application niches and dominance play a crucial role in influencing consumer preferences and brand strategies. Brands like ASICS and Amazon Fashion capitalize on the growing demand for activewear, offering collections tailored to various sports and fitness activities. The athleisure trend continues to gain momentum, driven by the holistic approach of female consumers who prioritize both style and functionality in their activewear choices. Despite economic slowdowns and the high cost of designing, the market remains resilient, fueled by the prevalence of diseases and the increasing disposable income of consumers. Pilates enthusiasts, athletes, and everyday fitness enthusiasts alike benefit from the enhanced grip and performance features of activewear made from materials like polyester and polypropylene. As the Activewear Market expands, it presents ample opportunities for innovation and growth, catering to the diverse needs of active individuals worldwide. Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
The market forecasting report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the market research and growth report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth and forecasting strategies.
Market Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
The research report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The activewear market share growth by the women segment will be significant during the forecast period. The growth of this segment is mainly attributed to the growing demand for trendy and fashionable activewear apparel. In addition, the increasing participation of women in sports and fitness is further driving the demand for women's activewear.
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The women segment was valued at USD 153.70 million in 2018. The growing popularity of fitness and sports among young people and an increase in disposable income are also driving the segment's growth. A rise in the spending power of women and the increasing number of women joining the workforce further add to the demand for women's activewear.
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North America is estimated to contribute 34% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. The increasing preference for a healthy lifestyle is driving the growth of the market in North America. The region has a well-developed fitness industry. Moreover, there is a high popularity of fitness activities such as yoga, Zumba, and meditation among consumers in the region. The increasing participation in such activities is expected to play a major role in driving the growth of the market in the region during the forecast period. The US, Canada, and Mexico are the key countries in the market in North America.
The market research report provides comprehensive data (region wise segment analysis), with forecasts and estimates in "USD Million" for the period 2023 to 2027, as well as historical data from 2017 to 2021 for the following segments.
The market is experiencing significant growth, fueled by rising health consciousness and a surge in fitness-related activities. Brands like ASICS Women’s Collection and Champion athleticwear are leading the charge, offering biodegradable materials and bi-stretchable characteristics to meet sustainability demands. With a focus on breathability and quick-drying fabrics, these brands cater to athleisure wear and performance athleticwear preferences. The market witnesses a shift towards at-home workouts and outdoor sports, reflecting a change in lifestyle and fitness and sports enthusiasm. Innovations in green textiles and sustainable materials address concerns about environmental impact, while yoga pants and leggings remain popular choices for utility clothing. As global urbanization continues, e-commerce platforms drive accessibility, despite challenges like volatile costs of raw materials. The future of the activewear apparel market lies in utility, performance, and sustainability, reflecting evolving consumer preferences and lifestyle choices.
Further, the market is propelled by rising health consciousness and a surge in fitness and sports activities worldwide. Brands like C9 Champion performance athleticwear lead with innovative fabrics offering chemical resistance and thermal resistance. Spandex and cotton blends cater to performance running tops and tights, while sports shoes and sportstyle activewear dominate core market applications. Despite challenges like volatile costs of raw materials and economic slowdown, the market experiences steady growth, especially in global women’s activewear segments. As rapid urbanization drives demand for footwear and walking for fitness, the future of the activewear market lies in addressing pricing and availability concerns while meeting health and hygiene standards for sports & fitness enthusiasm worldwide.
Market Scope |
|
Report Coverage |
Details |
Page number |
167 |
Base year |
2023 |
Historic period |
2018-2022 |
Forecast period |
2024-2028 |
Growth momentum & CAGR |
Accelerate at a CAGR of 13.63% |
Market Growth 2024-2028 |
USD 326.3 million |
Market structure |
Fragmented |
YoY growth 2023-2024(%) |
11.74 |
Regional analysis |
North America, Europe, APAC, Middle East and Africa, and South America |
Performing market contribution |
North America at 34% |
Key countries |
US, China, Germany, Italy, and Canada |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
Adidas AG, ASICS Corp., Augusta Sportswear Inc., Columbia Sportswear Co., DICKS Sporting Goods Inc., Fashion Nova LLC, Gildan Activewear Inc., Girlfriend Collective LLC, Good American LLC, Groupe Artemis, Hanesbrands Inc., Iconix International, Lefty Production Co., Nike Inc., PVH Corp., Superfit Hero LLC, TechStyle Fashion Group, Under Armour Inc., Universal Standard Inc., and VF Corp. |
Market dynamics |
Parent market analysis, Market forecast, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period. |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this market research report to meet your requirements.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by End-user
7 Market Segmentation by Distribution Channel
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Opportunity/Restraints
11 Competitive Landscape
12 Competitive Analysis
13 Appendix
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