Enjoy complimentary customisation on priority with our Enterprise License!
The advanced baby monitor market size is forecast to increase by USD 637.3 million, at a CAGR of 12.48%. The market's growth is driven by several factors, including innovation in technology and product design leading to premiumization, increased awareness of Sudden Infant Death Syndrome (SIDS) in developed markets, and effective branding, advertising, and promotions of advanced baby monitors. Technological advancements and enhanced features in baby monitors cater to premium segments, attracting discerning consumers seeking the best for their infants. Growing awareness of SIDS highlights the importance of reliable baby monitoring solutions, boosting demand in developed regions. Additionally, strategic branding and marketing efforts effectively communicate the benefits of these monitors, driving consumer interest and market expansion. These dynamics collectively support a robust market trajectory focused on innovation, safety, and effective communication.
For More Highlights About this Report, Download Free Sample in a Minute
The market is experiencing significant growth due to the increasing concern for infant safety in various household structures, including single-parent households and nuclear families. Technology plays a pivotal role in this market, with the integration of Artificial Intelligence (AI) enabling features such as sleep apnea detection and health risk alerts. Working parents and professionals in-home care or daycare settings benefit greatly from these smart devices, which include portable receivers, radio transmitters, and video transmitters. However, with the increasing use of internet connectivity, cyber security risks are a concern. Gender biases towards women professionals may also influence the market, as they often bear the primary responsibility for childcare. Cool features and online advertising further drive demand, making them essential electronic devices for modern families. Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
The branding, advertising, and promotions of the advanced baby monitors are notably driving the market growth. Advanced baby monitors represent a burgeoning segment in the market, catering to the increasing demand for superior-quality products for infant care. Companies are capitalizing on this trend by showcasing their offerings through company-owned websites and multi-product brochures.
Furthermore, online channels, including e-commerce platforms, have become a primary avenue for purchasing these advanced monitors, which include breathing monitors that continuously track newborn respiratory patterns. The growing number of employed women and the rising concern for safety during work hours are significant factors fueling the market's expansion. Additionally, the increasing incidence of Sudden Infant Death Syndrome (SIDS) has further emphasized the importance of these advanced monitoring systems. Thus, these strategies by the companies operating in the market will drive the market during the forecast period.
Access to distribution channels through omnichannel strategies is a major trend in the market. Companies in the market are expanding their online presence to enhance the sales experience for customers. They are investing in creating informative and interactive websites to reach a larger audience. These websites showcase a wide range of these monitors and provide expert advice on their usage.
Additionally, multi-product brochures are being made available online to cater to customers' preferences. The convenience of comparing different monitors and reading customer reviews before making a purchase is a significant advantage of shopping online. companies are also broadening their distribution channels to offer a more holistic shopping experience, leading to the rise of omnichannel retailing in the industry.
The lack of awareness and the high price of advanced baby monitors are major challenges impeding the market growth. Companies in the market are actively promoting the use of these devices in developing regions through various channels. They are utilizing their own websites and multi-product brochures to educate parents about the benefits of these advanced monitors.
Additionally, online channels, such as social media and search engine marketing, are being leveraged to increase awareness and reach a larger audience. One specific type of advanced monitor that is gaining traction is the infant breathing monitor, which can detect irregular breathing patterns and alert parents if their child is in distress. Despite the potential benefits, the high price point of these monitors remains a barrier to adoption in some regions. Companies are working to address this challenge by offering financing options and partnering with local retailers to make the products more accessible. Hence, these are expected to have a considerable impact on market growth during the forecast period.
The market forecasting report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.
Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Panasonic Holdings Corp. - The company offers baby monitoring solutions.
The market research and growth report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The market share growth by the offline segment will be significant during the forecast period. The market encompasses a range of baby care products equipped with IoT technology, catering to the safety concerns and modern parenting trends of tech-savvy millennial parents. These monitors offer real-time information on infant metrics such as movement, temperature, and heart rate, ensuring optimal nursery conditions. Data centers and metrics enable parents to track and analyze their newborn development, enhancing their knowledge and peace of mind.
Get a glance at the market contribution of various segments Download the PDF Sample
The offline segment shows a gradual increase in the market share of USD 345.00 million in 2018. Digital and eco-mode baby monitors, including audio and video models, have gained preference over conventional analog ones due to their superior signal transmission, privacy, clarity, and convenience. Brands like Infant Optics dominate the market, offering a wide range of baby monitors through child specialty stores, supermarkets, hypermarkets, boutiques, and retail stores. Dorel Industries and other key players are expanding their reach by collaborating with local retail entities, including small independent retailers in the unorganized market. Despite the growing awareness and adoption of digital newborn monitors, there is still a significant portion of the market that remains low-awareness, particularly in developing regions. Luxury audio and video monitors, featuring advanced features like privacy settings and high-definition visuals are gaining traction among affluent parents. Handheld devices with digital signals offer greater convenience and flexibility, allowing parents to monitor their baby from anywhere. However, concerns regarding radiation and privacy continue to impact the market's growth. Thus, various types of products offered by the companies operating in the market will drive the market during the forecast period.
For more insights on the market share of various regions Download PDF Sample now!
Europe is estimated to contribute 31% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. The market is experiencing significant growth, driven by the increasing prioritization of infant safety measures in modern parenting trends. IoT technology plays a pivotal role in this market, enabling millennial parents to stay tech-savvy and knowledgeable about their child's nursery environment in real time. Data centers and metrics are essential components of these monitoring technologies, providing parents with valuable information on their baby's movement, signal transmission, and other essential metrics. Baby care products, including digital and audio-only monitors, are becoming increasingly popular due to their convenience and privacy features.
However, the adoption of these technologies is not uniform, with some parents preferring conventional analog monitors due to their lower cost and simpler design. Dorel Industries and other child specialty stores, supermarkets, hypermarkets, boutiques, and retail stores are key distribution channels for these baby monitors. Despite the growing popularity of these advanced baby monitors, there is still a significant portion of the population with low awareness of their benefits. Thus, the growing development of companies in the region will drive the growth of the regional market during the forecast period.
The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD Million" for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.
You may also interested in below market reports:
The market is witnessing significant growth due to the increasing awareness of child safety and the advancement of technology. These devices enable parents to keep a constant eye on their infants, providing peace of mind and ensuring their well-being. Key features of advanced baby monitors include high-definition video, temperature sensors, two-way audio communication, and night vision. These features cater to the evolving needs of modern parents, making baby monitors an essential household item. The market for advanced baby monitors is driven by factors such as the growing population, increasing disposable income, and the rising trend of nuclear families. Additionally, the integration of artificial intelligence and the Internet of Things (IoT) in baby monitors is expected to further fuel market growth. Parents are increasingly opting for wireless and portable baby monitors, offering convenience and flexibility.
Also, the market is witnessing a shift towards smart baby monitors, which can be integrated with other smart home devices. Innovations in battery life, design, and connectivity are also contributing to the growth of the market. With continuous advancements in technology, baby monitors are becoming more sophisticated and user-friendly, catering to the changing needs of parents. The market has introduced smart baby monitoring gadgets equipped with electronic devices like radio transmitter, video transmitter, and portable receiver, catering to home care needs and providing working professionals peace of mind by alerting them to sounds and potential health risks
|
Market Scope |
|
|
Report Coverage |
Details |
|
Page number |
166 |
|
Base year |
2023 |
|
Historic period |
2018 - 2022 |
|
Forecast period |
2024-2028 |
|
Growth momentum & CAGR |
Accelerate at a CAGR of 12.48% |
|
Market Growth 2024-2028 |
USD 637.3 million |
|
Market structure |
Fragmented |
|
YoY growth 2023-2024(%) |
10.87 |
|
Regional analysis |
Europe, North America, APAC, South America, and Middle East and Africa |
|
Performing market contribution |
Europe at 31% |
|
Key countries |
US, UK, China, Germany, and Japan |
|
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
|
Key companies profiled |
Baby Control Digital, Cubo Ai, Dorel Industries Inc., Hisense Ltd., iBaby Labs Inc., Jablotron, Koninklijke Philips N.V., Lorex Technology Inc., Motorola Mobility LLC, Nanit, Owlet Inc., Panasonic Holdings Corp., Safetosleep, Samsung Electronics Co. Ltd., Snuza, Summer Infant Inc., The Holding Angelcare Inc., VTech Holdings Ltd., WiFi Baby, and Withings |
|
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the market forecast period |
|
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this market research report to meet your requirements.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Distribution Channel
7 Market Segmentation by Product
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Opportunity/Restraints
11 Competitive Landscape
12 Competitive Analysis
13 Appendix
Get lifetime access to our
Technavio Insights
Quick Report Overview:
Cookie Policy
The Site uses cookies to record users' preferences in relation to the functionality of accessibility. We, our Affiliates, and our Vendors may store and access cookies on a device, and process personal data including unique identifiers sent by a device, to personalise content, tailor, and report on advertising and to analyse our traffic. By clicking “I’m fine with this”, you are allowing the use of these cookies. Please refer to the help guide of your browser for further information on cookies, including how to disable them. Review our Privacy & Cookie Notice.
Get the report (PDF) sent to your email within minutes.