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The alcohol beverages market share in US is expected to increase by USD 37.14 billion from 2021 to 2026, and the market’s growth momentum will accelerate at a CAGR of 2.62%.
This alcohol beverages market in US research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers the alcohol beverages market in US segmentation by product (beer, wine, and spirits) and distribution channel (off-trade and on-trade). The alcohol beverages market in US report also offers information on several market vendors, including Anheuser Busch InBev SA, Boston Beer Co. Inc., Constellation Brands Inc., D.G. Yuengling and Son Inc., Diageo Plc, Duvel Moortgat NV, Heineken NV, Molson Coors Beverage Co., Pabst Brewing, and Sierra Nevada Brewing Co. among others.
Download Report Sample to Unlock the Alcoholic Beverages Market Size in US for the Forecast Period and Other Important Statistics
Based on our research output, there has been a neutral impact on the market growth during and post COVID-19 era. The new product launches are notably driving the alcoholic beverages market growth in the US, although factors such as increasing cases of accidents due to driving under the influence of alcohol may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the alcoholic beverages industry in US. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.
Key Alcohol Beverages Market Driver in US
One of the key factors driving the alcohol beverages market growth in US is the new product launches. It also helps the key players who are launching the product by providing it with a competitive advantage over its counterparts. For instance, in March 2021, Kirin Holdings announced the launch of New Belgium Brewing’s Fruit Smash. The 4.7%-ABV sparkling water is flavored with fruit juice and contains 100 calories per 12oz (35cl) can. Similarly, in July 2021, Constellation Brands launched a range of Svedka vodka RTDs in the US. The three-strong line-up comprises Mango Pineapple, Black Cherry Lime, and Strawberry Lemonade. The 8%-ABV RTDs are made with vodka, juice, and sparkling water. Such factors will increase the demand for the beverages, thereby positively impacting the market growth during the forecast period.
Key Alcohol Beverages Market Trend in US
Another key factor driving the alcohol beverages market growth in US is the new packaging formats. Not only does luxury and distinctive packaging helps attract consumers' attention, but proper packaging helps to increase the shelf life of a product. The demand for tetra packs, PET bottles, bag-in-box, and metal cans is increasing, especially from the millennial consumer segment. In addition, such packages are single-served, can be consumed chilled, and are convenient for outdoor consumption. For instance, Carlsberg has started offering its low-alcohol drink brand Ringnes beer in 330 ml convenient packs, instead of bottles. Other vendors like Jim Beam, Goose Island, and Dogfish Head have also launched packages with new labeling. This trend is expected to further support the market growth during the forecast period.
Key Alcohol Beverages Market Challenge in US
One of the key challenges to the alcohol beverages market growth in US is the increasing cases of accidents due to driving under the influence of alcohol. According to the US Department of Transportation, in 2019, nearly 10,142 people died in alcohol-impaired driving crashes in the US out of 36,096. More than one million drivers were arrested for driving under the influence of alcohol or narcotics in 2016. The same year, 17% of the traffic-related deaths among children aged 0-14 years involved an alcohol-impaired driver. Thus, the authorities are planning to mandate stringent regulations against driving under the influence of alcohol to reduce the number of accidents. One of the planned measures is to decrease the blood alcohol concentration (BAC) from 0.08% to 0.05%. Such factors are expected to negatively impact the market growth during the forecast period.
This alcoholic beverages market in US analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.
Technavio categorizes the alcohol beverages market in the US as a part of the global brewers market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the alcohol beverages market in the US during the forecast period.
The report analyzes the market’s competitive landscape and offers information on several market vendors, including:
This statistical study of the alcohol beverages market in US encompasses successful business strategies deployed by the key vendors. The alcohol beverages market in US is fragmented and the vendors are deploying growth strategies such as the expansion of sales and distribution networks to compete in the market.
To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.
The alcoholic beverages market in US forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.
Our report provides extensive information on the value chain analysis for the alcoholic beverages market in US, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.
The value chain of the global brewers market includes the following core components:
The report has further elucidated on other innovative approaches being followed by manufacturers to ensure a sustainable market presence.
To gain further insights on the market contribution of various segments Request PDF Sample
The alcohol beverages market share growth in US by the beer segment will be significant during the forecast period. The significant increase in the demand for craft beer and an increase in the number of breweries in the last few years will support the growth of the market in focus through this segment in the coming years.
This report provides an accurate prediction of the contribution of all the segments to the growth of the alcoholic beverages market size in US and actionable market insights on post COVID-19 impact on each segment.
Low-alcohol Beverages market - The market share is expected to increase by USD 2801.62 million from 2020 to 2025, and the market's growth momentum will accelerate at a CAGR of 2.16%.
Alcoholic Beverages market - The market share is expected to increase by USD 393.26 billion from 2021 to 2026, and the market's growth momentum will accelerate at a CAGR of 3.23%.
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Alcoholic Beverages Market Scope in US |
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Report Coverage |
Details |
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Page number |
120 |
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Base year |
2021 |
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Forecast period |
2022-2026 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 2.62% |
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Market growth 2022-2026 |
$ 37.14 billion |
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Market structure |
Fragmented |
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YoY growth (%) |
2.08 |
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Regional analysis |
US |
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Competitive landscape |
Leading companies, Competitive strategies, Consumer engagement scope |
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Key companies profiled |
Anheuser Busch InBev SA/NV, Bacardi Ltd., Beam Suntory Inc., Brown-Forman Corp., Carlsberg Breweries AS, Constellation Brands Inc., Diageo Plc, Heineken NV, Molson Coors Beverage Co., and Pernod Ricard SA |
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Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this report to meet your requirements. Get in touch
***1. Executive Summary
**1.1 Market Overview
*Exhibit 01: Key Finding 1
*Exhibit 02: Key Finding 2
*Exhibit 03: Key Finding 3
*Exhibit 04: Key Finding 5
*Exhibit 05: Key Finding 8
***2. Market Landscape
**2.1 Market ecosystem
*Exhibit 06: Parent market
*Exhibit 07: Market Characteristics
**2.2 Value Chain Analysis
*Exhibit 08: Value chain analysis: Brewers
*2.2.1 Inputs
*2.2.2 Inbound logistics
*2.2.3 Operations
*2.2.4 Outbound logistics
*2.2.5 Marketing and sales
*2.2.6 Support activities
*2.2.7 Innovation
***3. Market Sizing
**3.1 Market definition
*Exhibit 09: Offerings of vendors included in the market definition
**3.2 Market segment analysis
*Exhibit 10: Market segments
**3.3 Market size 2020
**3.4 Market outlook: Forecast for 2020 - 2025
*3.4.1Estimating growth rates for emerging and high-growth markets
*3.4.2 Estimating growth rates for mature markets
*Exhibit 11: Global - Market size and forecast 2021 - 2026 (billion $)
*Exhibit 12: Global market: Year-over-year growth 2021 - 2026 (%)
***4. Five Forces Analysis
**4.1 Five Forces Summary
*Exhibit 13: Five forces analysis 2021 - 2026
**4.2 Bargaining power of buyers
*Exhibit 14: Bargaining power of the buyer
**4.3 Bargaining power of suppliers
*Exhibit 15: Bargaining power of the supplier
**4.4 Threat of new entrants
*Exhibit 16: Threat of new entrants
**4.5 Threat of substitutes
*Exhibit 17: Threat of substitutes
**4.6 Threat of rivalry
*Exhibit 18: Threat of rivalry
**4.7 Market condition
*Exhibit 19: Market condition - Five forces 2021
***5. Market Segmentation by Product
**5.1 Market segments
*Exhibit 20 : Product- Market share 2021-2026 (%)
**5.2 Comparison by Product
*Exhibit 21: Comparison by Product
**5.3 Beer - Market size and forecast 2021-2026
*Exhibit 22: Beer - Market size and forecast 2021-2026 ($ billion)
*Exhibit 23: Beer- Year-over-year growth 2021-2026 (%)
**5.4 Wine - Market size and forecast 2021-2026
*Exhibit 24: Wine - Market size and forecast 2021-2026 ($ billion)
*Exhibit 25: Wine- Year-over-year growth 2021-2026 (%)
**5.5 Spirits - Market size and forecast 2021-2026
*Exhibit 26: Spirits - Market size and forecast 2021-2026 ($ billion)
*Exhibit 27: Spirits- Year-over-year growth 2021-2026 (%)
**5.6 Market opportunity by Product
*Exhibit 28: Market opportunity by Product
***6 Market Segmentation by Distribution channel
**6.1 Market segments
*Exhibit 29: Distribution channel- Market share 2021-2026 (%)
**6.2 Comparison by Distribution channel
*Exhibit 30: Comparison by Distribution channel
**6.3 Off-trade - Market size and forecast 2021-2026
*Exhibit 31: Off-trade - Market size and forecast 2021-2026 ($ billion)
*Exhibit 32: Off-trade - Year-over-year growth 2021-2026 (%)
**6.4 On-trade - Market size and forecast 2021-2026
*Exhibit 33: On-trade - Market size and forecast 2021-2026 ($ billion)
*Exhibit 34: On-trade - Year-over-year growth 2021-2026 (%)
**6.5 Market opportunity by Distribution channel
*Exhibit 35: Market opportunity by Distribution channel
***7. Customer landscape
*Technavio’s customer landscape matrix comparing Drivers or price sensitivity, Adoption lifecycle, importance in customer price basket, Adoption rate and Key purchase criteria
*Exhibit 36: Customer landscape
***8. Drivers, Challenges, and Trends
**8.1 Market drivers
*8.1.1 New product launches
*8.1.2 Increasing number of mergers and acquisitions
*8.1.3 Increased demand for craft drinks
**8.2 Market challenges
*8.2.1 Increasing cases of accidents due to driving under the influence of alcohol
*8.2.2 Campaigns against alcohol consumption
*8.2.3 Regulations on advertisements
*Exhibit 37: Impact of drivers and challenges
**8.3 Market trends
*8.3.1 New packaging formats
*8.3.2 Growing online sales
*8.3.3 Increasing dependence on technology throughout the value chain
***9. Vendor Landscape
**9.1 Overview
*Exhibit 38: Vendor landscape
**9.2 Landscape disruption
*Exhibit 39: Landscape disruption
*Exhibit 40: Industry Risk
**9.3 Competitive Scenario
***10. Vendor Analysis
**10.1 Vendors Covered
*Exhibit 41: Vendor Landscape
**10.2 Market positioning of vendors
*Exhibit 42: Market positioning of vendors
**10.3 Anheuser Busch InBev SA
*Exhibit 43: Anheuser Busch InBev SA - Overview
*Exhibit 44: Anheuser Busch InBev SA - Business segments
*Exhibit 45: Anheuser Busch InBev SA - Key news
*Exhibit 46: Anheuser Busch InBev SA - Key offerings
*Exhibit 47: Anheuser Busch InBev SA - Segment focus
**10.4 Boston Beer Co. Inc.
*Exhibit 48: Boston Beer Co. Inc. - Overview
*Exhibit 49: Boston Beer Co. Inc. - Business segments
*Exhibit 50: Boston Beer Co. Inc. - Key offerings
*Exhibit 51: Boston Beer Co. Inc. - Segment focus
**10.5 Constellation Brands Inc.
*Exhibit 52: Constellation Brands Inc. - Overview
*Exhibit 53: Constellation Brands Inc. - Business segments
*Exhibit 54: Constellation Brands Inc. - Key offerings
*Exhibit 54: Constellation Brands Inc. - Key offerings
**10.6 D.G. Yuengling and Son Inc.
*Exhibit 56: D.G. Yuengling and Son Inc. - Overview
*Exhibit 57: D.G. Yuengling and Son Inc. - Product and service
*Exhibit 58: D.G. Yuengling and Son Inc. - Key offerings
**10.7 Diageo Plc
*Exhibit 59: Diageo Plc - Overview
*Exhibit 60: Diageo Plc - Business segments
*Exhibit 61: Diageo Plc - Key offerings
*Exhibit 62: Diageo Plc - Segment focus
**10.8 Duvel Moortgat NV
*Exhibit 63: Duvel Moortgat NV - Overview
*Exhibit 64: Duvel Moortgat NV - Product and service
*Exhibit 65: Duvel Moortgat NV - Key offerings
**10.9 Heineken NV
*Exhibit 66: Heineken NV - Overview
*Exhibit 67: Heineken NV - Business segments
*Exhibit 68: Heineken NV - Key offerings
*Exhibit 69: Heineken NV - Segment focus
**10.10 Molson Coors Beverage Co.
*Exhibit 70: Molson Coors Beverage Co. - Overview
*Exhibit 71: Molson Coors Beverage Co. - Business segments
*Exhibit 72: Molson Coors Beverage Co. - Key offerings
*Exhibit 73: Molson Coors Beverage Co. - Segment focus
**10.11 Pabst Brewing
*Exhibit 74: Pabst Brewing - Overview
*Exhibit 75: Pabst Brewing - Product and service
*Exhibit 76: Pabst Brewing - Key offerings
**10.12 Sierra Nevada Brewing Co.
*Exhibit 77: Sierra Nevada Brewing Co. - Overview
*Exhibit 78: Sierra Nevada Brewing Co. - Product and service
*Exhibit 79: Sierra Nevada Brewing Co. - Key offerings
***11. Appendix
**11.1 Scope of the report
*11.1.1 Market definition
*11.1.2 Objectives
*11.1.3 Notes and caveats
**11.2 Currency conversion rates for US$
*Exhibit 80: Currency conversion rates for US$
**11.3 Research Methodology
*Exhibit 81: Research Methodology
*Exhibit 82: Validation techniques employed for market sizing
*Exhibit 83: Information sources
**11.4 List of abbreviations
*Exhibit 84: List of abbreviations
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
Secondary sources
DATA ANALYSIS
Data Synthesis
Data Validation
REPORT WRITING
Qualitative
Quantitative
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