Alcoholic Drinks Market by Type and Geography - Forecast and Analysis 2021-2025

  • Published: Jun 2021
  • Pages: 120
  • SKU: IRTNTR40987

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The alcoholic drinks market has the potential to grow by 23.13 billion L during 2021-2025, and the market’s growth momentum will accelerate at a CAGR of 1.70%.

This alcoholic drinks market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers market segmentation by type (beer, wine, spirits, RTD pre-mixes, and cider) and geography (APAC, Europe, North America, South America, and MEA). The alcoholic drinks market report also offers information on several market vendors, including Anheuser Busch InBev SA/NV, Bacardi Global Brands Ltd., Beam Suntory Inc., Carlsberg Group, Constellation Brands Inc., Diageo Plc, E & J Gallo Winery, Heineken NV, Molson Coors Brewing Co., and Pernod Ricard SA among others.

What will the Alcoholic Drinks Market Size be in 2021?


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Alcoholic Drinks Market: Key Drivers and Trends

Based on our research output, there has been a neutral impact on the market growth during and post COVID-19 era. The increase in the popularity of the craft segment is notably driving the alcoholic drinks market growth, although factors such as the prominence of counterfeit products may impede market growth. To unlock information on the key market drivers and the COVID-19 pandemic impact on the alcoholic drinks industry get your FREE report sample now.

  • The increase in the popularity of the craft segment will fuel the growth of the alcoholic drinks market size.
  • The craft spirits segment includes handcrafted and ultra-premium drinks brewed using traditional techniques.
  • The demand for craft spirits is increasing due to an increase in the demand for newer flavors and varieties, especially from Gen-X and millennial consumer groups.
  • Craft beer has a distinct taste and flavor that sets it apart from traditional beer. Thus, the consumers who seek more product variety prefer craft beer over traditional ones.
  • Many big established beer companies are likely to come up with plans to either launch their own line of craft beers or acquire existing brands/labels.
  • The alcoholic drinks market gets affected by the increased number of marketing and promotional activities from the manufacturers.
  • Most players have more than adequate capital to invest in product promotion campaigns, brand image, and strategies to increase customer base.
  • Through successful marketing, companies are trying to break the competitive clutter.
  • Many market players are trying to promote their products based on parameters like flavor, calorie intake, packaging, variety, and others. 
  • Some wine players are planning new innovative marketing activities and strategies to promote their brands. 

This alcoholic drinks market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. Get detailed insights on the trends and challenges, which will help companies evaluate and develop growth strategies.

Who are the Major Alcoholic Drinks Market Vendors?

The report analyzes the market’s competitive landscape and offers information on several market vendors, including:


  • Anheuser Busch InBev SA/NV
  • Bacardi Global Brands Ltd.
  • Beam Suntory Inc.
  • Carlsberg Group
  • Constellation Brands Inc.
  • Diageo Plc
  • E & J Gallo Winery
  • Heineken NV
  • Molson Coors Brewing Co.
  • Pernod Ricard SA


The alcoholic drinks market is fragmented and the vendors are deploying various organic and inorganic growth strategies to compete in the market. Click here to uncover other successful business strategies deployed by the vendors. 

To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

Download a free sample of the alcoholic drinks market forecast report for insights on complete key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies. 

Which are the Key Regions for Alcoholic Drinks Market?


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40% of the market’s growth will originate from APAC during the forecast period. China and Japan are the key markets for alcoholic drinks in APAC. Market growth in APAC will be faster than the growth of the market in other regions.

The rise in disposable income, westernization, and lifestyle changes will facilitate the alcoholic drinks market growth in APAC over the forecast period. To garner further competitive intelligence and regional opportunities in store for vendors, view our sample report.

What are the Revenue-generating Type Segments in the Alcoholic Drinks Market?


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The alcoholic drinks market share growth by the beer segment will be significant during the forecast period. The increasing demand and sales of craft beer and premium and imported brands of beer will likely drive the market during the forecast period.

Fetch actionable market insights on post COVID-19 impact on each segment. This report provides an accurate prediction of the contribution of all the segments to the growth of the alcoholic drinks market size.



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What are the Key Factors Covered in this Alcoholic Drinks Market Report?

  • CAGR of the market during the forecast period 2021-2025
  • Detailed information on factors that will drive alcoholic drinks market growth during the next five years
  • Precise estimation of the alcoholic drinks market size and its contribution to the parent market
  • Accurate predictions on upcoming trends and changes in consumer behavior
  • The growth of the alcoholic drinks industry across APAC, Europe, North America, South America, and MEA
  • A thorough analysis of the market’s competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of alcoholic drinks market vendors

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Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.


Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases


Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts



  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis


  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
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The alcoholic drinks market growth will increase by $18.88 billion L during 2019-2024.
The alcoholic drinks market is expected to grow at a CAGR of 1.34% during 2019-2024.
Technavio has segmented the alcoholic drinks market by type (Beer, Wine, Spirits, RTD pre-mixes, and Cider) and geographic (APAC, Europe, North America, South America, and MEA).
Anheuser Busch InBev SA/NV, Bacardi Global Brands Ltd., Beam Suntory Inc., Carlsberg Group, Constellation Brands Inc., Diageo Plc, E & J Gallo Winery, Heineken NV, Molson Coors Brewing Co., Pernod Ricard SA are a few of the key vendors in the alcoholic drinks market.
APAC will register the highest growth rate of 46.56% among the other regions. Therefore, the alcoholic drinks market in APAC is expected to garner significant business opportunities for the vendors during the forecast period.
  • China
  • US
  • India
  • Japan
  • Germany
  • UK
The key factors driving the alcoholic drinks market growth are:
  • Premiumization of drinks
The alcoholic drinks market vendors should focus on grabbing business opportunities from the beer segment as it accounted for the largest market share in the base year.
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