Alcoholic Drinks Market by Type and Geography - Forecast and Analysis 2021-2025

The alcoholic drinks market share is expected to increase by USD 23.13 billion L from 2020 to 2025, and the market’s growth momentum will accelerate at a CAGR of 2%.

This alcoholic drinks market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers alcoholic drinks market segmentations by type (beer, wine, spirits, RTD pre-mixes, and cider) and geography (APAC, Europe, North America, South America, and MEA). The alcoholic drinks market report also offers information on several market vendors, including Anheuser Busch InBev SA/NV, Bacardi Global Brands Ltd., Beam Suntory Inc., Carlsberg Group, Constellation Brands Inc., Diageo Plc, E & J Gallo Winery, Heineken NV, Molson Coors Brewing Co., and Pernod Ricard SA among others.

What will the Alcoholic Drinks Market Size be During the Forecast Period?

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Alcoholic Drinks Market: Key Drivers, Trends, and Challenges

The increase in the popularity of craft segment is notably driving the alcoholic drinks market growth, although factors such as prominence of counterfeit products may impede market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the alcoholic drinks industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

Key Alcoholic Drinks Market Driver

Increase in the popularity of craft segment is a key driving factor impacting the global alcoholic drinks market growth. The craft alcoholic segment is gaining immense popularity among consumers. From craft beer to craft spirits and craft cider, the craft alcohol segment is making its mark in the market. Craft brewers are often small and independent brewers. They interpret and twist historical/old styles to develop newer styles. Craft beer has a distinct taste and flavor that sets it apart from traditional beer. Many big established beer companies are likely to come up with plans to either launch their own line of craft beers or acquire existing brands/labels. This move will give them access to different marketing techniques and distribution networks of small brewers. Anheuser Busch InBev acquired about ten craft breweries till 2019, some of which are Wicked Weed Brewing, Golden Road Brewing, and Elysian Brewing.

Key Alcoholic Drinks Market Trend

Non-alcoholic and low-alcoholic drinks is a key trending factor impacting the global alcoholic drinks market growth. The increasing trend of healthier lifestyles has led to increasing demand for alcoholic drinks with a low volume of alcohol. AB InBev is also launching a new variety in its flavored malt beverage segment known as Natty Rush Plus and is available in three different flavors, including Hurricane Punch, Watermelon Smash, and Blue FrostBite. This is mainly because most parts of the region are Muslim-dominated, and alcohol consumption is considered taboo in Islam. Thus, the demand for non-alcoholic drinks (sometimes these are also labeled as halal) is picking up and is expected to grow further during the forecast period.

Key Alcoholic Drinks Market Challenge

Prominence of counterfeit products is a key challenge negatively impacting the global alcoholic drinks market growth. The alcohol industry is under constant threat from the flourishing market of counterfeit alcohol products. Such items can affect the health of consumers to a great extent and lead to heavy revenue losses to manufacturers throughout the globe. Legal alcohols are made from ethanol, and their moderate consumption is considered safe. However, fake alcohol products are made from other cheap raw materials that cause serious health concerns. Fake alcohol is also called unrecorded alcohol and noncommercial alcohol. Counterfeit items not just damage the brand image but also hamper sales. The counterfeit/fake alcoholic product market is thriving in many countries and is widely reported through news, social media platforms, public service announcements, and others. These products are bottled and labeled, mimicking the original ones. Vodka is one of the most common counterfeit spirits.

This alcoholic drinks market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2021-2025.

Parent Market Analysis

Technavio categorizes the global alcoholic drinks market as a part of the global brewers market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the alcoholic drinks market during the forecast period.

Who are the Major Alcoholic Drinks Market Vendors?

The report analyzes the global brewers market within the global food and beverages market’s competitive landscape and offers information on several market vendors, including:

• Anheuser Busch InBev SA/NV
• Bacardi Global Brands Ltd.
• Beam Suntory Inc.
• Carlsberg Group
• Constellation Brands Inc.
• Diageo Plc
• E & J Gallo Winery
• Heineken NV
• Molson Coors Brewing Co.
• Pernod Ricard SA

This statistical study of the alcoholic drinks market encompasses successful business strategies deployed by the key vendors. The alcoholic drinks market is fragmented and the vendors are deploying various organic and inorganic growth strategies to compete in the market.

Product Insights and News

• Anheuser Busch InBev SA/NV - The company offers beer under numerous brands including Brahma, Aguila, Budweiser, Corona, Kirin, and others.

To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

The alcoholic drinks market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.

Alcoholic Drinks Market Value Chain Analysis

Our report provides extensive information on the value chain analysis for the alcoholic drinks market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.

The report has further elucidated on other innovative approaches being followed by manufacturers to ensure a sustainable market presence.

Which are the Key Regions for Alcoholic Drinks Market?

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40% of the market’s growth will originate from APAC during the forecast period. China is the key market for alcoholic drinks in APAC. Alcoholic drinks growth in this region will be faster than the growth of the market in regions.

The rise in disposable income, westernization, and lifestyle changes are some of the factors behind the high demand for alcoholic drinks. The market is expected to become the largest market for spirits due to huge demand from consumers, especially the millennials which will facilitate the alcoholic drinks market growth in APAC over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.

COVID Impact and Recovery Analysis

The outbreak of COVID-19 adversely impacted the market in focus, mostly in the half of 2020. Governments of various countries in the region-imposed lockdowns to reduce the spread of the disease. Due to the shutdown of manufacturing and production facilities, the market in focus witnessed a downfall in the supply of alcoholic drinks, which led to a decline in sales. On August 7, 2020, a regulation prohibiting the sales and advertisement of alcoholic beverages online was issued by the Prime Minister’s office under Thailand’s Alcoholic Beverage Control Act B.E. 2551. This affected the sales of alcohol in Thailand, which, in turn, hampered the sales of alcoholic drinks in the region in 2020.

What are the Revenue-generating Type Segments in the Alcoholic Drinks Market?

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The alcoholic drinks market share growth by the beer segment will be significant during the forecast period. The increasing demand for and sales of craft beer and premium and imported brands of beer will likely drive the market during the forecast period.

Besides the above-mentioned factors, the post COVID-19 impact has brought forth a slowdown in or fast tracked the demand for the service or product. This report provides an accurate prediction of the contribution of all the segments to the growth of the alcoholic drinks market size and actionable market insights on post COVID-19 impact on each segment.

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What are the Key Data Covered in this Alcoholic Drinks Market Report?

• CAGR of the market during the forecast period 2021-2025
• Detailed information on factors that will drive alcoholic drinks market growth during the next five years
• Precise estimation of the alcoholic drinks market size and its contribution to the parent market
• Accurate predictions on upcoming trends and changes in consumer behavior
• The growth of the alcoholic drinks industry across APAC, Europe, North America, South America, and MEA
• A thorough analysis of the market’s competitive landscape and detailed information on vendors
• Comprehensive details of factors that will challenge the growth of alcoholic drinks market vendors

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