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The amusement park market size is estimated to grow by USD 12.07 billion, accelerating at a CAGR of 3.66% between 2022 and 2027. The market's growth is underpinned by several key factors, including the increasing number of baby-boomer visitors seeking leisure activities and entertainment options. Investments in high-thrill roller coasters and other adrenaline-inducing attractions are also driving growth, catering to the demand for thrilling experiences among visitors of all ages. Furthermore, the growing emphasis on innovation and creativity in amusement parks, with the introduction of new rides, shows, and interactive experiences, is enhancing the overall visitor experience and attracting more patrons. These trends reflect a broader shift in the industry towards offering unique and memorable experiences, contributing to the sustained growth of the market.
Additionally, Technavio provides valuable insights through value chain analysis, parent market analysis, Porter’s Five analysis, vendor analysis, and COVID-19 impact data. The report also includes a thorough analysis of historical market data from 2017 to 2022.
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Our report offers in-depth analysis of market drivers, trends, opportunities, challenges, and restraints, with segmentation by Type (tickets, hospitality, merchandising, and others) and Geography (North America, APAC, Europe, South America, and Middle East and Africa).
The market share growth by the tickets segment will be significant during the forecast period. The market is experiencing significant growth, driven by the competitive pricing of innovative rides and ancillary revenue sources. The average entry fee per person ranges from USD50 to USD75, making it an affordable entertainment option for visitors, including adults and children. The target audience includes the urban population, international tourists, and the middle-class population, all of whom have disposable income to spend on experiential entertainment.
By Type
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The tickets segment was valued at USD 29.81 billion in 2017. Park owners offer accommodation facilities, merchandise, and dining options to enhance the overall experience. Wristbands and IoT technology facilitate seamless access to rides and indoor attractions featuring fictional characters from Disney and Marvel movies. Mechanical rides, water rides, and other rides cater to various age groups and preferences. Live entertainment, customer service, and family-oriented recreational activities are essential components of the growth of the amusement parks experience. Young adults seek thrilling experiences, while families enjoy entertainment events and ferry rides. Retro themes and Americana-themed amusement parks add to the demand for tickets from consumers in emerging economies. Ancillary revenue streams include dining facilities, accommodation, golf courses, and entertainment/recreational activities. The growing competition among companies is expected to decrease prices and additional fares, further fueling market growth during the forecast period.
By Region
North America is estimated to contribute 50% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
By North America
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The amusement park industry in North America experiences growth due to an expanding customer base, driven by an increase in international and local visitors, rising per capita income, and improved economic conditions. This market encompasses various types of parks, including theme parks, family entertainment centers, water parks, and amusement rides. To attract customers, operators offer discounts, vacation packages, and diverse entertainment experiences, such as themed areas, shows, and amenities. Major players in the US market include Cedar Fair, SeaWorld Entertainment, Comcast, Walt Disney, and Six Flags Entertainment Corp. The industry presents opportunities for innovation and sustainability but faces challenges such as high installation, operating, and maintenance costs, as well as seasonality and visitor satisfaction. Key regions include Port Everglades, where community investments and mentors contribute to educational programs and global theme parks. This positive trend is expected to drive regional market expansion in the forecast period.
The market caters to a diverse target audience, including adults and children, with innovative rides and family entertainment offerings. Ancillary revenue streams, such as accommodation facilities, merchandise, and ferry rides, contribute significantly to the industry's growth. The demand for tickets is high, particularly in emerging economies where the urban population's disposable income is on the rise. International tourism also plays a crucial role in boosting the consumer base. They offer various attractions, including themed areas, shows, amenities, water parks, and retro themes, to cater to the varying preferences of visitors. The industry's success can be attributed to its ability to adapt to changing consumer trends and deliver unique experiences. Overall, the market is a thriving sector that continues to grow, offering exciting opportunities for investors and businesses alike.
The rise in the number of baby-boomer visitors is a key driver boosting the market growth. The global amusement park market experiences significant growth due to the increasing number of baby boomers, a demographic characterized by their strong desire for innovative experiences and disposable income. This population segment, which includes adults and children, seeks authentic and adventurous activities, leading to increased demand for 4D rides, giant roller coasters, and challenging attractions. They cater to this target audience by offering a variety of rides, including mechanical, water, and other types, as well as dining facilities, accommodation, and entertainment events.
Ancillary revenue streams, such as merchandise sales and golf courses, also contribute to the market's growth. Urban populations and international tourists, particularly from emerging economies, are also significant consumers of these offerings. Park owners employ wristbands and IoT technology to enhance the visitor experience, providing personalized services and real-time data. Family-oriented recreational activities, live entertainment, and customer service are essential components of the growth of the amusement park experience. Popular themes include fictional characters from Disney and Marvel movies, retro themes, and Americana. Indoor attractions, ferry rides, and experiential entertainment are also popular among young adults and other demographics. This will fuel the growth of the market during the forecast period.
The rise in popularity of IoT-enabled theme parks is a major market trend. In the amusement park industry, IoT technology is transforming the experience for visitors, particularly in areas of innovative rides, accommodation facilities, and merchandise. Wristbands equipped with IoT technology serve as entrance tickets, credit cards, and even child-tracking devices for parents. This technology caters to various demographics, including adults, children, and young adults, who form the target audience for amusement parks. Urban populations and international tourists, driven by disposable income and a desire for experiential entertainment, fuel the demand for tickets. IoT technology enhances the experience with indoor attractions featuring fictional characters from movies like Disney and Marvel.
Furthermore, ancillary revenue streams include dining facilities, accommodation, golf courses, entertainment events, and ferry rides. Park owners leverage IoT technology to monitor and manage crowd control, identify areas for improvement, and offer personalized services. IoT-enabled amenities cater to families with family-oriented recreational activities, live entertainment, and customer service. The market also includes retro theme parks and Americana-themed amusement parks, appealing to a wide range of consumers in emerging economies. Innovative rides, such as mechanical, water, and other rides, cater to diverse interests, while dining and accommodation facilities offer convenience and comfort. IoT technology plays a crucial role in enhancing the overall amusement park experience.
The risks associated with amusement parks is a major challenge hindering the market growth. While amusement parks provide unique and thrilling experiences, they also pose risks, with reported incidents stemming from ride maintenance lapses, mechanical faults, and operator negligence. The Pennsylvania Department of Agriculture noted 285-295 injuries in a 2018 amusement park accident. Tragic instances include a 10-year-old girl's death in a New Jersey carnival ride accident in October 2019 and a pendulum-style ride in India breaking in 2019, resulting in two deaths and 29 injuries.
Safety concerns loom large, especially for roller coasters, bumper cars, spinning rides, and water slides—considered the most accident-prone. Given that a significant portion of parkgoers, particularly children, access these rides, the associated risks are anticipated to hinder market growth in the forecast period.
The market report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
The amusement park market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.
Amusement parks offer a unique experience of fun, excitement, and entertainment for people of all ages. The Amusement Market is a significant sector, with various attractions, facilities, and services catering to diverse demographics. Merchandise, food, and beverage outlets are essential components of an amusement park, generating substantial revenue. Accommodation and transportation are crucial factors in attracting visitors. Parks like Disneyland and Universal Studios invest heavily in these areas to provide a seamless experience. Advertising and promotion are vital for amusement parks to reach their target audience. Famous attractions like roller coasters, water rides, and animatronics create a buzz and generate interest.
Facilities such as restrooms, locker rooms, and first-aid centers ensure the comfort and safety of visitors. Chilren's areas and rides are essential for families with young children. Marvellous middles and thrill rides cater to the adventurous and daring. The amusement park market is dynamic, with constant innovation and improvement. Factors like technology, customer experience, and sustainability play a significant role in shaping the future of this industry. Urban areas and developing countries present significant growth opportunities. In conclusion, the amusement park market is a vibrant and exciting sector, offering endless opportunities for fun, entertainment, and business growth.
Market Scope |
|
Report Coverage |
Details |
Page number |
163 |
Base year |
2022 |
Historic period |
2018 - 2022 |
Forecast period |
2023-2027 |
Growth momentum & CAGR |
Accelerate at a CAGR of 3.66% |
Market growth 2023-2027 |
USD 12.07 billion |
Market structure |
Fragmented |
YoY growth 2022-2023(%) |
3.47 |
Regional analysis |
North America, APAC, Europe, South America, and Middle East and Africa |
Performing market contribution |
North America at 50% |
Key countries |
US, China, Japan, France, and Germany |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
Ardent Leisure Group Ltd., Aspro Parks SA, CEDAR FAIR LP, Comcast Corp., Compagnie des Alpes, Corparques, Efteling BV, Europa Park GmbH and Co Mack KG, Herschend Family Entertainment Corp., Hershey Entertainment and Resorts Co., JB World Entretenimentos SA, Merlin Entertainments Group Ltd., PARQUES REUNIDOS SERVICIOS CENTRALES SA, Premier Parks, Samsung C and T Corp., SeaWorld Entertainment Inc., Shenzhen Huaqiang Holdings, Six Flags Entertainment Corp., The Walt Disney Co., and Village Roadshow Ltd. |
Market dynamics |
Parent market analysis, Market Forecasting, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Type
7 Market Segmentation by Variant
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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