Enjoy complimentary customisation on priority with our Enterprise License!
The Global Anime Market size is estimated to grow by USD 10,518.98 million accelerating at a CAGR of 7.53% between 2022 and 2027.
Additionally, Technavio provides valuable insights through value chain analysis, parent market analysis, Porter’s Five analysis, and vendor analysi. The report also includes a thorough analysis of historical market data from 2017 to 2022.
Get Additional Information on this Report, Request Free Sample in PDF
The continuous rollout of high-speed Internet is driving the popularity of video games is a major factor boosting the market growth. Approximately 66% of the global population, or 5.22 billion people, used smartphones in 2021. This number is projected to reach 8 billion by 2026, driving the demand for high-speed Internet for uninterrupted content streaming. The substantial investment in 5G network implementation is expected to further boost market growth.
Key events include OnePlus launching 5G-enabled smartphones in March 2021 and the Indian government announcing the introduction of 5G services in 12 cities on October 1, 2022. The importance of uninterrupted high-speed Internet is evident in gaming across various electronic devices, leading to increased investments in efficient internet infrastructure and consequently driving growth in the industry.
The growing advanced technologies like artificial intelligence (AI) and blockchain is a major trend shaping the market. The surge in popularity is driving the adoption of advanced technologies, with AI being a key player in this transformation. In rendering, AI enhances character-based shots by automating camera tracking, motion capturing, simulation, rendering, character animation, and image processing. Primarily utilized in post-production, AI minimizes the need for human resources.
Additionally, AI contributes to creating computer graphic characters by employing radium-colored dots on a person's face, captured by vertically aligned HD cameras. Blockchain is also making inroads into this adding commercial value by transforming illustrations into authentic artwork. This facilitates artists in raising funds, fostering market growth and related businesses. Overall, these technological advancements are expected to propel market growth in the forecast period.
The lack of skilled professionals in the industry is a major factor hindering the market growth. The market is currently facing an acute shortage of skilled animators. Companies are facing challenges in acquiring and retaining employees in the post-production process. The lack of technical skills and creative abilities is reducing the number of potential candidates for filling up vacant positions. Meanwhile, professionals with the required qualifications, work experience, and skillsets demand high salary packages. As a result, studios and post-production companies are unable to afford suitable artists for jobs.
The number of animator job vacancies is increasing, while companies are struggling to breakeven even if the films are blockbusters. Thus, companies are unable to cater to the growing demand from studios, which is hampering the growth of the global market.
The market share growth by the shows or series segment will be significant during the forecast period. The show or series segment is the fastest-growing segment of the market. Shows or series are the content types where an movie is telecast across several episodes.
Anime Market
By Content Type
Get a glance at the market contribution of various segments Request Free Sample
The shows or series segment shows a gradual increase in the market share of USD 8,464.09 million in 2017 and continue to grow by 2021. The filmmakers produce many top-rated and big-budget web series, movies, and animated series, which are easily accessible through OTT services. The huge demand for OTT services globally encourages other service providers to price discounts on their services. This has resulted in increased competition, which, in turn, prompted the existing service providers to upgrade their offerings and increase investments in producing better content to gain a larger market share. Such factors are expected to drive the growth of the shows or series segment of the market during the forecast period.
APAC is estimated to contribute 75% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
Anime Market
By APAC
For more insights on the market share of various regions Request Free Samples
The market in APAC is mainly driven by low labour costs in the region. The region attracts animation companies from Europe and the US. Layout preparation, painting, inking, and compositing are the major activities that are outsourced to APAC. Japan, South Korea, and China are the leading countries in the market in APAC.
This report forecasts the contribution of all the segments to the growth of the market. In addition, we have included the COVID-19 impact and the recovery strategies for each segment. COVID-19 led to an upsurge in the demand for APAC. Moreover, the resumption of normal economic activities, such as the reopening of movie theatres and physical distributors since Q4 2021, has driven the growth of the market. Such factors are expected to fuel the growth of the market during the forecast period.
The market research and growth report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria, drivers of price sensitivity, and market trends to help companies evaluate and develop their market growth analysis and strategies.
The market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the market forecast and growth opportunities from 2017 to 2027.
The market is driven by Internet-based distribution, where publishers, developers, and creative agencies collaborate to deliver gaming applications and content on online platforms. This market embraces the latest technologies like Virtual Reality (VR), Augmented Reality (AR), and the Internet of Things (IoT) to enhance user experiences. With a focus on disposable income and the preferences of the young generation, the industry offers technologically advanced gadgets and products for immersive experiences in anime games and entertainment. Features like virtual surround sound and in-game communication contribute to the appeal of virtual reality gaming equipment.
The rise of Over the Top (OTT) streaming platforms has expanded access to comics, television, and animated TV programs, complemented by theatrical releases and live performances. Despite challenges such as lockdowns, the market has thrived through streaming services offering original concepts from animation studios. This growth is also fueled by entertainment conglomerates engaging in merger and acquisition (M&A) activity and adhering to regulatory guidelines and broadcasting standards to protect intellectual property rights. As entertainment services evolve on social media platforms, the market responds to the preferences and demands of the end-user through the merchandising segment and licensing and merchandising rights in the Internet distribution and online streaming platforms. Mobile applications further enhance accessibility and engagement in this dynamic market.
Anime Market Scope |
|
Report Coverage |
Details |
Page number |
161 |
Base year |
2022 |
Historic period |
2017 - 2021 |
Forecast period |
2023-2027 |
Growth momentum & CAGR |
Accelerate at a CAGR of 7.53% |
Market growth 2023-2027 |
USD 10,518.98 million |
Market structure |
Concentrated |
YoY growth 2022-2023(%) |
6.96 |
Regional analysis |
APAC, Europe, North America, South America, and Middle East and Africa |
Performing market contribution |
APAC at 75% |
Key countries |
US, Japan, China, India, and UK |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
Bandai Namco Filmworks Inc., Bones Inc., Discotek Media, Kyoto Animation Co. Ltd., PA Works Co. Ltd., Pierrot Co. Ltd., Production IG Inc., Sony Group Corp., The Walt Disney Co., TOEI ANIMATION Co. Ltd., VIZ Media LLC, and Zerochan |
Market dynamics |
Parent market analysis, Market forecasting, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, market trends and analysis for forecast period |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this market research report to meet your requirements.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Content Type
7 Market Segmentation by Type
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
Get lifetime access to our
Technavio Insights
Cookie Policy
The Site uses cookies to record users' preferences in relation to the functionality of accessibility. We, our Affiliates, and our Vendors may store and access cookies on a device, and process personal data including unique identifiers sent by a device, to personalise content, tailor, and report on advertising and to analyse our traffic. By clicking “I’m fine with this”, you are allowing the use of these cookies. Please refer to the help guide of your browser for further information on cookies, including how to disable them. Review our Privacy & Cookie Notice.