Oral Care Market in APAC 2016-2020

  • Published: Jun 2016
  • Pages: 66
  • SKU: IRTNTR9252
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This market research study presents a detailed segmentation of the oral care market in APAC by product (primary products and secondary products). The leading vendors identified in this market are Colgate-Palmolive, GlaxoSmithKline, Johnson & Johnson, P&G, and Unilever.

Outlook of the oral care market in APAC

Technavio’s market research analysts have estimated the oral care market in APAC to grow steadily at a CAGR of more than 5% over the forecast period. The increasing number of new product launches and product innovation is one of the critical factors driving the oral care market in APAC in the coming years. P&G brought innovation in the toothbrush market through its power oral care business. In 2014, the company's Oral-B brand launched a new power toothbrush with Bluetooth technology. The power oral care segment is an important one for P&G, as it generates close to USD 1 billion annually. Moreover, to address the growing demand for oral care products that whiten teeth with a short duration of time, Unilever launched the Close-Up Diamond Attraction toothpaste, made using a patented technology. Since the vendors in the APAC oral care market are diversifying their product lines to cater to the growing demands and needs of a large base of customers, this market is envisaged to witness positive growth until the end of 2020.

In this industry research report, the analysts have estimated factors such as the premiumization of oral care products to contribute to the growth prospects for this market over the predicted period. The rising disposable income in the APAC has allowed vendors to target customers through premium pricing strategy. Moreover, rising urban population in countries like India and China is aiding in the growth of the market grow, as it leads to better proximity to retail platforms like supermarkets, hypermarkets, and online retailers. Also, premiumization of products has resulted in the growth and creation of new segments such as toothpaste for sensitive teeth and mouthwashes, which will, in turn, impel the growth prospects for this market in the future.

Product segmentation and analysis of oral care market in APAC

  • Primary products
  • Secondary products

During 2015, the primary products segment dominated the market and accounted for more than 73% of the market share in terms of revenue. This segment includes toothpaste, toothbrushes, and replacement heads. The penetration of these products is high as they are products of everyday use and will contribute to this segment’s growth until the end of 2020.

Competitive landscape and key vendors

The oral care market in APAC is highly competitive owing to the presence of several small and large vendors accounting for a significant share of the market. The key vendors compete in terms of quality, pricing, and innovation. The competitive environment is expected to increase in due to the product extensions, new products, and new applications of the products and services provided. 

Key vendors in this market are -

  • Colgate-Palmolive
  • GlaxoSmithKline
  • Johnson & Johnson
  • P&G
  • Unilever

Other prominent vendors analyzed in this market research report are Anchor Group, Amway, Church & Dwight, Dabur, Dr. Fresh, Himalaya, KAO, Lion, LG, Patanjali, and Supersmile.

Key questions answered in the report include

  • What will the market size and the growth rate be in 2020?
  • What are the key factors driving the oral care market in APAC?
  • What are the key market trends impacting the growth of the oral care market in APAC?
  • What are the challenges to market growth?
  • Who are the key vendors in the oral care market in APAC?
  • What are the market opportunities and threats faced by the vendors in the oral care market in APAC?
  • Trending factors influencing the market shares of APAC.
  • What are the key outcomes of the five forces analysis of oral care market in APAC?

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Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

TechnavioINFORMATION SOURCES

Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases
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TechnavioDATA ANALYSIS

Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts
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TechnavioREPORT WRITING

Qualitative

  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis

Quantitative

  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
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