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The Asia Pacific (APAC) - Oral Care Market size is estimated to grow at a CAGR of 5.85% between 2022 and 2027. The market size is forecast to increase by USD 3.66 billion. Our report examines historic data from 2017 to 2021, besides analyzing the current market scenario.
The increase in adoption of technology in oral care products is one of the key factors driving the market growth. Some important competitive strategies for companies operating in the Asia Pacific (APAC) - oral care market are the development of product lines and growing technological innovations where consumers are looking for advanced, hygienic oral solutions that can assist them in maintaining strong, healthy teeth. The smart connection for electric toothbrushes is one of the newest developments in the toothbrush industry. Customers who use this app receive feedback on their toothbrushing practices and also it takes advantage of the toothbrush's position detection technology to make sure users don't overlook any zones. Also, this smart connection warns users against overbrushing and suggests a 2-minute brushing routine. These items are expensive as they contain the most recent integrated technology. The rise in spending on high-tech goods and the improvement in living standards will fuel the need for new, creative items. Such factors will positively influence the sales of oral care products in APAC, which will drive the growth of the oral care market in APAC during the forecast period.
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High demand for mouthwash and teeth-whitening products is an emerging trend shaping the market growth. Currently, the APAC - oral care market is experiencing a high demand for mouthwash and teeth-whitening products, emerging as a significant trend. The demand for products that can effectively combat dental plaque, bad breath, and gum diseases like gingivitis has substantially increased as people become more conscious of the importance of maintaining good oral health. Also, the rise in disposable income levels in many APAC countries has led to an expanded interest among consumers to spend on oral care products. As a result, mouthwash and teeth-whitening products have gained popularity as individuals seek to improve their oral appearance and maintain a bright smile.
Additionally, there is a growing demand for teeth-whitening products as consumers strive for a whiter and brighter smile in today's /image-conscious society. APAC countries, such as South Korea and Japan, renowned for their emphasis on beauty and aesthetics, have played a substantial role in driving this trend which has a positive impact on the Asia Pacific - oral care market. The desire for a flawless smile has accelerated the demand for teeth-whitening products in the region. Therefore, these factors are anticipated to fuel the growth of the oral care market in APAC during the forecast period.
Stringent regulations on oral care products are a significant challenge hindering market growth. Strict norms and regulations on oral care products pose a notable challenge for the Asia Pacific - oral care market. The regulations are mainly on product safety and quality, aiming to protect consumers from potential health risks associated with oral care products. The increased cost of compliance is another major concern. To ensure that products meet the required standards, manufacturers need to invest in extensive testing, certifications, and documentation. However, the procedures of obtaining permission for new ingredients or making necessary changes to existing products could result in delays and additional costs for the industry.
Further, the intricacy and variations in regulations across different countries within the region further increase the challenge. Companies operating in numerous markets are required to navigate and comply with different sets of regulations, potentially leading to inefficiencies and further administrative burdens. Such factors are anticipated to impede the growth of the oral care market in APAC during the forecast period.
The offline segment is estimated to witness significant growth during the forecast period. An offline segment in the APAC - oral care market is an important component of the overall industry landscape. There has been a significant increase in the demand for oral care products in offline retail channels across APAC in 2022. This includes physical stores such as supermarkets, convenience stores, pharmacies, and traditional brick-and-mortar retailers.
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The offline segment was the largest segment and was valued at USD 6.432 billion in 2017. Before making a purchase, customers find value in physically examining oral care products, reading labels, and comparing different options. This hands-on approach enables them to assess the quality, ingredients, and attributes of various oral care brands in person, enabling better decision-making. In addition to conventional retailers, dental clinics play a significant role in the offline segment of the Asia Pacific - oral care market, especially for specialized products, treatments, and prescription-based dental care. Dentists usually suggest products to patients and sell them directly from their clinics, leveraging their professional expertise to drive sales. These factors are anticipated to drive the growth of the offline segment of the oral care market in APAC during the forecast period.
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
The research report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The APAC - oral care market report forecasts market growth by revenue and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.
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APAC Oral Care Market Scope |
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Report Coverage |
Details |
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Page number |
146 |
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Base year |
2022 |
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Historic period |
2017-2021 |
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Forecast period |
2023-2027 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 5.85% |
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Market growth 2023-2027 |
USD 3.66 billion |
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Market structure |
Fragmented |
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YoY growth 2022-2023(%) |
5.37 |
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Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
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Key companies profiled |
Amway Corp., Church and Dwight Co. Inc., Colgate Palmolive Co., Dabur India Ltd., Fulijaya Group , GlaxoSmithKline Plc, Haleon Plc, Hawley and Hazel BVI Co. Ltd., Henkel AG and Co. KGaA, Himalaya Global Holdings Ltd., Johnson and Johnson, Koninklijke Philips N.V., Lion Corp., Perrigo Co. Plc, Pigeon Corp., Sunstar Suisse SA, The Procter and Gamble Co., Unilever PLC, Vive Cosmetics, and Kao Corp. |
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Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period. |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this market research report to meet your requirements.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Distribution Channel
7 Market Segmentation by Application
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
Secondary sources
DATA ANALYSIS
Data Synthesis
Data Validation
REPORT WRITING
Qualitative
Quantitative
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