Oral Care Market Analysis APAC - Size and Forecast 2024-2028

APAC Oral Care Market Size 2024-2028

The APAC oral care market size is forecast to increase by USD 3.96 billion at a CAGR of 5.99% between 2023 and 2028.

• The market is witnessing significant growth due to several key trends. The adoption of technology in the products is on the rise, with innovations such as electric toothbrushes, smart toothbrushes, and digital mouthwash bottles gaining popularity. Additionally, there is a high demand for mouthwash and teeth-whitening products, driven by increasing consumer awareness and preference for good oral hygiene. However, the market is also subject to stringent regulations to ensure the safety and efficacy of the products, which can impact market growth. These factors, among others, are shaping the dynamics of the market.

What will be the size of the APAC Oral Care Market during the forecast period?

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• The market is experiencing significant growth due to rising awareness of oral health and the increasing prevalence of dental conditions such as untreated dental caries, mouth cancer, tooth decay, and periodontal diseases. Oral diseases continue to pose a major health concern In the region, driving demand for toothpaste, toothbrushes, mouth rinses, and electric toothbrushes.
• Moreover, innovations in oral care technology, such as Waterpik's water flossers and Sensonic, Pro Sonic, Curve Sonic, and smart toothbrushes from various manufacturers, are gaining popularity for their effectiveness in addressing oral health issues. Intense competition among market players, however, necessitates continuous innovation and differentiation. Consumers are also showing a preference for natural and premium oral care products, including charcoal-based cleaners and dental whitening solutions, as well as sensitivity relief offerings. Raw materials and production costs remain key challenges for manufacturers In the region.

How is this market segmented and which is the largest segment?

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD billion" for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

• Distribution Channel
  • Offline
  • Online
• Application
  • Home
  • Dentistry
• Geography
  • APAC
    • China
    • India
    • South Korea

By Distribution Channel Insights

• The offline segment is estimated to witness significant growth during the forecast period.

The offline retail segment remains a significant contributor to the market, with steady growth observed in 2023. Supermarkets, pharmacies, and traditional brick-and-mortar retailers are popular channels for consumers in APAC to purchase oral care products. The preference for offline shopping stems from the tactile shopping experience it offers. Consumers value the ability to physically examine products, read labels, and compare brands. This approach enables informed decisions regarding product quality, ingredients, and features. Oral health issues, such as dental caries, oral diseases, mouth cancer, tooth decay, and periodontal diseases, continue to drive demand.

However, the market encompasses a wide range of offerings, including toothpaste, toothbrushes, mouth rinses, oral hygiene products, charcoal-based cleaners, dental whitening solutions, anticaries drug products, and probiotics. Other categories include ethical labelling, cruelty-free ingredients, natural plant extracts, and personalized solutions. The market faces intense competition, with various players offering a diverse range of products, from premium brands to affordable household items. Online retail channels, such as e-commerce platforms and dental clinics, also contribute to the market's growth. Key trends include the increasing popularity of smart toothbrushes, virtual dental care, and AI technology in oral care. Additionally, there is a growing focus on sustainable packaging, biodegradable products, and children's oral care.

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The offline segment was valued at USD 6.76 billion in 2018 and showed a gradual increase during the forecast period.

Market Dynamics

Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

What are the key market drivers leading to the rise in adoption of APAC Oral Care Market?

An increase in the adoption of technology in oral care products is the key driver of the market.

• The market is witnessing significant growth due to the rising prevalence of oral health issues such as dental caries, mouth cancer, tooth decay, and periodontal diseases. Consumers are increasingly seeking advanced oral solutions to maintain strong, healthy teeth and gums. One trend In the toothbrush industry is the development of smart electric toothbrushes. For instance, The Procter and Gamble Co.'s Oral-B Genius Pro 8000 Rechargeable Electric Toothbrush features Bluetooth connectivity, allowing users to pair it with a mobile app for personalized brushing recommendations. Another trend is the demand for anticaries drug products, such as PerioBiotic Silver by Bruush Oral Care, which contains silver and other natural plant extracts to prevent dental caries.
• Additionally, there is a growing preference for ethical labelling, cruelty-free ingredients, and sustainable packaging in the products. companies In the market are responding by expanding their product lines and incorporating technological innovations, such as AI technology and telemedicine, to offer personalized solutions. Competition In the market is intense, with a wide range of oral care products available in various channels, including hypermarkets, online retail, and convenience stores. Some companies are differentiating themselves by offering dental spas and aesthetic treatments, while others are focusing on children's oral care and natural, premium oral care products. However, there are also challenges, such as raw material costs and allergic reactions to certain toothpaste flavors and ingredients. Overall, the market dynamics in the industry in APAC are complex, with a diverse range of trends, challenges, and opportunities.

What are the market trends shaping the APAC Oral Care Market?

High demand for mouthwash and teeth-whitening products is the upcoming trend In the market.

• The market in Asia Pacific (APAC) is experiencing significant growth, particularly In the segments of mouthwash and teeth-whitening products. This trend is attributed to several factors, including the increasing awareness of oral health and hygiene, rising disposable income, and a growing preference for aesthetics. Dental caries, oral diseases such as tooth decay and periodontal diseases, mouth cancer, and dental anxiety are major concerns In the region, leading to high demand for anticaries drug products, toothpaste, toothbrushes, mouth rinses, and oral hygiene products. Sensonic electric brushes, Bruush Oral Care, and other advanced oral care devices are gaining popularity due to their effectiveness in removing dental plaque and improving oral health. Consumers are also showing a preference for ethical labelling, cruelty-free ingredients, and natural products. Charcoal toothpaste, herbal toothpaste, and natural plant extracts are among the popular choices.
• Moreover, the market is intensely competitive, with intense competition from local and international players. Premium oral care brands offering teeth whitening, sensitivity relief, personalized oral care, probiotics, and natural products are gaining traction. The use of AI technology, virtual dental care, and telemedicine is also on the rise. Raw material costs, allergic reactions to toothpaste flavors, and the availability of alternatives such as CBD-infused products and 3D printing technology are some of the challenges facing the market. Convenience stores and household commercial use are significant sales channels, while online shopping and sustainable packaging are emerging trends. Children's oral care is another growing segment. In summary, the market is witnessing a high demand for mouthwash and teeth-whitening products due to increasing awareness of oral health and hygiene, rising disposable income, and a growing preference for aesthetics. The market is competitive, with a focus on ethical labeling, natural ingredients, and advanced technology. Challenges include raw material costs, allergic reactions, and competition from alternatives. The market is expected to continue growing, driven by these trends and the increasing importance of oral health.

What challenges does APAC Oral Care Market face during the growth?

Stringent regulations on oral care products are key challenges affecting the market growth.

• In the APAC region, the market faces regulatory hurdles that prioritize consumer safety and product quality. These regulations, which cover oral health products such as toothpaste, toothbrushes, mouth rinses, and anticaries drug products, necessitate extensive testing, certifications, and documentation to ensure compliance. For small and emerging oral care companies in APAC, the financial burden of complying with these regulations can hinder their competitiveness. Oral diseases, including dental caries, mouth cancer, tooth decay, and periodontal diseases, pose significant health risks. As a result, consumers are increasingly seeking effective oral care solutions. Electric toothbrushes, such as Sensonic electric brushes and Bruush Oral Care, and charcoal toothpaste are popular choices. Ethical labeling, cruelty-free ingredients, and natural products are also gaining popularity. The market is diverse, encompassing dental clinics, dental spas, aesthetic treatments, dental care items, and online retail.
• However, household and commercial oral care products are also in demand. Convenience stores and sustainability-focused retailers offer a wide range of products, including herbal toothpaste, natural ingredients, and children's oral care. Smart toothbrushes, personalized oral care, probiotics, and natural plant extracts are emerging trends. Intense competition drives innovation, with companies investing in AI technology, virtual dental care, and telemedicine. CBD-infused products and 3D printing technology are also gaining traction. Despite these trends, raw material costs remain a challenge for manufacturers. Allergic reactions to toothpaste flavors and sensitivities to toothpaste ingredients can also limit consumer choices. Oral health issues, such as dental anxiety, can impact sales of cosmetic items, such as dental whitening and sensitivity relief products. Thus, the market is dynamic and diverse, with a focus on consumer safety, innovation, and sustainability. Stringent regulations, raw material costs, and consumer preferences shape market trends. Companies that can navigate these challenges and meet evolving consumer demands will thrive in this competitive landscape.

Exclusive APAC Oral Care Market Customer Landscape

The market forecasting report includes the adoption lifecycle of the market, covering from the innovator's stage to the laggard's stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.

Customer Landscape

Key Companies & Market Insights

Companies are implementing various strategies, such as strategic alliances, market forecast partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence In the market.

The market research and growth report includes detailed analyses of the competitive landscape of the market and information about key companies, including:

• Amway Corp.
• Church and Dwight Co. Inc.
• Colgate Palmolive Co.
• Dabur India Ltd.
• Fulijaya Group
• GlaxoSmithKline Plc
• Haleon Plc
• Hawley and Hazel BVI Co. Ltd.
• Henkel AG and Co. KGaA
• Himalaya Global Holdings Ltd.
• Johnson and Johnson Services Inc.
• Kao Corp.
• Koninklijke Philips N.V.
• Lion Corp.
• Perrigo Co. Plc
• Pigeon Corp.
• Sunstar Suisse SA
• The Procter and Gamble Co.
• Unilever PLC
• Vive Cosmetics

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Research Analyst Overview

The market In the Asia Pacific region is witnessing significant growth due to the increasing awareness about oral health and the rising prevalence of oral diseases. Untreated dental caries and oral diseases, such as tooth decay, mouth cancer, and periodontal diseases, continue to pose a major health concern In the region. According to market research, the demand, including toothpaste, toothbrushes, mouth rinses, and oral hygiene items, is expected to increase at a steady pace In the coming years. Electric toothbrushes, such as Sensonic electric brushes, and charcoal-based cleaners are gaining popularity among consumers due to their effectiveness in removing plaque and improving oral health. The trend towards natural and ethical labeling, cruelty-free ingredients, and sustainable packaging is also influencing the market. The industry is highly competitive, with intense competition from local and international players. The market is witnessing innovation in various areas, including the use of raw materials, natural products, and advanced technologies such as AI technology, telemedicine, and 3D printing technology. The rise of online retail and e-commerce platforms has disrupted traditional sales channels, with consumers increasingly opting for the convenience and affordability of shopping online.

However, hypermarkets and dental clinics continue to be significant sales channels, particularly for premium products and aesthetic treatments. The market is diverse, catering to various segments, including children's oral care, dental care items, cosmetic items, and dental spas. Dental anxiety is a significant barrier to oral health care, and virtual dental care and personalized solutions are emerging as potential solutions. Raw material costs and availability continue to be key challenges for manufacturers. Natural plant extracts and probiotics are gaining popularity as alternative ingredients due to their health benefits and sustainability.

Thus, the market is expected to grow at a steady pace In the coming years, driven by increasing awareness about oral health and the rising prevalence of oral diseases. The market is witnessing innovation and disruption, with new players and business models entering the market and traditional sales channels evolving to meet changing consumer preferences.

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What are the Key Data Covered in this Market Report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the market growth and forecasting between 2024 and 2028
• Precise estimation of the size of the market and its contribution of the market in focus to the parent market
• Accurate predictions about upcoming market growth and trends and changes in consumer behaviour
• Growth of the market across APAC
• Thorough analysis of the market's competitive landscape and detailed information about companies
• Comprehensive analysis of factors that will challenge the growth of market companies

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