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Artificial Intelligence based Personalization Market by Application and Geography - Forecast and Analysis 2021-2025

  • Published: Jan 2022
  • Pages: 120
  • SKU: IRTNTR71852
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The artificial intelligence-based personalization market share is expected to increase by USD 715.20 million from 2020 to 2025, and the market's growth momentum will accelerate at a CAGR of 19.17%. This artificial intelligence-based personalization market research report provides valuable insights on the post-COVID-19 impact on the market, which will help companies evaluate their business approaches. The artificial intelligence-based personalization market report also offers information on several market vendors, including Accenture Plc, Alphabet Inc., Amazon.com Inc., Apple Inc., BloomReach Inc., Blueshift Labs Inc., H2O.ai Inc., International Business Machines Corp., Microsoft Corp., and Salesforce.com Inc. among others. Furthermore, this report extensively covers artificial intelligence-based personalization market segmentation by application (website personalization, display ads personalization, social media personalization, e-mail personalization, and others) and geography (APAC, North America, Europe, South America, and MEA).

What will the Artificial Intelligence Based Personalization Market Size be During the Forecast Period?

Artificial Intelligence based Personalization Market Size

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"The heavy investments in R&D facilities for AI will facilitate the artificial intelligence (AI) market growth in North America over the forecast period."

Artificial Intelligence Based Personalization Market: Key Drivers and Trends

The high unsubscribe rate for mass marketing is notably driving the artificial intelligence-based personalization market growth, although factors such as lack of skilled resources and technological know-how may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the artificial intelligence-based personalization industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

Key Artificial Intelligence Based Personalization Market Driver

The high unsubscribe rate for mass marketing is one of the key drivers supporting artificial intelligence-based personalization. Mass marketing is the process of advertising the same product or service to every end-user, irrespective of his/her interests and purchase behavior. Adverts can be delivered via e-mails, direct mails, and mobile push notifications. Consumers who are not interested in the deal or the product can opt out of such adverts. Around 20% of e-mail receivers unsubscribe from e-mails when they receive too many from a brand. This process is made effective using artificial intelligence and machine learning algorithms, through which messages are sent based on previous orders, searches, clicks, time spent on pages, interests of similar visitors, and wish lists. Such processes may drive the market growth during the forecast period.

Key Artificial Intelligence Based Personalization Market Challenge

Lack of skilled resources and technological know-how is hindering the artificial-based personalization market growth. Most marketers believe that personalizing content for customers increases sales. One of the significant challenges marketers face is the lack of relevant resources and technology to personalize. On the other hand, many people are not aware of technical issues related to software implementation as the technology is new. This creates uncertainties in the use after the implementation of AI. Thus, this acts as a challenge for the global AI-based personalization market.

This artificial intelligence-based personalization market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2021-2025.

Who are the Major Artificial Intelligence Based Personalization Market Vendors?

The report analyzes the market's competitive landscape and offers information on several market vendors, including:

 

  • Accenture Plc
  • Alphabet Inc.
  • Amazon.com Inc.
  • Apple Inc.
  • BloomReach Inc.
  • Blueshift Labs Inc.
  • H2O.ai Inc.
  • International Business Machines Corp.
  • Microsoft Corp.
  • Salesforce.com Inc.

 

This statistical study of the artificial intelligence-based personalization market encompasses successful business strategies deployed by the key vendors. The artificial intelligence-based personalization market is concentrated and the vendors are deploying organic and inorganic growth strategies to compete in the market.

To make the most of the opportunities and recover from the post-COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

The artificial intelligence-based personalization market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies. 

Which are the Key Regions for Artificial Intelligence Based Personalization Market?

Artificial Intelligence based Personalization Market Market segmentation by region

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35% of the market's growth will originate from APAC during the forecast period. China is the key market for artificial intelligence-based personalization market in APAC. Market growth in this region will be slower than the growth of the market in MEA. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.

What are the Revenue-generating Application Segments in the Artificial Intelligence Based Personalization Market?

Artificial Intelligence based Personalization Market Segmentation

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The artificial intelligence-based personalization market share growth by the website personalization segment will be significant during the forecast period. Website personalization is the most widely used advertising method, which holds the highest share of the global AI-based personalization market and is expected to continue its dominance during the forecast period. The content on a website's home page and the most probable landing pages are generally personalized for new customers. Personalization is based on the search history and clicks made by a customer. Website personalization is the most effective way to provide customized information to a targeted group.

This report provides an accurate prediction of the contribution of all the segments to the growth of the artificial intelligence-based personalization market size and actionable market insights on post-COVID-19 impact on each segment.

You may be interested in our similar Report: 

Artificial intelligence (AI) market share The Market share is expected to increase by USD 76.44 billion from 2020 to 2025, and the market's growth momentum will accelerate at a CAGR of 21%.

Artificial Intelligence Based Personalization Market Scope

Report Coverage

Details

Page number

120

Base year

2020

Forecast period

2021-2025

Growth momentum & CAGR

Accelerate at a CAGR of 19.17%

Market growth 2021-2025

$ 715.20 million

Market structure

Concentrated

YoY growth (%)

18.76

Regional analysis

APAC, North America, Europe, South America, and MEA

Performing market contribution

APAC at 35%

Key consumer countries

US, China, Germany, UK, and France

Competitive landscape

Leading companies, Competitive strategies, Consumer engagement scope

Key companies profiled

Accenture Plc, Alphabet Inc., Amazon.com Inc., Apple Inc., BloomReach Inc., Blueshift Labs Inc., H2O.ai Inc., International Business Machines Corp., Microsoft Corp., and Salesforce.com Inc.

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period

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What are the Key Data Covered in this Artificial Intelligence-Based Personalization Market Report?

  • CAGR of the market during the forecast period 2021-2025
  • Detailed information on factors that will drive artificial intelligence-based personalization market growth during the next five years
  • Precise estimation of the artificial intelligence-based personalization market size and its contribution to the parent market
  • Accurate predictions on upcoming trends and changes in consumer behavior
  • The growth of the artificial intelligence-based personalization industry across APAC, North America, Europe, South America, and MEA
  • A thorough analysis of the market's competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of artificial intelligence-based personalization market vendors

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Executive Summary

    Market Landscape

    • Market ecosystem
    • Value chain analysis

    Market Sizing

    • Market definition
    • Market segment analysis
    • Market size 2020
    • Market outlook: Forecast for 2020 - 2025

    Five Forces Analysis

    • Bargaining power of buyers
    • Bargaining power of suppliers
    • Threat of new entrants
    • Threat of substitutes
    • Threat of rivalry
    • Market condition

    Market Segmentation by Application

    • Market segments
    • Comparison by Application
    • Website Personalization - Market size and forecast 2020-2025
    • Display ads personalization - Market size and forecast 2020-2025
    • Social media personalization - Market size and forecast 2020-2025
    • E-mail personalization - Market size and forecast 2020-2025
    • Others - Market size and forecast 2020-2025
    • Market opportunity by Application

    Geographic Landscape

    • Geographic segmentation
    • Geographic comparison
    • APAC - Market size and forecast 2020-2025
    • North America - Market size and forecast 2020-2025
    • Europe - Market size and forecast 2020-2025
    • South America - Market size and forecast 2020-2025
    • MEA - Market size and forecast 2020-2025
    • Key leading countries
    • Market opportunity by geography
    • Market drivers
    • Market challenges
    • Market trends

    Vendor Landscape

    • Overview
    • Vendor landscape
    • Landscape disruption

    Vendor Analysis

    • Vendors covered
    • Market positioning of vendors
    • Accenture Plc
    • Alphabet Inc.
    • Amazon.com Inc.
    • Apple Inc.
    • BloomReach Inc.
    • Blueshift Labs Inc.
    • H2O.ai Inc.
    • International Business Machines Corp.
    • Microsoft Corp.
    • Salesforce.com Inc.

    Appendix

    • Scope of the report
    • Currency conversion rates for US$
    • Research methodology
    • List of abbreviations

    Research Framework

    Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

    TechnavioINFORMATION SOURCES

    Primary sources

    • Manufacturers and suppliers
    • Channel partners
    • Industry experts
    • Strategic decision makers

    Secondary sources

    • Industry journals and periodicals
    • Government data
    • Financial reports of key industry players
    • Historical data
    • Press releases
    Technavio

    TechnavioDATA ANALYSIS

    Data Synthesis

    • Collation of data
    • Estimation of key figures
    • Analysis of derived insights

    Data Validation

    • Triangulation with data models
    • Reference against proprietary databases
    • Corroboration with industry experts
    Technavio

    TechnavioREPORT WRITING

    Qualitative

    • Market drivers
    • Market challenges
    • Market trends
    • Five forces analysis

    Quantitative

    • Market size and forecast
    • Market segmentation
    • Geographical insights
    • Competitive landscape
    Interested in this report?
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    Artificial Intelligence based Personalization Market market growth will increase by $715.20 mn during 2021-2025.
    The artificial intelligence based personalization market market is expected to grow at a CAGR of 19.17% during 2021-2025.
    Technavio has segmented the artificial intelligence based personalization market market by application (Website Personalization, Display ads personalization, Social media personalization, E-mail personalization, and Others) and geography (APAC, North America, Europe, South America, and MEA).
    Accenture Plc, Alphabet Inc., Amazon.com Inc., Apple Inc., BloomReach Inc., Blueshift Labs Inc., H2O.ai Inc., International Business Machines Corp., Microsoft Corp., Salesforce.com Inc. are a few of the key vendors in the artificial intelligence based personalization market market.
    APAC will register the highest growth rate of 35% among the other regions. Therefore, the artificial intelligence based personalization market market in APAC is expected to garner significant business opportunities for the vendors during the forecast period.
    The key factors driving the artificial intelligence based personalization market market growth are:
    • high unsubscribe rate for mass marketing
    The artificial intelligence based personalization market market vendors should focus on grabbing business opportunities from the website personalization segment as it accounted for the largest market share in the base year.
    • What are the key global market and the regional market share?
    • What are the revenue-generating key market segments?
    • What are the key factors driving and challenging this market’s growth?
    • Who are the key market vendors and their growth strategies?
    • What are the latest trends influencing the growth of this market?
    • What are the variables influencing the market growth in the primary regions?
    • What are the factors influencing the growth of the parent market?
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