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The artificial intelligence in marketing market share is expected to increase to USD 31.72 billion from 2021 to 2026, at an accelerating CAGR of 26.84%.
This artificial intelligence in marketing market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. The artificial intelligence in marketing market report also offers information on several market vendors, including Accenture Plc, Adobe inc., Alphabet inc., Amazon.com inc., Appier inc., CognitiveScale, GUMGUM inc., insideSales, intel Corp., international Business Machines Corp., Meta Platforms inc., Microsoft Corp., NVIDIA Corp., Oculus360, Oracle Corp., Persado Holdings plc, Salesforce.com inc., Samsung Electronics Co. Ltd., and SAP SE among others.
This market research report extensively covers artificial intelligence in marketing market segmentations by the following:
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The rise in adoption of cloud-based applications and services is notably driving the artificial intelligence in marketing market growth, although factors such as lack of skilled professionals may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the artificial intelligence in marketing industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.
Key Artificial Intelligence in Marketing Market Driver
Key Artificial Intelligence in Marketing Market Trend
Key Artificial Intelligence in Marketing Market Challenge
This artificial intelligence in marketing market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.
Technavio categorizes the global artificial intelligence in marketing market as a part of the global application software market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the artificial intelligence in marketing market during the forecast period.
The report analyzes the market's competitive landscape and offers information on several market vendors, including:
This statistical study of the artificial intelligence in marketing market encompasses successful business strategies deployed by the key vendors. The artificial intelligence in marketing market is fragmented and the vendors are deploying organic and inorganic growth strategies to compete in the market.
To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.
The artificial intelligence in marketing market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.
Our report provides extensive information on the value chain analysis for the artificial intelligence in marketing market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.
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35% of the market's growth will originate from APAC during the forecast period. China and Japan are the key markets for artificial intelligence in marketing market in APAC. Market growth in this region will be faster than the growth of the market in other regions.
Another region offering significant growth opportunities to vendors is North America. The presence of favorable government policies to promote innovation, a large industrial base, and high purchasing power will facilitate the artificial intelligence in marketing market growth in North America over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.
COVID Impact and Recovery Analysis
The rapid spread of COVID-19 positively impacted the regional market growth. Moreover, lockdowns in the region compelled people to work from home to mitigate the threat of COVID-19. In 2020, time spent on digital media increased by 15% in the US when compared with that in 2019. Thus, these factors will drive the AI in marketing market during the forecast period.
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The artificial intelligence in marketing market share growth by the on-premise segment will be significant during the forecast period. Primarily, marketers can reach customers in real-time via on-premise marketing. It is about how companies utilize in-store marketing to influence customers. These marketing methods are used in places where people buy things. Department and grocery shops, restaurants, showrooms, and vehicle dealers are among the retailers and wholesalers who employ on-premise marketing to sell their goods or services. Such advantages of on-premise marketing will drive the AI in marketing market growth during the forecast period.
This report provides an accurate prediction of the contribution of all the segments to the growth of the artificial intelligence in marketing market size and actionable market insights on post COVID-19 impact on each segment.
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Artificial Intelligence in Marketing Market Scope |
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Report Coverage |
Details |
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Page number |
120 |
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Base year |
2021 |
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Forecast period |
2022-2026 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 26.84% |
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Market growth 2022-2026 |
$ 31.72 billion |
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Market structure |
Fragmented |
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YoY growth (%) |
24.57 |
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Regional analysis |
North America, APAC, Europe, Middle East and Africa, and South America |
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Performing market contribution |
APAC at 35% |
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Key consumer countries |
US, China, Japan, UK, and Germany |
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Competitive landscape |
Leading companies, Competitive strategies, Consumer engagement scope |
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Key companies profiled |
Accenture Plc, Adobe inc., Alphabet inc., Amazon.com inc., Appier inc., CognitiveScale, GUMGUM inc., insideSales, intel Corp., international Business Machines Corp., Meta Platforms inc., Microsoft Corp., NVIDIA Corp., Oculus360, Oracle Corp., Persado Holdings plc, Salesforce.com inc., Samsung Electronics Co. Ltd., and SAP SE |
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Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Five Forces Analysis
5 Market Segmentation by Deployment
6 Customer Landscape
7 Geographic Landscape
8 Drivers, Challenges, and Trends
9 Vendor Landscape
10 Vendor Analysis
11 Appendix
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
Secondary sources
DATA ANALYSIS
Data Synthesis
Data Validation
REPORT WRITING
Qualitative
Quantitative
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