What is the market size for the artificial intelligence in marketing?

The Market is expected to grow by $ 41021.7 mn in 2024-2028. <a href='https://www.technavio.com/report/artificial-intelligence-in-marketing-market-industry-analysis'>Read More</a>

What is the CAGR for the artificial intelligence in marketing?

30.9% CAGR with $ 41021.7 mn Momentum. <a href='https://www.technavio.com/report/artificial-intelligence-in-marketing-market-industry-analysis'>Read More</a>

What is the growth rate of the Artificial Intelligence In Marketing market?

30.9% is the estimation year on year growth rate. <a href='https://www.technavio.com/report/artificial-intelligence-in-marketing-market-industry-analysis'>Read More</a>

Which region held the largest market share in the Artificial Intelligence In Marketing market?

APAC with 36% of the market growth. <a href='https://www.technavio.com/report/artificial-intelligence-in-marketing-market-industry-analysis'>Read More</a>

Who are the prominent players in the Artificial Intelligence In Marketing market?

Accenture Plc, Adobe Inc., Alphabet Inc., Amazon.com Inc., Appier Group Inc., CognitiveScale, GUMGUM Inc., InsideSales, Intel Corp., International Business Machines Corp., Meta Platforms Inc., .... <a href='https://www.technavio.com/report/artificial-intelligence-in-marketing-market-industry-analysis'>Read More</a>

Artificial Intelligence In Marketing Market Analysis North America, APAC, Europe, Middle East and Africa, South America - US, China, UK, Japan, Germany - Size and Forecast 2024-2028

Published: Jul 2024
Pages: 143
SKU: IRTNTR73484

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Artificial Intelligence in Marketing Market Size 2024-2028

The artificial intelligence in marketing market size is forecast to increase by USD 41.02 billion at a CAGR of 30.9% between 2023 and 2028.

Artificial Intelligence (AI) is revolutionizing the marketing industry, with the market projected to grow significantly due to several key trends and factors. The rise in the adoption of cloud-based applications and services is a major driver, enabling businesses to access advanced AI capabilities on a subscription basis. Increasing digitalization and internet penetration are also fueling market growth, as more consumers engage with brands online.
However, the lack of skilled professionals poses a significant challenge, as organizations struggle to find and retain talent with the necessary expertise to implement and optimize AI marketing solutions effectively. Despite this, the benefits of AI in marketing, including personalized customer experiences, improved targeting, and increased efficiency, make it an essential investment for businesses seeking to stay competitive in today's digital landscape.

What will be the Artificial Intelligence In Marketing Market Size During the Forecast Period?

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1 Executive Summary

1.1 Market overview
- Executive Summary - Chart on Market Overview
- Executive Summary - Data Table on Market Overview
- Executive Summary - Chart on Global Market Characteristics
- Executive Summary - Chart on Market by Geography
- Executive Summary - Chart on Market Segmentation by Deployment
- Executive Summary - Chart on Incremental Growth
- Executive Summary - Data Table on Incremental Growth
- Executive Summary - Chart on Company Market Positioning

2 Market Landscape

2.1 Market ecosystem
- Parent Market
- Data Table on - Parent Market

2.2 Market characteristics
- Market characteristics analysis

2.3 Value chain analysis
- Value Chain Analysis

3 Market Sizing

3.1 Market definition
- Offerings of companies included in the market definition

3.2 Market segment analysis
- Market segments

3.3 Market size 2023

3.4 Market outlook: Forecast for 2023-2028
- Chart on Global - Market size and forecast 2023-2028 ($ million)
- Data Table on Global - Market size and forecast 2023-2028 ($ million)
- Chart on Global Market: Year-over-year growth 2023-2028 (%)
- Data Table on Global Market: Year-over-year growth 2023-2028 (%)

4 Historic Market Size

4.1 Global Artificial Intelligence In Marketing Market 2018 - 2022
- Historic Market Size - Data Table on Global Artificial Intelligence In Marketing Market 2018 - 2022 ($ million)

4.2 Deployment segment analysis 2018 - 2022
- Historic Market Size - Deployment Segment 2018 - 2022 ($ million)

4.3 Geography segment analysis 2018 - 2022
- Historic Market Size - Geography Segment 2018 - 2022 ($ million)

4.4 Country segment analysis 2018 - 2022
- Historic Market Size - Country Segment 2018 - 2022 ($ million)

5 Five Forces Analysis

5.1 Five forces summary
- Five forces analysis - Comparison between 2023 and 2028

5.2 Bargaining power of buyers
- Bargaining power of buyers - Impact of key factors 2023 and 2028

5.3 Bargaining power of suppliers
- Bargaining power of suppliers - Impact of key factors in 2023 and 2028

5.4 Threat of new entrants
- Threat of new entrants - Impact of key factors in 2023 and 2028

5.5 Threat of substitutes
- Threat of substitutes - Impact of key factors in 2023 and 2028

5.6 Threat of rivalry
- Threat of rivalry - Impact of key factors in 2023 and 2028

5.7 Market condition
- Chart on Market condition - Five forces 2023 and 2028

6 Market Segmentation by Deployment

6.1 Market segments
- Chart on Deployment - Market share 2023-2028 (%)
- Data Table on Deployment - Market share 2023-2028 (%)

6.2 Comparison by Deployment
- Chart on Comparison by Deployment
- Data Table on Comparison by Deployment

6.3 On-premises - Market size and forecast 2023-2028
- Chart on On-premises - Market size and forecast 2023-2028 ($ million)
- Data Table on On-premises - Market size and forecast 2023-2028 ($ million)
- Chart on On-premises - Year-over-year growth 2023-2028 (%)
- Data Table on On-premises - Year-over-year growth 2023-2028 (%)

6.4 Cloud - Market size and forecast 2023-2028
- Chart on Cloud - Market size and forecast 2023-2028 ($ million)
- Data Table on Cloud - Market size and forecast 2023-2028 ($ million)
- Chart on Cloud - Year-over-year growth 2023-2028 (%)
- Data Table on Cloud - Year-over-year growth 2023-2028 (%)

6.5 Market opportunity by Deployment
- Market opportunity by Deployment ($ million)
- Data Table on Market opportunity by Deployment ($ million)

7 Market Segmentation by Application

7.1 Market segments
- Chart on Application - Market share (2023-2028) (%)
- Data Table on Application - Market share (2023-2028) (%)
- Market opportunity by $segment_name ($ million)
- Data Table on Market opportunity by $segment_name ($ million)

7.2 Comparison by Application
- Chart on Comparison by Application
- Data Table on Comparison by Application

7.3 Social Media Advertising - Market size and forecast (2023-2028)
- Chart on Social Media Advertising - Market size and forecast (2023-2028) ($ million)
- Data Table on Social Media Advertising - Market size and forecast (2023-2028) ($ million)
- Chart on Social Media Advertising - Year-over-year growth (2023-2028) (%)
- Data Table on Social Media Advertising - Year-over-year growth (2023-2028) (%)

7.4 Search Engine Marketing/ Search Advertising - Market size and forecast (2023-2028)
- Chart on Search Engine Marketing/ Search Advertising - Market size and forecast (2023-2028) ($ million)
- Data Table on Search Engine Marketing/ Search Advertising - Market size and forecast (2023-2028) ($ million)
- Chart on Search Engine Marketing/ Search Advertising - Year-over-year growth (2023-2028) (%)
- Data Table on Search Engine Marketing/ Search Advertising - Year-over-year growth (2023-2028) (%)

7.5 Virtual Assistant - Market size and forecast (2023-2028)
- Chart on Virtual Assistant - Market size and forecast (2023-2028) ($ million)
- Data Table on Virtual Assistant - Market size and forecast (2023-2028) ($ million)
- Chart on Virtual Assistant - Year-over-year growth (2023-2028) (%)
- Data Table on Virtual Assistant - Year-over-year growth (2023-2028) (%)

7.6 Content Curation - Market size and forecast (2023-2028)
- Chart on Content Curation - Market size and forecast (2023-2028) ($ million)
- Data Table on Content Curation - Market size and forecast (2023-2028) ($ million)
- Chart on Content Curation - Year-over-year growth (2023-2028) (%)
- Data Table on Content Curation - Year-over-year growth (2023-2028) (%)

7.7 Sales & Marketing Automation - Market size and forecast (2023-2028)
- Chart on Sales & Marketing Automation - Market size and forecast (2023-2028) ($ million)
- Data Table on Sales & Marketing Automation - Market size and forecast (2023-2028) ($ million)
- Chart on Sales & Marketing Automation - Year-over-year growth (2023-2028) (%)
- Data Table on Sales & Marketing Automation - Year-over-year growth (2023-2028) (%)

7.8 Analytics Platform - Market size and forecast (2023-2028)
- Chart on Analytics Platform - Market size and forecast (2023-2028) ($ million)
- Data Table on Analytics Platform - Market size and forecast (2023-2028) ($ million)
- Chart on Analytics Platform - Year-over-year growth (2023-2028) (%)
- Data Table on Analytics Platform - Year-over-year growth (2023-2028) (%)

7.9 Others - Market size and forecast (2023-2028)
- Chart on Others - Market size and forecast (2023-2028) ($ million)
- Data Table on Others - Market size and forecast (2023-2028) ($ million)
- Chart on Others - Year-over-year growth (2023-2028) (%)
- Data Table on Others - Year-over-year growth (2023-2028) (%)

8 Market Segmentation by Technology

8.1 Market segments
- Chart on Technology - Market share (2023-2028) (%)
- Data Table on Technology - Market share (2023-2028) (%)

8.2 Comparison by Technology
- Chart on Comparison by Technology
- Data Table on Comparison by Technology

8.3 Machine Learning - Market size and forecast (2023-2028)
- Chart on Machine Learning - Market size and forecast (2023-2028) ($ million)
- Data Table on Machine Learning - Market size and forecast (2023-2028) ($ million)
- Chart on Machine Learning - Year-over-year growth (2023-2028) (%)
- Data Table on Machine Learning - Year-over-year growth (2023-2028) (%)

8.4 Natural Language Processing - Market size and forecast (2023-2028)
- Chart on Natural Language Processing - Market size and forecast (2023-2028) ($ million)
- Data Table on Natural Language Processing - Market size and forecast (2023-2028) ($ million)
- Chart on Natural Language Processing - Year-over-year growth (2023-2028) (%)
- Data Table on Natural Language Processing - Year-over-year growth (2023-2028) (%)

8.5 Computer Vision - Market size and forecast (2023-2028)
- Chart on Computer Vision - Market size and forecast (2023-2028) ($ million)
- Data Table on Computer Vision - Market size and forecast (2023-2028) ($ million)
- Chart on Computer Vision - Year-over-year growth (2023-2028) (%)
- Data Table on Computer Vision - Year-over-year growth (2023-2028) (%)

8.6 Others - Market size and forecast (2023-2028)
- Chart on Others - Market size and forecast (2023-2028) ($ million)
- Data Table on Others - Market size and forecast (2023-2028) ($ million)
- Chart on Others - Year-over-year growth (2023-2028) (%)
- Data Table on Others - Year-over-year growth (2023-2028) (%)

8.7 Market opportunity by Technology
- Market opportunity by $segment_name ($ million)
- Data Table on Market opportunity by $segment_name ($ million)

9 Customer Landscape

9.1 Customer landscape overview
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

10 Geographic Landscape

10.1 Geographic segmentation
- Chart on Market share by geography 2023-2028 (%)
- Data Table on Market share by geography 2023-2028 (%)

10.2 Geographic comparison
- Chart on Geographic comparison
- Data Table on Geographic comparison

10.3 North America - Market size and forecast 2023-2028
- Chart on North America - Market size and forecast 2023-2028 ($ million)
- Data Table on North America - Market size and forecast 2023-2028 ($ million)
- Chart on North America - Year-over-year growth 2023-2028 (%)
- Data Table on North America - Year-over-year growth 2023-2028 (%)

10.4 APAC - Market size and forecast 2023-2028
- Chart on APAC - Market size and forecast 2023-2028 ($ million)
- Data Table on APAC - Market size and forecast 2023-2028 ($ million)
- Chart on APAC - Year-over-year growth 2023-2028 (%)
- Data Table on APAC - Year-over-year growth 2023-2028 (%)

10.5 Europe - Market size and forecast 2023-2028
- Chart on Europe - Market size and forecast 2023-2028 ($ million)
- Data Table on Europe - Market size and forecast 2023-2028 ($ million)
- Chart on Europe - Year-over-year growth 2023-2028 (%)
- Data Table on Europe - Year-over-year growth 2023-2028 (%)

10.6 Middle East and Africa - Market size and forecast 2023-2028
- Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
- Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
- Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
- Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)

10.7 South America - Market size and forecast 2023-2028
- Chart on South America - Market size and forecast 2023-2028 ($ million)
- Data Table on South America - Market size and forecast 2023-2028 ($ million)
- Chart on South America - Year-over-year growth 2023-2028 (%)
- Data Table on South America - Year-over-year growth 2023-2028 (%)

10.8 US - Market size and forecast 2023-2028
- Chart on US - Market size and forecast 2023-2028 ($ million)
- Data Table on US - Market size and forecast 2023-2028 ($ million)
- Chart on US - Year-over-year growth 2023-2028 (%)
- Data Table on US - Year-over-year growth 2023-2028 (%)

10.9 China - Market size and forecast 2023-2028
- Chart on China - Market size and forecast 2023-2028 ($ million)
- Data Table on China - Market size and forecast 2023-2028 ($ million)
- Chart on China - Year-over-year growth 2023-2028 (%)
- Data Table on China - Year-over-year growth 2023-2028 (%)

10.10 UK - Market size and forecast 2023-2028
- Chart on UK - Market size and forecast 2023-2028 ($ million)
- Data Table on UK - Market size and forecast 2023-2028 ($ million)
- Chart on UK - Year-over-year growth 2023-2028 (%)
- Data Table on UK - Year-over-year growth 2023-2028 (%)

10.11 Japan - Market size and forecast 2023-2028
- Chart on Japan - Market size and forecast 2023-2028 ($ million)
- Data Table on Japan - Market size and forecast 2023-2028 ($ million)
- Chart on Japan - Year-over-year growth 2023-2028 (%)
- Data Table on Japan - Year-over-year growth 2023-2028 (%)

10.12 Germany - Market size and forecast 2023-2028
- Chart on Germany - Market size and forecast 2023-2028 ($ million)
- Data Table on Germany - Market size and forecast 2023-2028 ($ million)
- Chart on Germany - Year-over-year growth 2023-2028 (%)
- Data Table on Germany - Year-over-year growth 2023-2028 (%)

10.13 Market opportunity by geography
- Market opportunity by geography ($ million)
- Data Tables on Market opportunity by geography ($ million)

11 Drivers, Challenges, and Opportunity/Restraints

11.1 Market drivers

11.2 Market challenges

11.3 Impact of drivers and challenges
- Impact of drivers and challenges in 2023 and 2028

11.4 Market opportunities/restraints

12 Competitive Landscape

12.1 Overview

12.2 Competitive Landscape
- Overview on criticality of inputs and factors of differentiation

12.3 Landscape disruption
- Overview on factors of disruption

12.4 Industry risks
- Impact of key risks on business

13 Competitive Analysis

13.1 Companies profiled
- Companies covered

13.2 Market positioning of companies
- Matrix on companies position and classification

13.3 Accenture Plc
- Accenture Plc - Overview
- Accenture Plc - Business segments
- Accenture Plc - Key news
- Accenture Plc - Key offerings
- Accenture Plc - Segment focus

13.4 Adobe Inc.
- Adobe Inc. - Overview
- Adobe Inc. - Business segments
- Adobe Inc. - Key news
- Adobe Inc. - Key offerings
- Adobe Inc. - Segment focus

13.5 Alphabet Inc.
- Alphabet Inc. - Overview
- Alphabet Inc. - Business segments
- Alphabet Inc. - Key offerings
- Alphabet Inc. - Segment focus

13.6 Amazon.com Inc.
- Amazon.com Inc. - Overview
- Amazon.com Inc. - Business segments
- Amazon.com Inc. - Key news
- Amazon.com Inc. - Key offerings
- Amazon.com Inc. - Segment focus

13.7 International Business Machines Corp.
- International Business Machines Corp. - Overview
- International Business Machines Corp. - Business segments
- International Business Machines Corp. - Key news
- International Business Machines Corp. - Key offerings
- International Business Machines Corp. - Segment focus

13.8 Meta Platforms Inc.
- Meta Platforms Inc. - Overview
- Meta Platforms Inc. - Business segments
- Meta Platforms Inc. - Key news
- Meta Platforms Inc. - Key offerings
- Meta Platforms Inc. - Segment focus

13.9 Microsoft Corp.
- Microsoft Corp. - Overview
- Microsoft Corp. - Business segments
- Microsoft Corp. - Key news
- Microsoft Corp. - Key offerings
- Microsoft Corp. - Segment focus

13.10 NVIDIA Corp.
- NVIDIA Corp. - Overview
- NVIDIA Corp. - Business segments
- NVIDIA Corp. - Key news
- NVIDIA Corp. - Key offerings
- NVIDIA Corp. - Segment focus

13.11 Oracle Corp.
- Oracle Corp. - Overview
- Oracle Corp. - Business segments
- Oracle Corp. - Key news
- Oracle Corp. - Key offerings
- Oracle Corp. - Segment focus

13.12 Salesforce Inc.
- Salesforce Inc. - Overview
- Salesforce Inc. - Product / Service
- Salesforce Inc. - Key news
- Salesforce Inc. - Key offerings

14 Appendix

14.1 Scope of the report

14.2 Inclusions and exclusions checklist
- Inclusions checklist
- Exclusions checklist

14.3 Currency conversion rates for US$
- Currency conversion rates for US$

14.4 Research methodology
- Research methodology

14.5 Data procurement
- Information sources

14.6 Data validation
- Data validation

14.7 Validation techniques employed for market sizing
- Validation techniques employed for market sizing

14.8 Data synthesis
- Data synthesis

14.9 360 degree market analysis
- 360 degree market analysis

14.10 List of abbreviations
- List of abbreviations

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

INFORMATION SOURCES