Artificial Intelligence In Marketing Market Analysis North America, APAC, Europe, Middle East and Africa, South America - US, China, UK, Japan, Germany - Size and Forecast 2024-2028

Artificial Intelligence In Marketing Size 2024-2028

The artificial intelligence in marketing size is forecast to increase by USD 41.02 billion, at a CAGR of 30.9% between 2023 and 2028.

• The Artificial Intelligence (AI) market in marketing is experiencing significant growth, driven by the increasing adoption of cloud-based applications and services. This shift towards cloud solutions enables businesses to leverage AI technologies more efficiently and cost-effectively, enhancing their marketing capabilities. Furthermore, the ongoing digitalization and expanding internet penetration are fueling the demand for AI solutions in marketing, as companies seek to engage with customers more effectively in the digital space. However, the market's growth is not without challenges. The lack of skilled professionals poses a significant obstacle to wider AI adoption in marketing.
• As AI applications become more complex, the need for specialized expertise in areas such as machine learning, data analytics, and programming grows. Companies must invest in upskilling their workforce or partner with external experts to overcome this challenge and fully capitalize on the opportunities presented by AI in marketing.

What will be the Size of the Artificial Intelligence In Marketing during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2018-2022 and forecasts 2024-2028 - in the full report.
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Artificial intelligence (AI) continues to reshape marketing landscapes, with dynamic market activities unfolding across various sectors. Machine learning models optimize digital marketing strategies, enabling predictive analytics for marketing ROI and customer engagement. Brands build stronger connections through AI-powered personalization and sentiment analysis. Data privacy regulations necessitate transparency and accountability, influencing marketing technology stacks and Data Security measures. A/B testing and conversion rate optimization are enhanced through AI-driven insights, while marketing automation workflows streamline customer relationship management. Marketing analytics software and dashboards provide data-driven insights, enabling marketing budget allocation and multi-channel marketing strategies. Behavioral targeting and customer journey mapping are refined through AI, enhancing marketing attribution models and email marketing automation.

Virtual assistants and chatbots facilitate seamless customer experiences, while marketing automation platforms optimize search engine optimization, pay-per-click advertising, and social media advertising. Natural language processing and AI marketing consultants aid content marketing strategies, ensuring algorithmic bias and ethical AI considerations remain at the forefront. Marketing dynamics remain in a constant state of evolution, with AI-driven innovations continuing to transform the industry. Data Governance, marketing attribution models, and programmatic advertising are among the many areas where AI is making an impact. The ongoing integration of AI into marketing technologies and strategies ensures a continuously adaptive and effective marketing landscape.

How is this Artificial Intelligence Ining Industry segmented?

The artificial intelligence ining industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD million" for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

• Deployment
  • On-premises
  • Cloud
• Application
  • Social Media Advertising
  • Search Engine Marketing/ Search Advertising
  • Virtual Assistant
  • Content Curation
  • Sales & Marketing Automation
  • Analytics Platform
  • Others
• Technology
  • Machine Learning
  • Natural Language Processing
  • Computer Vision
  • Others
• Geography
  • North America
    • US
    • Canada
  • Europe
    • Germany
    • UK
  • APAC
    • China
    • Japan
    • Australia
    • India
  • South America
    • Brazil
    • Argentina
  • Middle East and Africa
    • UAE
  • Rest of World (ROW)

By Deployment Insights

The on-premises segment is estimated to witness significant growth during the forecast period.

Artificial Intelligence (AI) is revolutionizing marketing, with machine learning models at its core. Brands are building stronger connections with consumers through AI-driven personalization and predictive analytics. A/B testing and marketing analytics software enable data-driven insights, while conversion rate optimization and marketing automation workflows streamline campaigns. Data privacy regulations ensure transparency and accountability, shaping marketing strategies. Behavioral targeting and sentiment analysis provide deeper customer understanding, enhancing customer engagement. Predictive analytics and marketing ROI are key performance indicators, driving marketing budget allocation. Customer relationship management and marketing automation platforms facilitate seamless communication. Digital marketing agencies leverage AI for content marketing strategies and social media advertising.

Marketing technology stacks include AI marketing consultants, natural language processing, and programmatic advertising. Ethical AI considerations and algorithmic bias are crucial for building trust. Customer data platforms and content optimization algorithms enable multi-channel marketing, enriching the customer experience. Influencer marketing and marketing attribution models offer new opportunities for growth. Data security and data governance are essential for managing valuable marketing data. Virtual assistants and customer journey mapping help businesses understand and respond to customer needs effectively. Marketers must navigate the complex marketing landscape, balancing innovation and regulation.

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The On-premises segment was valued at USD 5.46 billion in 2018 and showed a gradual increase during the forecast period.

Regional Analysis

APAC is estimated to contribute 36% to the growth of the global market during the forecast period.Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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In the marketing industry, Artificial Intelligence (AI) applications are expanding at an accelerated pace. The North American region, driven by favorable government policies, a large industrial base, and high purchasing power, particularly in the US and Canada, is leading this growth. Government entities in the US are investing significantly in AI, with the fiscal year 2023 budget request allocating USD1.8 billion for non-defense research and development. AI is being used operationally by some government agencies for security threat identification and large dataset review. Brands are leveraging AI for brand building, A/B testing, digital marketing strategy, data privacy regulations, conversion rate optimization, marketing analytics software, lead scoring, marketing automation workflows, marketing technology stack, customer engagement, predictive analytics, marketing ROI, customer relationship management, digital marketing agencies, sentiment analysis, data security, transparency and accountability, behavioral targeting, data governance, virtual assistants, customer journey mapping, influencer marketing, marketing attribution models, marketing analytics dashboards, AI-powered personalization, customer experience, multi-channel marketing, marketing budget allocation, data-driven insights, social media advertising, content marketing strategies, algorithmic bias, ethical AI considerations, marketing automation platforms, email marketing automation, search engine optimization, pay-per-click advertising, natural language processing, AI marketing consultants, programmatic advertising, and customer data platforms.

AI is revolutionizing content optimization algorithms, making marketing more effective and efficient. However, ethical considerations and data privacy regulations are crucial as AI becomes more prevalent in marketing.

Market Dynamics

Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

What are the key market drivers leading to the rise in the adoption of Artificial Intelligence Ining Industry?

• The surge in the adoption of cloud-based applications and services serves as the primary catalyst for market growth.
• Artificial Intelligence (AI) is revolutionizing marketing, particularly in areas such as marketing automation platforms, email marketing automation, search engine optimization, pay-per-click advertising, and programmatic advertising. Ethical AI considerations are increasingly important as marketers utilize AI for customer data analysis and personalized content optimization using natural language processing and content optimization algorithms. AI marketing consultants help businesses navigate these complexities, ensuring compliance with data privacy regulations and ethical AI practices. Social media networks, including Facebook, LinkedIn, Instagram, and Snapchat, use AI to deliver targeted ads based on user demographics and behaviors.
• In January 2021, there were approximately 4.20 billion social media users worldwide, with nearly 500 million new users joining in the past year. AI enables marketers to reach and engage these users more effectively and efficiently. By leveraging AI, businesses can gain valuable insights into customer preferences and tailor their marketing strategies accordingly.

What are the market trends shaping the Artificial Intelligence Ining Industry?

• The ongoing market trend involves a significant increase in digitalization and the penetration of the internet. This development is mandatory for businesses seeking to remain competitive and reach a wider audience.
• Artificial Intelligence (AI) is revolutionizing marketing strategies by enabling businesses to leverage machine learning models for brand building, conversion rate optimization, and customer engagement. Machine learning models analyze vast amounts of data from marketing analytics software, digital marketing campaigns, and marketing automation workflows to derive insights. These insights inform data-driven decisions, such as lead scoring and a/b testing, to enhance marketing efforts. Digitalization, fueled by the increasing internet penetration, has resulted in a wealth of user data. With 4.66 billion internet users worldwide as of April 2022, businesses have access to a vast pool of information. AI applications in marketing help businesses make the most of this data by automating tasks, improving data quality, and providing actionable insights.
• Marketing strategies are becoming more data-driven as businesses seek to understand their customers better and engage them more effectively. AI's role in marketing is essential, as it enables businesses to process and analyze large volumes of data quickly and accurately. This, in turn, leads to more effective marketing campaigns, increased conversion rates, and improved customer satisfaction. Data privacy regulations, such as GDPR and CCPA, add an additional layer of complexity to marketing strategies. AI applications in marketing must comply with these regulations, ensuring that user data is collected, stored, and used ethically and transparently. Despite the challenges, the benefits of AI in marketing far outweigh the costs, making it an essential component of any modern marketing technology stack.

What challenges does the Artificial Intelligence Ining Industry face during its growth?

• The absence of adequately skilled professionals poses a significant challenge to the expansion and growth of the industry.
• Artificial Intelligence (AI) is revolutionizing marketing, offering businesses advanced capabilities in predictive analytics, customer relationship management, and digital marketing. AI-driven predictive analytics enables businesses to anticipate consumer behavior and optimize marketing ROI. Sentiment analysis, a key AI application, provides insights into customer attitudes and preferences. However, the adoption of AI in marketing isn't without challenges. Data security and transparency are paramount, necessitating robust data governance and accountability measures. Behavioral targeting, fueled by AI, requires careful handling to avoid privacy concerns. Virtual assistants and customer journey mapping are other AI applications transforming marketing. Digital marketing agencies are increasingly integrating AI into their services to deliver personalized, immersive customer experiences.
• Despite these benefits, the lack of expertise in implementing and managing AI systems remains a significant barrier for many businesses. Companies must invest in building the necessary skills in-house or partnering with experts to harness the full potential of AI in marketing. In conclusion, while AI presents numerous opportunities for marketing innovation, its implementation requires a strategic approach. Companies must carefully consider their use-cases, invest in data security and transparency, and develop the necessary expertise to fully leverage AI's capabilities. The future of marketing is immersive, harmonious, and customer-centric, and AI is the key to unlocking this future.

Exclusive Customer Landscape

The artificial intelligence in marketing forecasting report includes the adoption lifecycle of the market, covering from the innovator's stage to the laggard's stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the artificial intelligence in marketing report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.

Customer Landscape

Key Companies & Market Insights

Companies are implementing various strategies, such as strategic alliances, artificial intelligence in marketing forecast, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the industry.

Accenture Plc - The company specializes in AI-driven marketing solutions, enhancing marketing return on investment (MROI) through advanced data analysis and machine learning capabilities.

The industry research and growth report includes detailed analyses of the competitive landscape of the market and information about key companies, including:

• Accenture Plc
• Adobe Inc.
• Alphabet Inc.
• Amazon.com Inc.
• Appier Group Inc.
• CognitiveScale
• GUMGUM Inc.
• InsideSales
• Intel Corp.
• International Business Machines Corp.
• Meta Platforms Inc.
• Microsoft Corp.
• NVIDIA Corp.
• Oculus360
• Oracle Corp.
• Persado Holdings plc
• Salesforce Inc.
• Samsung Electronics Co. Ltd.
• SAP SE

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key industry players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Recent Development and News in Artificial Intelligence In Marketing

• In February 2024, IBM announced the launch of its new AI-powered marketing automation platform, "Max Watson," designed to help businesses personalize customer experiences at scale (IBM Press Release, 2024). This solution uses natural language processing and machine learning algorithms to analyze customer data, enabling marketers to deliver targeted campaigns and real-time recommendations.
• In May 2024, Microsoft and Adobe formed a strategic partnership to integrate Microsoft's Azure AI capabilities into Adobe Experience Cloud, enhancing Adobe's marketing solutions with advanced AI features (Microsoft News Center, 2024). This collaboration aims to provide marketers with more accurate predictive analytics, automated content creation, and personalized customer experiences.
• In October 2024, Amplify Partners led a USD50 million Series C funding round for Albert, an AI-driven marketing automation platform (Crunchbase News, 2024). This investment will support Albert's continued growth and expansion into new markets, enabling more businesses to leverage AI for marketing automation and optimization.
• In January 2025, Google introduced a new AI-powered tool, "Google Marketing Platform," which combines Google Analytics and DoubleClick to offer marketers advanced machine learning capabilities for audience segmentation and campaign optimization (Google Blog, 2025). This integration aims to provide marketers with more accurate insights and streamlined workflows, enabling them to create more effective marketing strategies.

Research Analyst Overview

• In today's business landscape, Artificial Intelligence (AI) is revolutionizing marketing, driving innovation and shaping market dynamics. Customer segmentation, fueled by AI, enables businesses to identify and target specific demographics more effectively. Image Recognition and AI-driven content creation engage customers with personalized experiences. Decision intelligence and marketing attribution provide insights into campaign performance and customer behavior. Cognitive computing and AI-powered marketing research uncover hidden trends and patterns. Voice recognition and speech processing enable conversational marketing, enhancing customer engagement. AI regulation and governance frameworks ensure ethical use of AI in marketing. Generative AI innovations offer personalized recommendations and dynamic pricing strategies.
• Deep Learning and supply chain optimization streamline operations and improve efficiency. AI adoption continues to grow, with investment in AI talent and customer lifetime value driving business success. AI-powered customer service and computer vision improve customer experience and fraud detection. Ethical considerations and responsible AI practices remain crucial as AI becomes an integral part of marketing strategies. Dynamic pricing and campaign performance analysis provide real-time insights, enabling data-driven decision-making.

Dive into Technavio's robust research methodology, blending expert interviews, extensive data synthesis, and validated models for unparalleled Artificial Intelligence In Marketing insights. See full methodology.

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What are the Key Data Covered in this Artificial Intelligence In Marketing Research and Growth Report?

• CAGR of the Artificial Intelligence Ining industry during the forecast period
• Detailed information on factors that will drive the growth and forecasting between 2024 and 2028
• Precise estimation of the size of the market and its contribution of the industry in focus to the parent market
• Accurate predictions about upcoming growth and trends and changes in consumer behaviour
• Growth of the market across North America, APAC, Europe, Middle East and Africa, and South America
• Thorough analysis of the market's competitive landscape and detailed information about companies
• Comprehensive analysis of factors that will challenge the artificial intelligence in marketing growth of industry companies

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