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The artificial nails market size is estimated to grow at a CAGR of 6.04% between 2022 and 2027. The market size is forecast to increase by USD 303.92 million. The growth of the market depends on several factors, including the growing adoption of nail art, the increased presence of nail salons, and the availability of different types of artificial nails.
This artificial nails market report extensively covers market segmentation by type (acrylic nails, gel nails, and others), distribution channel (offline and online), and geography (North America, Europe, APAC, South America, and Middle East and Africa). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.
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The growing adoption of nail art is notably driving the market growth, although the availability of counterfeit brands may impede the market growth. Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
The growing adoption of nail art is notably driving the artificial nails market growth. The manicure aspect of the fashion industry has changed in recent years. Nail art skills have grown at a business level, and painstaking painting and gluing of small designs have become popular with women. Many nail salons around the world provide different types of manicure services such as trimming nail size, applying for nail extensions with false nails, small designs, and other handmade artworks.
Nail art decoration is also enhanced by changing the size of the nail. Basically, there are nine shapes that most women choose. These include square, round, rounded square, oval, ballerina, squirrel, stiletto, lipstick, and almond. These shapes are further decorated by applying small stickers of different colors and shapes. A woman with small nails uses her false nails to grow them to her preferred length and make her nails look natural. Therefore, rising demand for nail art decoration is expected to drive the growth of the market during the forecast period.
Growing customer engagement through social media platforms is a key trend influencing the artificial nails market growth. The pervasiveness of the internet and the growing number of smartphone users have made it easy for beauty brands to gain a foothold. Digital media is growing rapidly and is one of the main channels is social media. Social media is one of the driving forces for vendors today due to the large number of customers on this platform. Businesses can easily engage with their customers through various campaigns.
The provider uses popular social media platforms such as Facebook, Snapchat, Instagram, and YouTube for their campaigns. These platforms are widely used by customers around the world. Social media has become an important medium for cosmetic brands to acquire and grow their customer base. Therefore, increasing customer engagement via social media platforms is expected to boost the growth of the market during the forecast period.
Availability of counterfeit brands is challenging the artificial nails market growth. Vendors in the market are seeing the presence of many counterfeit products that may impede the growth of the market. With the increasing sales of these counterfeit products, customers may be unable to distinguish them from genuine products. The counterfeit market is facilitating the influx of counterfeit goods, especially via the Internet. It is negatively impacting the sales of major vendors in the market.
In order to be competitive in the market, duplicate products price their products at a lower price than the original brands, but the products lack quality and durability. These products can become contaminated with petrochemicals and other harmful chemicals during the manufacturing process. Consumers are often misled by counterfeit packaging and product names that resemble established brands, especially in APAC countries such as China, India, and Thailand and Middle Eastern countries such as the United Arab Emirates, Saudi Arabia, and Qatar. Therefore, the availability of such fake brands is likely to limit the growth of the market during the forecast period.
The report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Global Artificial Nails Market Customer Landscape
Vendors are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Ardell International Inc: The company offers a wide range of cosmetic products such as eyelashes, artificial nails, and eyebrow products.
The report also includes detailed analyses of the competitive landscape of the market and information about 15 market vendors, including:
Qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak.
The market share growth by the acrylic nails segment will be significant during the forecast period. Acrylic nails are in high demand among customers as they are durable for two weeks. The purchase of acrylic nails among the teenage population is expected to grow rapidly during the forecast period. An increase in the number of visitors to the market is expected to boost the growth of the acrylic nails segment of the market during the forecast period.
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The acrylic nails segment was valued at USD 274.24 million in 2017 and continued to grow until 2021. Acrylic nails come in a variety of shapes, including unique magnet, glitter, metallic, and sequin finishes, which inspire women to explore new trends in nail care. Regions such as APAC, South America, and MEA have higher acceptance of acrylic nails compared to gel nails as they contain more price-sensitive buyers than other regions such as North America and Europe. This is because gel nails are more expensive than acrylic nails. The adoption of acrylic nails has also been influenced by the growth of the e-commerce industry where consumers can easily compare different product types and brands. Acrylic nails are dried by exposure to air rather than UV rays, thus increasing customer preference for acrylic nails. Therefore, increasing adoption of acrylic nails will drive the growth of the market through the acrylic nails segment during the forecast period.
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North America is estimated to contribute 41% to the growth of the global artificial nails market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
North America held the largest market share in 2022 and is expected to maintain its dominant position in the market during the forecast period. The United States, Canada, and Mexico will contribute significantly to the growth of the market in this region. Rapid growth in the fashion industry is expected to support market growth in the region during the forecast period. The rise in nail salons and nail care services in the region is also driving the market. Therefore, the North American nail care services industry is expected to grow during the forecast period, driving the growth of the market in the region during the forecast period.
In 2020, COVID-19 impacted the growth of the market. This was mainly due to a decrease in demand for nail care products across the world in the first half of the year. Factors such as a decline in in-store product purchases due to temporary closures of physical retail outlets, a shift in consumer buying behavior toward buying essentials, and disruptions in global supply chains impacted the growth of the market. However, the push for mass vaccinations in 2021 and the easing of lockdown restrictions boosted demand for nail products, including artificial nails, across the world.
The artificial nails market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.
Technavio categorizes the global artificial nails market as a part of the global personal products market within the global household and personal products market. The parent global personal products market includes products and companies engaged in research and development (R&D) and manufacturing of personal and beauty care products such as cosmetics and perfumes. The scope of the global personal products market also includes personalized gifts, sleep masks, sex toys, hair wigs and extensions, and the polarized sunglasses market.
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Artificial Nails Market Scope |
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Report Coverage |
Details |
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Page number |
159 |
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Base year |
2022 |
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Historic period |
2017-2021 |
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Forecast period |
2023-2027 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 6.04% |
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Market growth 2023-2027 |
USD 303.92 million |
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Market structure |
Fragmented |
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YoY growth 2022-2023(%) |
5.78 |
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Regional analysis |
North America, Europe, APAC, South America, and Middle East and Africa |
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Performing market contribution |
North America at 41% |
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Key countries |
US, China, Japan, Germany, and UK |
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Competitive landscape |
Leading vendors, market positioning of vendors, competitive strategies, and industry risks |
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Key companies profiled |
Ardell International Inc., Chillhouse LLC, Clutch Nails, Cuccio Naturale, Dashing Diva, Glamnetic LLC, ImageLush, KISS Products Inc., KM Nail Manufacturer, Marmalade Cosmetics LLC, Nail Alliance North America Inc., Nail Systems International, NAILS OF LA LLC, Olive and June LLC, Parfums de Coeur Ltd., PopSockets LLC, Sheba Nails, Static Nails, Wella Operations US LLC, and young nail Inc. |
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Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this market research report to meet your requirements. Get in touch
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Type
7 Market Segmentation by Distribution Channel
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
Secondary sources
DATA ANALYSIS
Data Synthesis
Data Validation
REPORT WRITING
Qualitative
Quantitative
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