Artificial Nails Market Analysis North America, Europe, APAC, South America, Middle East and Africa - US, Canada, China, Germany, UK, Japan, South Korea, France, Spain, Italy - Size and Forecast 2025-2029

Artificial Nails Market Size 2025-2029

The artificial nails market size is forecast to increase by USD 408.7 million at a CAGR of 7.1% between 2024 and 2029.

• The market is experiencing significant growth, driven by the increasing popularity of nail art and the rising trend of self-care and beauty enhancement. With the advent of social media platforms, customers are increasingly engaged in sharing and discovering new nail art designs, thereby fueling market demand. However, the market faces challenges from the availability of counterfeit brands, which not only impact the revenue growth of legitimate players but also pose a threat to consumer safety. To capitalize on this market opportunity, companies must focus on innovation, brand protection, and consumer education. By offering unique, high-quality products and effective marketing strategies, businesses can differentiate themselves from the competition and build a loyal customer base.
• Additionally, collaborations with influencers and partnerships with salons and beauty supply stores can help expand market reach and increase brand awareness. Overall, the market presents a promising landscape for growth, with opportunities for companies to leverage consumer trends and navigate challenges effectively.

What will be the Size of the Artificial Nails Market during the forecast period?

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• The market encompasses a range of products and services, including nail allergies treatments, maintenance tools, and art supplies. Nail maintenance is a significant driver in this market, as consumers seek to keep their nails in optimal condition. Nail art tools, such as stamping sets and decals, have gained popularity for creating intricate designs. Nail color trends continue to evolve, with durability and longevity being key considerations for consumers. Nail art styles and techniques, including nail sculpting and enhancements, offer a variety of options for personal expression. Nail repair solutions address issues like breakage, discoloration, and fungus, while nail growth products promote healthier nails.
• Nail art inspiration sources, such as influencers and tutorials, fuel the creativity of consumers. Nail art adhesives and gems ensure a secure and attractive finish. Nail shape trends and patterns continue to influence consumer preferences. Nail cuticles and care products round out the market offerings. Nail art competitions showcase the artistic skills of professionals and enthusiasts alike, driving innovation and growth in the industry. Nail strengthening treatments and supplies cater to the needs of those with weak or brittle nails. Overall, the market reflects the evolving trends and demands of consumers seeking to enhance their nail appearance.

How is this Artificial Nails Industry segmented?

The artificial nails industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD million" for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

• Type
  • Acrylic nails
  • Gel nails
  • Others
• Distribution Channel
  • Offline
  • Online
• Geography
  • North America
    • US
    • Canada
  • Europe
    • France
    • Germany
    • Italy
    • Spain
    • UK
  • Middle East and Africa
  • APAC
    • China
    • Japan
    • South Korea
  • South America
  • Rest of World (ROW)

By Type Insights

The acrylic nails segment is estimated to witness significant growth during the forecast period.

The acrylic nails market experiences significant growth due to their popularity among consumers for their durability and longevity, lasting up to two weeks. Acrylic nails are a common choice for various forms of nail art and are increasingly preferred by individuals of all age groups. Notably, the teenage demographic, comprising a substantial portion of the global population, is expected to drive market expansion during the forecast period. Additionally, the increasing trend of visiting nail salons and studios that offer affordable grooming packages contributes to the market's growth.

Furthermore, the diverse range of acrylic nail offerings, including magnetic, glitter, metallic, and sequin finishes, encourages consumers to experiment with new nail grooming trends. Acrylic nails are also available in various forms, such as gel nails, dip powder nails, and UV-cured nails, catering to diverse consumer preferences.

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The Acrylic nails segment was valued at USD 305.10 million in 2019 and showed a gradual increase during the forecast period.

Regional Analysis

North America is estimated to contribute 41% to the growth of the global market during the forecast period.Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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The market in North America is currently leading the global landscape, with significant contributions from the US, Canada, and Mexico. The fashion industry's expansion is fueling market growth in the region, as consumers increasingly seek innovative and trendy nail designs. Moreover, the proliferation of nail salons and nail care services in North America is further driving demand for artificial nails. Nail care products, such as nail polish, nail polish remover, nail strengthening treatments, and nail care tools, are integral components of the market. Nail art tools, including nail stencils, nail decals, and nail stamping kits, enable consumers to create intricate designs at home.

Professionals use nail drills, UV lamps, and gel nails to provide high-quality, long-lasting services in salons. At-home nail care trends, such as DIY nail art and seasonal nail designs, are gaining popularity, driving demand for a wide range of nail care supplies. Nail tips, nail extensions, and dip powder nails are popular alternatives for those seeking longer, stronger nails. Nail health and care remain essential considerations for both consumers and professionals, ensuring the continued relevance of nail care products and services. Nail trends, such as nail gems, nail charms, and rhinestones, add a touch of glamour and personality to nail designs.

Nail technicians rely on a diverse range of supplies, including nail clippers, nail files, and nail buffers, to maintain the health and appearance of natural nails and artificial extensions. The market for professional nail services and nail salon supplies is expected to grow, as consumers continue to prioritize self-care and personal expression.

Market Dynamics

Our researchers analyzed the data with 2024 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

What are the key market drivers leading to the rise in the adoption of Artificial Nails Industry?

• Growing adoption of nail art is the key driver of the market.

• The manicure industry has experienced significant growth in recent years, with an increasing focus on intricate nail art designs. Nail salons worldwide offer various manicure services, including the application of artificial nails for altering nail sizes. This trend, popular among women and female celebrities in music, sports, and fashion, has transformed the manicure aspect of the fashion industry into a substantial business. Nail art decoration is achieved through the application of tiny designs on natural or extended nails. The use of artificial nails for size alteration begins with trimming or expanding the nails.
• This fashion trend has gained immense popularity, making it a significant contributor to the fashion industry's revenue. As a professional assistant, it's important to note that the manicure business is thriving due to the increasing demand for artistic and customized nail designs.

What are the market trends shaping the Artificial Nails Industry?

• Growing customer engagement through social media platforms is the upcoming market trend.

• The beauty industry, including artificial nails, has witnessed substantial growth due to the expanding digital landscape. With increasing Internet penetration and the growing number of smartphone users, beauty brands have gained easier access to consumers. Social media, in particular, has emerged as a significant driving force for companies. This platform offers an engaging and interactive space for companies to connect with their customers through various campaigns. Popular social media channels such as Facebook, Snapchat, Instagram, and YouTube are extensively used for marketing efforts.
• These platforms have a vast global presence, making them an essential medium for cosmetics brands to expand their customer base. By leveraging social media, companies can effectively reach out to their audience, build brand awareness, and foster customer loyalty.

What challenges does the Artificial Nails Industry face during its growth?

• Availability of counterfeit brands is a key challenge affecting the industry growth.

• The market faces a significant challenge with the proliferation of counterfeit products. These imitations can negatively impact market growth as consumers may find it difficult to distinguish between authentic and fake products. The counterfeit market thrives, particularly online, posing a threat to major companies in the artificial nails industry. For instance, Hand and Nail Harmony, a US-based company, produces high-quality nail art solutions under the brand name Gelish.
• However, the market is saturated with counterfeit Gelish nail gel products sold at lower prices, which can undermine the reputation and sales of authentic companies. This situation calls for stringent measures to combat counterfeiting and protect the interests of genuine market players.

Exclusive Customer Landscape

The artificial nails market forecasting report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the artificial nails market report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.

Customer Landscape

Key Companies & Market Insights

Companies are implementing various strategies, such as strategic alliances, artificial nails market forecast, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the industry.

Ardell International Inc. - The company introduces an assortment of fashionable press-on artificial nails, including the Nail Addict Premium Set - Sip of Wine. This set boasts an elegant design, ensuring a quick and effortless application process for a polished and chic appearance.

The industry research and growth report includes detailed analyses of the competitive landscape of the market and information about key companies, including:

• Ardell International Inc.
• Chillhouse LLC
• Clutch Nails
• Cuccio Naturale
• Dashing Diva
• Glamnetic LLC
• ImageLush
• KISS Products Inc.
• KM Nail Manufacturer
• Marmalade Cosmetics LLC
• Nail Alliance North America Inc.
• Nail Systems International
• NAILS OF LA LLC
• Olive and June LLC
• Parfums de Coeur Ltd.
• PopSockets LLC
• Sheba Nails
• Static Nails
• Wella International Operations Switzerland Sarl
• young nail Inc.

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key industry players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Research Analyst Overview

Artificial nails have experienced significant growth and innovation in recent years, with various products and trends emerging to cater to the evolving preferences of consumers. Among the popular offerings in the market are LED lamps, nail wraps, polygel nails, nail glitter, and an extensive range of nail care products. LED lamps have gained popularity as an essential tool for curing and setting gel nails. These lamps provide a consistent and efficient curing process, ensuring a long-lasting and durable finish. The demand for LED lamps continues to rise due to their versatility, portability, and energy efficiency. Another trending product in the artificial nail market is nail wraps.

These pre-designed, pre-shaped nail covers offer a quick and easy solution for those seeking stylish and long-lasting nails. Nail wraps come in various designs, patterns, and finishes, catering to diverse consumer preferences. Polygel nails represent another innovative offering in the market. This hybrid material combines the benefits of both gel and acrylic nails, offering a more flexible and natural-looking alternative. Polygel nails provide a seamless and smooth finish, making them an increasingly popular choice among consumers. Nail glitter and nail art tools have also gained significant attention in the market. These products enable consumers to express their creativity and individuality through unique and intricate nail designs.

Nail glitter adds a sparkle and shine to nails, while nail art tools offer a wide range of options for creating intricate designs. Nail health and care remain a top priority for consumers, leading to the increasing demand for nail care products. These include nail strengtheners, nail polish removers, and various nail care accessories such as nail files, buffers, and nail brushes. Nail extensions, nail forms, and nail adhesives continue to be staple products in the market. Nail extensions offer a solution for those seeking longer and more dramatic nails, while nail forms provide a more natural-looking alternative. Nail adhesives ensure a strong and secure bond between the artificial nails and the natural nail bed.

Seasonal nail designs and trends continue to influence consumer preferences in the artificial nail market. Nail trends shift throughout the year, with popular designs including dip powder nails, gel nails, and acrylic nails. At-home nail care has also become increasingly popular, with consumers seeking convenient and affordable solutions for maintaining their nails between professional appointments. The professional nail services sector continues to grow, with an increasing number of nail salons and technicians offering a wide range of services. Nail decals, nail stamping, and nail stickers offer consumers a more affordable and quicker alternative to custom nail art designs. Nail rhinestones, gems, and charms add an extra touch of glamour and sophistication to professional nail services.

In conclusion, the artificial nail market continues to evolve, with a diverse range of products and trends catering to the changing preferences of consumers. From LED lamps and nail wraps to polygel nails and nail care products, the market offers a wide range of solutions for those seeking stylish, long-lasting, and healthy nails. The focus on innovation, convenience, and affordability is driving the growth and development of the artificial nail industry.

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What are the Key Data Covered in this Artificial Nails Market Research and Growth Report?

• CAGR of the Artificial Nails industry during the forecast period
• Detailed information on factors that will drive the growth and forecasting between 2025 and 2029
• Precise estimation of the size of the market and its contribution of the industry in focus to the parent market
• Accurate predictions about upcoming growth and trends and changes in consumer behaviour
• Growth of the market across North America, Europe, APAC, South America, and Middle East and Africa
• Thorough analysis of the market’s competitive landscape and detailed information about companies
• Comprehensive analysis of factors that will challenge the artificial nails market growth of industry companies

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