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The artificial nails market size is estimated to grow by USD 366.5 million at a CAGR of 6.78% between 2023 and 2028. The market is experiencing significant growth, driven by several key factors. Firstly, the increasing adoption of nail art and the desire for aesthetically pleasing nails has fueled market expansion. Additionally, customer engagement through social media platforms has led to a surge in demand for innovative and trendy nail designs. Many nail salons around the world provide different types of manicure services such as trimming nail size, applying for nail extensions with false nails, small designs, and other handmade artworks. Furthermore, personal care has become an essential aspect of modern life, leading to an increase in demand for high-quality products. However, the availability of counterfeit brands poses a challenge to market players, as they undermine the value and quality of authentic products. To stay competitive, market participants must focus on product innovation, brand protection, and maintaining high-quality standards. Overall, the market is expected to continue its growth trajectory, driven by these trends and challenges.
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The market encompasses a wide range of products including Gel Nail Extensions and Acrylic Nails. These nail enhancements have gained significant popularity in the Entertainment Industry, often used as a fashion statement by celebrities. The market is driven by the Beauty Industry's focus on personal grooming and styling, with Fingernails and Toenails becoming essential elements of Nail Aesthetics. Gel Nails, a popular sub-segment, offers high quality and long-lasting results. The market is also influenced by Nail Health concerns, leading to an increasing demand for sustainable and non-toxic products. Nail Art Tools and Cosmetic Products are integral to the market, providing consumers with various options for customization. The Beauty Sector continues to evolve, with Social Media promotion playing a crucial role in marketing these products. Nail Technicians and Beauty Influencers leverage their platforms to showcase the latest trends and techniques. The market is expected to grow further as consumers continue to prioritize self-care and personal expression. Store-based and Online sales contribute to the market's growth. The beauty industry is seeing a rise in store-based popularity as female consumers increasingly seek high-quality products, eco-friendly solutions like sustainable products, non-toxic products and prosthetic coverings that result appearance improvement while allowing for creative expression. The market's future looks promising, with continued innovation in Nail Aesthetics and the increasing acceptance of these enhancements as part of the Fashion Paradigm. Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
The growing adoption of nail art is notably driving the market growth. The manicure aspect of the fashion industry has changed in recent years. Nail art skills have grown at a business level, and painstaking painting and gluing of small designs have become popular with women.
Furthermore, nail art decoration is also enhanced by changing the size of the nail. Basically, there are nine shapes that most women choose. These include square, round, rounded square, oval, ballerina, squirrel, stiletto, lipstick, and almond. These shapes are further decorated by applying small stickers of different colors and shapes. A woman with small nails uses her false nails to grow them to her preferred length and make her nails look natural. Therefore, rising demand for nail art decoration is expected to drive the growth of the market during the forecast period.
Growing customer engagement through social media platforms is a key trend influencing the market growth. The pervasiveness of the internet and the growing number of smartphone users have made it easy for beauty brands to gain a foothold. Digital media is growing rapidly and is one of the main channels is social media. Social media is one of the driving forces for vendors today due to the large number of customers on this platform. Businesses can easily engage with their customers through various campaigns.
Furthermore, the provider uses popular social media platforms such as Facebook, Snapchat, Instagram, and YouTube for their campaigns. These platforms are widely used by customers around the world. Social media has become an important medium for cosmetic brands to acquire and grow their customer base. Therefore, increasing customer engagement via social media platforms is expected to boost the growth of the market during the forecast period.
Availability of counterfeit brands is challenging the market growth. Vendors in the market are seeing the presence of many counterfeit products that may impede the growth of the market. With the increasing sales of these counterfeit products, customers may be unable to distinguish them from genuine products. The counterfeit market is facilitating the influx of counterfeit goods, especially via the Internet. It is negatively impacting the sales of major vendors in the market.
Moreover to be competitive in the market, duplicate products price their products at a lower price than the original brands, but the products lack quality and durability. These products can become contaminated with petrochemicals and other harmful chemicals during the manufacturing process. Consumers are often misled by counterfeit packaging and product names that resemble established brands, especially in APAC countries such as China, India, and Thailand and Middle Eastern countries such as the United Arab Emirates, Saudi Arabia, and Qatar. Therefore, the availability of such fake brands is likely to limit the growth of the market during the forecast period.
The report includes the adoption lifecycle of the market, covering from the innovator's stage to the laggard's stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Global Market Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Ardell International Inc: The company offers a wide range of cosmetic products such as eyelashes, artificial nails, and eyebrow products.
The report also includes detailed analyses of the competitive landscape of the market and information about 15 market players, including:
Qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak.
The market share growth by the acrylic nails segment will be significant during the forecast period. Acrylic nails are in high demand among customers as they are durable for two weeks. The purchase of acrylic nails among the teenage population is expected to grow rapidly during the forecast period. An increase in the number of visitors to the market is expected to boost the growth of the acrylic nails segment of the market during the forecast period.
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The acrylic nails segment was valued at USD 289.10 million in 2018. Acrylic nails come in a variety of shapes, including unique magnet, glitter, metallic, and sequin finishes, which inspire women to explore new trends in nail care. Regions such as APAC, South America, and MEA have higher acceptance of acrylic nails compared to gel nails as they contain more price-sensitive buyers than other regions such as North America and Europe. This is because gel nails are more expensive than acrylic nails. The adoption of acrylic nails has also been influenced by the growth of the e-commerce industry where consumers can easily compare different product types and brands. Acrylic nails are dried by exposure to air rather than UV rays, thus increasing customer preference for acrylic nails. Therefore, increasing adoption of acrylic nails will drive the growth of the market through the acrylic nails segment during the forecast period.
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North America is estimated to contribute 41% to the growth of the market during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
North America held the largest market share and is expected to maintain its dominant position in the market during the forecast period. The United States, Canada, and Mexico will contribute significantly to the growth of the market in this region. Rapid growth in the fashion industry is expected to support market growth in the region during the forecast period. The rise in nail salons and nail care services in the region is also driving the market. Therefore, the North American nail care services industry is expected to grow during the forecast period, driving the growth of the market in the region during the forecast period.
The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD million " for the period 2024-2028, as well as historical data from 2018 - 2022 for the following segments.
The market is witnessing significant growth due to the increasing popularity of Gel Nail Extensions and Acrylic Nails as a fashion statement in various sectors. The Entertainment Industry and Celebrity Endorsements have played a pivotal role in promoting the use of artificial nails. Nail Health, Nail Art Tools, Cosmetic Products, and Beauty Products are key categories driving the market growth. Promotional Events, Nail Care Products, Nail Salon Services, and Fashion Market are significant channels for marketing artificial nails. Social Media Engagement, Nail Art, Artistic Expression, Customization, and Digital Media are emerging trends in themarket. Specialty Stores, Sustainability Factors, Wrap, Press on, Dip Powder Nails, perfume and Fashion paradigm are other essential aspects of the market.
The Beauty Industry's continuous innovation and the popularity of salons have further boosted the market. Nail technicians and Beauty influencers use social media platforms to showcase their artistic creations, driving consumer interest. The market for Artificial Nails includes Fingernails and Toenails, catering to both Store-based and Online sales. The Cosmetics and Beauty sector continues to evolve, with new product launches and technological advancements. The market is expected to grow further, offering numerous opportunities for businesses and entrepreneurs.
Market Scope |
|
Report Coverage |
Details |
Page number |
164 |
Base year |
2023 |
Historic period |
2018 - 2022 |
Forecast period |
2024-2028 |
Growth momentum & CAGR |
Accelerate at a CAGR of 6.78% |
Market growth 2024-2028 |
USD 366.5 million |
Market structure |
Fragmented |
YoY growth 2023-2024(%) |
6.23 |
Regional analysis |
North America, Europe, APAC, South America, and Middle East and Africa |
Performing market contribution |
North America at 41% |
Key countries |
US, Germany, China, UK, and Japan |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
Ardell International Inc., Chillhouse LLC, Clutch Nails, Cuccio Naturale, Dashing Diva, Glamnetic LLC, ImageLush, KISS Products Inc., KM Nail Manufacturer, Marmalade Cosmetics LLC, Nail Alliance North America Inc., Nail Systems International, NAILS OF LA LLC, Olive and June LLC, Parfums de Coeur Ltd., PopSockets LLC, Sheba Nails, Static Nails, Wella International Operations Switzerland Sarl, and young nail Inc. |
Market dynamics |
Parent market analysis, Market Forecasting, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, Market growth and Forecasting, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for market forecast period |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Type
7 Market Segmentation by Distribution Channel
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Opportunity/Restraints
11 Competitive Landscape
12 Competitive Analysis
13 Appendix
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