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The Arts And Crafts Tools Market size is forecast to increase by USD 1.68 billion, at a CAGR of 7.4% between 2023 and 2028. The market is experiencing significant growth due to several key trends. Firstly, the high demand for arts and crafts tools among school children is driving market growth. Educational institutions recognize the importance of creativity and skills development, leading to increased investment in arts and crafts supplies. Secondly, advancements in crafting tools are providing artists and hobbyists with more efficient and innovative solutions. However, financial constraints remain a challenge for some consumers, particularly students and schools. Despite this, the market is expected to continue expanding as the importance of arts and crafts in education and personal development becomes increasingly recognized.
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The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD billion " for the period 2024-2028, as well as historical data from 2018 - 2022 for the following segments.
The offline segment is estimated to witness significant growth during the forecast period. The market is witnessing significant growth due to the increasing popularity of DIY (Do-it-yourself) culture and the demand for handcrafted goods. This trend is particularly strong in regions with a rich cultural heritage and a tradition of craftsmanship. Brick-and-mortar retailers, including specialty craft shops, hobby stores, and large consumer stationery retailing chains, continue to dominate the market, accounting for a substantial portion of sales. These retailers offer customers a tactile experience, allowing them to interact physically with tools and materials, which is crucial for purchase decisions. The eco-friendly and sustainable materials movement is also driving demand for arts and crafts tools. Consumers are increasingly seeking out eco-friendly and sustainable materials, such as recycled paper, natural fibers, and biodegradable plastics, for their DIY projects. This trend is particularly strong among millennials and Gen Z consumers, who have disposable income and a strong desire for unique, handmade gifts. Crafting workshops and classes are also gaining popularity, providing access to knowledge and expertise that can help overcome knowledge barriers. Social media platforms and art exhibitions are also playing a role in promoting arts and crafts activities and increasing the demand for art supplies and tools.
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The offline segment was the largest and was valued at USD 2.79 billion in 2018. Technology integration, such as digital art and 3D printing, is expanding the scope of arts and crafts activities and attracting a new generation of artists and hobbyists. Despite these opportunities, the market also faces challenges, including accessibility issues and intellectual property concerns. Traditional materials, such as watercolors, drawing tools, and painting tools, continue to be popular, but there is also growing demand for mixed media and children's crafts. The market for senior crafts is also expanding, driven by the aging population and the desire for therapeutic activities. Online platforms, including hypermarkets, supermarkets, and e-commerce, are also growing in importance, offering convenience and accessibility to consumers. However, they face competition from offline retailers, who offer a more tactile and personalized shopping experience. Art therapy is another area of growth, as more people seek out creative outlets for stress relief and mental well-being. Overall, the market is expected to continue growing, driven by the trend towards DIY culture, the desire for handmade and eco-friendly goods, and the therapeutic benefits of creative activities.
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North America is estimated to contribute 46% to the growth of the global market during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. The market is experiencing significant growth due to the increasing popularity of creative activities and the DIY culture. E-commerce platforms have made it easier for consumers to purchase unique designs and raw materials online, enabling them to engage in various artistic pursuits from the comfort of their homes. Craft digital video content on social media platforms and mobile phone functionalities have also contributed to the rise in interest, providing inspiration and tutorials for individuals looking to express their creativity. Online retailers offer customized packaging for their products, adding a personal touch to the shopping experience. Brick-and-mortar stores continue to thrive, providing a tactile experience for customers seeking traditional art activities. Furthermore, the trend towards eco-friendly products is driving demand for sustainable and recycled materials in the market. Online purchasing offers convenience and accessibility, making creative activities more accessible to a wider audience.
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
3M Co. - The company offers arts and crafts such as cutting tools, page markers, glues and others.
Technavio provides the ranking index for the top 20 companies along with insights on the market positioning of:
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Market structure |
Fragmented |
YoY growth 2023-2024 |
6.4 |
The market is experiencing significant growth due to the rising DIY culture and increasing demand for handcrafted goods. With a growing focus on eco-friendly products and sustainable materials, artisans are turning to natural and recycled materials to create unique designs. The therapeutic activity of crafting is also gaining popularity, particularly among those with disposable income, leading to an increase in crafting workshops and cultural diversity in art forms. Technology integration is transforming the arts and crafts industry, with digital art tools and online purchasing platforms making art supplies more accessible than ever. However, accessibility issues persist for some, particularly in developing countries. The market includes a wide range of products, from drawing and painting tools to cutting tools for paper crafts and decorative items. Art exhibitions and DIY projects showcased on social media platforms are driving artwork demand, leading to customized packaging and mass-produced alternatives. Manufacturing plants and brick-and-mortar stores continue to be important channels for purchasing art supplies, but online platforms are becoming increasingly popular. Overall, the market is expected to continue growing, offering endless opportunities for creativity and self-expression. Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
High demand for arts and crafts tools among school children is notably driving market growth. The market is experiencing a increase in demand due to the growing DIY culture and increasing popularity of handcrafted goods. With a rise in disposable income and a desire for therapeutic activities, there is a strong demand for eco-friendly products made from sustainable materials. This trend is particularly prominent in crafting workshops, cultural diversity events, and as handmade gifts. Technology integration in arts and crafts is also on the rise, with digital art and mixed media gaining popularity. However, accessibility issues and knowledge barriers can be a challenge for some consumers. Intellectual property rights and the use of traditional and recycled materials are key considerations for manufacturers and retailers.
Key arts and crafts tools include drawing tools such as pencils, charcoal, and pastels, painting tools like brushes and palette knives, cutting tools like scissors and X-Acto knives, and paper crafts supplies like glue, tape, and paper. Decorative items, art exhibitions, and DIY projects are also driving demand for a wide range of art supplies and art activities. Brick-and-mortar retailers and online platforms alike are catering to this demand, with offerings ranging from household items to educational institute supplies, and even household-name brands available at hypermarkets and supermarkets, as well as online stores. Art therapy and its benefits are also gaining recognition, further fueling the demand for arts and crafts tools. Thus, such factors are driving the growth of the market during the forecast period.
Advancements in crafting tools is the key trend in the market. The market has experienced a notable expansion due to the increasing trend of DIY culture and the demand for handcrafted goods. In 2023, approximately 26% of Americans participated in arts and crafts activities, indicating a substantial need for tools to support these endeavors. Space constraints have been identified as a challenge for many hobbyists, leading to the development of more compact and multifunctional crafting tools. This innovation is driven by the therapeutic benefits of crafting, which has gained popularity among various demographics, including children, adults, and seniors. Additionally, the market is witnessing the integration of technology, such as digital art tools and crafting workshops offered online. Eco-friendly products made from sustainable materials and recycled materials are also gaining traction, reflecting the cultural diversity and increasing consciousness towards sustainability. Brick-and-mortar retailers and online platforms alike are responding to this trend by offering a wide range of art supplies, decorative items, and art activities.
Intellectual property rights and accessibility issues are key considerations for both manufacturers and consumers in this market. Traditional materials, such as drawing tools, painting tools, cutting tools, and paper crafts, continue to be popular, while mixed media and technology-integrated crafts are gaining ground. The demand for arts and crafts tools extends to household use, educational institutes, and even hypermarkets and supermarkets. Art therapy and art exhibitions further underscore the importance of this market in promoting creativity and self-expression. Thus, such trends will shape the growth of the market during the forecast period.
Financial constraints involved in purchasing arts and crafts tools for students is the major challenge that affects the growth of the market. The market has witnessed significant growth due to the increasing popularity of DIY culture and handcrafted goods. With eco-friendly products and sustainable materials gaining preference, the demand for crafting tools has increased. This therapeutic activity offers an affordable and creative outlet for individuals with disposable income. Crafting workshops and cultural diversity have also contributed to the market's expansion, providing opportunities for handmade gifts and unique creations. Technology integration in the form of digital art and online platforms has made art supplies and activities more accessible. However, accessibility issues and knowledge barriers remain for some, particularly for college students with limited financial resources. Art students face higher costs for specialized tools and materials, which can be a significant challenge.
Traditional materials like paints, brushes, canvases, sketchbooks, and cutting tools continue to dominate the market, but recycled materials and mixed media are gaining traction. Brick-and-mortar retailers and online stores cater to various age groups, from children's crafts to adult and senior crafts. Household use, educational institutes, and art therapy further expand the market's reach. Art exhibitions, DIY projects, social media platforms, and artwork demand contribute to the market's growth. Despite the financial burden, the availability of a wide range of art supplies and activities ensures that art remains an accessible and engaging hobby for many. Hence, the above factors will impede the growth of the market during the forecast period.
The market forecasting report includes the adoption lifecycle of the market research and growth, covering from the innovator's stage to the laggard's stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.
Customer Landscape
The market is experiencing a rise in demand due to the growing DIY culture and increasing popularity of handcrafted goods. With a rise in eco-conscious consumers, there is a preference for sustainable materials and eco-friendly products in the market. The therapeutic benefits of crafting activities have made them a favored pastime for individuals of all ages, from children to seniors, leading to a diverse range of crafting workshops and activities. Disposable income and technological integration have made art supplies more accessible to a wider audience. However, accessibility issues and knowledge barriers persist, particularly for traditional materials and intellectual property rights.
The market offers a vast array of tools for various crafting types, including drawing tools, painting tools, cutting tools, paper crafts, decorative items, and digital art. Brick-and-mortar retailers and online platforms cater to the demand for art supplies, while art exhibitions, DIY projects, social media platforms, and art therapy further fuel the market's growth. The market for arts and crafts tools encompasses household items, educational institutes, hypermarkets, supermarkets, online stores, and art activities. It includes a wide range of materials, such as traditional materials, recycled materials, and mixed media, to cater to the diverse needs of crafters. The demand for art supplies continues to grow as people seek unique, handmade gifts and express their creativity through various art forms.
Market Scope |
|
Report Coverage |
Details |
Page number |
207 |
Base year |
2023 |
Historic period |
2018 - 2022 |
Forecast period |
2024-2028 |
Growth momentum & CAGR |
Accelerate at a CAGR of 7.4% |
Market growth 2024-2028 |
USD 1.68 billion |
Regional analysis |
North America, Europe, APAC, South America, and Middle East and Africa |
Performing market contribution |
North America at 46% |
Key countries |
US, China, Germany, Japan, UK, France, Italy, India, Canada, and Brazil |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
3M Co., ACCO Brands Corp., Colart International Ltd, Copic, Crayola, DA Vinci Paint Co., Fabbrica Italiana Lapis ed Affini S.p.A., Faber Castell Aktiengesellschaft, General Pencil Co. Inc, Hindustan Pencils Pvt. Ltd., ITC Ltd., KOKUYO Co. Ltd., Maped, Newell Brands Inc., Pentel of America Ltd., Sakura Color Products Corp., Schwanhausser Industrie Holding GmbH and Co. KG, Staedtler Mars GmbH and Co. KG, tomatotomatocreative, and XTool |
Market dynamics |
Parent market analysis, market growth inducers and obstacles, fast-growing and slow-growing segment analysis, AI impact on market trends, COVID -19 impact and recovery analysis and future consumer dynamics, market condition analysis for the market forecast period |
Customization purview |
If our market report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
1 Executive Summary
2 Technavio Analysis
3 Market Landscape
4 Market Sizing
5 Historic Market Size
6 Qualitative Analysis
7 Five Forces Analysis
8 Market Segmentation by Distribution Channel
9 Market Segmentation by Material
10 Customer Landscape
11 Geographic Landscape
12 Drivers, Challenges, and Opportunity/Restraints
13 Competitive Landscape
14 Competitive Analysis
15 Appendix
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