LBS market in Southeast Asia at a glance
Technavio’s market research analyst expects the LBS market in Southeast Asia to multiply at a massive CAGR of over 48% during the forecast period. Following the advent of globalization and increasing competition across various industrial sectors, it is essential for service providers to know - "Who are the potential consumers?", "Where are they?", and "What are they doing in real-time?” For this, the location information of the user is required, hence the demand for location-based services (LBS) are increasing rapidly among consumers and businesses.
One of the major drivers contributing to the growth of the LBS market is the rapid adoption of smart devices. Consumers in countries such as Singapore, Philippines, Vietnam, Indonesia, Thailand, and Cambodia are gadget-lovers. Hence, the demand of smartphones in these regions are very high. Therefore, the high penetration of smartphones with increasing activity around mobile LBS and location-enhanced marketing is propelling the LBS market growth.
End-user segmentation and analysis of the LBS market in Southeast Asia
- Enterprises
- Individual consumers
- Government organizations
LBS applications are vastly used by enterprises in various sectors such as retail, energy, production, aviation, healthcare, and hospitality to increase employee productivity and workforce management. Therefore, the enterprise segment holds the largest market share with nearly 55% as of 2015.
Geographical segmentation and analysis of the LBS market in Southeast Asia
- Indonesia
- Malaysia
- Singapore
- Thailand
- Philippines
- Other Southeast Asian countries
In terms of geography, Indonesia is leading the LBS market in Southeast Asia, accounting for almost 25% of the market share in 2015, followed by Malaysia and Singapore. The main reason contributing to the growth of the LBS market in Indonesia is the increasing penetration of 4G services in the country.
Competitive landscape and key vendors
The LBS market in Southeast Asia is highly competitive and fragmented with the presence of large international and regional players. The intense competition among the vendors has resulted in an increased number of mergers, with smaller entities being acquired by or being merged with major players. Also, a large number of venture capitalists are also funding LBS value chain providers.
The top vendors in the market are -
- Foursquare
- Google
- HERE
- Maxis
- Near
- SingTel
- TomTom
Other prominent vendors in the market include Advanced Info Service, Burpple, Celcom Mobile, Digi Telecommunication, Globe Telecom, Hungry Go Where (SingTel), IndoorAtlas, Insiteo, Micello, Picky, PT Indosat, Qualcomm IZat, Ruckus Wireless, ShowNearby (Honeybay), Smart Communications, Telkomsel (Singtel), Total Access Communication, U Mobile, Waze (Google), XL Axiata, Yelp, and Yoose. Some emerging vendors include Adsmobi (Smaato), Airbnb, Bouncity, Wimdu, Jatis Mobile, Komli Mobile, looloo, MappointAsia, Shopkick (SK Planet), Shoppertise, Sprooki, TaxiMonger, Tripid, Withlocals, w-LOCATE, and Yotomo.
Key questions answered in the report include
- What will the market size and the growth rate be in 2020?
- What are the key factors driving the LBS market in Southeast Asia?
- What are the key market trends impacting the growth of the LBS market in Southeast Asia?
- What are the challenges to market growth?
- Who are the key vendors in this market space?
- What are the market opportunities and threats faced by the vendors in the LBS market in Southeast Asia?
- What are the key outcomes of the five forces analysis of the LBS market in Southeast Asia?
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Table of contents
PART 01: Executive summary
PART 02: Scope of the report
- Market overview
- Top-vendor offerings
PART 03: Market research methodology
- Research methodology
- Economic indicators
PART 04: Introduction
PART 05: Market landscape
- Market overview
- Market size and forecast
- Five forces analysis
PART 06: Market segmentation by users
- LBS market in Southeast Asia by users
- LBS market in Southeast Asia in enterprises segment
- LBS market in Southeast Asia in individual consumers segment
- LBS market in Southeast Asia in government organizations segment
PART 07: Geographical segmentation
- LBS market in Southeast Asia by geographical segmentation
- LBS market in Indonesia
- LBS market in Singapore
- LBS market in Thailand
- LBS market in Malaysia
- LBS market in Philippines
- LBS market in other Southeast Asian countries
- Digital snapshot of major Southeast Asian countries
PART 08: Market drivers
PART 09: Impact of drivers
PART 10: Market challenges
PART 11: Impact of drivers and challenges
PART 12: Market trends
PART 13: Vendor landscape
- Competitive scenario
- Foursquare
- Google
- HERE
- Maxis
- Near
- Singtel
- TomTom
- Other prominent vendors
PART 14: Appendix
PART 15: Explore Technavio
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
- Manufacturers and suppliers
- Channel partners
- Industry experts
- Strategic decision makers
Secondary sources
- Industry journals and periodicals
- Government data
- Financial reports of key industry players
- Historical data
- Press releases
DATA ANALYSIS
Data Synthesis
- Collation of data
- Estimation of key figures
- Analysis of derived insights
Data Validation
- Triangulation with data models
- Reference against proprietary databases
- Corroboration with industry experts
REPORT WRITING
Qualitative
- Market drivers
- Market challenges
- Market trends
- Five forces analysis
Quantitative
- Market size and forecast
- Market segmentation
- Geographical insights
- Competitive landscape