LBS Market in Southeast Asia 2016-2020

  • Published: Jan 2016
  • Pages: 69
  • SKU: IRTNTR8037

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Market analysis and segmentation of the LBS market in Southeast Asia by end-users (enterprises, individual consumers, and government organizations). It also outlines the market shares of key regions such as Indonesia, Malaysia, Singapore, Thailand, Philippines, and other Southeast Asian countries. The key vendors analyzed in the report are Foursquare, Google, HERE, Maxis, Near, SingTel, and TomTom.

LBS market in Southeast Asia at a glance

Technavio’s market research analyst expects the LBS market in Southeast Asia to multiply at a massive CAGR of over 48% during the forecast period. Following the advent of globalization and increasing competition across various industrial sectors, it is essential for service providers to know - "Who are the potential consumers?", "Where are they?", and "What are they doing in real-time?” For this, the location information of the user is required, hence the demand for location-based services (LBS) are increasing rapidly among consumers and businesses.

One of the major drivers contributing to the growth of the LBS market is the rapid adoption of smart devices. Consumers in countries such as Singapore, Philippines, Vietnam, Indonesia, Thailand, and Cambodia are gadget-lovers. Hence, the demand of smartphones in these regions are very high. Therefore, the high penetration of smartphones with increasing activity around mobile LBS and location-enhanced marketing is propelling the LBS market growth.

End-user segmentation and analysis of the LBS market in Southeast Asia

  • Enterprises
  • Individual consumers
  • Government organizations

LBS applications are vastly used by enterprises in various sectors such as retail, energy, production, aviation, healthcare, and hospitality to increase employee productivity and workforce management. Therefore, the enterprise segment holds the largest market share with nearly 55% as of 2015.

Geographical segmentation and analysis of the LBS market in Southeast Asia

  • Indonesia
  • Malaysia
  • Singapore
  • Thailand
  • Philippines
  • Other Southeast Asian countries

In terms of geography, Indonesia is leading the LBS market in Southeast Asia, accounting for almost 25% of the market share in 2015, followed by Malaysia and Singapore. The main reason contributing to the growth of the LBS market in Indonesia is the increasing penetration of 4G services in the country.

Competitive landscape and key vendors

The LBS market in Southeast Asia is highly competitive and fragmented with the presence of large international and regional players. The intense competition among the vendors has resulted in an increased number of mergers, with smaller entities being acquired by or being merged with major players. Also, a large number of venture capitalists are also funding LBS value chain providers.

The top vendors in the market are -

  • Foursquare
  • Google
  • HERE
  • Maxis
  • Near
  • SingTel
  • TomTom

Other prominent vendors in the market include Advanced Info Service, Burpple, Celcom Mobile, Digi Telecommunication, Globe Telecom, Hungry Go Where (SingTel), IndoorAtlas, Insiteo, Micello, Picky, PT Indosat, Qualcomm IZat, Ruckus Wireless, ShowNearby (Honeybay), Smart Communications, Telkomsel (Singtel), Total Access Communication, U Mobile, Waze (Google), XL Axiata, Yelp, and Yoose. Some emerging vendors include Adsmobi (Smaato), Airbnb, Bouncity, Wimdu, Jatis Mobile, Komli Mobile, looloo, MappointAsia, Shopkick (SK Planet), Shoppertise, Sprooki, TaxiMonger, Tripid, Withlocals, w-LOCATE, and Yotomo.

Key questions answered in the report include

  • What will the market size and the growth rate be in 2020?
  • What are the key factors driving the LBS market in Southeast Asia?
  • What are the key market trends impacting the growth of the LBS market in Southeast Asia?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the vendors in the LBS market in Southeast Asia?
  • What are the key outcomes of the five forces analysis of the LBS market in Southeast Asia?

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Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.


Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases


Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts



  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis


  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
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