Enjoy complimentary customisation on priority with our Enterprise License!
The authentication and brand protection market size is estimated to grow at a CAGR of 7.75% between 2022 and 2027. The market size is forecast to increase by USD 1,560.14 million. The growth of the market depends on several factors, including the increasing volume of online transactions, the increasing incidents of counterfeiting, and the presence of government regulations and associations to curb counterfeiting.
This authentication and brand protection market report extensively covers market segmentation by technology (non-digital and digital), method (smartphone authentication and blockchain authentication), and geography (North America, Europe, APAC, South America, and Middle East and Africa). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.
To learn more about this report, View Report Sample
The increasing volume of online transactions notably drives the market growth, although factors such as the lack of awareness among consumers hinder the market growth. Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
The market report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Global Authentication and Brand Protection Market Customer Landscape
Vendors are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Wisekey International Holding AG - The company offers brand protection, authentication, anti-counterfeit, and track and trace properties for various industries such as pharma, luxury business, food and beverage, and the manufacturing industry.
The research report also includes detailed analyses of the competitive landscape of the market and information about 15 market vendors, including:
Qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak.
The market share growth by the non-digital segment will be significant during the forecast period. This segment includes covert, over, and forensic technologies. The non-digital authentication and brand protection technology is only shared with the appropriate entities on a need-to-know basis. Some examples of cover and overt technologies include micro text, Ultraviolet (UV) blacklight ink, and taggants.
Get a glance at the market contribution of various segments View the PDF Sample
The non-digital segment was valued at USD 2,418.12 million in 2017 and continued to grow until 2021. The non-digital segment covers the technology and devices that can be shared with the appropriate entities on a need-to-know basis. Some examples of covert technologies include Microtex, a micro-printed text of characters or symbols at a very small font size to avoid replicating the text.
For more insights on the market share of various regions Download PDF Sample now!
APAC is estimated to contribute 30% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
The authentication and brand protection market in the region is growing as a result of the increasing import of fake products, especially from countries such as China. There is an increase in incidents of finding fake products across North American countries such as the US, Canada, and Mexico. For instance, in January 2022, US Customs and Border Protection officers at an Express Consignment Operations hub near O Hare apprehended a shipment arriving from Israel containing over USD 713,000 worth of counterfeit bracelets, rings, and necklaces from luxury brands, such as Cartier, Louis Vuitton, and Versace.
This report forecasts the contribution of all the segments to the growth of the market. In addition, we have included the COVID-19 impact and the recovery strategies for each segment. In 2020, the COVID-19 pandemic positively impacted the growth of the authentication and brand protection market in North America. As a result of the pandemic, several governments, including the US, Canada, and Mexico, imposed lockdowns in 2020, forcing people to stay at home to contain the spread of the disease. Therefore, the pandemic increased the demand for the digitalization of processes and created new opportunities for cloud services in the end-user industries, such as BFSI, healthcare, and retail. The pandemic enhanced the remote workflow processes in North American countries, which further led to ample opportunities for the growth of the authentication and brand protection market in North America in 2020.
The authentication and brand protection market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.
Technavio categorizes the global authentication and brand protection market as a part of the global communications equipment market within the overall global information technology sector. The parent global communications equipment market covers manufacturers of enterprise networking products, including local area networks (LANs), Wide area networks (WANs), routers, telephones, switchboards, and exchanges. Our market research report has extensively covered external factors influencing the parent market growth during the forecast period.
Authentication And Brand Protection Market Scope |
|
Report Coverage |
Details |
Page number |
152 |
Base year |
2022 |
Historic period |
2017-2021 |
Forecast period |
2023-2027 |
Growth momentum & CAGR |
Accelerate at a CAGR of 7.75% |
Market growth 2023-2027 |
USD 1,560.14 million |
Market structure |
Fragmented |
YoY growth 2022-2023(%) |
7.25 |
Regional analysis |
North America, Europe, APAC, South America, and Middle East and Africa |
Performing market contribution |
APAC at 30% |
Key countries |
US, China, Germany, France, and UK |
Competitive landscape |
Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks |
Key companies profiled |
3M Co., AlpVision SA, Applied DNA Sciences Inc., Authentic Vision GmbH, Authentix Inc., Avery Dennison Corp., Centro Grafico DG SpA, Crane Holdings Co., De La Rue PLC, Digimarc Corp., Eastman Kodak Co., Ennoventure Inc., Giesecke Devrient GmbH, HID Global Corp., Infineon Technologies AG, Merck KGaA, Optel Group, Paragon Group Ltd., STMicroelectronics NV, and Wisekey International Holding AG |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period. |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this market research report to meet your requirements.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Technology
7 Market Segmentation by Method
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
Get lifetime access to our
Technavio Insights
Cookie Policy
The Site uses cookies to record users' preferences in relation to the functionality of accessibility. We, our Affiliates, and our Vendors may store and access cookies on a device, and process personal data including unique identifiers sent by a device, to personalise content, tailor, and report on advertising and to analyse our traffic. By clicking “I’m fine with this”, you are allowing the use of these cookies. Please refer to the help guide of your browser for further information on cookies, including how to disable them. Review our Privacy & Cookie Notice.