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The authentication and brand protection market size is forecast to increase by USD 1.76 million, at a CAGR of 8.25% between 2023 and 2028. The Authentication and Brand Protection market is experiencing significant growth due to several key factors. The increasing volume of online transactions presents a significant opportunity for fraudulent activities, making authentication solutions essential. Additionally, the rise in counterfeiting incidents across various industries necessitates robust brand protection measures. Government regulations and associations are also playing a crucial role in curbing counterfeiting, thereby driving market growth. Authentication technologies, such as multi-factor authentication and digital certificates, are becoming increasingly popular to secure online transactions. Meanwhile, brand protection strategies, including holograms, watermarks, and serial number tracking, help prevent counterfeiting and maintain brand integrity. Overall, the market is poised for continued expansion as businesses prioritize security and brand protection in the digital age.
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Digital transformation is reshaping industries through advancements like multiexperience development platforms, facilitating MR (Mixed Reality) and wearable experiences. These platforms streamline UX (User Experience) enhancements, empowering IT (Information Technology) teams to innovate with partners like Daxx, a leading staffing firm. Rapid customization capabilities of multi-experience development platforms enable agile deployment of web and mobile apps, incorporating voice, Augmented Reality (AR), and chat functionalities. Wearable experiences leverage LCAPs (Low-code application platforms) to deliver seamless solutions across iOS, Android, and PWAs (Progressive web apps). Integration of NLP (Natural language processing) and IoT (Internet of Things) via SDKs (Software development kits) enhances CRM (Customer relationship management) systems, optimizing customer interactions. As businesses embrace these technologies, the focus shifts towards creating immersive digital environments that enhance user engagement and operational efficiency, driving forward the era of digital transformation.
The market report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Global Authentication and Brand Protection Market Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Wisekey International Holding AG - The company offers brand protection, authentication, anti-counterfeit, and track and trace properties for various industries such as pharma, luxury business, food and beverage, and the manufacturing industry.
The research report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:
Qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak.
The market share growth by the non-digital segment will be significant during the forecast period. This segment includes covert, over, and forensic technologies. The non-digital authentication and brand protection technology is only shared with the appropriate entities on a need-to-know basis. Some examples of cover and overt technologies include micro text, Ultraviolet (UV) blacklight ink, and taggants.
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The non-digital segment was valued at USD 2.54 million in 2018. The non-digital segment covers the technology and devices that can be shared with the appropriate entities on a need-to-know basis. Some examples of covert technologies include Microtex, a micro-printed text of characters or symbols at a very small font size to avoid replicating the text.
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APAC is estimated to contribute 30% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. The authentication and brand protection market in the region is growing as a result of the increasing import of fake products, especially from countries such as China. There is an increase in incidents of finding fake products across North American countries such as the US, Canada, and Mexico. For instance, in January 2022, US Customs and Border Protection officers at an Express Consignment Operations hub near O Hare apprehended a shipment arriving from Israel containing over USD 713,000 worth of counterfeit bracelets, rings, and necklaces from luxury brands, such as Cartier, Louis Vuitton, and Versace.
The market research report provides comprehensive data (region wise segment analysis), with forecasts and estimates in "USD Billion" for the period 2024 to 2028, as well as historical data from 2018 to 2022 for the following segments.
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The advent of MXDPs is revolutionizing digital landscapes, empowering enterprises with agile no-code development platforms and seamless API integrations. Companies like Daxx, a prominent staffing firm, support this transformation by providing skilled IT professionals. Concerns over Shadow IT underscore the importance of robust data protection and privacy measures, crucial for fostering consumer trust amidst rising threats like deepfake content. According to Edelman, studies emphasize the critical role of user interfaces in enhancing immersive experiences across AR hardware and 5G networks. Virtual Reality (VR) and digitalization are driving wearable experiences across diverse devices in verticals such as IT and telecom, media and entertainment, and travel and hospitality. Technological platforms like Appian leverage AI and machine learning for web content management, product information management, and digital asset management in the services segment. Cloud deployment in the large enterprise segment is facilitated by solutions like Evergage and SDKs, integrating with ERP and POS systems to enhance operational efficiency and customer engagement.
Market Scope |
|
Report Coverage |
Details |
Page number |
158 |
Base year |
2023 |
Historic period |
2018 - 2022 |
Forecast period |
2024-2028 |
Growth momentum & CAGR |
Accelerate at a CAGR of 8.25% |
Market growth 2024-2028 |
USD 1.76 billion |
Market structure |
Fragmented |
YoY growth 2023-2024(%) |
7.65 |
Regional analysis |
North America, Europe, APAC, South America, and Middle East and Africa |
Performing market contribution |
APAC at 30% |
Key countries |
US, China, Germany, France, and UK |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
3M Co., AlpVision SA, Applied DNA Sciences Inc., Authentic Vision GmbH, Authentix Inc., Avery Dennison Corp., Centro Grafico DG SpA, Crane Holdings Co., De La Rue PLC, Digimarc Corp., Eastman Kodak Co., Ennoventure Inc., Giesecke Devrient GmbH, HID Global Corp., Infineon Technologies AG, Merck KGaA, Optel Group, Shriram Veritech Solutions Pvt. Ltd., STMicroelectronics International N.V., and Wisekey International Holding AG |
Market dynamics |
Parent market analysis, Market forecasting growth inducers and obstacles, Fast-growing and slow-growing segment analysis, Market growth and Forecasting, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period |
Customization purview |
If our market report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Technology
7 Market Segmentation by Method
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Opportunity/Restraints
11 Competitive Landscape
12 Competitive Analysis
13 Appendix
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