Automotive In Vehicle Air Purifier Market Analysis APAC, North America, Europe, South America, Middle East and Africa - China, US, Japan, India, Germany - Size and Forecast 2024-2028

Automotive In Vehicle Air Purifier Market Size 2024-2028 

The automotive in vehicle air purifier market size is forecast to increase by USD 788.5 million and is estimated to grow at a CAGR of 8.51% between 2023 and 2028. The air pollution crisis in urban regions has become a significant concern, leading to a heightened focus on technological innovations that address this issue. One such area is the automobile industry, where premiumization is on the rise. Consumers are increasingly investing in electric and hybrid vehicles, as well as those equipped with advanced filtration systems to reduce emissions and improve indoor air quality. These trends are driven by both environmental concerns and the desire for improved health and well-being. Additionally, technological advancements in vehicle manufacturing and design are leading to more efficient and eco-friendly production processes. The automobile industry's response to these challenges is a testament to its ability to adapt and innovate, providing solutions that address pressing environmental concerns while also meeting consumer demand for premium features and functionality.

What will be the Size of the Market During the Forecast Period?

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Market Dynamic and Customer Landscape

The Market is driven by the growing concern for air quality inside automobiles. With increasing air pollution levels and traffic congestion, the need for cleaner and healthier in-car air is becoming essential. Air pollution, allergens, and odors are major concerns for vehicle occupants, leading to the demand for air purifiers in automobiles. The air quality inside vehicles can be affected by various pollutants such as Arsenic, Asbestos, Benzene, Dioxin, Sulfur oxides, Nitrogen oxides, Carbon monoxide, and Volatile organic compounds. These pollutants can lead to respiratory diseases, airborne viruses, germs, and bacteria. Automobile manufacturers are incorporating various air purification technologies such as Ionizers, High-efficiency particulate arrestors, Active carbon systems, Photo catalytic purifiers, and UV sterilization to improve the air quality inside vehicles. ULPA filters are also being used to remove dust, pollen, bacteria, and airborne particles. The World Health Organization has set guidelines for air quality, and the automotive industry is focusing on meeting these standards to ensure the health and well-being of vehicle occupants. The market for automotive in-vehicle air purifiers is expected to grow significantly in the coming years due to increasing consumer awareness and the need for cleaner and healthier air inside automobiles. Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

Key Market Driver

Increase in air pollution in urban regions is notably driving market growth. The market is gaining significant traction due to the increasing concern over air pollution in vehicles. Urban air pollution has risen by 8% over the past five years, with low and middle-income countries in Asia and South-East Asia recording the highest levels.

Moreover, these regions often exceed the World Health Organization's air quality guidelines, with annual concentrations of fine suspended particles reaching up to 9 times the limit. Traffic congestion exacerbates this issue, leading to increased emissions of pollutants such as sulfur dioxide, nitrogen oxides, carbon monoxide, benzene, arsenic, asbestos, dioxin, and volatile organic compounds (VOCs).  Thus, such factors are driving the growth of the market during the forecast period.

Significant Market Trends

Growth in multi-functional car air purifier is the key trend in the market. The market is witnessing significant growth due to increasing concerns about air pollution and indoor air quality in vehicles. With traffic congestion leading to prolonged exposure to pollutants such as arsenic, asbestos, benzene, dioxin, sulfur dioxide emissions, nitrogen oxides, carbon monoxide, and volatile organic compounds (VOCs), there is a growing need for effective in-vehicle air purification systems.

Moreover, leading organizations like the Center for Science and Environment and the World Health Organization have emphasized the importance of maintaining good air quality in vehicles to prevent respiratory diseases, allergens, odors, and airborne viruses and germs. Thus, such trends will shape the growth of the market during the forecast period.

Major Market Challenge

High price sensitivity of consumers is the major challenge that affects the growth of the market. The automotive in vehicle air purifier market faces price sensitivity among consumers, particularly in developing countries such as India, China, Brazil, Argentina, Egypt, and South Africa. Air purifiers hold low purchase criticality for consumers in these regions, leading to low buying aspiration.

Moreover, air pollution, including allergens and odors, is a significant concern for automobile occupants, with pollutants such as arsenic, asbestos, benzene, dioxin, sulfur dioxide emissions, and nitrogen oxides posing health risks. The World Health Organization (WHO) and the Center for Science and Environment (CSE) emphasize the importance of maintaining good air quality in vehicles to mitigate the risks of respiratory diseases, airborne viruses, germs, and airborne particles.

Exclusive Customer Landscape

The market forecasting report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.

 Customer Landscape

Key Companies & Market Insights

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

3M Co: The company offers automotive in vehicle air purifier such as 3M Vehicle Air Purifier 38816 Black 4 ea/Case.

The market research and growth report also includes detailed analyses of the competitive landscape of the market and information about key companies, including:

• Cuckoo Appliances Pvt. Ltd.
• DENSO Corp.
• Eureka Forbes Ltd.
• Guangzhou Ionkini Technology Co. Ltd.
• Honeywell International Inc.
• KENT RO Systems Ltd.
• Koninklijke Philips N.V.
• Kyoto Machines
• Lifa Air Plc
• MAHLE GmbH
• MANN HUMMEL International GmbH and Co. KG
• Panasonic Holdings Corp.
• Power4 Industries Ltd.
• Prana Air
• Purafil Inc.
• Sharp Corp.
• Unilever PLC
• Woscher
• Xiamen Airbus Electronic Technology Co. Ltd.

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Market Segmentation

By Vehicle Type 

The passenger cars segment is estimated to witness significant growth during the forecast period. The market addresses the growing concern for air quality within automobiles, particularly in light of increasing air pollution levels and the presence of allergens, odors, and various pollutants.

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The passenger can segment was the largest segment and valued at USD 784.30 million in 2018. The Center for Science and Environment reports that automobiles contribute significantly to air pollution through sulfur dioxide emissions, nitrogen oxides, carbon monoxide, and volatile organic compounds (VOCs), including benzene, arsenic, asbestos, dioxin, and other harmful substances. The World Health Organization (WHO) emphasizes the need to improve air quality within vehicles, as prolonged exposure to these pollutants can lead to respiratory diseases, airborne viruses, germs, and allergies.  Hence, such factors are fuelling the growth of this segment during the forecast period.

Regional Analysis

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APAC is estimated to contribute 54% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. The Automotive In-Vehicle Air Purifier market addresses the growing concern over air pollution and its impact on automobile occupants. With increasing traffic congestion, the levels of pollutants such as arsenic, asbestos, benzene, dioxin, sulfur dioxide emissions, nitrogen oxides, carbon monoxide, and volatile organic compounds (VOCs) in vehicles can significantly affect air quality. The Center for Science and Environment and the World Health Organization have set guidelines for safe air quality index levels. Hence, such factors are driving the market in APAC during the forecast period.

Segment Overview

The market research report provides comprehensive data (region wise segment analysis), with forecasts and estimates in "USD Million" for the period 2024 to 2028, as well as historical data from 2018 to 2022 for the following segments

• Vehicle Type Outlook
  • Passenger cars
  • Commercial vehicles
• Region Outlook
  • North America
    • The U.S.
    • Canada
  • Europe
    • U.K.
    • Germany
    • France
    • Rest of Europe
  • APAC
    • China
    • India
  • Middle East & Africa
    • Saudi Arabia
    • South Africa
    • Rest of the Middle East & Africa

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Market Analyst Overview

Combating Air Pollution and Allergens in Automobiles The In Vehicle Air Purifier Market is witnessing significant growth due to the increasing concerns over air pollution and health issues caused by allergens, odors, and pollutants in automobiles. The Air Quality Index (AQI) reported by the Center for Science and Environment reveals that traffic congestion contributes significantly to air pollution in cities, exposing drivers and passengers to harmful pollutants such as Arsenic, Asbestos, Benzene, Dioxin, Sulfur dioxide emissions, and Sulfur oxides. Automobile manufacturers are addressing these concerns by integrating advanced air filtration systems in vehicles. HEPA filters, Ionizers, High-efficiency particulate arrestors, Active carbon systems, Photo catalytic purifiers, and Ionic filters are some of the popular air purification technologies used in vehicles. The market landscape depends on the Sulfur dioxide emission, High-efficiency particulate arrestor, Photo catalytic purifier, Particulate matter, Ionic filter. These systems effectively eliminate pollutants such as Nitrogen dioxide, VOCs, and Carbon monoxide, ensuring better air quality. Moreover, the rising prevalence of respiratory diseases, airborne viruses, and germs has further fueled the demand for in-vehicle air purifiers. UV sterilization and ULPA filters are gaining popularity due to their ability to eliminate bacteria and airborne particles, providing an additional layer of protection against health risks. The World Health Organization recommends maintaining good indoor air quality to prevent health issues, making in-vehicle air purifiers an essential accessory for modern automobiles.

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What are the Key Data Covered in this Market Research Report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the market growth and forecasting between 2024 and 2028
• Precise estimation of the size of the market  and its contribution of the market in focus to the parent market
• Accurate predictions about upcoming market growth and trends and changes in consumer behaviour
• Growth of the market across APAC, North America, Europe, South America, and Middle East and Africa
• Thorough analysis of the market’s competitive landscape and detailed information about companies
• Comprehensive analysis of factors that will challenge the growth of market companies