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Automotive Navigation Systems Market by Product, Type, and Geography - Forecast and Analysis 2021-2025

  • Published: May 2021
  • Pages: 120
  • SKU: IRTNTR44363
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The automotive navigation systems market share is expected to increase by 7.28 million units from 2020 to 2025, and the market’s growth momentum will accelerate at a CAGR of 2.34%.

This automotive navigation systems market research report extensively covers automotive navigation systems market segmentation by product (IVS and PND), type (passenger cars and commercial vehicles), and geography (APAC, North America, Europe, South America, and MEA). The automotive navigation systems market report also offers information on several market vendors, including Aisin Corp, Alpine Electronics Inc., Continental AG, DENSO Corp., Garmin Ltd., Panasonic Corp., Pioneer Corp., Robert Bosch GmbH, Samsung Electronics Co. Ltd., and TomTom International BV among others.

What will the Automotive Navigation Systems Market Size be During the Forecast Period?

Download the Free Report Sample to Unlock the Automotive Navigation Systems Market Size for the Forecast Period and Other Important Statistics

 

Automotive Navigation Systems Market: Key Drivers, Trends, and Challenges

The minimization of vehicle operating cost is notably driving the automotive navigation systems market growth, although factors such as the complexities associated with customization may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the automotive navigation systems industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

Key Automotive Navigation Systems Market Driver

To maintain the operational efficiency and condition of a vehicle for the long run, preventive measures can be taken by providing extensive diagnostics to it. The navigation system helps users in driving less distance by showing the best shortest route, which saves fuel. It also provides warnings related to speed limits and helps fleet operators and drivers to avoid damages to tires and reduce the chances of paying penalties for overspeeding or wrong turns. Moreover, fleet tracking navigation solutions help reduce fleet maintenance costs. Such advantages associated with automotive navigation systems are increasing their adoption among consumers. This, in turn, is boosting the growth of the automotive navigation systems market.

Key Automotive Navigation Systems Market Trend

Traditionally, competition among automotive manufacturers was limited to towing capacity, acceleration, and horsepower of the vehicle. But, recently, there has been a shift in the focus of consumers and OEMs from what is under the hood to what is behind the vehicle's dashboard. A growing area of competition between both automobile manufacturers and automotive infotainment/navigation system manufacturers is the software or OS used in the vehicle's infotainment systems. Manufacturers of automotive navigation systems are shifting toward the PC-like architectural concept. In this, the functionality of the system is dependent on the main CPU. As a result, the software or the OS used in systems act as the product differentiator among the brands. Currently, the platforms for vehicles OS are Windows CE, QNX, Android, Apple OS, and custom-built Linux-based OS. However, Android (a Linux-based OS) offers tons of features to vehicle infotainment systems, such as application support, touch, and notifications. As a result, automobile manufacturers want to control the OS on which their products run, in turn using it as a product differentiator or as a competitive edge over their competitors.

Key Automotive Navigation Systems Market Challenge
The competition between PNDs, IVS, and smartphone-based navigation systems has encouraged manufacturers to include more and more functions to offer a unique driving experience and improve safety. The integration of numerous applications, such as internet connectivity, ADAS, and telematics in a single navigation system is complicated and hinders the adoption of these actual systems in vehicles. The presence of different application program interfaces (APIs) and software development kits (SDKs), and non-standardized platforms further lead to complexities, as software and content developers have to customize solutions for every platform. In addition, enabling the use of connected services in line with designing and developing a non-distracting user interface increases production costs for OEMs and tier-1 suppliers.

This automotive navigation systems market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2021-2025.

Parent Market Analysis

The growth in the global automotive components and accessories market will be driven by factors such as an increase in electronic components in automobiles, integration of safety systems, increasing safety regulations, and technological improvements to reduce downtime of electric buses. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the automotive navigation systems market during the forecast period.

Who are the Major Automotive Navigation Systems Market Vendors?

The report analyzes the market’s competitive landscape and offers information on several market vendors, including:

 

  • Aisin Corp
  • Alpine Electronics Inc.
  • Continental AG
  • DENSO Corp.
  • Garmin Ltd.
  • Panasonic Corp.
  • Pioneer Corp.
  • Robert Bosch GmbH
  • Samsung Electronics Co. Ltd.
  • TomTom International BV

 

This statistical study of the automotive navigation systems market encompasses successful business strategies deployed by the key vendors. The automotive navigation systems market is fragmented and the vendors are deploying growth strategies such as differentiating their product offerings through a clear and unique value proposition to compete in the market.

Product Insights and News

  • Aisin Corp - The company offers a line of automotive navigation systems such as Smart eco-drive function equipped car navigation system, Voice Car Navigation System (Audi), and NAVIelite.

To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

The automotive navigation systems market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.

Automotive Navigation Systems Market Value Chain Analysis

Our report provides extensive information on the value chain analysis for the automotive navigation systems market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chains is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.

Which are the Key Regions for Automotive Navigation Systems Market?

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42% of the market’s growth will originate from APAC during the forecast period. China and Japan are the key markets for automotive navigation systems in APAC. Market growth in this region will be faster than the growth of the market in Europe, MEA, and North America.

The increasing urbanization, high disposable income, growing demand for cars among consumers, increasing car-sharing activities, rising adoption of smartphones associated with growing internet connectivity, and the presence of global and local vendors will facilitate the automotive navigation systems market growth in APAC over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.

COVID Impact and Recovery Analysis

Globally integrated automotive supply chains were disrupted due to COVID-19 during the first quarter of 2020. The majority of automotive OEMs and tier-1 and tier-2 manufacturers halted the production of vehicles and components completely. COVID-19 created a supply-demand imbalance of automotive components such as vehicle navigation systems, which continued till the last quarter of 2020 when there was a surge in sales of passenger vehicles and EVs.

What are the Revenue-generating Product Segments in the Automotive Navigation Systems Market?

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The automotive navigation systems market share growth by the IVS segment will be significant during the forecast period. Even though the PND market is heading toward a declining phase, the IVS market will likely gain traction during the forecast period with the introduction of low-cost IVS in entry-level vehicles (factory-fitted and aftermarket). The drop in the average price of navigation systems should give a positive impetus to the growth of the IVS market by entry into mid-premium and entry-level vehicles. The market for global automotive navigation systems is expected to grow at an accelerated rate during the forecast period, as more OEMs are expected to offer this system in their offerings, and also due to the rapid adoption of smartphone integrated systems, such as Android Auto, HERE, and Apple CarPlay.

This report provides an accurate prediction of the contribution of all the segments to the growth of the automotive navigation systems market size and actionable market insights on post COVID-19 impact on each segment.

 

Automotive Navigation Systems Market Scope

Report Coverage

Details

Page number

120

Base year

2020

Forecast period

2021-2025

Growth momentum & CAGR

Accelerate at a CAGR of 2.34%

Market growth 2021-2025

7.28 mn units

Market structure

Fragmented

YoY growth (%)

2.10

Regional analysis

APAC, North America, Europe, South America, and MEA

Performing market contribution

APAC at 42%

Key consumer countries

China, US, Germany, and Japan

Competitive landscape

Leading companies, Competitive strategies, Consumer engagement scope

Key companies profiled

Aisin Corp, Alpine Electronics Inc., Continental AG, DENSO Corp., Garmin Ltd., Panasonic Corp., Pioneer Corp., Robert Bosch GmbH, Samsung Electronics Co. Ltd., and TomTom International BV

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period

Customization purview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Automotive Navigation Systems Market Report?

  • CAGR of the market during the forecast period 2021-2025
  • Detailed information on factors that will drive automotive navigation systems market growth during the next five years
  • Precise estimation of the automotive navigation systems market size and its contribution to the parent market
  • Accurate predictions on upcoming trends and changes in consumer behavior
  • The growth of the automotive navigation systems industry across APAC, North America, Europe, South America, and MEA
  • A thorough analysis of the market’s competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of automotive navigation systems market vendors

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Executive Summary

    Market Landscape

    • Market ecosystem
    • Value chain analysis

    Market Sizing

    • Market definition
    • Market segment analysis
    • Market size 2020
    • Market outlook: Forecast for 2020 - 2025

    Five Forces Analysis

    • Five Forces Analysis
    • Bargaining power of buyers
    • Bargaining power of suppliers
    • Threat of new entrants
    • Threat of substitutes
    • Threat of rivalry
    • Market condition

    Market Segmentation by Product by Volume

    • Market segments
    • Comparison by Product by volume
    • IVS - Market size and forecast 2020-2025 ($ millions)
    • PND - Market size and forecast 2020-2025 ($ millions)
    • Market opportunity by Product by volume

    Market Segmentation by Type by Volume

    • Market segments
    • Comparison by Type by volume chart
    • Passenger cars - Market size and forecast 2020-2025 ($ millions)
    • Commercial vehicles - Market size and forecast 2020-2025 ($ millions)
    • Market opportunity by Type by volume chart

    Customer landscape

    • Customer Landscape

    Geographic Landscape

    • Geographic segmentation
    • Geographic comparison
    • APAC - Market size and forecast 2020-2025
    • North America - Market size and forecast 2020-2025
    • Europe - Market size and forecast 2020-2025
    • South America - Market size and forecast 2020-2025
    • MEA - Market size and forecast 2020-2025
    • Key leading countries
    • Market opportunity by geography
    • Market drivers
    • Market challenges
    • Market trends

    Vendor Landscape

    • Vendor Landscape
    • Competitive Scenario
    • Landscape disruption

    Vendor Analysis

    • Vendors covered
    • Market positioning of vendors
    • Aisin Corp
    • Alpine Electronics Inc.
    • Continental AG
    • DENSO Corp.
    • Garmin Ltd.
    • Panasonic Corp.
    • Pioneer Corp.
    • Robert Bosch GmbH
    • Samsung Electronics Co. Ltd.
    • TomTom International BV

    Appendix

    • Scope of the report
    • Currency conversion rates for US$
    • Research methodology
    • List of abbreviations

    Research Framework

    Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

    TechnavioINFORMATION SOURCES

    Primary sources

    • Manufacturers and suppliers
    • Channel partners
    • Industry experts
    • Strategic decision makers

    Secondary sources

    • Industry journals and periodicals
    • Government data
    • Financial reports of key industry players
    • Historical data
    • Press releases
    Technavio

    TechnavioDATA ANALYSIS

    Data Synthesis

    • Collation of data
    • Estimation of key figures
    • Analysis of derived insights

    Data Validation

    • Triangulation with data models
    • Reference against proprietary databases
    • Corroboration with industry experts
    Technavio

    TechnavioREPORT WRITING

    Qualitative

    • Market drivers
    • Market challenges
    • Market trends
    • Five forces analysis

    Quantitative

    • Market size and forecast
    • Market segmentation
    • Geographical insights
    • Competitive landscape
    Interested in this report?
    Get your FREE sample now!
    The automotive navigation systems market growth will increase by $7.28 million units during 2021-2025.
    The automotive navigation systems market is expected to grow at a CAGR of 2.34% during 2021-2025.
    Technavio has segmented the automotive navigation systems market by product by volume (IVS and PND) ,type volume (Passenger cars and Commercial vehicles) , and geographic (APAC, North America, Europe, South America, and MEA).
    Aisin Corp, Alpine Electronics Inc., Continental AG, DENSO Corp., Garmin Ltd., Panasonic Corp., Pioneer Corp., Robert Bosch GmbH, Samsung Electronics Co. Ltd., TomTom International BV are a few of the key vendors in the automotive navigation systems market.
    APAC will register the highest growth rate of 41.9% among the other regions. Therefore, the automotive navigation systems market in APAC is expected to garner significant business opportunities for the vendors during the forecast period.
    The key factors driving the automotive navigation systems market growth are:
    • Minimization of vehicle operating cost
    • Complexities associated with customization
    The automotive navigation systems market vendors should focus on grabbing business opportunities from the ivs segment as it accounted for the largest market share in the base year.
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