Overview of the automotive seat market in China
Technavio’s market research study has identified the growing dependency on public transportation to be one of the primary growth factors for the automotive seat market in China. Public transportation offers various advantages including reduced traffic congestion, reduced travelling distance through metros, improved comfort and convenience for users, reduced pollution, and increased user security. Owing to factors such as the aging population, the rise in fuel prices, increasing urbanization, and the rise in health and environmental concerns, the growing demand for public transportation will increase in the coming years. This will in turn, drive the need for automotive seats in the region, driving market growth. Our market analysts estimate that in terms of units, this market will grow steadily at a CAGR of more than 5% by 2021.
Faurecia has developed an active wellness seat, that is the world’s first health monitoring car seat. This seat is equipped with a biometric sensing system that detects the driver’s energy levels and stress condition. By monitoring the respiration rate and heart rate and deciphering stress and energy levels, this automotive seat activates a closed loop comfort system that provides adequate solution. This intelligent car seat technology is estimated to be available soon in the market. Our analysts have predicted that the emergence of such intelligent car seats that monitor the driver’s stress level will be one of the key trends that will gain traction in the automotive seat market in China in the coming years.
Competitive landscape and key vendors
The automotive seat market in China is significantly fragmented owing to the presence of several international, regional, and local vendors. Automobile manufacturers in China are entering into joint ventures (JVs) with the local and global players in the automotive seat market. These strategic JVs offer several advantages such as cost competitiveness and better performance and also aids local brands to sustain in the highly competitive car seat market.
The leading vendors in the market are
- Hubei Aviation Precision Machinery (HAPM) and Magna
- Faurecia-GSK (Wuhan) Automotive Seating
- Shanghai SIIC Transportation Electric
- Yanfeng Adient Seating
The other prominent vendors in the market are Grupo Antolin, Cobra seats, DURA Automotive systems, Gentherm, IFB Automotive, MARTUR Automotive Seating Systems, Toyota Boshoku, TS TECH, and GRAMMER.
Segmentation by application and analysis of the automotive seat market in China
- Passenger cars
- Commercial vehicles (CVs)
Owing to the availability of low production cost and labor cost, China has emerged as a major manufacturing hub for automotive components of passenger cars. Factors such as the declining sales tax and high discounts offered by dealers, contribute to the increasing sales of passenger cars. Also, this segment offers small SUVs that combine the functionality of utility vehicles. Owing to their benefits, the demand for passenger car such as SUVs will increase in the coming years, providing growth opportunities to the players in the passenger car seat market.
Segmentation by product and analysis of the automotive seat market in China
- Split seats
- Split bench seats
- Bench seats
Split seats are gaining prominence since they provide more storage and give a sportier look to the vehicle. These seats are placed in vans and minivans, buses, and in CVs. Full-size luxury cars incorporate split seats that offer more amenities to the passengers. With the growing demand for split seats, the automotive seat market in China will witness considerable growth in this segment during the next few years.
Key questions answered in the report include
- What will the market size and the growth rate be in 2021?
- What are the key factors driving the automotive seat market in China?
- What are the key market trends impacting the growth of the automotive seat market in China?
- What are the challenges to market growth?
- Who are the key vendors in the automotive seat market in China?
- What are the market opportunities and threats faced by the vendors in the automotive seat market in China?
- Trending factors influencing the market shares of China.
- What are the key outcomes of the five forces analysis of the automotive seat market in China?
Technavio also offers customization on reports based on specific client requirement.
PART 01: EXECUTIVE SUMMARY
PART 02: SCOPE OF THE REPORT
PART 03: RESEARCH METHODOLOGY
PART 04: INTRODUCTION
- Overview: Global automotive seating market
PART 05: MARKET LANDSCAPE
- Market overview
- Market size and forecast
- Five forces analysis
PART 06: MARKET SEGMENTATION BY APPLICATION
- Segmentation by application
- Comparison by application
- Passenger cars– Market size and forecast 2016-2021
- CVs – Market size and forecast 2016-2021
- Market opportunity by application
PART 07: MARKET SEGMENTATION BY PRODUCT
- Segmentation by product
- Comparison by product
- Split seats – Market size and forecast 2016-2021
- Split bench seats – Market size and forecast 2016-2021
- Bench seats – Market size and forecast 2016-2021
- Market opportunity by product
PART 08: DECISION FRAMEWORK
PART 09: DRIVERS AND CHALLENGES
- Market drivers
- Market challenges
PART 10: MARKET TRENDS
- Adient’s integrated and luxury automotive seating has become a trend in China
- Intelligent car seats monitor driver's stress level
- Holistic HMI seats for driving comfort and convenience
- Innovative seat concept is the future of car design
PART 11: VENDOR LANDSCAPE
- Competitive landscape
- Other prominent vendors
PART 12: VENDOR ANALYSIS
- Yanfeng Adient Seating (Joint venture)
- Hubei Aviation Precision Machinery (HAPM) and Magna (JV)
- Shanghai SIIC Transportation Electric
- Faurecia-Gsk (Wuhan) Automotive Seating (JV)
PART 13: APPENDIX
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
- Manufacturers and suppliers
- Channel partners
- Industry experts
- Strategic decision makers
Secondary sources
- Industry journals and periodicals
- Government data
- Financial reports of key industry players
- Historical data
- Press releases
DATA ANALYSIS
Data Synthesis
- Collation of data
- Estimation of key figures
- Analysis of derived insights
Data Validation
- Triangulation with data models
- Reference against proprietary databases
- Corroboration with industry experts
REPORT WRITING
Qualitative
- Market drivers
- Market challenges
- Market trends
- Five forces analysis
Quantitative
- Market size and forecast
- Market segmentation
- Geographical insights
- Competitive landscape