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The automotive seats market is estimated to grow at a CAGR of 4.33% between 2022 and 2027. The market size is forecasted to increase by USD 15.37 billion. The growth of the market depends on several factors, including an increase in the penetration of SUVs, mergers and acquisitions, and an increase in the adoption of technologically advanced seats.
This automotive seats market report extensively covers market segmentation by application (passenger cars and commercial vehicles), type (bucket and bench), and geography (APAC, Europe, North America, South America, and Middle East and Africa). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.
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The increase in the penetration of SUVs is notably driving the market growth, although declines in sales and production of vehicles may impede the market growth. Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
An increase in the penetration of SUVs is notably driving the automotive seats market growth. In recent years, the popularity of SUVs has increased worldwide. This is largely due to the comfort and safety of SUVs, the introduction of low-cost and compact mini-SUVs, the off-road capabilities of SUVs, and the high seating capacity compared to sedans and hatchbacks. Despite supply chain disruptions and rising inflation, global sales of SUVs have increased. In the SUV industry, sales of small and crossover SUVs are increasing due to their affordability and low running costs, which drive the growth of the market. SUVs are growing in popularity in emerging markets such as China and India, with China leading the SUV industry globally in terms of sales. Some of the established SUVs in the C-segment and D-segment categories from automakers such as Toyota Motor Corporation, Ford Motor Company, and Nissan Motor Company are driving the global market.
Considering the revenue opportunities from the SUV segment, seat manufacturers are concentrating on developing seats specifically for SUVs. Increasing consumer preference for high vehicle comfort, coupled with increasing demand for SUVs, is expected to drive the growth of the market during the forecast period.
Integration of additional functionalities and availability of customization in automotive seats is a key trend influencing the automotive seats market growth. The integration of adaptive cruise control with electronic fuel injection and ride-by-wire technology has made it possible to equip vehicles with adaptive cruise control. These technologies also increase driving comfort on long journeys and improve safety. Similarly, intelligent seats provide comfort by electronically adjusting the seat according to the user's needs. Manufacturers are also starting to use virtual reality to customize their vehicles, allowing customers to select seat materials in virtual showrooms. In such showrooms, customers can choose from available colors and customize their seats using a 3D car configurator.
The development of car seats is of high importance to automakers, especially for self-driving cars. Seats can be used to collect important information that self-driving cars can use for processing. Therefore, increasing demand for the integration of additional features is likely to have a positive impact on the growth of the automotive seats market during the forecast period.
Declines in sales and production of vehicles are challenging the automotive seats market growth. Acceptance of shared mobility solutions is increasing worldwide. The availability of shared mobility service providers, improved internet connectivity, and increased smartphone adoption are paving the way for the mass adoption of shared mobility solutions. In addition, easy access to shared mobility solutions, rising fuel prices, and rising vehicle costs due to the introduction of stringent emission standards are discouraging consumers from owning vehicles. This has a direct negative impact on vehicle demand.
High rates of motorization in North America and Europe, higher tariffs on imported cars in the US and China, and a slowing economy are likely to reduce auto sales in the coming years. In view of declining car sales, several automakers are halting vehicle production. Such suspension of vehicle production, which precedes the drop in sales, is expected to reduce demand for automotive seat components.
The report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Global Automotive Seats Market Customer Landscape
Vendors are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Adient Plc: The company offers different types of commercial vehicle seats for automobiles. Its business is spread across North America and South America.
The report also includes detailed analyses of the competitive landscape of the market and information about 15 market vendors, including:
Qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak.
The market share growth by the passenger cars segment will be significant during the forecast period. The passenger car segment of the automotive seats market is expected to be primarily driven by increasing customer acceptance of SUVs. The versatility, added comfort, increased ground clearance, and vehicle space compared to other passenger cars have made SUVs one of the top choices of consumers around the world. Additionally, the availability of affordable compact and mini SUVs contributes to the global demand for SUVs. Apart from SUVs, the demand for electric vehicles has increased significantly around the world. Global demand for EVs is increasing due to stricter emission standards, the announcement of a ban on diesel vehicles, an improved range of EVs and lower costs, and government incentives for EV buyers.
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The passenger cars segment was valued at USD 50.57 billion in 2017 and continued to grow until 2021. Increasing global sales of electric vehicles and SUVs are expected to propel the market during the forecast period. Car manufacturers focus on improving the comfort of the car interior, and seats play an important role in the comfort of the car interior. Additionally, as the average amount of time spent in a vehicle increases around the world, consumer demand for in-vehicle convenience is increasing. Hence, OEMs and automotive seat manufacturers are investing heavily in advanced seats that can offer passengers more comfort. Luxury car manufacturers place particular emphasis on equipping their vehicles with technologically advanced seats such as seat heating and ventilated seats. The launch of vehicles with technologically advanced seats is expected to drive the automotive seats market in terms of revenue during the forecast period.
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APAC is estimated to contribute 64% to the growth of the global automotive seats market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
Improved and stable economic conditions in APAC countries, especially China and India, have contributed to the expansion of the automotive industry in the region. A large, middle-class consumer base, with ever-increasing per capita income, drives sales of passenger and commercial vehicles in the region. Additionally, the ease of providing auto finance has contributed to the expansion of the auto industry in the region. The expansion of the e-commerce sector in the region, coupled with the extensive mining and construction sectors, is driving the demand for commercial vehicles. The automotive industry creates demand for heavy-duty trucks, as they are required to transport finished vehicles and related parts. The growing demand for heavy-duty vehicles in APAC and the availability of cheap land and labor have led auto parts manufacturers to set up manufacturing facilities in the region. Similarly, manufacturers of automotive seats and related components are focusing on expanding their presence in the region to maximize revenue-generating opportunities and subsequently improve profit margins.
The COVID-19 outbreak caused widespread economic disruption and severely hit the global economy in 2020. Governments from across the world resorted to infrastructure repairs in 2020 to stimulate their economies. However, since 2021, car manufacturing rebounded due to the start of vaccination campaigns, leading to a decline in the number of COVID-19 cases globally. Companies are also increasing car sales and supporting government initiatives to invest in the production of luxury EVs. The rapid deployment of charging infrastructure globally will spur growth in car sales, resulting in an increase in demand for car seats.
The automotive seats market report forecasts market growth by revenue at global, regional, & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.
Technavio categorizes the global automotive seats market as part of the global automotive components and accessories market within the global auto components market. The global automotive components and accessories market includes passenger cars (PC), electric vehicles (EV), commercial vehicles (CV), heavy trucks, ATVs, motorcycles, scooters, quads, and tricycles.
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Automotive Seats Market Scope |
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Report Coverage |
Details |
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Page number |
160 |
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Base year |
2022 |
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Historic period |
2017-2021 |
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Forecast period |
2023-2027 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 4.33% |
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Market growth 2023-2027 |
USD 15.37 billion |
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Market structure |
Fragmented |
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YoY growth 2022-2023(%) |
3.24 |
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Regional analysis |
APAC, Europe, North America, South America, and Middle East and Africa |
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Performing market contribution |
APAC at 64% |
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Key countries |
US, Canada, China, Japan, and Thailand |
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Competitive landscape |
Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks |
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Key companies profiled |
Adient Plc, Bharat Seats Ltd., Chongqing Huixinyi Technology Co. Ltd., COBRA SEATS, FP Seating Systems Pvt. Ltd., Gentherm Inc., Glide Engineering INC., Lazzerini Srl, Lear Corp., Magna International Inc., NHK Spring Co. Ltd., RCO Engineering Inc., RECARO Automotive GmbH, SAIC Motor Corp. Ltd., SAL Automotives Ltd., Stellantis NV, TACHI S Co. Ltd., Toyota Motor Corp., TS TECH Co. Ltd., and Victora Auto Pvt. Ltd. |
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Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this market research report to meet your requirements. Get in touch
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Application
7 Market Segmentation by Type
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
Secondary sources
DATA ANALYSIS
Data Synthesis
Data Validation
REPORT WRITING
Qualitative
Quantitative
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