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The Baby Bath Products Market Size is estimated to grow at a CAGR of 5.61% between 2022 and 2027. The size of the market is forecast to increase by USD 2,145.47 million. The growth of the market depends on several factors, including innovation and portfolio extension leading to product premiumization, matured consumer awareness regarding baby health and hygiene in developed markets, and an increase in product penetration due to initiatives by governments and NGOs in developing markets.
This report extensively covers market segmentation by product (baby bath soaps and washes, baby shampoos and conditioners, and baby bath accessories), distribution channel (offline and online), and geography (North America, Europe, APAC, South America, and Middle East and Africa). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.
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The innovation and portfolio extension leading to product premiumization are notably driving the bath and shower products market growth, although factors such as the decline in the birth rate globally may impede the market growth. Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
Key Baby Bath Products Market Driver
The innovation and portfolio extension leading to product premiumization are notably driving the bath and shower products market growth. Manufacturers of baby bath products are more focused on developing and launching new and innovative products to fulfill the changing needs and demands of parents.
Vendors are also focusing on differentiating their products from what pharmaceutical companies provide. Therefore, they choose to innovate on product ingredients and technologies. Consumers are willing to pay more for innovative products, thereby leading to product premiumization along with product line extension. They prefer to innovate ingredients and technologies that can benefit the overall well-being of the babies. Such factors are expected to drive the growth of the bath and shower products market in focus during the forecast period.
Significant Baby Bath Products Market Trend
An increase in the offering of multifunctional bath products and bath kits is the key trend in the bath and shower products market. The growing market for baby care products has led vendors to innovate in terms of product offerings and packaging. Increasing demand for innovative and upgraded products in the market has helped vendors to build brand appeal and loyalty among consumers.
For instance, Little Softie Top to Toe Wash by Mothercare can be used for both hair and body wash. The 3-in-1 baby bathtub from Aqua Scale is also a perfect example, as this bathtub can measure the baby's weight and water temperature and display it on a digital monitor, which is placed at the top end of the tub. Hippy Baby, based in Austria, offers its Liquid Soap product in a bottle shaped in the form of a duck that also looks like a toy. Zwitsal, a baby care brand by Unilever, has shampoos and washes in bottles with cartoon characters on them. All these innovations propel the growth of the bath and shower products market in focus during the forecast period.
Major Baby Bath Products Market Challenge
The decline in the birth rate globally is the major challenge in the bath and shower products market. There is a decline in birth rates in developing countries, such as India, China, and Brazil, as well as in developed countries, such as the UK, the US, France, Japan, and Canada. Factors such as religious beliefs, economic structure, urbanization, and changes in lifestyle have significantly affected birth rates globally over the past few years.
A few other factors that have adversely impacted birth rates globally include cultural changes across several countries. The shift in ideas toward an ideal family size of 3-4 members to maintain the quality of life is seen among the new generation. The availability of contraceptives has facilitated the postponement of childbirth and contributed to a reduction in family size. These factors, which result in a decline in the birth rate globally, are expected to have a severe impact on the bath and shower products market during the forecast period.
Key Baby Bath Products Market Customer Landscape
The market report includes the adoption lifecycle of the bath and shower products market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Global Baby Bath Products Market Customer Landscape
Vendors are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the bath and shower products market.
The Himalaya Drug Co. - The company offers baby bath products such as gentle baby soap, refreshing baby wash, and nourishing baby soap. The company offers various products such as personal care products, animal health products, baby care products, nutrition products, pharmaceuticals, and other products.
The report also includes detailed analyses of the competitive landscape of the market and information about 15 market vendors, including:
Qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak.
The reports categorize the global hair styling products market as a part of the global personal products market within the global household and personal products market. The parent global personal products market covers products and companies engaged in research and development (R&D) and the production of personal and beauty care products, including cosmetics and perfumes. Our research report has extensively covered external factors influencing the parent market growth during the forecast period.
The market share growth of the baby bath soaps and washes segment will be significant during the forecast period. This segment includes baby bath soaps, body wash, and bubble washes. This is due to increasing brand awareness through different mediums, such as the Internet. Furthermore, the preference for natural and organic products is increasing among consumers, which will foster the growth of natural and organic products during the forecast period.
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The baby bath soaps and washes segment was valued at USD 2,577.91 million in 2017 and continued to grow until 2021. Non-medicated and medicated soaps and washes are available in the market. Non-medicated bath soaps and washes are offered in different varieties and are generally priced lower than medicated bath soaps and washes. Consumers belonging to the lower-level income group are the key customers of non-medicated bath soaps and washes. Medicated bath soaps and washes are prescribed by medical professionals in the case of infection or any allergic skin condition. Vendors are also coming up with new product launches propelling the global baby bath products during the forecast period.
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North America is estimated to contribute 35% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
In North America, the US is leading the regional market and is expected to maintain its position during the forecast period. Innovation and portfolio extension, along with an increase in awareness regarding baby hygiene products, are the primary factors propelling the growth of the market in focus in the region. Most baby bath products in the region are sold through offline channels such as hypermarkets and supermarkets. However, with the rise in the inclination of consumers toward online purchases, pure-play e-retailers, such as Amazon and eBay, have gained traction for the distribution of these products, primarily across the US and Canada. These factors are contributing to the growth of the market in focus in the region.
The outbreak of COVID-19 in the region negatively affected the market's growth. However, vendors are actively promoting online sales of their products, especially through brand-owned e-commerce portals, and giving discounts on prominent baby care products, which are expected to boost the sales of baby bath products in the region during the forecast period.
The baby bath products market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.
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Baby Bath Products Market Scope |
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Report Coverage |
Details |
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Page number |
162 |
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Base year |
2022 |
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Historic period |
2017-2021 |
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Forecast period |
2023-2027 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 5.61% |
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Market growth 2023-2027 |
USD 2,145.47 million |
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Market structure |
Fragmented |
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YoY growth 2022-2023(%) |
6.28 |
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Regional analysis |
North America, Europe, APAC, South America, and Middle East and Africa |
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Performing market contribution |
North America at 35% |
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Key countries |
US, China, Japan, Germany, and UK |
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Competitive landscape |
Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks |
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Key companies profiled |
Artsana Spa, Beiersdorf AG, Caboo, California Baby, D and G Laboratories Inc., Erbaviva LLC, Farlin Corp., Galderma SA, Honasa Consumer Pvt. Ltd., Johnson and Johnson, Laboratoires Expanscience, Me n Moms Pvt Ltd., Mothercare Plc, Natera Inc., Pigeon Corp., S.C. Johnson and Son Inc., Sebapharma GmbH and Co. KG, The Clorox Co., The Himalaya Drug Co., and Unilever PLC |
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Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period. |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this report to meet your requirements. Get in touch
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Product
7 Market Segmentation by Distribution Channel
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
Secondary sources
DATA ANALYSIS
Data Synthesis
Data Validation
REPORT WRITING
Qualitative
Quantitative
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