Baby Care Products Market in India by Product and Distribution Channel - Forecast and Analysis 2021-2025

The baby care products market share in India is expected to increase by USD 26.35 billion from 2020 to 2025, and the market’s growth momentum will accelerate at a CAGR of 11%.

This baby care products market in India research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers baby care products market segmentation in India by product (baby food, baby diaper, baby apparel, and others) and distribution channel (offline and online). The baby care products market in India report also offers information on several market vendors, including Bio Veda Action Research Co., Johnson & Johnson, Kimberly-Clark Corp., Me n Moms Pvt Ltd., Mothercare IN Ltd., Nestle SA, Pigeon Corp., The Himalaya Drug Co., The Procter & Gamble Co., and Unilever Group among others.

What will the Baby Care Products Market Size in India be During the Forecast Period?

Download the Free Report Sample to Unlock the Baby Care Products Market Size in India for the Forecast Period and Other Important Statistics

Baby Care Products Market in India: Key Drivers, Trends, and Challenges

Based on our research output, there has been a negative impact on the market growth during and post COVID-19 era. The increase in internet penetration and online availability of baby care products is notably driving the baby care products market growth in India, although factors such as declining birth rate and fertility rate may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the baby care products industry in India. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

Baby Care Products Market Key Driver in India

One of the key factors driving growth in the baby care products market in India is the increase in Internet penetration and the online availability of baby care products. The increased Internet penetration, easy access to smartphones, and the rise in the use of e-banking systems will aid the sales of baby care products through the online channel in India. Consumers prefer the convenience of online shopping instead of visiting physical stores, owing to their hectic lifestyles. As consumers slowly become comfortable with electronic cash, the use of mobile wallets is expected to grow in the future. The rise of online sales through mobile devices will act as a key market driver during the forecast period.

Baby Care Products Market Key Trend in India

The advances in packaging is another major factor supporting the baby care products market share growth in India. Packaging manufacturers are constantly exploring innovative ways of enhancing baby products with features and formats that suit the needs of parents. Parents face different challenges when traveling with kids. They seek baby products with innovative packaging that can be carried easily. To capture this demand, manufacturers are developing innovative packaging solutions such as easy-to-carry products that eliminate the chances of spillage. Baby food manufacturers invest highly in packaging. Baby products that come with transparent panels are also trending in the market. Many online retailers offer a description of the product packaging, which helps parents choose products after reading the description. These factors will support the growth of the market during the forecast period.

Baby Care Products Market Key Challenge in India

The declining birth rate and fertility rate will be a major challenge for the baby care products market in India during the forecast period. Demand for baby food products is directly correlated with the birth rate. Growth in the birth rate is expected to increase the demand for different types of baby food products. However, the birth rate in India has been significantly declining for the past few years, despite the decline in infant mortality rates. This declining birth rate is a result of many factors, which include fewer deaths in childhood, greater access to and use of contraception, and the increasing number of women joining the workforce. The rapid growth of urbanization, increasing awareness about family planning, and changing lifestyles are the major factors reducing fertility rates in the country.

This baby care products market in India analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2021-2025.

Parent Market Analysis

Technavio categorizes the baby care products market in India as a part of the global personal products market within the global household and personal products market. The parent global personal products market covers products and companies engaged in research and development (R&D) and production of personal and beauty care products, including cosmetics and perfumes.

This baby care products market in India analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2021-2025.

Who are the Major Baby Care Products Market Vendors in India?

The report analyzes the market’s competitive landscape and offers information on several market vendors, including:

• Bio Veda Action Research Co.
• Johnson & Johnson
• Kimberly-Clark Corp.
• Me n Moms Pvt Ltd.
• Mothercare IN Ltd.
• Nestle SA
• Pigeon Corp.
• The Himalaya Drug Co.
• The Procter & Gamble Co.
• Unilever Group

This statistical study of the baby care products market in India encompasses successful business strategies deployed by the key vendors. The baby care products market in India is fragmented and the vendors are deploying growth strategies such as building brands and brand equity to compete in the market.

Product Insights and News

• Kimberly-Clark Corp. - In March 2021, the company launched Expanded WaterLOUPE 2.0 Tool to Help Communities Develop Sustainable Water Stewardship Plans

To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

The baby care products market in India forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.

Baby Care Products Market in India Value Chain Analysis

Our report provides extensive information on the value chain analysis for the baby care products market in India, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chains is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.

The value chain of the personal products market includes the following core components:

• Inputs
• Inbound logistics
• Operations
• Outbound logistics
• Marketing and sales
• Support activities
• Innovation

The report has further elucidated on other innovative approaches being followed by manufacturers to ensure a sustainable market presence.

What are the Revenue-generating Product Segments in the Baby Care Products Market in India?

To gain further insights on the market contribution of various segments Request for a FREE sample

The baby care products market share growth in India by the baby food segment will be significant during the forecast period. This segment includes both supplementary foods, such as fruit- and vegetable-based baby food, and infant formula. The demand for baby food is rising in India, owing to factors such as growing consumer awareness about the health benefits of consuming food products that have fewer pesticide residues. Growing parental concerns regarding the safety of food products consumed by children are further propelling the demand for nutritious baby food products.

This report provides an accurate prediction of the contribution of all the segments to the growth of the baby care products market size in India and actionable market insights on post COVID-19 impact on each segment.

Request for a FREE sample

What are the Key Data Covered in this Baby Care Products Market in India Report?

• CAGR of the market during the forecast period 2021-2025
• Detailed information on factors that will drive baby care products market growth in India during the next five years
• Precise estimation of the baby care products market size in India and its contribution to the parent market
• Accurate predictions on upcoming trends and changes in consumer behavior
• The growth of the baby care products industry in India
• A thorough analysis of the market’s competitive landscape and detailed information on vendors
• Comprehensive details of factors that will challenge the growth of baby care products market vendors in India 

We can help! Our analysts can customize this report to meet your requirements. Get in touch