Baby Care Products Market in India by Product and Distribution Channel - Forecast and Analysis 2021-2025

  • Published: Apr 2021
  • Pages: 120
  • SKU: IRTNTR70563
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The baby care products market share in India is expected to increase by USD 26.35 billion from 2020 to 2025, and the market’s growth momentum will accelerate at a CAGR of 11.11%.

This baby care products market research report of India provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers market segmentation by product (baby food, baby diaper, baby apparel, and others) and distribution channel (offline and online). The baby care products market report of India also offers information on several market vendors, including Bio Veda Action Research Co., Johnson & Johnson, Kimberly-Clark Corp., Me n Moms Pvt Ltd., Mothercare IN Ltd., Nestle SA, Pigeon Corp., The Himalaya Drug Co., The Procter & Gamble Co., and Unilever Group among others.

What will the Baby Care Products Market Size in India be During the Forecast Period?

Download the Free Report Sample to Unlock the Baby Care Products Market Size in India for the Forecast Period and Other Important Statistics

 

Baby Care Products Market in India: Key Drivers, Trends, and Challenges

Based on our research output, there has been a negative impact on the market growth during and post COVID-19 era. The increase in internet penetration and online availability of baby care products is notably driving the baby care products market growth in India, although factors such as declining birth rate and fertility rate may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the baby care products industry in India. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

Baby Care Products Market Key Driver in India

One of the key factors driving growth in the baby care products market in India is the increase in Internet penetration and the online availability of baby care products. The increased Internet penetration, easy access to smartphones, and the rise in the use of e-banking systems will aid the sales of baby care products through the online channel in India. Consumers prefer the convenience of online shopping instead of visiting physical stores, owing to their hectic lifestyles. As consumers slowly become comfortable with electronic cash, the use of mobile wallets is expected to grow in the future. The rise of online sales through mobile devices will act as a key market driver during the forecast period.

Baby Care Products Market Key Trend in India

The advances in packaging is another major factor supporting the baby care products market share growth in India. Packaging manufacturers are constantly exploring innovative ways of enhancing baby products with features and formats that suit the needs of parents. Parents face different challenges when traveling with kids. They seek baby products with innovative packaging that can be carried easily. To capture this demand, manufacturers are developing innovative packaging solutions such as easy-to-carry products that eliminate the chances of spillage. Baby food manufacturers invest highly in packaging. Baby products that come with transparent panels are also trending in the market. Many online retailers offer a description of the product packaging, which helps parents choose products after reading the description. These factors will support the growth of the market during the forecast period.

Baby Care Products Market Key Challenge in India

The declining birth rate and fertility rate will be a major challenge for the baby care products market in India. Demand for baby food products is directly correlated with the birth rate. Growth in the birth rate is expected to increase the demand for different types of baby food products. However, the birth rate in India has been significantly declining for the past few years, despite the decline in infant mortality rates. This declining birth rate is a result of many factors, which include fewer deaths in childhood, greater access to and use of contraception, and the increasing number of women joining the workforce. The rapid growth of urbanization, increasing awareness about family planning, and changing lifestyles are the major factors reducing fertility rates in the country.

Parent Market Analysis

Technavio categorizes the baby care products market in India as a part of the global personal products market within the global household and personal products market. The parent global personal products market covers products and companies engaged in research and development (R&D) and production of personal and beauty care products, including cosmetics and perfumes.
Technavio calculates the global household and personal products market size based on combined revenue generated by manufacturers of these products. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the market in focus during the forecast period.

This baby care products market in India analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2021-2025.

Who are the Major Baby Care Products Market Vendors in India?

The report analyzes the market’s competitive landscape and offers information on several market vendors, including:

 

  • Bio Veda Action Research Co.
  • Johnson & Johnson
  • Kimberly-Clark Corp.
  • Me n Moms Pvt Ltd.
  • Mothercare IN Ltd.
  • Nestle SA
  • Pigeon Corp.
  • The Himalaya Drug Co.
  • The Procter & Gamble Co.
  • Unilever Group

 

This statistical study of the baby care products market in India encompasses successful business strategies deployed by the key vendors. The baby care products market in India is fragmented and the vendors are deploying growth strategies such as building brands and brand equity to compete in the market.

Product Insights and News

  • Kimberly-Clark Corp. - In March 2021, the company launched Expanded WaterLOUPE 2.0 Tool to Help Communities Develop Sustainable Water Stewardship Plans
  • The Procter & Gamble Co. - In January 2021, the company licensed its novel nasal swab to Rhinostics to launch and bring to the clinical laboratory market.

To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

The baby care products market in India forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies. 

Baby Care Products Market Value Chain Analysis in India

Our report provides extensive information on the value chain analysis for the baby care products market in India, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chains is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.

The value chain of personal products includes the following core components:

  • Inputs
  • Inbound logistics
  • Operations
  • Outbound logistics
  • Marketing and sales
  • Support activities
  • Innovations

The report has further elucidated on other innovative approaches being followed by manufacturers to ensure a sustainable market presence.

What are the Revenue-generating Product Segments in the Baby Care Products Market in India?

To gain further insights on the market contribution of various segments Request for a FREE sample

The baby care products market share growth in India by the baby food segment will be significant during the forecast period. This segment includes both supplementary foods, such as fruit- and vegetable-based baby food, and infant formula. The demand for baby food is rising in India, owing to factors such as growing consumer awareness about the health benefits of consuming food products that have fewer pesticide residues. Growing parental concerns regarding the safety of food products consumed by children are further propelling the demand for nutritious baby food products.

This report provides an accurate prediction of the contribution of all the segments to the growth of the baby care products market size in India and actionable market insights on post COVID-19 impact on each segment.

 

Baby Care Products Market Scope in India

Report Coverage

Details

Page number

120

Base year

2020

Forecast period

2021-2025

Growth momentum & CAGR

Accelerate at a CAGR of 11%

Market growth 2021-2025

$ 26.35 billion

Market structure

Fragmented

YoY growth (%)

7.70

Regional analysis

India

Competitive landscape

Leading companies, Competitive strategies, Consumer engagement scope

Companies profiled

Abbott Laboratories, Artsana Spa, Bio Veda Action Research Co., Dabur India Ltd., Gini and Jony Ltd., Honasa Consumer Pvt. Ltd., Johnson & Johnson, Kimberly-Clark Corp., Koninklijke Philips NV, Lotus Herbals Pvt. Ltd., Me n Moms Pvt Ltd., Mothercare IN Ltd., Nascens Enterprises Pvt. Ltd., Nestle SA, Omved Therapies (P) Ltd., Pigeon Corp., Romano Apparels Pvt. Ltd., Rustic Art, The Himalaya Drug Co., The Procter & Gamble Co., Unilever Group, and USV Pvt. Ltd.

Market Dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and future consumer dynamics, Market condition analysis for the forecast period

Customization purview

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What are the Key Data Covered in this Baby Care Products Market Report of India?

  • CAGR of the market during the forecast period 2021-2025
  • Detailed information on factors that will drive the baby care products market growth in India during the next five years
  • Precise estimation of the baby care products market size in India and its contribution to the parent market
  • Accurate predictions on upcoming trends and changes in consumer behavior
  • A thorough analysis of the market’s competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of the baby care products market vendors in India

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1. Executive Summary                           

2. Market Landscape                             

                2.1 Market ecosystem             

                                Exhibit 01:  Parent market

                                Exhibit 02:  Market Characteristics

                2.2 Value chain analysis           

                                Exhibit 03:  Value chain analysis

                                2.2.1 Inputs 

                                2.2.2 Inbound logistics

                                2.2.3 Operations

                                2.2.4 Outbound logistics

                                2.2.5 Marketing and sales

                                2.2.6 Support activities

                                2.2.7 Innovation

3. Market Sizing                       

                3.1 Market definition

                                Exhibit 04:  Offerings of vendors included in the market definition

                3.2 Market segment analysis 

                                Exhibit 05:  Market segments

                3.3 Market size 2020 

                3.4 Market outlook: Forecast for 2020 - 2025 

                                Exhibit 06:  Global - Market size and forecast 2020 - 2025 ($ million)

                                Exhibit 07:  Global market: Year-over-year growth 2020 - 2025 (%)

                                3.4.1    Impact of COVID-19

4. Five Forces Analysis                          

                4.1 Five Forces Summary        

                                Exhibit 08: Five forces analysis 2020 & 2025

                4.2 Bargaining power of buyers           

                                Exhibit 09:  Bargaining power of buyers

                4.3 Bargaining power of suppliers       

                                Exhibit 10:  Bargaining power of suppliers

                4.4 Threat of new entrants    

                                Exhibit 11:  Threat of new entrants

                4.5 Threat of substitutes         

                                Exhibit 12:  Threat of substitutes

                4.6 Threat of rivalry   

                                Exhibit 13:  Threat of rivalry

                4.7 Market condition

                                Exhibit 14: Market condition - Five forces 2020

5. Market Segmentation by Product               

                5.1     Market segments           

                                Exhibit 15:  Product - Market share 2020-2025 (%)

                5.2     Comparison by Product

                                Exhibit 16:  Comparison by Product

                5.3     Baby food - Market size and forecast 2020-2025 

                                Exhibit 17:  Baby food - Market size and forecast 2020-2025 ($ million)

                                Exhibit 18:  Baby food - Year-over-year growth 2020-2025 (%)

                5.4     Baby diaper - Market size and forecast 2020-2025             

                                Exhibit 19:  Baby diaper - Market size and forecast 2020-2025 ($ million)

                                Exhibit 20:  Baby diaper - Year-over-year growth 2020-2025 (%)

                5.5     Baby apparel - Market size and forecast 2020-2025           

                                Exhibit 21:  Baby apparel - Market size and forecast 2020-2025 ($ million)

                                Exhibit 22:  Baby apparel - Year-over-year growth 2020-2025 (%)

                5.6     Others - Market size and forecast 2020-2025       

                                Exhibit 23:  Others - Market size and forecast 2020-2025 ($ million)

                                Exhibit 24:  Others - Year-over-year growth 2020-2025 (%)

                5.7     Market opportunity by Product

                                Exhibit 25:   Market opportunity by Product

6. Market Segmentation by Distribution channel                     

                6.1     Market segments           

                                Exhibit 26:  Distribution channel - Market share 2020-2025 (%)

                6.2     Comparison by Distribution channel       

                                Exhibit 27:  Comparison by Distribution channel

                6.3     Offline - Market size and forecast 2020-2025       

                                Exhibit 28:  Offline - Market size and forecast 2020-2025 ($ million)

                                Exhibit 29:  Offline - Year-over-year growth 2020-2025 (%)

                6.4     Online - Market size and forecast 2020-2025        

                                Exhibit 30:  Online - Market size and forecast 2020-2025 ($ million)

                                Exhibit 31:  Online - Year-over-year growth 2020-2025 (%)

                6.5     Market opportunity by Distribution channel       

                                Exhibit 32:   Market opportunity by Distribution channel

7. Customer landscape                         

                                Exhibit 33:  Customer landscape

8. Drivers, Challenges, and Trends                   

                8.1      Market drivers

                                8.1.1    Increase in Internet penetration and online availability of baby care products

                                8.1.2    Growing number of nuclear and single-parent families

                                8.1.3    Growing health concerns among parents

                8.2      Market challenges        

                                8.2.1    Declining birth rate and fertility rate

                                8.2.2    Threat from counterfeit products

                                8.2.3    Health issues associated with processed baby food products

                                Exhibit 34:  Impact of drivers and challenges

                8.3      Market trends

                                8.3.1    Advances in packaging

                                8.3.2    Rising R&D investments by key market competitors

                                8.3.3    Growing popularity of organic baby food products

9. Vendor Landscape                             

                9.1     Overview           

                9.2     Vendor landscape           

                                Exhibit 35:  Vendor landscape

                9.3      Landscape disruption   

                                Exhibit 36:  Landscape disruption

                                Exhibit 37:  Industry risks

10.  Vendor Analysis                              

                10.1      Vendors covered        

                                Exhibit 38:  Vendors covered

                10.2      Market positioning of vendors              

                                Exhibit 39:  Market positioning of vendors

                10.3  Bio Veda Action Research Co.    

                                Exhibit 40:  Bio Veda Action Research Co. - Overview

                                Exhibit 41:  Bio Veda Action Research Co. - Product and service

                                Exhibit 42:  Bio Veda Action Research Co. - Key offerings

                10.4  Johnson & Johnson        

                                Exhibit 43:  Johnson & Johnson - Overview

                                Exhibit 44:  Johnson & Johnson - Business segments

                                Exhibit 45:  Johnson & Johnson - Key offerings

                                Exhibit 46:  Johnson & Johnson - Segment focus

                10.5  Kimberly-Clark Corp.      

                                Exhibit 47:  Kimberly-Clark Corp. - Overview

                                Exhibit 48:  Kimberly-Clark Corp. - Business segments

                                Exhibit 49:  Kimberly-Clark Corp. – Key news

                                Exhibit 50:  Kimberly-Clark Corp. - Key offerings

                                Exhibit 51:  Kimberly-Clark Corp. - Segment focus

                10.6  Me n Moms Pvt Ltd.       

                                Exhibit 52:  Me n Moms Pvt Ltd. - Overview

                                Exhibit 53:  Me n Moms Pvt Ltd. - Product and service

                                Exhibit 54:  Me n Moms Pvt Ltd. - Key offerings

                10.7  Mothercare IN Ltd.         

                                Exhibit 55:  Mothercare IN Ltd. - Overview

                                Exhibit 56:  Mothercare IN Ltd. - Product and service

                                Exhibit 57:  Mothercare IN Ltd. - Key offerings

                10.8  Nestle SA            

                                Exhibit 58:  Nestle SA - Overview

                                Exhibit 59:  Nestle SA - Business segments

                                Exhibit 60:  Nestle SA - Key offerings

                                Exhibit 61:  Nestle SA - Segment focus

                10.9  Pigeon Corp.     

                                Exhibit 62:  Pigeon Corp. - Overview

                                Exhibit 63:  Pigeon Corp. - Business segments

                                Exhibit 64:  Pigeon Corp. - Key offerings

                                Exhibit 65:  Pigeon Corp. - Segment focus

                10.10 The Himalaya Drug Co.  

                                Exhibit 66:  The Himalaya Drug Co. - Overview

                                Exhibit 67:  The Himalaya Drug Co. - Product and service

                                Exhibit 68:  The Himalaya Drug Co. - Key offerings

                10.11 The Procter & Gamble Co.           

                                Exhibit 69:  The Procter & Gamble Co. - Overview

                                Exhibit 70:  The Procter & Gamble Co. - Business segments

                                Exhibit 71:  The Procter & Gamble Co. – Key news

                                Exhibit 72:  The Procter & Gamble Co. - Key offerings

                                Exhibit 73:  The Procter & Gamble Co. - Segment focus

                10.12 Unilever Group

                                Exhibit 74:  Unilever Group - Overview

                                Exhibit 75:  Unilever Group - Business segments

                                Exhibit 76:  Unilever Group - Key offerings

                                Exhibit 77:  Unilever Group - Segment focus

11. Appendix                            

                11.1 Scope of the report         

                                11.1.1 Market Definition

                                11.1.2 ​​​​Objectives

                                11.1.3 ​​​​Notes and caveats

                11.2 Currency conversion rates for US$            

                                Exhibit 78: ​Currency conversion rates for US$​

                11.3 Research Methodology 

                                Exhibit 79: ​Research Methodology

                                Exhibit 80: ​​Validation techniques employed for market sizing​

                                Exhibit 81: ​​Information sources

                11.4 List of abbreviations        

                                Exhibit 82: List of abbreviations

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

TechnavioINFORMATION SOURCES

Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases
Technavio

TechnavioDATA ANALYSIS

Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts
Technavio

TechnavioREPORT WRITING

Qualitative

  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis

Quantitative

  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
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The baby care products market growth will increase by $26348.24 million during 2020-2025.
The baby care products market is expected to grow at a CAGR of 11.11% during 2020-2025.
Technavio has segmented the baby care products market by product (Baby food, Baby diaper, Baby apparel, and Others) ,distribution channel (Offline and Online) , and geographic (India).
Bio Veda Action Research Co., Johnson & Johnson, Kimberly-Clark Corp., Me n Moms Pvt Ltd., Mothercare IN Ltd., Nestle SA, Pigeon Corp., The Himalaya Drug Co., The Procter & Gamble Co., Unilever Group are a few of the key vendors in the baby care products market.
India will register the highest growth rate of 100.00% among the other regions. Therefore, the baby care products market in India is expected to garner significant business opportunities for the vendors during the forecast period.
The key factors driving the baby care products market growth are:
  • Increase in Internet penetration and online availability of baby care products
The baby care products market vendors should focus on grabbing business opportunities from the baby food segment as it accounted for the largest market share in the base year.
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