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The India - baby care products market size is estimated to grow at a CAGR of 17.31% between 2022 and 2027. The market size is forecast to increase by USD 15,688.21 million. The growth of the market depends on several factors such as the increase in Internet penetration and online availability of baby care products, the growing number of nuclear and single-parent families and households with both parents working, and the growing health concerns among parents.
This India baby care products market report extensively covers market segmentation by product (baby food, baby diapers, baby apparel, and others) and distribution channel (offline and online). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.
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Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
One of the key factors driving the Indian baby care products market growth is the increase in Internet penetration and online availability of baby care products. Factors such as the growing internet penetration, easy access to smartphones, and the increase in the use of e-banking systems are fuelling the sales of baby products in India. There is an increasing preference for convenience among consumers due to their hectic lifestyles which is fuelling the sales of babycare products through online channels.
Moreover, several market players in India are expanding their consumer base through online channels due to the strong Internet infrastructure in the country. Several market players are offering baby care products through their own websites and third-party online retailers. Furthermore, these market players are launching several mobile apps as well to capitalize on the increasing smartphone penetration. Hence, such factors are driving India's baby care products market growth during the forecast period.
A key factor shaping the India's baby care products market growth is the advances in packaging. The advances in baby food packaging are a primary trend in the market. There is an increasing focus by several manufacturers on innovative ways of improving baby products with features and formats that suit the needs of parents. As several parents face difficulties while traveling with their kids, they are constantly seeking baby products with innovative packaging that can be carried easily.
Moreover, there is an increase in investment by several baby food manufacturers in developing innovative packaging. For example, Nestle launched food packaging designed for the future of recycling. The main advantage of this package is that it is easy to carry and 100% recyclable. Hence, such factors are positively impacting the India - baby care products market. Therefore it is expected to drive the India baby care products market growth during the forecast period.
Threats from counterfeit products are one of the key challenges hindering India baby care products market growth. There is an increasing availability of counterfeit products across the country and these products are traded within the gray market, along with recycled items, stolen goods, and over-runs, which makes separating the illegal products and controlling the market very difficult. The presence of these fraudulent baby care products in the market is a major source of loss for brands all over the world.
Moreover, several brands in the market lose billions of dollars and brand value each year to counterfeiters. These counterfeit products are manufactured from sub-par materials and are sold at prices that are the same as the original brands. Hence, such factors are negatively impacting the India - baby care products market. Therefore, it is expected to hinder the India baby care products market growth during the forecast period.
The market research report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
India Baby Care Products Market Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Artsana Spa: The company offers baby care products under the brands Chicco, Neobaby, Boppy.
The research report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The baby food segment is estimated to witness significant growth during the forecast period. The baby food segment comprises both supplementary foods, including fruit as well as vegetable-based baby food, and infant formula. There is a significant increase in demand for baby food in India due to several reasons. One of the main factors is the growing awareness among consumers regarding the health benefits of eating food products that have fewer pesticide residues.
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The baby food segment was the largest segment and was valued at USD 3,090.95 million in 2017. Additionally, several parents have become so particular about the food they give to babies. Many conventional foods that children consume contain harmful chemicals such as pesticides, fertilizers, artificial colors, sweeteners, and flavors. These harmful chemicals can significantly impact the health of children. As a result, there is an increasing adoption of baby foods among parents with less harmful ingredients. Furthermore, as there is a growing concern among parents regarding the baby food they feed their children, several parents are constantly seeking for new baby foods with nutrition. As a result, several market players are launching new baby products that cater to the needs of the parents. Hence, such factors are expected to fuel the growth of this segment which in turn will drive the India baby care products market growth during the forecast period.
The India baby care products market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.
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India Baby Care Products Market Scope |
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Report Coverage |
Details |
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Page number |
133 |
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Base year |
2022 |
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Historic period |
2017-2021 |
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Forecast period |
2023-2027 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 17.31% |
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Market growth 2023-2027 |
USD 15,688.21 million |
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Market structure |
Fragmented |
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YoY growth 2022-2023(%) |
16.01 |
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Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
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Key companies profiled |
Abbott Laboratories, Artsana Spa, Bio Veda Action Research Co., Dabur India Ltd., Gini and Jony Ltd., Himalaya Global Holdings Ltd., Honasa Consumer Pvt. Ltd., Johnson and Johnson, Kimberly Clark Corp., Koninklijke Philips N.V., Lotus Herbals Pvt. Ltd., Me n Moms, Mothercare in Ltd., Nascens Enterprises Pvt. Ltd., OMVED LIFESTYLE PVT. LTD, Pigeon Corp., Rustic Art, Sebapharma GmbH and Co. KG, The Procter and Gamble Co., and Unilever PLC |
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Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period. |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Product
7 Market Segmentation by Distribution Channel
8 Customer Landscape
9 Drivers, Challenges, and Trends
10 Vendor Landscape
11 Vendor Analysis
12 Appendix
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
Secondary sources
DATA ANALYSIS
Data Synthesis
Data Validation
REPORT WRITING
Qualitative
Quantitative
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