Baby Carrier Market by Product, Distribution Channel, and Geography - Forecast and Analysis 2021-2025
- Published: Jun 2021
- Pages: 120
- SKU: IRTNTR40784
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The baby carrier market share is expected to increase by USD 190.54 million from 2020 to 2025, and the market’s growth momentum will accelerate at a CAGR of 4%.
This baby carrier market research report will help companies evaluate their business approaches. Furthermore, this report extensively covers baby carrier market segmentation by product (buckled baby carrier, baby wrap carrier, and baby sling carrier), distribution channel (online and offline), and geography (Europe, North America, APAC, South America, and MEA). The baby carrier market report also offers information on several market vendors, including Artsana Spa, BabyBjörn AB, BREVI MILANO Spa, BRITAX ROMER Kindersicherheit GmbH, Combi Corp., Lalabu LLC, lillebaby LLC, R for Rabbit Baby Products Pvt. Ltd., The ERGObaby Carrier Inc., and TOMY International Inc. among others.
What will the Baby Carrier Market Size be During the Forecast Period?
Download the Free Report Sample to Unlock the Baby Carrier Market Size for the Forecast Period and Other Important Statistics
Baby Carrier Market: Key Drivers, Trends, and Challenges
The innovation and portfolio extension is notably driving the baby carrier market growth, although factors such as limited life cycle of baby carriers may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the baby carrier industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.
Key Baby Carrier Market Driver
One of the key factors driving growth in the baby carrier market is the innovation and portfolio extension leading to product premiumization. Over the years, parenting has become more convenient due to innovation in baby carriers and the integration of additional features by manufacturers. However, portfolio extension by the market players has also led to product premiumization as vendors strategize to manufacture carriers with ergonomic designs and add-on features. Therefore, the introduction of innovative features in baby carriers may propel the growth of the global baby carrier market during the forecast period. With the use of advanced technology, vendors can extend their product lines and develop high-end prestige products.
Key Baby Carrier Market Trend
The emergence of baby carriers is one of the key baby carrier market trends because the use of advanced and innovative baby carriers ensures a high safety level. The infant insert and seat extender insert features provide options for a broader inward-facing seating position while using the baby carrier. The advanced technologies used in baby carriers include smart connectivity. For instance, BabyMoon Carriers came up with the first smart baby carrier, which uses e-Textile sensors in their ergonomic baby carrier that collects and sends the data about the infant's vitals to the parent's smartphone. Such factors will further support the market growth in the coming years.
Key Baby Carrier Market Challenge
The limited life cycle of baby carriers will be a major challenge for the baby carrier market during the forecast period. Baby safety products such as baby carriers must be changed as per the growing age, weight, and size of the child. Moreover, the baby carriers offered by established brands are quite costly, and hence, are not a cost-effective option for parents who must keep changing the baby carrier according to the baby's growth. All these factors combined may discourage customers from opting for baby carriers, which could limit the sales volume of such products. The use of baby carriers that are not appropriate for the weight of the baby is discouraged due to safety concerns. Therefore, several customers find baby carriers to be an unjustified investment due to a limited period of use, which may limit the market growth.
This baby carrier market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2021-2025.
Parent Market Analysis
Technavio categorizes the global baby carrier market as a part of the global leisure products market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the baby carrier market during the forecast period.
Who are the Major Baby Carrier Market Vendors?
The report analyzes the market’s competitive landscape and offers information on several market vendors, including:
- Artsana Spa
- BabyBjörn AB
- BREVI MILANO Spa
- BRITAX ROMER Kindersicherheit GmbH
- Combi Corp.
- Lalabu LLC
- lillebaby LLC
- R for Rabbit Baby Products Pvt. Ltd.
- The ERGObaby Carrier Inc.
- TOMY International Inc.
This statistical study of the baby carrier market encompasses successful business strategies deployed by the key vendors. The baby carrier market is fragmented and the vendors are deploying growth strategies such as focusing on M&A to compete in the market.
Product Insights and News
lillebaby LLC - The company offers LILLElight, SeatMe All Seasons, Pursuit Sport, Pursuit Pro, and many more under the baby carriers.
To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.
The baby carrier market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.
Baby Carrier Market Value Chain Analysis
Our report provides extensive information on the value chain analysis for the baby carrier market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chains is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.
The value chain of the leisure products market includes the following core components:
- Inbound logistics
- Outbound logistics
- Marketing and sales
- Support activities
The report has further elucidated on other innovative approaches being followed by manufacturers to ensure a sustainable market presence.
Which are the Key Regions for Baby Carrier Market?
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36% of the market’s growth will originate from APAC during the forecast period. China and Japan are the key markets for baby carriers in APAC. Market growth in this region will be faster than the growth of the market in other regions.
The rapid urbanization, changes in lifestyles, the rising number of dual-income households, and the increasing number of nuclear families will facilitate the baby carrier market growth in APAC over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.
COVID Impact and Recovery Analysis
The outbreak of the COVID-19 pandemic hindered the growth of vendors such as Summer Infant Inc in 2020, especially in densely populated countries such as China and India, as the governments of these countries imposed nationwide lockdowns to prevent the spread of the disease. The demand for baby carriers with anti-microbial seat covers is expected to increase in the region during the forecast period to prevent the spread of communicable diseases, such as COVID-19, to babies. Owing to the resumption of business activities, wherein the vendors are working under the safety guidelines laid down by the regulatory bodies in the region, the market is expected to recover and grow during the forecast period in these countries.
What are the Revenue-generating Product Segments in the Baby Carrier Market?
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The baby carrier market share growth by the buckled baby carrier segment will be significant during the forecast period. Buckled baby carriers provide comfort to babies and wearers, owing to their ergonomic two-shouldered design. These carriers are also suitable for carrying infants during outdoor activities, such as hiking, or during adverse climatic conditions, such as rain or snow. Such factors will support the segment growth in the coming years.
This report provides an accurate prediction of the contribution of all the segments to the growth of the baby carrier market size and actionable market insights on post COVID-19 impact on each segment.
Baby Carrier Market Scope
Growth momentum & CAGR
Accelerate at a CAGR of 4%
Market growth 2021-2025
$ 190.54 million
YoY growth (%)
Europe, North America, APAC, South America, and MEA
Performing market contribution
APAC at 36%
Key consumer countries
US, China, UK, Japan, and Germany
Leading companies, Competitive strategies, Consumer engagement scope
Key companies profiled
Artsana Spa, BabyBjörn AB, BREVI MILANO Spa, BRITAX ROMER Kindersicherheit GmbH, Combi Corp., Lalabu LLC, lillebaby LLC, R for Rabbit Baby Products Pvt. Ltd., The ERGObaby Carrier Inc., and TOMY International Inc.
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.
What are the Key Data Covered in this Baby Carrier Market Report?
- CAGR of the market during the forecast period 2021-2025
- Detailed information on factors that will drive baby carrier market growth during the next five years
- Precise estimation of the baby carrier market size and its contribution to the parent market
- Accurate predictions on upcoming trends and changes in consumer behavior
- The growth of the baby carrier industry across Europe, North America, APAC, South America, and MEA
- A thorough analysis of the market’s competitive landscape and detailed information on vendors
- Comprehensive details of factors that will challenge the growth of baby carrier market vendors
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1. Executive Summary
2. Market Landscape
2.1 Market ecosystem
Exhibit 01: Parent market
Exhibit 02: Market Characteristics
2.2 Value chain analysis
Exhibit 03: Value chain analysis - Leisure products
2.2.2 Inbound logistics
2.2.4 Outbound logistics
2.2.5 Marketing and sales
2.2.7 Support activities
3. Market Sizing
3.1 Market definition
Exhibit 04: Offerings of vendors included in the market definition
3.2 Market segment analysis
Exhibit 05: Market segments
3.3 Market size 2020
3.4 Market outlook: Forecast for 2020 - 2025
Exhibit 06: Global - Market size and forecast 2020 - 2025 ($ million)
Exhibit 07: Global market: Year-over-year growth 2020 - 2025 (%)
4. Five Forces Analysis
4.1 Five Forces Summary
Exhibit 08: Five forces analysis 2020 & 2025
4.2 Bargaining power of buyers
Exhibit 09: Bargaining power of buyers
4.3 Bargaining power of suppliers
Exhibit 10: Bargaining power of suppliers
4.4 Threat of new entrants
Exhibit 11: Threat of new entrants
4.5 Threat of substitutes
Exhibit 12: Threat of substitutes
4.6 Threat of rivalry
Exhibit 13: Threat of rivalry
4.7 Market condition
Exhibit 14: Market condition - Five forces 2020
5. Market Segmentation by Product
5.1 Market segments
The segments covered in this chapter are:
- Buckled baby carrier
- Baby wrap carrier
- Baby sling carrier
Exhibit 15: Product - Market share 2020-2025 (%)
5.2 Comparison by Product
Exhibit 16: Comparison by Product
5.3 Buckled baby carrier - Market size and forecast 2020-2025
Exhibit 17: Buckled baby carrier - Market size and forecast 2020-2025 ($ million)
Exhibit 18: Buckled baby carrier - Year-over-year growth 2020-2025 (%)
5.4 Baby wrap carrier - Market size and forecast 2020-2025
Exhibit 19: Baby wrap carrier - Market size and forecast 2020-2025 ($ million)
Exhibit 20: Baby wrap carrier - Year-over-year growth 2020-2025 (%)
5.5 Baby sling carrier - Market size and forecast 2020-2025
Exhibit 21: Baby sling carrier - Market size and forecast 2020-2025 ($ million)
Exhibit 22: Baby sling carrier - Year-over-year growth 2020-2025 (%)
5.6 Market opportunity by Product
Exhibit 23: Market opportunity by Product
6. Market Segmentation by Distribution channel
6.1 Market segments
The segments covered in this chapter are:
Exhibit 24: Distribution channel - Market share 2020-2025 (%)
6.2 Comparison by End-user
Exhibit 25: Comparison by Distribution channel
6.3 Online - Market size and forecast 2020-2025
Exhibit 26: Online - Market size and forecast 2020-2025 ($ million)
Exhibit 27: Online - Year-over-year growth 2020-2025 (%)
6.4 Offline - Market size and forecast 2020-2025
Exhibit 28: Offline - Market size and forecast 2020-2025 ($ million)
Exhibit 29: Offline - Year-over-year growth 2020-2025 (%)
6.5 Market opportunity by Distribution channel
Exhibit 30: Market opportunity by Distribution channel
7. Customer Landscape
Exhibit 31: Customer landscape
8. Geographic Landscape
8.1 Geographic segmentation
The regions covered in the report are:
- North America
- South America
Exhibit 32: Market share by geography 2020-2025 (%)
8.2 Geographic comparison
Exhibit 33: Geographic comparison
8.3 Europe - Market size and forecast 2020-2025
Exhibit 34: Europe - Market size and forecast 2020-2025 ($ million)
Exhibit 35: Europe - Year-over-year growth 2020-2025 (%)
8.4 North America - Market size and forecast 2020-2025
Exhibit 36: North America - Market size and forecast 2020-2025 ($ million)
Exhibit 37: North America - Year-over-year growth 2020-2025 (%)
8.5 APAC - Market size and forecast 2020-2025
Exhibit 38: APAC - Market size and forecast 2020-2025 ($ million)
Exhibit 39: APAC - Year-over-year growth 2020-2025 (%)
8.6 South America - Market size and forecast 2020-2025
Exhibit 40: South America - Market size and forecast 2020-2025 ($ million)
Exhibit 41: South America - Year-over-year growth 2020-2025 (%)
8.7 MEA - Market size and forecast 2020-2025
Exhibit 42: MEA - Market size and forecast 2020-2025 ($ million)
Exhibit 43: MEA - Year-over-year growth 2020-2025 (%)
8.8 Key leading countries
Exhibit 44: Key leading countries
8.9 Market opportunity by geography
Exhibit 45: Market opportunity by geography
9. Drivers, Challenges, and Trends
9.1 Market drivers
9.1.1 Innovation and portfolio extension leading to product premiumization
9.1.2 Rise in demand for multi-functional baby carriers
9.1.3 Changing lifestyles coupled with the rise in single-parent and nuclear families
9.2 Market challenges
9.2.1 Limited life cycle of baby carriers
9.2.2 Potential risks associated with the use of baby carriers
9.2.3 Increasing demand for baby strollers and prams
Exhibit 46: Impact of drivers and challenges
9.3 Market trends
9.3.1 Emergence of innovative baby carriers
9.3.2 Adoption of distribution channel expansion strategies by vendors
9.3.3 Increase in demand for eco-friendly baby carriers
10. Vendor Landscape
10.1 Vendor landscape
Exhibit 47: Vendor landscape
10.2 Landscape disruption
Exhibit 48: Landscape disruption
Exhibit 49: Industry risks
10.3 Competitive Scenario
11. Vendor Analysis
11.1 Vendors covered
Exhibit 50: Vendors covered
11.2 Market positioning of vendors
Exhibit 51: Market positioning of vendors
11.3 Artsana Spa
Exhibit 52: Artsana Spa - Overview
Exhibit 53: Artsana Spa - Product and service
Exhibit 54: Artsana Spa - Key offerings
11.4 BabyBjörn AB
Exhibit 55: BabyBjörn AB - Overview
Exhibit 56: BabyBjörn AB - Product and service
Exhibit 57: BabyBjörn AB - Key offerings
11.5 BREVI MILANO Spa
Exhibit 58: BREVI MILANO Spa - Overview
Exhibit 59: BREVI MILANO Spa - Product and service
Exhibit 63: California Caviar Co. LLC - Key offerings
Exhibit 60: BREVI MILANO Spa - Key offerings
11.6 BRITAX ROMER Kindersicherheit GmbH
Exhibit 61: BRITAX ROMER Kindersicherheit GmbH - Overview
Exhibit 62: BRITAX ROMER Kindersicherheit GmbH - Product and service
Exhibit 63: BRITAX ROMER Kindersicherheit GmbH - Key offerings
11.7 Combi Corp.
Exhibit 64: Combi Corp. - Overview
Exhibit 65: Combi Corp. - Product and service
Exhibit 66: Combi Corp. - Key offerings
11.8 Lalabu LLC
Exhibit 67: Lalabu LLC - Overview
Exhibit 68: Lalabu LLC - Product and service
Exhibit 69: Lalabu LLC - Key offerings
11.9 lillebaby LLC
Exhibit 70: lillebaby LLC - Overview
Exhibit 71: lillebaby LLC - Product and service
Exhibit 72: Lillebaby LLC– Key news
Exhibit 73: lillebaby LLC - Key offerings
11.10 R for Rabbit Baby Products Pvt. Ltd.
Exhibit 74: R for Rabbit Baby Products Pvt. Ltd. - Overview
Exhibit 75: R for Rabbit Baby Products Pvt. Ltd. - Product and service
Exhibit 76: R for Rabbit Baby Products Pvt. Ltd. - Key offerings
11.11 The ERGObaby Carrier Inc.
Exhibit 77: The ERGObaby Carrier Inc. - Overview
Exhibit 78: The ERGObaby Carrier Inc. - Product and service
Exhibit 79: The ERGObaby Carrier Inc. - Key offerings
11.12 TOMY International Inc.
Exhibit 80: TOMY International Inc. - Overview
Exhibit 81: TOMY International Inc. - Product and service
Exhibit 82: TOMY International Inc. – Key news
Exhibit 83: TOMY International Inc. - Key offerings
12.1 Scope of the report
12.1.1 ????Market definition
12.1.3 Notes and caveats
12.2 Currency conversion rates for US$
Exhibit 84: Currency conversion rates for US$
12.3 Research Methodology
Exhibit 85: Research Methodology
Exhibit 86: Validation techniques employed for market sizing
Exhibit 87: Information sources
12.4 List of abbreviations
Exhibit 88: List of abbreviations
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
- Market size and forecast
- Market segmentation
- Geographical insights
- Competitive landscape
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Frequently Asked Questions?
- Innovation and portfolio extension leading to product premiumization
- Emergence of innovative baby carriers
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