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The Baby Clothing Market size is estimated to grow at a CAGR of 7.86% between 2022 and 2027. The size of the market is forecast to increase by USD 30.62 billion. The growth of the market depends on several factors, including the rising awareness regarding the safety and comfort of the baby, the product premiumization and extension of the product line to infant wear, and the growing penetration in organized retail. The promotion of sustainable clothing is a global trend in the baby clothing market. Gerber Childrenswear LLC launched Gerber Modern Moments baby apparel in March 2020, made from organic cotton to address concerns about the adverse effects of chemicals present in baby clothing products. The use of organic cotton also ensures that the baby's skin is not irritated, which can occur with other materials, and provides comfort to the baby. Parents and babysitters are concerned about convenient baby clothing products and prefer clothes without adornments such as buttons or fancy laces. Safe and comfortable baby clothing products are preferred by parents to avoid choking, tripping, or strangling hazards.
This report extensively covers market segmentation by product (outerwear and underwear), distribution channel (offline and online), and geography (APAC, North America, Europe, Middle East and Africa, and South America). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.
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Our researchers studied the data for years, with 2022 as the base year and 2023 as the estimated year, and presented the key drivers, trends, and challenges for the market. Although there has been a decrease in demand for the market during the COVID-19 pandemic, a holistic analysis of drivers will help companies refine marketing strategies to gain a competitive advantage.
Key Baby Clothing Market Driver
The rising awareness regarding the safety and comfort of babies is the key factor driving the baby apparel market growth. Babies have sensitive and delicate skin that can be easily affected by external factors. As baby clothing comes in direct contact with their skin, it is preferred to be made of soft and delicate materials to ensure the baby's comfort. Cotton is considered the most comfortable clothing material for babies. Brands have been emphasizing the use of soft, biodegradable, and environmentally friendly fabrics for baby apparel. For instance, in October 2020, the Canadian brand Loulou LOLLIPOP launched a baby apparel collection featuring bodysuits made with eco-friendly materials and eco-soft technology, keeping safety as a top priority. The demand for such safe baby apparel market products is expected to increase during the forecast period as parents are becoming increasingly concerned about their baby's safety and comfort.
Key Baby Clothing Market Trends
The global baby clothing market is set to be propelled by the emergence of baby apparel that incorporates biosensors. Baby apparel manufacturers have increasingly focused on innovating their products and developing new styles to meet consumer demand. In recent years, smart baby apparel that uses biosensors has gained significant popularity in the market. These apparels come equipped with sensors that can detect various activities of the baby with ease. The sensors are embedded into the baby clothes by the manufacturers, and they collect information on the baby's movements. This information is then transmitted to the parents' smartphones, allowing them to keep a close eye on their infants.
Biosensors-integrated baby apparel is characterized by customized patterns and fashion accessories. The engineered pattern can be read by cameras installed in the crib, which are connected to the smartphones of the parents, thus allowing them to monitor the breathing motion, sleep pattern, skin temperature, and activities of the baby. Parents can customize alerts for activities like irregular breathing, waking up, and rolling over, depending on their preference. This trend of using advanced technology to develop innovative baby apparel will lead to growth in the market during the forecast period.
Key Baby Clothing Market Challenge
The practice of leasing baby products is a major challenge to the global baby clothing market. Online Infants and toddlers aged 0-36 months experience a growth spurt during this period, which requires parents to buy new clothes that fit them frequently. Most clothing items are worn by babies of this age typically for around 2-3 months before they become too small for further usage. This clothing is then either recycled or donated by the parents. The constant investments needed in purchasing new baby products have led to the emergence of alternatives such as leasing or renting out baby apparel. Parents who prefer to rent baby clothes also contribute to a comparatively lower impact on the environment.
The fashion industry accounts for 10% of global greenhouse gas emissions, which is more than all flights and shipping activities combined. Rising awareness among consumers about the adverse environmental impact caused by clothing manufacturing companies has led to a shift in preferences, with many parents opting to rent instead of purchasing new ones. The increasing adoption of renting or leasing baby apparel across the globe is expected to affect the demand and will adversely impact the market's growth during the forecast period.
Key Baby Clothing Market Customer Landscape
Our analysis of the life cycle of the baby apparel market indicates a movement from the innovator’s stage to the laggard’s stage. The report illustrates the lifecycle of the market, focusing on the adoption rates of the major countries including the US, China, India, Germany, and France. Technavio has included key purchase criteria, adoption rates, adoption lifecycles, and drivers of price sensitivity to help companies evaluate and develop growth strategies from 2022 to 2027.
Global Baby Clothing Market Customer Landscape
Vendors are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the baby apparel market.
Bed Bath & Beyond - The company offers baby apparel products such as swaddles and wearable blankets. Also, through this segment, the company offers various types of products such as kitchen items, living room items, kids' room items, hallway and home office items, and beauty products.
We also have detailed analyses of the market’s competitive landscape and offer information on 20 market vendors, including :
Qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key baby apparel market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak.
The market share growth by the outerwear segment will be significant during the forecast period. Outerwear is the largest segment of the market in 2022 and will continue to be the largest segment during the forecast period. Baby apparel market refers to clothing for infants and toddlers aged 0-36 months. The baby apparel market is segmented by product into outerwear and innerwear.
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The outerwear segment showed a gradual increase in market share with USD 32.61 billion in 2017 and continued to grow by 2021. Outerwear baby apparel is further segmented into dresses, pyjamas, bodysuits, socks, cardigans, sweatshirts, and others. These types of clothes are comfortable for babies and can be used as an ideal outfit for outside use. Bottom-wear products such as trousers and leggings hold a greater share in the market segment as these products are available as unisex products and hence, have greater consumer demand. Furthermore, our report provides a brief analysis of the historical and forecast market share and their segment along with their reasons for growth from 2017 to 2027.
The baby appareal market's underwear segment comprises boxers, briefs, and other types of underwear. This segment has witnessed growth in sales over the past decade due to frequent replacement purchases and rising demand for high-priced products. During the forecast period, the children's underwear segment is anticipated to grow due to changing fashion trends and consumer demand. The demand for premium apparel brands has been increasing, particularly in developed countries, driven by the growing preference for brands and rising purchasing power. As a result, vendors are introducing distinctive designs and high-quality baby underwear to cater to this demand. In addition, market vendors are leveraging attractive promotional strategies on social media to attract customers. The increasing popularity of celebrities and their children has also heightened consumer awareness about a wide range of fashion brands and their products.
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APAC is projected to contribute 38% of market growth by 2027. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the baby apparel market during the forecast period.
APAC is the largest geographical segment of the market in 2022 and will continue to remain the largest segment during the forecast period. Countries in APAC, such as China, India, Japan, and Australia, among others, are anticipated to experience the fastest market growth during the forecast period due to the rising birth rates and changing lifestyles of the population. Following the end of the single-child policy in China, Chinese couples now can have two children, as a result of which the birth rate in the country is rising. The country is expected to become one of the largest markets for baby apparel products during the forecast period. In addition, the increasing disposable incomes of consumers in these economies influence consumers to purchase premium and expensive baby apparelproducts.
This report forecasts the contribution of all the segments to the growth of the baby apparel market. In addition, we have included the COVID-19 impact and the recovery strategies for each segment. The outbreak of COVID-19 led to a decline in the demand for the baby apparel market in APAC. The outbreak of COVID-19 hindered the market's growth in APAC, especially in densely populated countries such as China and India, as the governments of these countries imposed nationwide lockdowns to prevent the spread of the disease. However, large-scale vaccination drives and the resumption of supply chain operations provide momentum to the growth of the market in focus in 2021. The regional market is still in the recovery phase and is expected to reach the pre-pandemic level during the forecast period. Further, the increased adoption of online shopping coupled with the increased penetration of e-commerce companies in tier-2 cities of developing countries such as India is expected to drive the sales of baby dress in APAC during the forecast period.
Our baby clothing market report forecasts revenue growth at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027. The market has been segmented by product, distribution channel, and region.
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Baby Clothing Market Scope |
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Report Coverage |
Details |
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Page number |
159 |
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Base year |
2022 |
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Historical year |
2017-2021 |
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Forecast period |
2023-2027 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 7.86% |
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Market growth 2023-2027 |
USD 30.62 billion |
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Market structure |
Fragmented |
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YoY growth (%) |
7.11 |
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Regional analysis |
APAC, North America, Europe, the Middle East and Africa, and South America |
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Performing market contribution |
APAC at 38% |
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Key consumer countries |
US, China, India, Germany, and France |
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Competitive landscape |
Leading companies, Competitive Strategies, Consumer engagement scope |
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Key companies profiled |
adidas AG, Bed Bath & Beyond Inc., Brainbees Solutions Pvt. Ltd., Burberry Group Plc, Capri Holdings Ltd, Carters Inc., Cotton On Group, Gerber Childrenswear, H & M Hennes & Mauritz GBC AB, Hanesbrands Inc., Katif Apparel, Mothercare Plc, NG Apparels, Nike Inc., Ralph Lauren Corp., Royal Apparel, Sudarshaan Impex, The Childrens Place Inc., The Walt Disney Co., and Truworths |
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Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period. |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Product
7 Market Segmentation by Distribution Channel
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
Secondary sources
DATA ANALYSIS
Data Synthesis
Data Validation
REPORT WRITING
Qualitative
Quantitative
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