Baby Food Maker Market Analysis North America, APAC, Europe, South America, Middle East and Africa - US, China, Germany, UK, Japan - Size and Forecast 2024-2028

Baby Food Maker Market Size 2024-2028

The baby food maker market size is forecast to increase by USD 585.3 million at a CAGR of 10.43% between 2023 and 2028. The market experiences significant growth, driven by various factors. Technological innovations and portfolio extensions are key catalysts, introducing advanced features and diverse product offerings. The increasing number of working women contributes to the market expansion, as convenience becomes a priority for busy parents. Additionally, the ease of use, portability, and health benefits associated with homemade baby food further fuel the market's growth. These factors combined create a robust and continuously evolving market landscape for baby food makers.

What will be the Size of the Market During the Forecast Period?

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Market Dynamic and Customer Landscape

The market is witnessing significant growth driven by the popularity of baby foods and the increasing effort of health-conscious parents to provide nutritious options for their infants. Companies are leveraging their brand name and innovative machine designs to introduce a wide range of deliverables such as cereals, edibles, and organic baby food. As working-class women seek time-saving solutions, baby electronic products like puree processors, blenders, and steamers have become essential. With an emphasis on nutrition, these products feature compact designs, easy-to-use interfaces, and nutrient retention technologies. Online dashboards and e-commerce websites enhance accessibility, while expansion of distribution chains taps into regional opportunities. The market caters to baby nutrition needs with all-in-one, portable, and multi-functional solutions like baby food pouches and dishwasher-safe processors, ensuring food safety and nutrient-rich meals for infants at every baby food stage. 

Our researchers analyzed the market research and growth data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

Key Market Driver

One of the major factors driving the market growth is technological innovations and portfolio extensions. The manufacturers focus on launching advanced and innovative products for fulfill the demands of customers in different sectors. The major factors that a company focuses on while manufacturing a product are safety, durability, and customization. For example, the bottle warmer, BFM- 1000 by Cuisinart is a baby food maker with 4- cup work bowl that allows the storage of leftovers. This product steams and purees in the bowl without creating a mess, thereby also saving time.

Thus, the introduction of innovative products also leads to product premiumization. Danone introduced the pre-measured tab formula milk in the UK by partnering with the Japanese manufacturer Meiji. As per the deal, there will be the manufacturing of a format innovation in its formula milk recipes with Meiji's proprietary tab production technology. Thus, with such technological innovations and portfolio extensions, the global market is expected to grow during the forecast period.

Significant Market Trends

The major market trend driving the market growth is the increasing number of women joining the workforce. The increased number of working women globally has boosted the demand, thereby propelling their sales worldwide. The need for working women to make food or prepare infant formula and store them for later use has resulted in substantial market growth. As a result, the demand for ready-to-eat or packaged food has increased. The number of working women in developing countries such as China and India has increased substantially over the last few years. In 2021, the female labor rate in China ranged at about 61.6%.

The total labor participation rate in China stood at around 68.1% in 2021. This increase in the number of working women has also led to a rise in dual-income households, which, in turn, has led to a higher average income per household. This has helped to shift the inclination toward a luxury lifestyle which has encouraged consumers to adopt as their kitchen appliances. Such factors are expected to drive the growth of the market during the forecast period.

Major Market Challenge

The major challenge impeding market growth is the declining birth rate. The global declining birth rate is a challenge for the  market in developing countries such as India, China, and Brazil and in developed countries such as the UK, the US, France, Japan, and Canada. The decline is due to the increase in the unmarried population and a drop in the number of children per family. For instance, the current birth rate for India in 2022 is 17.163 births per 1000 people, a 1.23% decline from 2021. The birth rate for India in 2021 was 17.377 births per 1000 people, a 1.22% decline from 2020. 

The decline in birth rate is considered one of the major challenges as with age, people are more concerned about giving proper education and other facilities to their kids for which they maintain a proper budget to run their lifestyle, and often it happens that due to lack of financial stability and time for children, millennials are putting their careers first before thinking of starting a family. Such factors can hamper the growth of the market during the forecast period.

Key Market Customer Landscape

The market forecasting report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth and forecasting strategies.

Market Customer Landscape

Key Companies & Market Insights

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

ALT GROUP BABYMOOV CORP: The company offers baby food makers such as duo meal station food makers. 

The research report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:

• Avec Maman
• Baby Brezza
• BEABA SAS
• Capital Brands Distribution LLC
• Cuisinart
• Dualit Ltd.
• Elechomes Innovations LTD
• Hamilton Beach Brands Holding Co.
• Koninklijke Philips N.V.
• Leestar India
• Legit
• Me n Moms
• Newell Brands Inc.
• NutriChef Kitchen LLC
• OXO International Ltd.
• Pigeon Corp.
• QUARK BABY LTD.
• Sage Bears LLC
• UCL shop

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Market Segmentation 

By Application 

The market share growth by the food preparation products segment will be significant during the forecast period. Food preparation products are baby food makers that blend it into purees that can be easily fed to babies. Making their own baby food is a great way of introducing the food that is traditionally eaten by a family to babies, which may be difficult to do with store-bought food. Also, readymade jars can end up providing too little or too much food for a baby. As a result, a person may end up opening more jars than what is needed.

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The food preparation products segment was valued at USD 547.10 million in 2018. Products with various designs and models suitable for steaming and blending are being introduced. Appliances that allow the preparation of quick meals or bigger portions to be served later are also becoming popular due to their multi-functionality and innovative designs. They also come with a provision that allows them to be stored in refrigerators without having to transfer them to other bowls or containers. Some products also offer the option of warming and sterilizing baby bottles. Such factors will increase segment growth during the forecast period.

By Region

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APAC is estimated to contribute 36% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

In North America, people are very conscious about the food they are offering to their children, for which the nutritional content plays a major part. The US was the dominant country in the region for the market. However, the lifestyles of people are changing along with the rise in the standard of living, which helps drive the growth of the regional market.

Segment Overview

The market research report provides comprehensive data (region wise segment analysis), with forecasts and estimates in "USD Million" for the period 2024-2028, as well as historical data from 2018 - 2022 for the following segments.

• Application Outlook 
  • Food preparation products
  • Bottle preparation products
• Distribution Channel Outlook
  • Offline
  • Online
• Region Outlook
  • North America
    • The U.S.
    • Canada
  • Europe
    • The U.K.
    • Germany
    • France
    • Rest of Europe
  • APAC
    • China
    • India
  • South America
    • Chile
    • Argentina
    • Brazil
  • Middle East & Africa
    • Saudi Arabia
    • South Africa
    • Rest of the Middle East & Africa

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• Baby Food Packaging Market: Baby Food Packaging Market by Application, Packaging and Geography - Forecast and Analysis 
• Baby Food and Infant Formula Market: Baby Food and Infant Formula Market by Product, Type, and Geography - Forecast and Analysis
• Formula Milk Dispenser Machines Market: Formula Milk Dispenser Machines Market Analysis North America, Europe, APAC, Middle East and Africa, South America - US, China, Japan, UK, Germany - Size and Forecast 

Market Analyst Overview

The market is evolving, with a focus on meeting nutritional requirements for infants and toddlers. Women employees play a crucial role in this sector, driving the growth of the women's workforce. Solid or semi-solid nutraceuticals, steamed food products, and vegetables cater to the nutritional intake of babies. Innovative bottle-filling food makers like Formula Pro Advanced offer convenience for bottle-feeding liquid food, ensuring ease of operation and safety with BPA-free materials. With temperature settings and efficient capacity, these machines deliver quality products for infants.

Furthermore, the market is undergoing significant transformation, influenced by various factors such as retailers like Wal-Mart Stores, Inc. and the increasing presence of consumer electronics. While still in its nascent stage, the market is witnessing rapid growth, driven by the emergence of e-retail websites and the entry of new players. Retailers, dealers, and channel partners play crucial roles in ensuring the ease of convenience for consumers, facilitating shopping experiences both online and offline.

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What are the Key Data Covered in this Market Research Report?

• CAGR of the market report during the forecast period
• Detailed information of market analysis and report on factors that will drive the growth of the market between 2024 and 2028
• Precise estimation of the size of the market  size and its contribution of the market in focus to the parent market
• Accurate predictions about upcoming trends and changes in consumer behavior
• Market growth analysis across North America, APAC, Europe, South America, and Middle East and Africa
• Thorough analysis of the market’s competitive landscape and detailed information about companies
• Comprehensive analysis of factors that will challenge the growth of market companies

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