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The baby puffs and snacks market share is expected to increase by USD 936.39 million from 2021 to 2026, and the market’s growth momentum will accelerate at a CAGR of 5.22%.
This baby puffs and snacks market research report provides valuable insights on the post-COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers the baby puffs and snacks market segmentation by product (baby puffs and baby snacks) and geography (North America, Europe, APAC, the Middle East and Africa, and South America). The baby puffs and snacks market report also offers information on several market vendors, including Amara, Danone SA, Every Bite Counts USA, Inc., Hero Group, HiPP GmbH and Co. Vertrieb KG, Holle Europe GmbH, LesserEvil, Little Blossom, Mission MightyMe, My Serenity Kids, Neptune Wellness Solutions Inc., Nestle SA, Organix Brands LTD., Puffworks, SpoonfulOne, Sun-Maid Growers of California, The Hain Celestial Group Inc., and The Kraft Heinz Co. among others.
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The research studied the historical data considered for years, with 2021 as the base year and 2022 as the estimated year, and produced drivers, trends, and challenges for the baby puffs and snacks market.
Key Baby Puffs and Snacks Market Driver
Increasing women's participation in the workforce is one of the key drivers fueling the baby puffs and snacks market growth. Urbanization and the growth of the middle-class population have encouraged consumers to adopt convenience-oriented lifestyles, which is likely to make baby food products a necessary option among working women. A majority of working mothers return to their jobs shortly after childbirth and are, therefore, on the lookout for healthy and convenient food options for their babies. This makes baby food products an appealing option as they can combine health and nutrition with convenience. Such factors are anticipated to drive market growth in the forecast period.
Key Baby Puffs and Snacks Market Trend
Growing packaging innovation is one of the key baby puffs and snacks market trends propelling the market growth. Packaging is often considered to be an extension of a brand's value. The packaging of any brand or product, therefore, is crucial for generating interest and curiosity among consumers. Good packaging not only provides better protection and tamper resistance, but it can also be used for marketing. Therefore, baby food manufacturers are adopting innovative packaging strategies to increase the shelf-life of their products and attract consumers. In view of this, vendors operating in the market continue to experiment with novel packaging concepts and invest heavily in the development of innovative, eco-friendly, and recyclable alternatives to conventional packaging. Such investments will propel market growth in the near future.
Key Baby Puffs and Snacks Market Challenge
The declining birth and fertility rates are one of the factors hindering the baby puffs and snacks market growth. Rapid growth in urbanization, increased awareness about family planning, and changing lifestyles are the major factors for the decline in fertility rates worldwide. Women across the world are now more liberated and are actively participating in the workforce. Furthermore, with growing awareness about family planning, parents want a small family with one or two children. Hence, the number of nuclear families is increasing. For instance, in 2021, there were an estimated 37 million single-person households in the US. This, in turn, will further limit the growth of the market during the forecast period.
This baby puffs and snacks market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.
Technavio categorizes the global baby puffs and snacks market as a part of the global packaged foods and meats products market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the baby puffs and snacks market during the forecast period.
The report analyzes the market’s competitive landscape and offers information on several market vendors, including:
This statistical study of the baby puffs and snacks market encompasses successful business strategies deployed by the key vendors. The baby puffs and snacks market is fragmented, and the vendors are deploying growth strategies such as product launches, employing innovative marketing strategies and various packaging innovations to compete in the market.
To make the most of the opportunities and recover from the post-COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments while maintaining their positions in the slow-growing segments.
The vendor profiles are designed to help clients improve their market position, and information on production and sustainability along with this report provides a detailed analysis of several leading Companies.
Our In-house experts produce extensive information on the value chain and parent market of baby puffs and snacks market, which vendors can leverage to gain a competitive advantage during the forecast period. The Value Chain information provides an end-end understanding of product insight and profit and also optimization and evaluation of business strategies The players across the value chain includes selective data and analysis from entire research findings as per the scope of the report.
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33% of the market’s growth will originate from North America during the forecast period. The US and Canada are the key markets for baby puffs and snacks market in North America. Market growth in this region will be slower than the growth of the market in other regions.
Rising health concerns among parents about food safety will facilitate the baby puffs and snacks market growth in North America over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.
COVID-19 Impact and Recovery Analysis
The outbreak of COVID-19 had a negative impact on vendors in the regional baby puffs and snacks market in 2020. However, as retail stores in North America reopened in 2021 due to the initiation of vaccination drives, the demand for baby puffs and snacks also increased. Hence, these factors are expected to drive the growth of the market during the forecast period.
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The baby puffs and snacks market share growth by the baby puffs segment will be significant during the forecast period. Basically, baby puffs help a new baby to try out and eat new foods, which can support a healthy and diverse diet. In addition, these baby puffs come in many flavors. Moreover, they are made from vegetables and fruits and generally contain iron and zinc, which are beneficial for the health of infants. Such factors are expected to fuel the growth of the baby puffs segment in the market during the forecast period.
This report provides an accurate prediction of the contribution of all the segments to the growth of the baby puffs and snacks market size and actionable market insights on the post-COVID-19 impact on each segment.
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Baby Puffs and Snacks Market Scope |
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Report Coverage |
Details |
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Page number |
120 |
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Base year |
2021 |
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Forecast period |
2022-2026 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 5.22% |
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Market growth 2022-2026 |
$936.39 million |
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Market structure |
Fragmented |
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YoY growth (%) |
4.7 |
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Regional analysis |
North America, Europe, APAC, the Middle East and Africa, and South America |
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Performing market contribution |
North America at 33% |
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Key consumer countries |
US, Canada, China, South Korea, Germany, and Italy |
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Competitive landscape |
Leading companies, Competitive Strategies, Consumer engagement scope |
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Key companies profiled |
Amara, Danone SA, Every Bite Counts USA, Inc., Hero Group, HiPP GmbH and Co. Vertrieb KG, Holle Europe GmbH, LesserEvil, Little Blossom, Mission MightyMe, My Serenity Kids, Neptune Wellness Solutions Inc., Nestle SA, Organix Brands LTD., Puffworks, SpoonfulOne, Sun-Maid Growers of California, The Hain Celestial Group Inc., and The Kraft Heinz Co. |
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Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period. |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this report to meet your requirements. Get in touch
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Five Forces Analysis
5 Market Segmentation by Product
6 Customer Landscape
7 Geographic Landscape
8 Drivers, Challenges, and Trends
9 Vendor Landscape
10 Vendor Analysis
11 Appendix
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