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The global baby safety market size is estimated to grow by USD 3,578.36 million between 2022 and 2027 at a Compound annual growth rate (CAGR) of 5%. The growth of the market depends on several factors, including an increase in the number of government guidelines and regulations concerning baby safety, the availability of customized baby safety products, and innovation in technology and product design and features of baby monitors leading to premiumization.
The market addresses concerns over rising death incidents among babies, prompting increased Rising needs and awareness and consumer purchasing power. Online platforms facilitate access to safety products, while regulations ensure adherence to rules and safety standards. This collective effort aims to safeguard infants and toddlers and reduce child fatalities.
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The market share growth by the offline segment will be significant during the forecast period. The offline distribution channel generates revenue from the sale of products through specialty stores, including exclusive brand stores, multi-brand stores, apparel stores, factory outlets, exclusive baby products retail stores, and personal goods stores; hypermarkets, supermarkets, convenience stores, and clubhouse stores, and department stores.
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The offline segment was valued at USD 8,314.86 million in 2017 and continued to grow until 2021. The growing retail industry and the establishment of numerous retail outlets are driving sales in this segment. These outlets offer customers a wide range of products to choose from and provide them with the convenience of finding everything under a single roof. Department stores and specialty stores are the largest revenue contributors in the global market through offline channels. Specialty store retailers attract customers through their strategic marketing initiatives and merchandising. Brands are expanding their presence worldwide by establishing new stores in prominent markets. Therefore, such strategies and the opening of new brand-specific stores for products are expected to drive consistent sales growth through offline stores during the forecast period. Department store retailers differentiate themselves in terms of store design, merchandise, and customer service.
In addition, exclusive designer collections and private-label brands often offer a competitive advantage in this segment. Hypermarkets and clubhouse stores predominantly focus on the style-conscious population. With economic growth, customers prefer upmarket and high-end wardrobe staples. Global retailers in the mass merchant channel are expected to continue to benefit from geographically dispersed and large store networks. Hence, such factors are expected to drive the growth of the offline segment of the global market during the forecast period.
Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
The availability of customized baby safety products is notably driving market growth. Products are required for parents to ensure the security of their babies. Some parents cannot find suitable baby safety products for their babies. Hence, Companies focus on offering customized variants of products. Customization helps parents to meet the unique requirements of their babies. Products can be customized based on materials, accessories, and additional attachments. Parents can select the desired accessories, with seating positions such as rear or forward. Companies also offer baby strollers with custom feature combinations.
Several companies also offer baby car seats with customization options. For instance, Maxi-Cosi, which is a brand of Dorel Industries, offers custom-designable baby car seats. The company's Mico Max 30 model is customizable. It helps parents improve the safety and comfort of babies through the customization of frames, cushions, and canopy colors. The model is also equipped with standard safety features. Therefore, such factors will drive the growth of the global market during the forecast period.
The growing demand for smart baby safety products is an emerging market trends. Parents prefer baby safety products that are convenient. Hence, various companies are focusing on developing smart variants of baby safety products. Smart baby products have various automated control systems that enhance baby safety. Smart variants are equipped with additional features, such as electronic climatized control systems, automatic power-folding, anti-theft sensors, software applications to connect with smartphones, emergency stop buttons, and remote security monitoring systems. Such features ensure that parents are always connected with their babies.
Smart variants of baby cribs and baby car seats are also available in the market. Smart baby car seats help avoid the accidental locking of babies in cars, which can lead to the death of babies. Goodbaby offers Sirona M smart baby car seats, which are equipped with an integrated hot car alarm to alert parents about their babies. They also send notifications to the app if a baby unbuckles itself while the car is in motion. Such features of smart baby products may encourage more companies to offer such products, which will increase sales and drive the growth of the global market during the forecast period.
The availability of counterfeit products is a major challenge impeding the market growth. The growing market prospect of products and their increasing demand is driving the growth of the market for counterfeit products in both developed and developing countries. The advent and growing penetration of e-commerce have propelled the sales of counterfeit products in the global market. Customers face difficulties in distinguishing between genuine and counterfeit baby safety products, as they appear similar. The growing availability of counterfeit products will affect the sales and pricing strategies of genuine companies during the forecast period.
Counterfeit products lack several safety standards and are labeled without vital warning statements on product safety. Genuine products are sold with unique serial numbers that are authorized by governing bodies. Counterfeit product manufacturers fake such serial numbers or use numbers that are already registered by governing bodies, which makes it difficult for customers to identify the originality of the product. Therefore, all these factors will reduce the sales of genuine branded products, which in turn, will hinder the global market growth during the forecast period.
The market forecasting report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the market growth and forecasting report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
BRITAX ROMER Kindersicherheit GmbH - The company produces and markets car seats, strollers, baby carriers, child bike seats, and other safety products.
The market research and growth report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
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Europe is estimated to contribute 30% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
One of the major factors driving the regional market growth is that the companies operating in the market are focusing on innovative product development in the baby care sector by establishing new facilities. For instance, in 2019, RECARO announced the opening of a new office in Germany for its RECARO Kids segment, through which the company offers products. The company is also focusing on developing innovative baby care solutions. Such initiatives will positively impact the market growth in Europe.
Furthermore, in Europe, there are compulsory laws that force parents to use baby car seats while traveling. Rear-facing baby safety products are no longer allowed on front passenger seats unless the airbag has been deactivated. Similarly, some of the baby shops offering these products in the region are also focusing on facility expansions. For instance, in 2019, Smyths Toys Group announced its expansion in the Central European market with the addition of stores. Therefore, such expansions of companies, retailer expansions, and child safety-related laws enforced by governments are expected to support the growth of the market in Europe during the forecast period.
The baby safety products market is evolving rapidly, spurred by government initiatives and increasing awareness and adoption of baby safety products following tragic incidents. Infant protection is important, addressing security concerns in nuclear families and female working professionals. Online retail platforms cater to working professionals, offering real-time communication and a wide array of products meeting stringent safety standards like those set by the United Nations Economic Commission of Europe (UNECE).
Innovative launches like the Baby Jogger City Tour 2 Double Stroller and Halo DreamNest 3-in-1 sleep system meet rising demand. With improvements in product quality and technological advancements like Britax Convertible Car Seat's anti-rebound bars, the segment addresses concerns over car accidents. Major players dominate both offline and online sales, offering demonstrations and guidance, particularly in Asia, where demand is rising alongside disposable income and stricter regulations.
The safety of babies is paramount, prompting continual advancements in infant safety products. With rising concerns over infant mortality rates, working parents prioritize products aligning with their customer purchasing power through internet shopping platforms. Technical advances have led to smart versions of baby safety goods, such as infant monitors and automatic control systems, meeting safety requirements enforced by European Governments. New regulations drive the innovation of infant car seats, mattresses, and products like the Halo DreamNest Sleep Device, incorporating features like the Click-tight Installation Method. These developments aim to reduce child deaths and ensure the utmost safety for infant.
The market growth analysis report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.
Baby Safety Market Scope |
|
Market Report Coverage |
Details |
Page number |
169 |
Base year |
2022 |
Historic period |
2017-2021 |
Forecast period |
2023-2027 |
Growth momentum & CAGR |
Accelerate at a CAGR of 5% |
Market growth 2023-2027 |
USD 3,578.36 million |
Market structure |
Fragmented |
YoY growth 2022-2023(%) |
4.66 |
Regional analysis |
Europe, North America, APAC, South America, and Middle East and Africa |
Performing market contribution |
Europe at 30% |
Key countries |
US, Canada, China, UK, and Germany |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
Artsana Spa, Baby Trend Inc., BREVI MILANO Spa, BRITAX ROMER Kindersicherheit GmbH, Bugaboo North America Inc., Compass Diversified, Dex Products Inc., Dorel Industries Inc., Goodbaby International Holdings Ltd., Jane Group, KidKusion Inc., Mommys Helper Inc., Mothercare in Ltd., Newell Brands Inc., North States, Nuna International BV, Prince Lionheart, RECARO Holding GmbH, Summer Infant Inc., and The Holding Angelcare Inc. |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period. |
Customization purview |
If our market growth and trends report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Distribution Channel
7 Market Segmentation by Product
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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