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The baby safety products market size is forecast to increase by USD 4.15 billion at a CAGR of 5.49% between 2023 and 2028.
The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD billion" for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.
The market encompasses a range of items designed to ensure the well-being of infants, including baby monitoring systems, baby-proofing kits, and baby car seats. With a focus on preventing infant deaths and newborn protection, product quality improvements and technical breakthroughs continue to shape this market. companies distribute their offerings through various channels, including specialty stores, retail outlets, and online platforms. Supermarkets and hypermarkets have dedicated sections for baby safety products, increasing their visibility and driving sales. The expanding retail industry and the proliferation of retail outlets contribute to the growth of this market segment.
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The offline segment was valued at USD 8.65 billion in 2018 and showed a gradual increase during the forecast period.
Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
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Parents and caregivers prioritize the safety of infants, leading to a significant demand for baby safety products in the market. companies are responding to this need by introducing innovative solutions. Similarly, CYBEX, a Goodbaby brand, plans to build a research center, including a crash test facility, in Germany to enhance the safety of its offerings. In the EU, regulations mandate the use of baby car seats during travel, and rear-facing safety products are no longer permitted on front passenger seats unless the airbag has been deactivated.
Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
Increase in number of government guidelines and regulations concerning baby safety is the key driver of the market.
Increasing availability of products because of retail expansion is the upcoming trend in the market.
Presence of stringent regulations related to manufacturing of baby safety products is a key challenge affecting the market growth.
The market forecasting report includes the adoption lifecycle of the market, covering from the innovator's stage to the laggard's stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the market report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.
Customer Landscape
Companies are implementing various strategies, such as strategic alliances, market forecast, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
The market research and growth report includes detailed analyses of the competitive landscape of the market and information about key companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
Parents and caregivers prioritize the safety of their infants and young children, leading to a significant demand for innovative safety solutions in the market. This market encompasses a range of products, including baby monitors, safety gates, corner guards, electrical outlet covers, car seats, strollers, childproof locks, and various childproofing accessories. The materials used in these products have seen advancements with the integration of technology, such as IoT in baby monitoring systems and eco-friendly options. The market snapshot shows that parents from middle-class households and urban areas are major consumers, driven by the affordability and convenience of e-commerce platforms and online retail channels.
However, there is a growing need to address safety concerns in low-income households, where a lack of awareness and resources may contribute to accidental injuries and infant deaths. Car seats, car accidents, and newborn protection are key areas of focus, as regulations continue to evolve to ensure the highest standards of safety for children. Mattresses, cribs, and other essential baby items also fall under this market, ensuring a comprehensive approach to infant care and protection.
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Market Scope |
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Report Coverage |
Details |
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Page number |
168 |
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Base year |
2023 |
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Historic period |
2018-2022 |
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Forecast period |
2024-2028 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 5.49% |
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Market growth 2024-2028 |
USD 4.15 billion |
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Market structure |
Fragmented |
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YoY growth 2023-2024(%) |
4.9 |
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Key countries |
US, China, UK, Germany, and Canada |
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Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Distribution Channel
7 Market Segmentation by Product
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Opportunity/Restraints
11 Competitive Landscape
12 Competitive Analysis
13 Appendix
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
Secondary sources
DATA ANALYSIS
Data Synthesis
Data Validation
REPORT WRITING
Qualitative
Quantitative
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