Baby Safety Products Market Size 2024-2028
The baby safety products market size is forecast to increase by USD 4.15 billion at a CAGR of 5.49% between 2023 and 2028.
- The market is witnessing significant growth due to several factors. The increasing number of government guidelines and regulations regarding child safety is driving market expansion. Additionally, the availability of a wide range of baby safety products in retail stores is making it easier for parents to ensure their children's safety. Strict regulations related to the manufacturing of these products ensure their quality and effectiveness in preventing accidents. However, affordability remains a challenge for low-income households. In the market, offline distribution channels generate significant revenue through sales at specialty stores, such as exclusive brand stores, multi-brand stores, apparel stores, factory outlets, and personal goods stores; hypermarkets, supermarkets, convenience stores, and clubhouse stores; and department stores. Lack of awareness about the importance of using childproofing accessories and the prevalence of accidental injuries among children further highlights the need for continued innovation and accessibility in the market. The Internet of Things (IoT) is also playing an increasingly important role in this market, with smart baby monitors and other connected devices offering enhanced safety features and convenience for parents.
What will be the Size of the Market During the Forecast Period?
- Baby safety products play a crucial role in ensuring the well-being of infants and young children in the United States. With a growing awareness of the importance of infant safety, innovative safety solutions have emerged to address various risks and prevent accidental injuries. Infant safety is a top priority for parents and caregivers, and they are constantly seeking reliable and effective products to safeguard their little ones. Baby monitors, safety gates, corner guards, electrical outlet covers, car seats, strollers, and baby-proofing kits are among the popular baby safety products that have gained widespread acceptance in the market.
- Moreover, accidental injuries are a leading cause of concern for parents, and baby safety products have proven to be effective in reducing the risk of such incidents. For instance, baby monitors enable parents to keep a constant watch on their infants while they sleep, reducing the chances of Sudden Infant Death Syndrome (SIDS) and other potential hazards. Safety gates are essential for securing access to potential danger zones, such as stairways and kitchens, while corner guards and electrical outlet covers protect infants from injuries caused by sharp edges and electrical outlets. Car seats and strollers ensure the safety of infants during travel, while baby-proofing kits provide a comprehensive solution for baby-proofing the home.
How is this market segmented and which is the largest segment?
The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD billion" for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.
- Distribution Channel
- Offline
- Online
- Product
- Baby car seats
- Baby strollers and prams
- Baby cribs
- Baby monitors
- Geography
- Europe
- Germany
- UK
- North America
- Canada
- US
- APAC
- China
- South America
- Middle East and Africa
- Europe
By Distribution Channel Insights
- The offline segment is estimated to witness significant growth during the forecast period.
The market encompasses a range of items designed to ensure the well-being of infants, including baby monitoring systems, baby-proofing kits, and baby car seats. With a focus on preventing infant deaths and newborn protection, product quality improvements and technical breakthroughs continue to shape this market. companies distribute their offerings through various channels, including specialty stores, retail outlets, and online platforms. Supermarkets and hypermarkets have dedicated sections for baby safety products, increasing their visibility and driving sales. The expanding retail industry and the proliferation of retail outlets contribute to the growth of this market segment.
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The offline segment was valued at USD 8.65 billion in 2018 and showed a gradual increase during the forecast period.
Regional Analysis
- APAC is estimated to contribute 30% to the growth of the global market during the forecast period.
Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
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Parents and caregivers prioritize the safety of infants, leading to a significant demand for baby safety products in the market. companies are responding to this need by introducing innovative solutions. Similarly, CYBEX, a Goodbaby brand, plans to build a research center, including a crash test facility, in Germany to enhance the safety of its offerings. In the EU, regulations mandate the use of baby car seats during travel, and rear-facing safety products are no longer permitted on front passenger seats unless the airbag has been deactivated.
Market Dynamics
Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
What are the key market drivers leading to the rise in adoption of Baby Safety Products Market?
Increase in number of government guidelines and regulations concerning baby safety is the key driver of the market.
- The significance of baby safety products, including car seats and strollers, has grown increasingly important due to the rising number of road accidents involving young children in the United States. According to the National Highway Traffic Safety Administration, over 450 children under the age of 5 lost their lives as motor vehicle occupants in 2022. In response, various state regulations have been enacted in the US, such as those in Alaska and Arizona, mandating the use of appropriate car seats based on a child's age, weight, and height. Child safety technology, like advanced materials and innovative designs, is at the forefront of addressing these concerns.
- Moreover, e-commerce platforms and online retail channels have made it easier for parents to access these essential products. Moreover, eco-friendly materials and sustainable production methods are gaining popularity in the industry.
What are the market trends shaping the Baby Safety Products Market?
Increasing availability of products because of retail expansion is the upcoming trend in the market.
- The market for childproofing accessories in the United States is expanding, with these products available at various retail outlets such as specialty stores, hypermarkets and supermarkets, departmental stores, and others. The proliferation of these retail channels both domestically and internationally is likely to drive the growth of the market. The increasing awareness of the importance of child safety and the rising number of children in low-income households are key factors fueling the demand for these products.
- Moreover, despite the affordability of baby safety products, a lack of awareness in some communities may hinder market growth. E-commerce is emerging as a popular sales medium for these products, contributing significantly to the market's expansion.
What challenges does Baby Safety Products Market face during the growth?
Presence of stringent regulations related to manufacturing of baby safety products is a key challenge affecting the market growth.
- The market for durable infant and toddler products, including baby safety items, adheres to stringent safety regulations. The Consumer Product Safety Commission (CPSC) mandates that all baby safety products undergo testing at an approved laboratory prior to market release. Manufacturers are responsible for testing, certification, labeling, and providing registration cards for these products. The CPSC employs various testing methods to ensure product quality. For example, 16 CFR Part 1219 outlines safety standards for full-size cribs, aiming to minimize fall risks due to part failure, dislodgment, and poor assembly or maintenance. These regulations safeguard the well-being of infants and toddlers.
- Moreover, baby safety products, such as monitors, gates, and other essential items, are widely available at various retail outlets, including brick-and-mortar stores, department stores, and drugstores. The increasing urbanization and the expanding middle class population in the US contribute to the market's growth.
Exclusive Customer Landscape
The market forecasting report includes the adoption lifecycle of the market, covering from the innovator's stage to the laggard's stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the market report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.
Customer Landscape
Key Companies & Market Insights
Companies are implementing various strategies, such as strategic alliances, market forecast, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
The market research and growth report includes detailed analyses of the competitive landscape of the market and information about key companies, including:
- Artsana Spa
- Baby Trend Inc.
- BREVI MILANO Spa
- BRITAX ROMER Kindersicherheit GmbH
- Bugaboo North America Inc.
- Compass Group Diversified Holdings LLC
- Dex Products Inc.
- Dorel Industries Inc.
- Goodbaby International Holdings Ltd.
- Jane Group
- KidKusion Inc.
- Mommys Helper Inc.
- Mothercare in Ltd.
- Newell Brands Inc.
- North States
- Nuna International BV
- Prince Lionheart
- RECARO Holding GmbH
- Summer Infant Inc.
- The Holding Angelcare Inc.
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
Research Analyst Overview
Parents and caregivers prioritize the safety of their infants and young children, leading to a significant demand for innovative safety solutions in the market. This market encompasses a range of products, including baby monitors, safety gates, corner guards, electrical outlet covers, car seats, strollers, childproof locks, and various childproofing accessories. The materials used in these products have seen advancements with the integration of technology, such as IoT in baby monitoring systems and eco-friendly options. The market snapshot shows that parents from middle-class households and urban areas are major consumers, driven by the affordability and convenience of e-commerce platforms and online retail channels.
However, there is a growing need to address safety concerns in low-income households, where a lack of awareness and resources may contribute to accidental injuries and infant deaths. Car seats, car accidents, and newborn protection are key areas of focus, as regulations continue to evolve to ensure the highest standards of safety for children. Mattresses, cribs, and other essential baby items also fall under this market, ensuring a comprehensive approach to infant care and protection.
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Market Scope |
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Report Coverage |
Details |
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Page number |
168 |
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Base year |
2023 |
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Historic period |
2018-2022 |
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Forecast period |
2024-2028 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 5.49% |
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Market growth 2024-2028 |
USD 4.15 billion |
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Market structure |
Fragmented |
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YoY growth 2023-2024(%) |
4.9 |
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Key countries |
US, China, UK, Germany, and Canada |
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Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
What are the Key Data Covered in this Market Research and Growth Report?
- CAGR of the market during the forecast period
- Detailed information on factors that will drive the market growth and forecasting between 2024 and 2028
- Precise estimation of the size of the market and its contribution of the market in focus to the parent market
- Accurate predictions about upcoming market growth and trends and changes in consumer behaviour
- Growth of the market across Europe, North America, APAC, South America, and Middle East and Africa
- Thorough analysis of the market's competitive landscape and detailed information about companies
- Comprehensive analysis of factors that will challenge the growth of market companies
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