Bakery Premixes Market Analysis North America, Europe, APAC, Middle East and Africa, South America - US, China, Japan, Germany, France - Size and Forecast 2024-2028

Bakery Premixes Market Size 2024-2028

The Bakery Premixes Market size is projected to increase by USD 96.5 million at a CAGR of 5.11% between 2023 and 2028. Health awareness and deficiencies among consumers are driving demand for healthier bakery options, such as whole grain and fortified bread. A strong distribution network between manufacturers and customers ensures that these products reach consumers efficiently, further driving market growth. Additionally, the increasing demand for customized bread-based bakery products, such as artisanal bread and specialty items, is fueling innovation and growth in the market.

Market Overview

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Market Segmentation

By Application

The market share growth by the complete mix segment will be significant during the forecast period. The increasing popularity of different types of bread, such as gluten-free, high-fibre loaves, low-fat, and other similar bread varieties, is driving the growth of the segment. Also, bread varieties that are made from healthier ingredients such as superfood, whole wheat, multi-grain, and other similar products are gaining prominence among consumers.

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The complete mix segment showed a gradual increase in the market share of USD 116.40 million in 2018. This segment is primarily driven by the growing preference for vegan, healthy, and low-calorie food and the presence of healthy varieties of bread in the market. Also, high-protein bread, which is fortified with antioxidants, omega-3, fibers, and other nutrients, is gaining popularity among consumers owing to its growing health consciousness. All the abovementioned factors are expected to drive the growth of the global market during the forecast period.

By Type

Complete bakery mixes are preferred by food service operators and professional bakers for their ability to ensure consistent quality across a wide range of products. These mixes simplify the baking process, reducing the number of operations involved and withdrawing the risk of human error. For example, sourdough bread is traditionally complicated to bake, but manufacturers in the global market offer sourdough premixes to make it easier. The market also offers additional services to end-users, including technical support, quality assurance measures, and customized premixes. Furthermore, the market has witnessed an increasing demand for gluten-free, low-carb, whole grain, and organic. These factors will continue to drive the growth of the complete mix segment of the market.

By Region

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North America is estimated to contribute 34% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

The increasing consumption of these products in North America has led to the region dominating the global market in 2021. The region's demand for ready-to-prepare food products due to hectic lifestyles and rapid urbanization has also contributed to the market's growth. Furthermore, rising health consciousness among consumers has increased the demand for gluten-free, low-carb, whole grain, and organic bakery products, with companies launching keto-based premixes to target this specific consumer base. The lifting of lockdown restrictions due to vaccination drives in Q4 2021 has led to the reopening of restaurants, bars, cafes, and eateries, further increasing the demand for these products. Thus, the regional market is expected to continue to grow during the forecast period.

Market Dynamics and Customer Landscape

The market is witnessing substantial growth, with bakery establishments and cafes increasingly opting for convenient and time-saving solutions. These premixes typically contain blends of ingredients like flour, baking powder, baking soda, and others, ensuring consistent quality and taste in the final product. ADM and other suppliers offer premixes tailored for various fresh baked products and items such as bagels, biscuits, bread, cookies, and more. With consumer demand for healthier options, premixes with low net carbs (around 4g per serving) are gaining popularity, aligning with the industry compliance and customer satisfaction requirements. Our researchers analyzed the data with 2022 as the base year, along with the key trends and challenges. A holistic analysis of drivers, trends, and challenges will help stakeholders in the value chain refine their marketing strategies to gain a competitive advantage.

Key Market Driver

The market is driven by health awareness and consumer deficiencies. Customized bread-based bakery products with diverse baking ingredient formulations are in high demand, leading to the growth of the global market. companies cater to various end-users, including professional bakers, consumers, industrial-scale bakeries, and food service companies, offering a wide range of mixes, bases, fillings, and icings that can be customized according to specifications.

Companies also provide organic, vegan, keto-based, and gluten-free alternatives to meet consumer preferences. Moreover, the increasing demand for nutrient-enhanced foods, coupled with consumers' busy lifestyles, fuels the need for vitamin-fortified. The market is expected to witness further growth during the forecast period due to the rising demand for customized bread-based bakery products. Hence, such factors are driving the market during the forecast period.

Significant Market Trends 

An increase in demand for gluten-free baked food items is a major trend in the bakery premixes market. About 2 million people in the US and 1% of the global population have this disease. As a result, gluten-free baked goods have emerged, and gluten-free are now available for various bakery items. These premixes contain a small amount of wheat flour or eliminate it altogether and are available for bread, biscuits, pizzas, cakes, and other bakery items. In mature markets like Europe and North America, bread manufacturers are adding value to their products by producing gluten-free, organic, low-fat, and high-fiber options. As consumers in these regions become more health-conscious, manufacturers are increasingly producing gluten-free and low-carb bakery products, which has led to the launch of more gluten-free by companies.

For instance, Oy Karl Fazer Ab expanded its gluten-free baking offering in 2020 by acquiring Vuohelan Herkku bakery, a modern gluten-free bakery in Lahti, Finland, and a gluten-free mill in Joutsa, Finland. The increasing demand for gluten-free baked goods will drive the growth of the global market during the forecast period.

Major Market Challenge

The availability of less-skilled labor is a major challenge hindering the market.  Food service operators prefer complete mixes due to their cost-effectiveness and ability to reduce labor costs in producing the final product. Premixes save time, reduce labor costs, and eliminate human errors, making them a primary ingredient in major bakery chains. As a result, companies in the global market have launched premixes for a wider range of products, such as puff pie, lava cakes, and multi-grain bread. However, small bakeries and foodservice companies may not have skilled labor available to make use of these, posing a challenge to the market.

To address this challenge, companies offer additional services. Some key companies have centers of competence that provide technical product knowledge and production expertise to their workers. Specialist teams assist global customers, including small and industrial-scale bakeries and foodservice companies, in both product development and production optimization, ensuring that they have the necessary product knowledge to cater to customers. Such assistance can make it convenient for semi-skilled and unskilled labor to use bakery premixes, thereby addressing this challenge. However, such factors are expected to hamper the growth of the global market during the forecast period.

Key Market Customer Landscape

The market research report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.

Global Market Customer Landscape

Market Company Overview

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

• Archer Daniels Midland Co.- The company offers bakery premixes such as HarvestEdge baking solutions, namely Specialty mixes.
• Bakels Worldwide - The company offers bakery premixes such as Multiseed Bread Concentrate and Multimix Cake ingredients.
• G.K. Ingredients M SDN. BHD.- The company offers bakery premixes such as Cake Premixes. The company focuses on manufacturing a wide range of bakery products, from various bread improvers and softeners, flavors, cake premixes, and emulsifiers.

The market report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:

• Austrian Premix
• Cargill Inc.
• Dongguan Dongmei Foods Co. Ltd.
• Glanbia plc
• Groupe Limagrain Holding
• KCG Corporation Co. Ltd.
• Lesaffre and Cie
• Manildra Flour Mills Pty. Ltd.
• Midas Foods International
• Millbaker SAS
• Nestle SA
• Nisshin Seifun Group Inc.
• Oy Karl Fazer Ab
• Premia Food Additives Pvt. Ltd.
• PT. Pondan Pangan Makmur Indonesia
• Swiss Bake Ingredients Pvt. Ltd.
• Puratos Group NV

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Segment Overview

The market research report provides comprehensive data (region wise segment analysis), with forecasts and estimates in "USD Million" for the period 2024 to 2028, as well as historical data from 2018 to 2022 for the following segments.

• Application Outlook 
  • Complete mix
  • Dough-base mix
  • Dough concentrates
• By type
  • Bread products
  • Bakery products
• Region Outlook 
  • North America
    • The U.S.
    • Canada
  • Europe
    • The U.K.
    • Germany
    • France
    • Rest of Europe
  • APAC
    • China
    • India
  • Middle East & Africa
    • Saudi Arabia
    • South Africa
    • Rest of the Middle East & Africa
  • South America
    • Brazil
    • Argentina

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Market Analyst Overview

The market is witnessing significant growth due to rising demand for bakery products and increasing consumer demand for gluten-free and allergen-free options. With developments in online retail and diversification of products, the market offers convenience and consistent taste. Innovative formulations and dynamic environments drive innovation, meeting the needs of home and professional bakers alike. Reduced labor and inventory costs, along with time-saving benefits, make bakery premixes an essential and versatile solution for the food industry. The market is experiencing growth driven by the growing demand for gluten-free and convenient baking solutions. These premixes offer ready-to-use convenience, with pre-measured and premixed combinations of basic baking ingredients like almond flour and coconut flour, appealing to consumers with food allergies or gluten intolerance. They also help reduce baking time and minimize errors in the manufacturing process, addressing the challenge of a less skilled workforce. As urbanization rises and consumers lean towards convenience. 

The market is experiencing growth driven by factors such as rising demand for bakery products, particularly gluten-free and allergen-free options. With a diverse range of inclusive options, the market caters to dietary restrictions and offers convenience in a dynamic and fast-paced environment. Innovation and development lead to high-quality finished foods, meeting consumer needs. They also improve product consistency and extend shelf life, making them essential in the food industry. The market landscape depends on 40-60% of the final product, the addition of only flour, and Baking Premixes. The market is witnessing growth due to the rising demand for gluten-free and allergen-free bakery products. These premixes offer convenience by providing pre-measured and pre-blended ingredients in a single, convenient package, reducing production time and minimizing errors. With economic uncertainty and a less skilled workforce, they streamline the production process and ensure consistency in the quality and shelf life of the final products. The market is also driven by innovation and personalized products, catering to changing consumer preferences and dietary needs. 

The bakery industry is undergoing a significant transformation, driven by changing consumer preferences, technological advancements, and evolving market dynamics. One of the key developments reshaping the landscape is the growing demand for bakery premixes, offering convenience, efficiency, and innovation to bakery operations worldwide. With consumers increasingly leaning towards convenience foods, bakery premixes have emerged as a primary solution for bakery product manufacturers and bakery operations. These premixes, often containing essential baking ingredients like flour, milk, and chocolate, streamline the production process while minimizing the risk of errors and maximizing production efficiency. The primary advantage of bakery premixes lies in their ready-to-use nature, allowing bakery operators to produce a wide range of bakery goods, including muffins, pastries, pies, coffee cakes, and pancakes, with minimal effort. This inherent convenience is particularly valuable in the commercial sector, where time is of the essence, and the demand for freshly baked goods is on the rise. Players in the market, including industry giants like King Arthur Baking Company, are investing in capacity extensions and production efficiency to meet the growing demand for bakery premixes. Recent developments in the market, such as the introduction of keto wheat flour blends and chocolate premixes, cater to niche dietary preferences and expand the market's reach.

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What are the Key Data Covered in this Market Research Report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the market growth and forecasting of the market between 2023 and 2027
• Precise estimation of the size of the market size and its contribution to the parent market
• Accurate predictions about upcoming market trends and analysis and changes in consumer behavior
• Growth of the market industry across Europe, North America, APAC, South America, and Middle East and Africa
• Thorough market growth analysis of the market’s competitive landscape and detailed information about companies
• Comprehensive market analysis and report on the factors that will challenge the market research and growth of market companies

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