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The Bar Soap Market is estimated to grow at a CAGR of 4.31% between 2022 and 2027. The market size is forecast to increase by USD 8,330.14 million.
This bar soap market report extensively covers market segmentation by material (synthetic and natural), distribution channel (offline and online), and geography (APAC, North America, Europe, South America, and Middle East and Africa). It also includes an in-depth analysis of drivers, trends, and challenges. Our report examines historic data from 2017 to 2021, besides analyzing the current market scenario.
One of the key factors driving the bar soap market growth is the growing hygiene awareness. There is an increase in awareness about hygiene among consumers which has significantly contributed to the growth of several markets, especially global bar soap markets. The COVID-19 pandemic has significantly increased the importance of personal hygiene and cleanliness among consumers in order to avoid the spread of infections. As a result, it has led to an increase in demand for effective and reliable cleansing products, including bar soaps, as there is a growing focus on personal hygiene and well-being among individuals. Hence, such factors are positively impacting the market which in turn will drive the market growth during the forecast period.
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Our researchers analyzed the data with 2022 as the base year, along with the key trends, and challenges. A holistic analysis of drivers, trends, and challenges will help stakeholders in the value chain refine their marketing strategies to gain a competitive advantage.
A key factor shaping the bar soap market growth is the growing use of sustainable materials in soap bar packaging. As there is continuous growth in the development of the soap industry, certain elements and designs which are utilized to wrap soap bars have changed over time. There are several innovations in soap bar wrapping paper which range from eco-friendly materials to eye-catching designs.
Moreover, there is a growing concern for the environment among consumers which has resulted in an increasing demand for soap bars to be packaged in eco-friendly and sustainable methods. As a result, several manufacturers are now incorporating eco-friendly components such as recycled paper, biodegradable polymers, and plant-based elements including hemp and bamboo. Hence, such factors are positively impacting the market which in turn will drive the market growth during the forecast period.
Growing consumer awareness about the toxicity of chemical ingredients is one of the key challenges hindering the bar soap market growth. Most bar soaps in the market constitute chemics that are hazardous to the skin. Additionally, they contain toxic chemicals including sulfates, parabens, and phthalates in a substantial proportion. Moreover, some of these toxic chemicals can easily be absorbed by the body and can have harmful effects on health.
Furthermore, over-utilization of such products can lead to skin allergies and skin conditions. Thus increasing awareness regarding the harmful effect of bar soap can negatively impact the market. Hence, such factors can hinder market growth during the forecast period.
The increasing popularity of the offline segment among consumers will increase the market growth during the forecast period. The offline segment offers a touch-and-feel experience to consumers which makes it an effective and influential mode of distribution. The offline segment mainly comprises specialty stores, hypermarkets and supermarkets, convenience stores, and drug stores. The organized retail store mainly fulfills the needs of the consumers by offering a wide range of products under a single roof. Hence, there is a growing preference for supermarkets and hypermarkets which has, in turn, fuelled the growth of this segment and thereby driving the market growth during the forecast period.
The wide range of products offered by the online segment will increase the market growth during the forecast period. Some of the main factors which are significantly contributing to the growth of this segment include a rise in the number of online shopping portals and the penetration of smartphones as well as enabling consumers to compare and gather information about bar soap and then provide their feedback. The online segment comprises brand-owned online formats, direct-to-customer, pure-play e-retailers, and other retailers that sell through the online format. eBay Inc. (eBay) and Amazon.com Inc. (Amazon). Hence, such factors are fuelling the growth of this segment which in turn will drive the market growth during the forecast period.
The synthetic segment is estimated to witness significant growth during the forecast period. There is an increasing preference for the synthetic soap segment among consumers as it effectively kills bacteria and other microbes. The main cleaning agents in synthetic soaps are chemically formulated detergents. Sodium laureth sulfate (SLS) is one such detergent that is mainly used in synthetic soaps.
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The synthetic segment was the largest segment and was valued at USD 23,874.68 million in 2017. Even though this segment acts as an effective cleansing agent, the presence of certain irritants and allergens in the formulations are causing discomfort or adverse reactions for consumers with sensitive skin. Additionally, there is a growing environmental concern regarding the use of synthetic soaps among consumers which is encouraging them to use alternative options such as organic bar soaps that align with their values. However, there is a preference for synthetic soap among consumers who are seeking budget-friendly and readily accessible cleansing solutions. Factors such as the ability of synthetic soaps to produce lather and effectively remove dirt as well as rising hygiene concerns has fuelled the growth of this segment which in turn will drive the market growth during the forecast period.
The increasing preference for chemical-free products is fuelling the natural segment which, in turn, will increase the market growth. Chemical ingredients including SLS in personal care products can have harmful effects on people such as cell membrane damage and loss of hair. Additionally, several toxic compounds including parabens, which are widely used in liquid hand soap, are also known to cause breast tumors and have hormone-disrupting effects. Thus, there is an increasing shift among consumers towards organic and natural products which is fuelling the growth of this segment which in turn will drive the market growth during the forecast period.
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APAC is estimated to contribute 50% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. One of the main factors which is significantly contributing to the growth of the global bar soap market in APAC is its diverse population which presents significant opportunities for growth in the personal care industry, such as the bar soap market.
Additionally, bar soap remains a staple in daily hygiene routines in countries like India due to cultural preferences and affordability. For instance, in India, several traditional beauty rituals and holistic wellness practices include the use of bar soaps infused with natural ingredients that align with local botanical knowledge. Thus the cultural significance of bar soap is positively impacting the market growth in the APAC region. Furthermore, factors such as rising urbanization and increasing disposable income is expected to fuel the demand for bar soap in the region which in turn will drive the market growth in APAC during the forecast period.
In 2020, during the COVID-19 pandemic, the growth of the global bar soap market witnessed a significant slowdown due to the temporary closure of saloons and spas, resulting in a decline in demand for bar soaps across the offline segment in APAC. However, in 2021, the initiation of large-scale vaccination drives lifted the lockdown and travel restrictions, which led to the resumption of operations in saloons, spas, and retail outlets. Such factors are expected to drive the market during the forecast period.
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
The bar soap market report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The market research report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Global Bar Soap Market Customer Landscape
The bar soap market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.
Bar Soap Market Scope |
|
Report Coverage |
Details |
Page number |
167 |
Base year |
2022 |
Historic period |
2017-2021 |
Forecast period |
2023-2027 |
Growth momentum & CAGR |
Accelerate at a CAGR of 4.31% |
Market growth 2023-2027 |
USD 8,330.14 million |
Market structure |
Fragmented |
YoY growth 2022-2023(%) |
3.92 |
Regional analysis |
APAC, North America, Europe, South America, and Middle East and Africa |
Performing market contribution |
APAC at 50% |
Key countries |
US, China, India, Germany, and Spain |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
Beaumont Products Inc., CST Soap, Dr. Woods Products, Godrej Consumer Products Ltd., Henkel AG and Co. KGaA, Himalaya Global Holdings Ltd., ITC Ltd., John Drury and Co. Ltd., Johnson and Johnson, LOreal SA, Manos Soap Co., Natura and Co Holding SA, Neals Yard Ltd., Reckitt Benckiser Group Plc, The Original Bradford Soap Works Inc., The Procter and Gamble Co., Twincraft Skincare, Unilever PLC, Vanguard Soap, and VVF Ltd. |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period. |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Material
7 Market Segmentation by Distribution Channel
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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