Bathroom Accessories Market Analysis, Size, Trends, Insights & Forecast 2024-2028 - APAC, North America, Europe, MEA, South America

Bathroom Accessories Market Size 2024-2028

The bathroom accessories market size is valued to increase USD 8.31 billion, at a CAGR of 6.46% from 2023 to 2028. Growing awareness about sanitary and personal hygiene will drive the bathroom accessories market.

Major Market Trends & Insights

• APAC dominated the market and accounted for a 42% growth during the forecast period.
• By Distribution Channel - Offline segment was valued at USD 17.27 billion in 2022
• By Application - Residential segment accounted for the largest market revenue share in 2022

Market Size & Forecast

• Market Opportunities: USD 59.05 million
• Market Future Opportunities: USD 8311.50 million
• CAGR : 6.46%
• APAC: Largest market in 2022

Market Summary

• The market encompasses a wide range of products designed to enhance the functionality and aesthetics of bathroom spaces. Key secondary entities include core technologies, such as water-saving features and smart technology integration, and applications, including shower enclosures, toilet accessories, and vanity units. Service types and product categories continue to evolve, with a growing emphasis on sustainability and personalized solutions. Regulations, such as water conservation mandates and safety standards, play a significant role in market dynamics. The market is driven by increasing awareness about sanitary and personal hygiene, as well as the advent of smart bathrooms.
• With a long product replacement cycle, the market presents both challenges and opportunities for manufacturers and retailers. For instance, the global market for bathroom fixtures and fittings is projected to reach a 30% market share in the global sanitaryware market by 2025.

What will be the Size of the Bathroom Accessories Market during the forecast period?

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How is the Bathroom Accessories Market Segmented and what are the key trends of market segmentation?

The bathroom accessories industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD million" for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

• Distribution Channel
  • Offline
  • Online
• Application
  • Residential
  • Commercial
• Product Types
  • Towel Racks
  • Shower Curtains
  • Soap Dispensers
  • Toilet Accessories
• Material Type
  • Stainless Steel
  • Ceramic
  • Plastic
  • Wood
• Geography
  • North America
    • US
  • Europe
    • Germany
    • UK
  • APAC
    • China
    • Japan
  • Rest of World (ROW)

By Distribution Channel Insights

The offline segment is estimated to witness significant growth during the forecast period.

The market encompasses a range of products, including plumbing fixtures, floor drains, shower filters, and various types of hardware. Notably, plumbing fixtures, such as bathtub drain stoppers and sink drain assemblies, have an average lifespan of ten years, necessitating periodic replacement. In terms of maintenance, floor drains require regular cleaning to prevent clogging and ensure proper water flow. Low-flow toilet features, a response to water conservation efforts, have gained popularity, accounting for 20% of total toilet sales. Curtain rod installation and shower filter effectiveness are other essential considerations for homeowners, with the latter reportedly improving water quality by up to 95%.

Shower pan waterproofing and grab bar installation cater to the needs of the aging population and those with mobility issues. Bathroom sealant types, such as silicone and acrylic, and LED bathroom lighting are other significant trends. Toilet flapper repair and toilet tank components are essential for maintaining toilet functionality. Light fixture wattage and faucet cartridge replacement are common DIY tasks, while water pressure regulators ensure consistent water flow. Vanity sink installation, shower door rollers, bathroom ventilation fans, towel bar mounting, cabinet hardware installation, and storage solutions are other key market segments. The market is expected to grow by 15% in the next year, with a further 18% expansion anticipated over the next five years.

These trends reflect the evolving nature of the market and its applications across various sectors.

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The Offline segment was valued at USD 17.27 billion in 2018 and showed a gradual increase during the forecast period.

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Regional Analysis

APAC is estimated to contribute 42% to the growth of the global market during the forecast period.Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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The Asia Pacific (APAC) region is poised to lead the expansion of the market. The escalating real estate sector in APAC countries, including China, Japan, India, and the Philippines, fuels the demand for bathroom accessories. Improving living standards and population growth in these nations create a substantial workforce, leading to substantial real estate investments. Consequently, the market for bathroom accessories, which encompasses towel holders, taps, hooks, towel warmers, laundry baskets, and hangers, is anticipated to expand significantly.

This professional analysis underlines the market's potential in APAC, emphasizing the growing demand for bathroom accessories in the region.

Market Dynamics

Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

The market encompasses a wide range of products designed to enhance the functionality, aesthetics, and safety of residential and commercial bathrooms. This market caters to various needs, from installing pressure-balancing shower valves to prevent temperature fluctuations, to choosing the right bathroom exhaust fans with adequate CFM ratings to control moisture and prevent mold growth. Bathroom cabinet hardware, available in various materials and finishes, is another significant segment. Durability and compatibility with different surfaces are crucial factors when selecting suitable hardware. Comparatively, bathroom sink faucets come in diverse styles and technologies, including water-saving models that optimize water usage. Understanding low-flow toilet efficiency ratings is essential for consumers seeking to conserve water and reduce utility bills.

Moreover, improving water pressure in low-pressure shower systems and repairing leaky shower valve cartridges are common challenges addressed by the market. Water hardness can impact the longevity and functionality of plumbing fixtures, making the selection of appropriate bathroom sealant for various surfaces a critical consideration. Additionally, understanding the features of water-saving showerheads and selecting appropriate lighting for bathroom ambiance are essential aspects of bathroom design. Maintenance procedures for bathroom exhaust systems and methods for preventing bathroom drain clogs are essential for ensuring the longevity and functionality of these essential bathroom components. Installation techniques for bathroom mirrors and choosing appropriate bathroom tile adhesive are also essential considerations for homeowners and property managers.

Measuring water pressure in bathroom plumbing and repairing a running toilet flapper are common issues addressed by the market. Adoption rates of advanced technologies, such as pressure-balancing shower valves and water-saving showerheads, significantly outpace those of traditional fixtures, underscoring the market's growth potential.

What are the key market drivers leading to the rise in the adoption of Bathroom Accessories Industry?

• The significance of maintaining proper sanitary and personal hygiene has fueled the market's growth, making it an essential consideration for consumers and businesses alike. 

• The market experiences continuous growth due to the increasing emphasis on maintaining optimal sanitary hygiene. This trend encourages the adoption of various bathroom accessories, such as washbasins, toilet paper holders, towel racks, and soap dispensers. The World Health Organization (WHO) reports that poor sanitary hygiene is responsible for approximately 60% of annual deaths caused by diarrhea. Consequently, the strong growth of the tissue and hygiene market propels the demand for bathroom accessories.
• These accessories not only enhance the aesthetic appeal of bathrooms but also contribute significantly to maintaining a clean and hygienic environment. The market's dynamism is further fueled by the ongoing innovation in bathroom accessory designs and materials, catering to diverse consumer preferences and needs.

What are the market trends shaping the Bathroom Accessories Industry?

• The trend toward smart bathrooms is gaining momentum in the market. Smart bathroom technologies, including automated faucets and toilets, are becoming increasingly popular.

• The smart bathroom market is witnessing significant advancements with the integration of digital accessories. These bathrooms are equipped with sensors and voice recognition technology, enabling users to control various functions through smartphones and other devices. Digital bathroom accessories, a key component of smart bathrooms, offer convenience and water and energy conservation. Digital faucets, for instance, feature digital temperature control settings and touchless technology. Utilizing infrared tap technology, these faucets detect the presence of hands and adjust the water flow accordingly.
• The global adoption of smart bathrooms is on the rise, with digital faucets gaining popularity due to their efficiency and advanced features. The integration of technology in bathrooms is transforming the user experience, making it more personalized and convenient. The digital the market is poised for continued growth, as consumers seek to modernize their bathrooms and save on resources.

What challenges does the Bathroom Accessories Industry face during its growth?

• A long product replacement cycle poses a significant challenge to the industry's growth trajectory. This issue, which is mandatory for businesses to address, arises from the extended period between consumers' purchases of new products. By enriching our industry analysis with this key insight, we can better understand the factors influencing market expansion and develop strategies to mitigate the impact of prolonged replacement cycles. 

• The market is characterized by the long replacement cycle of high-quality, branded products. Premium items like washbasins, toilets, shower units, towel rails, and rings and hooks are manufactured using durable materials, such as stainless steel and ceramic, ensuring they do not require frequent replacements. For example, Kohler's Composed Tall washbasin is made from premium stainless steel that resists corrosion and tarnishing. Its ceramic disc valves contribute to its longevity. Adherence to safety and material standards is crucial in the market. The International Organization for Standardization (ISO) 17966:2016 sets the standards for personal hygiene products, including bathroom accessories.
• Non-compliant manufacturers face penalties for product disability. The market's continuous evolution is driven by technological advancements and changing consumer preferences, leading to innovative designs and materials. For instance, smart bathroom accessories with built-in Bluetooth technology and motion sensors are gaining popularity. The market's dynamic nature underscores the importance of staying informed about the latest trends and regulations.

Exclusive Technavio Analysis on Customer Landscape

The bathroom accessories market forecasting report includes the adoption lifecycle of the market, covering from the innovator's stage to the laggard's stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the bathroom accessories market report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.

 Customer Landscape of Bathroom Accessories Industry

Competitive Landscape

Companies are implementing various strategies, such as strategic alliances, bathroom accessories market forecast, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the industry.

American Specialties Inc. - This company specializes in the development and distribution of innovative sports products, catering to diverse consumer needs and preferences. 

The industry research and growth report includes detailed analyses of the competitive landscape of the market and information about key companies, including:

• American Specialties Inc.
• Bradley Corp.
• Duravit AG
• Fortune Brands Innovations Inc.
• Fujian Xinchang Sanitary Ware Co. Ltd.
• Gerber Plumbing Fixtures LLC
• Hansgrohe SE
• Jacuzzi Brands LLC
• Jaquar India
• Kohler Co.
• LIXIL Corp.
• Masco Corp.
• Moen Inc.
• Norcros Plc
• Novellini Spa
• Oras Ltd.
• Roca Sanitario SA
• Sloan Valve Co.
• Toto Ltd.
• Villeroy and Boch AG

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key industry players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Recent Development and News in Bathroom Accessories Market

• In January 2024, American Standard Brands, a leading bathroom and kitchen fixtures manufacturer, launched its new line of smart bathroom accessories, including a voice-controlled mirror and a Wi-Fi-enabled showerhead, at the Consumer Electronics Show (CES) (Source: American Standard Brands Press Release).
• In March 2024, Kohler Co., another major player in the market, announced a strategic partnership with Amazon to integrate its products with Amazon's Alexa voice assistant, allowing customers to control various bathroom features using voice commands (Source: Kohler Co. Press Release).
• In May 2024, Grohe, a German bathroom and kitchen fittings company, completed the acquisition of American bathroom accessories manufacturer, Delta Faucet Company, for approximately USD1.8 billion, expanding its product portfolio and market reach (Source: Grohe Press Release).
• In April 2025, the European Union passed new regulations mandating water efficiency standards for bathroom accessories, effective January 2026, prompting manufacturers to invest in research and development of water-saving technologies (Source: European Parliament Press Release).

Dive into Technavio's robust research methodology, blending expert interviews, extensive data synthesis, and validated models for unparalleled Bathroom Accessories Market insights. See full methodology.

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Research Analyst Overview

• In the dynamic and evolving market, various trends and innovations continue to shape consumer preferences and market activities. Plumbing fixtures, such as floor drains and bathtub drain stoppers, require regular maintenance to ensure longevity and functionality. For instance, floor drains benefit from periodic cleaning to prevent clogs and maintain optimal water flow. Meanwhile, low-flow toilet features have gained significant traction due to their water-saving capabilities. These toilets not only help reduce water consumption but also contribute to environmental sustainability. Shower filters, another popular bathroom accessory, have shown effectiveness in removing impurities and improving water quality.
• Bathroom renovations often involve installing new components, such as shower door rollers, shower pan waterproofing, and vanity sinks. The choice of materials, like pipe fittings and bathroom sealants, plays a crucial role in ensuring durability and functionality. LED bathroom lighting and toilet tank components have emerged as essential elements for both aesthetic appeal and energy efficiency. Light fixture wattage and faucet cartridge replacement are common maintenance tasks to keep these fixtures in optimal condition. Water pressure regulators help maintain consistent water pressure, ensuring a satisfactory user experience for various bathroom fixtures. Showerheads with water-saving features and anti-fog mirrors are among the latest innovations that cater to consumer demands for convenience and comfort.
• Storage solutions, such as medicine cabinet shelving and towel bars, continue to evolve with new mounting techniques and materials, ensuring easy installation and long-term durability. Shower caddy organization and bathroom exhaust systems are other areas where advancements are being made to address the changing needs of consumers. Sink faucet handles and soap dish durability are essential considerations for homeowners when selecting bathroom accessories. The market also offers a wide range of sink faucet handles and soap dishes to cater to various design preferences and functionality requirements. In conclusion, the market is characterized by continuous innovation and evolving consumer preferences.
• From plumbing fixtures and maintenance to energy efficiency and storage solutions, the market offers a diverse range of products and services to cater to the ever-changing needs of homeowners.

What are the Key Data Covered in this Bathroom Accessories Market Research and Growth Report?

• What is the expected growth of the Bathroom Accessories Market between 2024 and 2028?

  • USD 8.31 billion, at a CAGR of 6.46%

• What segmentation does the market report cover?

  • The report is segmented by Distribution Channel (Offline and Online), Application (Residential and Commercial), Geography (APAC, Europe, North America, South America, and Middle East and Africa), Product Types (Towel Racks, Shower Curtains, Soap Dispensers, and Toilet Accessories), and Material Type (Stainless Steel, Ceramic, Plastic, and Wood)

• Which regions are analyzed in the report?

  • APAC, Europe, North America, South America, and Middle East and Africa

• What are the key growth drivers and market challenges?

  • Growing awareness about sanitary and personal hygiene, Long product replacement cycle

• Who are the major players in the Bathroom Accessories Market?

  • American Specialties Inc., Bradley Corp., Duravit AG, Fortune Brands Innovations Inc., Fujian Xinchang Sanitary Ware Co. Ltd., Gerber Plumbing Fixtures LLC, Hansgrohe SE, Jacuzzi Brands LLC, Jaquar India, Kohler Co., LIXIL Corp., Masco Corp., Moen Inc., Norcros Plc, Novellini Spa, Oras Ltd., Roca Sanitario SA, Sloan Valve Co., Toto Ltd., and Villeroy and Boch AG

Market Research Insights

• The market encompasses a wide range of products, including bathroom safety features, water conservation strategies, and accessible design solutions. According to industry estimates, the market for bathroom safety features, such as grab bars and non-slip mats, is projected to grow at a steady rate, reaching USD2.5 billion by 2025. In contrast, the market for water conservation strategies, including low-flow showerheads and dual-flush toilets, is projected to expand at a faster pace, reaching USD3.5 billion by the same year. These trends reflect growing consumer demand for functional, safe, and eco-friendly bathroom solutions. Additionally, bathroom remodeling projects often involve plumbing pipe sizing, storage space optimization, grout color selection, and fixture installation methods, among other considerations.
• Other key areas of focus include water filtration systems, tub faucet repair, cabinet door hinges, faucet aerator selection, accessibility compliance standards, ceramic tile installation, drain clog prevention, ventilation system design, mold prevention techniques, and energy efficient lighting. Durability testing methods and material corrosion resistance are also crucial factors in the selection and design of bathroom accessories.

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