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The bathroom accessories market size is forecast to increase by USD 8.31 billion, at a CAGR of 6.46% between 2023 and 2027. Market expansion relies on numerous factors, including the escalating awareness surrounding sanitary and personal hygiene practices, the proliferation of private-label brands, and the flourishing organized retail sector. Heightened consciousness regarding sanitary and personal hygiene underscores a shifting consumer mindset towards health and wellness, driving demand for related products. Moreover, the increasing availability of private-label brands provides consumers with affordable alternatives while fostering competition and innovation within the market. Additionally, the growth of the organized retail sector offers enhanced accessibility and convenience to consumers, facilitating market penetration and product distribution. These interconnected factors contribute synergistically to the expansion of the market, presenting opportunities for market players to cater to evolving consumer preferences and capitalize on emerging trends in the hygiene and retail sectors. Understanding and leveraging these dynamics are pivotal for businesses aiming to thrive in the competitive marketplace. The market analysis and report provides market size, historical data spanning from 2018 - 2022, and future projections, all presented in terms of value in USD billion for each of the mentioned segments.
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Additionally, aesthetic preferences play a crucial role in the selection of bathroom accessories, with sanitary fittings and accessories like towel hangers and washbasins often being customized to suit individual styles. Bathroom products such as taps, toilet, shower, bathtub, and bathroom basins are essential components of any bathroom setup. Pipes and water are integral to the functioning of these fixtures, making water management a critical aspect of the market. Overall, the market continues to grow, driven by the demand for innovative and stylish products that cater to diverse consumer needs. Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
Growing awareness about sanitary and personal hygiene is the key factor driving the market. Hygiene-conscious consumers are engaging in the use of the most sanitary and personal hygiene practices. To ensure the cleanliness and hygiene of their bathrooms, they are including accessories like washbasins, clean toilets, tissue holders, towel hangers, soap dispensers, towel rails, rings and hooks, toothbrush holders, shelves, trash cans, and paper towel machines.
Hence, increasing sanitary concerns will drive the demand for toilet accessories during the forecast period. Poor sanitary hygiene is responsible for 60% of the total number of deaths due to diarrhea annually, according to the World Health Organisation. Additionally, this is also resulting in vendors like Kohler, TOTO, and LIXIL providing hygienic bathroom accessories such as antimicrobial toilet seats. Hence such factors are expected to fuel the growth of the market during the forecast period.
The advent of smart bathrooms is the primary trend shaping the market. Align with market trends and analysis, smart bathrooms have features such as voice, motion, and function recognition according to instructions which allow users to control the lights, security, and temperature via smartphones. Moreover, smart bathrooms are integrated with digital bathroom accessories that are easy to use and help conserve water and energy. The incorporation of digital temperature control settings, touchless technology, and infrared tap technology to conserve water is becoming increasingly popular.
Moreover, digital shower panels with LCD displays can even allow users to control water flow and play music. Smartphones and smart devices like Alexa and Google Home can also be connected. A major vendor, Kohler offers KOHLER Konnect, an IoT smart home network powered by Microsoft Azure. These features make smart bathrooms increasingly demanded in developed countries like US and Japan while developing countries are not yet adopting them at such rapid speed. Hence such factors will propel market growth during the forecast period.
The long product replacement cycle is the major challenge that affects the market growth. Washbasins, toilets, shower units, towel rails, rings, hooks, and other high-quality bathroom accessories do not require frequent replacements. For example, Kohler Composed Tall is composed of premium stainless-steel metal that resists corrosion, and tarnishing and has ceramic disc valves, which provide longevity.
Additionally, major companies must ensure compliance with regulations such as the International Organization for Standardization (ISO) 17966:2016 which applies to personal hygiene products. Failure to comply will result in compensation for product disability and hence vendors are ensuring bathroom accessories are non-defective and sturdy. These efforts also increase the lifespan of the product. Moreover, the warranties and guarantees provided also help to increase the product lifespan further. Hence such factors will pose a hindrance to market growth during the forecast period.
The market forecasting report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the market forecast report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.
Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
American Specialties Inc. - The company offers bathroom accessories such as a 0004 recessed wall urn, 0259b facial tissue dispenser, bright polished recessed, and soap dish.
The market research and growth report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The market encompasses a wide range of products designed to enhance the functionality and aesthetics of modern bathrooms. These include plumbing fixtures such as towel racks, heated towel rails, and paper holders. Luxury bathroom products like hand basins, taps, and sinks are also popular choices for home remodeling projects. Other essential bathroom accessories include trash cans, bathroom fittings, and bidets. Water conservation is a significant consideration in the market, with many manufacturers focusing on creating efficient and eco-friendly products.
The offline segment is estimated to witness significant growth during the forecast period. The market encompasses a wide range of products used in home remodeling projects, including plumbing fixtures such as towel racks, heated towel rails, and luxury bathroom products like paper holders. These items are essential components of bathroom design, with consumers increasingly seeking out specialized stores for their purchase. Home improvement retailers and home furniture stores serve as key offline distribution channels for bathroom accessories. Bathroom products, such as hand basins, taps, towel racks, trash cans, and toilet fittings like sinks, toilets, showers, bathtubs, bidets, and toilet basins, are all integral parts of the market.
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The offline segment was the largest segment and was valued at USD 17.27 billion in 2018. Bathroom furniture, including towel hangers, bathtubs, soap dispensers, faucets, showerheads, and towel paper machines, are also in high demand. Materials used in the production of bathroom accessories include metal, glass, porcelain, acrylic plastics, and Perspex. Consumers prioritize both functionality and aesthetic preferences when selecting bathroom accessories, with water conservation and sanitary fittings becoming increasingly important considerations. In the realm of plumbing fixtures, hand basins and taps are essential components, while toilet and bidet installations offer added convenience. Showers and bathtubs provide relaxation and rejuvenation, with water and pipe systems ensuring efficient water flow. The market caters to diverse consumer needs, offering a vast array of products that cater to various budgets and lifestyle preferences. Whether it's a simple paper holder or a luxurious heated towel rail, bathroom accessories play a crucial role in enhancing the overall bathroom experience.
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APAC is estimated to contribute 42% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. The market is characterized by its emphasis on elegance and style, catering to the premium segment and bathroom design trends. Sensor taps and automatic soap dispensers have gained popularity for their convenience and water savings, addressing concerns of water wastage. Water closets and sinks, integral components of modern toilets, are being customized to enhance organization and toilet design. Cisterns, mirrors, towel racks, and paperholders are essential toilet elements, serving practical purposes while contributing to bathroom organization. Hygiene awareness has fueled the demand for advanced accessories, with Western bathroom trends favoring luxury interior designs.
Further, the market including towel racks and paperholders, is expected to grow significantly due to increasing consumer preference for well-organized bathroom spaces. The paperholder segment, in particular, is poised for growth as consumers prioritize convenience and hygiene. Bathroom customization is a key trend in the market, with consumers seeking personalized solutions to optimize their bathroom experience. Water-saving technologies, such as dual-flush toilets and low-flow showerheads, are increasingly being adopted to reduce water usage and promote sustainability. Overall, the market is witnessing robust growth, driven by a combination of style, functionality, and consumer demand for improved bathroom organization and hygiene.
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The market research report provides comprehensive data (region wise segment analysis), with forecasts and estimates in "USD Billion" for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.
The market encompasses a wide range of products designed to enhance the functionality and aesthetics of bathroom spaces. These include items such as faucets, showerheads, towel racks, paper holders, and various types of shelves. The market is driven by several factors, including increasing consumer awareness towards hygiene and personal care, growing demand for water-saving and energy-efficient products, and the trend towards modernizing and upgrading toilet spaces. Additionally, the market is witnessing the emergence of smart technology in bathroom accessories, with features such as touchless sensors and remote control functionality gaining popularity. Overall, the market is expected to grow significantly in the coming years, driven by these trends and the increasing disposable income of consumers. Further, tissue World Magazine highlights bathroom essentials such as towel racks and sinks, emphasizing the importance of proper facilities for washing hands.
Market Scope |
|
Report Coverage |
Details |
Page number |
162 |
Base year |
2023 |
Historic period |
2018-2022 |
Forecast period |
2024-2028 |
Growth momentum & CAGR |
Accelerate at a CAGR of 6.46% |
Market Growth 2024-2028 |
USD 8.31 billion |
Market structure |
USD Fragmented |
YoY growth 2023-2024(%) |
5.65 |
Regional analysis |
APAC, Europe, North America, South America, and Middle East and Africa |
Performing market contribution |
APAC at 42% |
Key countries |
US, China, Germany, Japan, and UK |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
American Specialties Inc., Bradley Corp., Duravit AG, Fortune Brands Innovations Inc., Fujian Xinchang Sanitary Ware Co. Ltd., Gerber Plumbing Fixtures LLC, Hansgrohe SE, Jacuzzi Brands LLC, Jaquar India, Kohler Co., LIXIL Corp., Masco Corp., Moen Inc., Norcros Plc, Novellini Spa, Oras Ltd., Roca Sanitario SA, Sloan Valve Co., Toto Ltd., and Villeroy and Boch AG |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, Market growth and Forecasting, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period. |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this market research report to meet your requirements.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Distribution Channel
7 Market Segmentation by Application
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Opportunity/Restraints
11 Competitive Landscape
12 Competitive Analysis
13 Appendix
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