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The bathroom accessories market size is estimated to grow at a CAGR of 5.69% between 2022 and 2027. The market size is forecast to increase by USD 6,851.87 million. The growth of the market depends on several factors such as the growing awareness about sanitary and personal hygiene, the increase in the availability of private-label brands, and the growth of the organized retail sector.
This bathroom accessories market report extensively covers market segmentation by distribution channel (offline and online), application (residential and commercial), and geography (APAC, Europe, North America, South America, and Middle East and Africa). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.
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Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
The growing awareness about sanitary and personal hygiene is driving the market growth. Hygiene-conscious consumers are engaging in the use of the most sanitary and personal hygiene practices. To ensure the cleanliness and hygiene of their bathrooms, they are including accessories like washbasins, clean toilets, tissue holders, towel hangers, soap dispensers, towel rails, rings and hooks, toothbrush holders, shelves, trash cans, and paper towel machines.
Hence increasing sanitary concerns will drive the demand for bathroom accessories during the forecast period. Poor sanitary hygiene is responsible for 60% of the total number of deaths due to diarrhea annually, according to the World Health Organisation. Additionally, this is also resulting in vendors like Kohler, TOTO, and LIXIL providing hygienic bathroom accessories such as antimicrobial toilet seats. Hence such factors are expected to fuel the growth of the market during the forecast period.
The advent of smart bathrooms is a key trend in the market. Smart bathrooms have features such as voice, motion, and function recognition according to instructions which allow users to control the lights, security, and temperature via smartphones. Moreover, smart bathrooms are integrated with digital bathroom accessories that are easy to use and help conserve water and energy. The incorporation of digital temperature control settings, touchless technology, and infrared tap technology to conserve water is becoming increasingly popular.
Moreover, digital shower panels with LCD displays can even allow users to control water flow and play music. Smartphones and smart devices like Alexa and Google Home can also be connected. A major vendor, Kohler offers KOHLER Konnect, an IoT smart home network powered by Microsoft Azure. These features make smart bathrooms increasingly demanded in developed countries like US and Japan while developing countries are not yet adopting them at such rapid speed. Hence such factors will propel market growth during the forecast period.
The long product replacement cycle is challenging market growth. Washbasins, toilets, shower units, towel rails, rings, hooks, and other high-quality bathroom accessories do not require frequent replacements. For example, Kohler Composed Tall is composed of premium stainless-steel metal that resists corrosion, and tarnishing and has ceramic disc valves, which provide longevity.
Additionally, major companies must ensure compliance with regulations such as the International Organization for Standardization (ISO) 17966:2016 which applies to personal hygiene products. Failure to comply will result in compensation for product disability and hence vendors are ensuring bathroom accessories are non-defective and sturdy. These efforts also increase the lifespan of the product. Moreover, the warranties and guarantees provided also help to increase the product lifespan further. Hence such factors will pose a hindrance to market growth during the forecast period.
The market research report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Global Bathroom Accessories Market Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
American Specialties Inc. - The company offers bathroom accessories such as a 0004 recessed wall urn, 0259b facial tissue dispenser, bright polished recessed, and soap dish.
The research report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The offline segment is estimated to witness significant growth during the forecast period. Vendors of bathroom accessories such as Kohler have opened signature stores that allow customers to visit and experience assembled bathroom accessories. Within the offline segment, specialist stores such as home furniture and homeware retailers are important distribution channels. However, they are expected to witness a slight decline in demand due to economic recessions in South America that have resulted in increased customer frugality. Consumers prefer to buy from hypermarkets and supermarkets like Walmart and Tesco due to lower prices and a pleasant shopping experience.
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The offline segment was the largest segment and was valued at USD 16,547.57 million in 2017. The wide range of options allows consumers to choose carefully based on requirements and budgets. Especially in developing economies like China and India, physical retail stores remain the dominant market for selling bathroom accessories. Hence, retailers like Home Depot Inc. (Home Depot) and Lowe Companies Inc. (Lowe) are planning business expansion in developing countries. Hence such segments will boost the market growth of this segment during the forecast period.
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APAC is estimated to contribute 41% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. APAC will be the largest regional market during the forecast period due to increasing disposable income and rising demand from the real estate sector for towel holders, taps, hooks, towel warmers, laundry baskets, and hangers. Countries like China, Japan, India, and the Philippines are witnessing increased demand due to increasing population and higher demand for office rental space and retail space which in turn will influence demand for bathroom accessories.
Moreover, the growing construction and hospitality industry and concerns among people regarding personal hygiene will drive the regional market. Some of the largest vendors in the region include Jaquar Group, Monarch Bath Pvt. Ltd., LIXIL Group Corp., and TOTO Ltd. Moreover, vendors offer premium bathroom accessories such as Jaquar Group which offers the Exposed Shower Pipe, or TOTO Ltd. which offers Towel Shelf with multiple bars. The Exposed Shower Pipe is a working shower (for bathing) with an operating diverter knob that can be used for toilet purposes. The towel shelf with multiple bars by TOTO Ltd allows hanging several; towels in one place and are increasingly popular for huge families and people with compact bathrooms. Hence such factors will drive the regional market during the forecast period.
The COVID-19 outbreak negatively impacted the regional market. However, vendors recognized the trend towards online shopping and have shifted towards online sales through third-party e-commerce players like Amazon and eBay. This is increasingly popular in India and China, among other developing countries. People in these countries have witnessed job layoffs and salary cuts during the pandemic and are price-conscious. Additionally, large-scale vaccination drives in the region helped the market recover and boosted demand. Hence such factors will boost market growth during the forecast period.
The bathroom accessories market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.
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Bathroom Accessories Market Scope |
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Report Coverage |
Details |
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Page number |
162 |
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Base year |
2022 |
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Historic period |
2017-2021 |
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Forecast period |
2023-2027 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 5.69% |
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Market growth 2023-2027 |
USD 6,851.87 million |
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Market structure |
Fragmented |
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YoY growth 2022-2023(%) |
5.34 |
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Regional analysis |
APAC, Europe, North America, South America, and Middle East and Africa |
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Performing market contribution |
APAC at 41% |
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Key countries |
US, China, Japan, Germany, and UK |
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Competitive landscape |
Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks |
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Key companies profiled |
American Specialties Inc., Bradley Corp., Duravit AG, Fortune Brands Innovations Inc., Fujian Xinchang Sanitary Ware Co. Ltd., Gerber Plumbing Fixtures LLC, Hansgrohe SE, Jacuzzi Brands LLC, Jaquar Group, Kohler Co., LIXIL Corp., Masco Corp., Moen Inc., Norcros Plc, Novellini Spa, Oras Ltd., Roca Sanitario SA, Sloan Valve Co., Toto Ltd., and Villeroy and Boch AG |
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Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period. |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this market research report to meet your requirements.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Distribution Channel
7 Market Segmentation by Application
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
Secondary sources
DATA ANALYSIS
Data Synthesis
Data Validation
REPORT WRITING
Qualitative
Quantitative
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