Beauty and Personal Care Market in Africa by Product, Distribution Channel, and Geography - Forecast and Analysis 2021-2025

  • Published: Mar 2021
  • Pages: 120
  • SKU: IRTNTR70282

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The beauty and personal care market size in Africa has the potential to grow by USD 1.26 billion during 2021-2025, and the market’s growth momentum will accelerate at a CAGR of 1.65%. 

This report provides a detailed analysis of the market by product (skincare, hair care, color cosmetics, fragrances, and others), distribution channel (offline and online), geography (South Africa, Kenya, Egypt (Arab Republic of Egypt), Nigeria, and rest of Africa), and key vendors. 

Market Overview

Beauty-And-Personal-Care-Market-In-Africa-Market-Size-2020-2025

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Market Competitive Analysis

The report analyzes the market’s competitive landscape and offers information on several market vendors, including: 

 

  • Avon Products Inc.
  • Beiersdorf AG
  • Coty Inc.
  • Godrej Consumer Products Ltd.
  • Johnson and Johnson
  • LOreal SA
  • Revlon Inc.
  • The Estee Lauder Companies Inc.
  • The Procter and Gamble Co.
  • Unilever Group

 

The beauty and personal care market in Africa is fragmented and the vendors are deploying various organic and inorganic growth strategies to compete in the market. Click here to uncover other successful business strategies deployed by the vendors. 

The market players also significantly leverage external market drivers such as product innovation and product line extension to achieve growth opportunities. However, factors such as the availability of counterfeit beauty and personal care products will challenge the growth of the market participants. To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

Download a free sample of the beauty and personal care market forecast report of Africa for insights on complete key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies. 

This beauty and personal care market analysis report of Africa also provides detailed information on the upcoming trends and challenges that will influence market growth. This will help companies create strategies to make the most of future growth opportunities. 

Beauty and Personal Care Market in Africa: Key Drivers and Trends

  • The increasing product innovation and product line extension by vendors is driving the beauty & personal care market growth in Africa.
  • With the rising demand for products that offer optimal use and functionalities, innovation has become vital for the beauty and personal care market in Africa.
  • The preference for beauty and personal care products that address multiple concerns with a minimal time span is gaining significant momentum.
  • Consumers are opting for natural, instant ways of healing their skin or hair-related problems.
  • Vendors are focusing on manufacturing innovative products and expanding their existing product lines by introducing new products, tailored to customer requirements.
  • The emergence of beauty and personal care products with natural ingredients will be one of the key trends impacting market growth throughout the forecast period.  
  • The growing health consciousness and awareness of the harmful effects of toxic chemicals used in beauty and personal care products is spurring the demand for products with natural ingredients.
  • Vendors are focusing on manufacturing products without artificial fragrances, toluene, formaldehyde, parabens, dibutyl phthalate (DBP), and petroleum-based chemicals.

 

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Beauty and Personal Care Market in Africa: Segmentation by Product

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The skincare products segment consists of two main categories that include face skincare products and body skincare products. Products that fall under this segment include anti-aging skincare products, moisturizers, skin brightening products, wrinkle removers, and others. Growing disposable income, rise in middle-class population, growing urbanization, and heavy advertisements and promotions are some of the factors influencing the market growth in the skincare segment.

Fetch actionable market insights on post COVID-19 impact on each segment. This report provides an accurate prediction of the contribution of all the segments to the growth of the beauty and personal care market size in Africa.

 

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Beauty and Personal Care Market in Africa: Key Highlights of the Report for 2021-2025

  • CAGR of the market during the forecast period 2021-2025
  • Detailed information on factors that will drive beauty and personal care market growth in Africa during the next five years
  • Precise estimation of the beauty and personal care market size in Africa and its contribution to the parent market
  • Accurate predictions on upcoming trends and changes in consumer behavior
  • The growth of the beauty and personal care industry across South Africa, Kenya, Egypt (Arab Republic of Egypt), Nigeria, and rest of Africa
  • A thorough analysis of the market’s competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of beauty and personal care market vendors in Africa 

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Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

INFORMATION SOURCES

Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases

DATA ANALYSIS

Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts

REPORT WRITING

Qualitative

  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis

Quantitative

  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
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The beauty and personal care market growth will increase by $1260.75 million during 2020-2025.
The beauty and personal care market is expected to grow at a CAGR of 1.65% during 2020-2025.
Technavio has segmented the beauty and personal care market by product (Skincare, Hair care, Color cosmetics, Fragrances, and Others) ,distribution channel (Offline and Online) , and geographic (South Africa, Kenya, Egypt (Arab Republic of Egypt), Nigeria, and Rest of Africa).
Avon Products Inc., Beiersdorf AG, Coty Inc., Godrej Consumer Products Ltd., Johnson and Johnson, LOreal SA, Revlon Inc., The Estee Lauder Companies Inc., The Procter and Gamble Co., Unilever Group are a few of the key vendors in the beauty and personal care market.
South Africa will register the highest growth rate of 53.49% among the other regions. Therefore, the beauty and personal care market in South Africa is expected to garner significant business opportunities for the vendors during the forecast period.
  • South Africa
  • Kenya
  • Egypt (Arab Republic of Egypt)
  • Nigeria
  • Rest of Africa
The key factors driving the beauty and personal care market growth are:
  • Product innovation and product line extension
The beauty and personal care market vendors should focus on grabbing business opportunities from the skincare segment as it accounted for the largest market share in the base year.
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