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Beauty and Personal Care Market in Africa by Product, Distribution Channel, and Geography - Forecast and Analysis 2021-2025

  • Published: Mar 2021
  • Pages: 120
  • SKU: IRTNTR70282
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The beauty and personal care market share in Africa is expected to increase by USD 1.26 billion from 2020 to 2025, and the market's growth momentum will accelerate at a CAGR of 2%.

This beauty and personal care market research report of Africa provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers market segmentation by product (skincare, haircare, color cosmetics, fragrances, and others), distribution channel (offline and online), and geography (South Africa, Kenya, Egypt (Arab Republic of Egypt), Nigeria, and Rest of Africa). The beauty and personal care market report of Africa also offers information on several market vendors, including Avon Products Inc., Beiersdorf AG, Coty Inc., Godrej Consumer Products Ltd., Johnson and Johnson, LOreal SA, Revlon Inc., The Estee Lauder Companies Inc., The Procter and Gamble Co., and Unilever Group among others.

What will the Beauty and Personal Care Market Size in Africa be During the Forecast Period?

Beauty and Personal Care Market Size

Download the Free Report Sample to Unlock the Beauty and Personal Care Market Size in Africa for the Forecast Period and Other Important Statistics

 

Beauty and Personal Care Market in Africa: Key Drivers, Trends, and Challenges

Based on our research output, there has been a positive impact on the market growth during and post COVID-19 era. The product innovation and product line extension is notably driving the beauty and personal care market growth in Africa, although factors such as the availability of counterfeit beauty and personal care products may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the beauty and personal care industry in Africa. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge. 

Key Beauty and Personal Care Market Driver in Africa

One of the key factors driving growth in the beauty and personal care industry in South Africa is product innovation and product line extension. Innovation is vital for the beauty and personal care market in Africa as the demand for innovative products offering optimal use and functionalities is high. The preference for beauty and personal care products that address multiple concerns within a minimal time span is also gaining momentum. To meet the evolving customer needs, vendors focus on manufacturing innovative products. They also focus on extending their existing product lines by introducing new beauty and personal care products tailored per customer requirements. A rise in the disposable income of customers heightens the spending power on beauty and personal care products and triggers market growth.

Key Beauty and Personal Care Market Trend in Africa

The emergence of beauty and personal care products with natural ingredients is another major factor supporting the beauty and personal care market in Africa. Growing health consciousness and awareness of the harmful effects of toxic chemicals used in beauty and personal care products have spurred the demand for products with natural ingredients. Consumers in Africa seek products that are less harsh and have low chemical composition. Therefore, some vendors focus on manufacturing beauty and personal care products without parabens, toluene, formaldehyde, artificial fragrances, dibutyl phthalate (DBP), petroleum-based chemicals, butylated hydroxyanisole (BHA), and sulfates. Manufacturers of hair care products and color cosmetics are focusing on developing products with natural ingredients to gain more customers.

Key Beauty and Personal Care Market Challenge in Africa

The availability of counterfeit beauty and personal care products will be a major challenge for the beauty and personal care market in Africa. Counterfeits are often contaminated with petrochemicals, bacteria, and other harmful chemicals. Hence, their use can cause many health problems. Low production cost is an advantage that the manufacturers of counterfeit beauty and personal care products enjoy. This is a major factor that adversely affects the sales and pricing strategy of the major vendors. The advent of e-commerce further supports the sales of counterfeit products in the region. Moreover, differentiating between authentic and fake products is difficult.

This beauty and personal care market analysis report of Africa also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2021-2025.

Parent Market Analysis

Technavio categorizes the beauty and personal care market in Africa as a part of the global personal products market within the global household and personal products market. The parent global personal products market covers products and companies engaged in research and development (R&D) and production of personal and beauty care products, including cosmetics and perfumes. The scope of global personal products also includes personalized gifts, sleep masks, sex toys, hair wigs and extensions, and polarized sunglasses markets. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the market in focus during the forecast period.

Who are the Major Beauty and Personal Care Market Vendors in Africa?

The report analyzes the market's competitive landscape and offers information on several market vendors, including:

 

  • Avon Products Inc.
  • Beiersdorf AG
  • Coty Inc.
  • Godrej Consumer Products Ltd.
  • Johnson and Johnson
  • LOreal SA
  • Revlon Inc.
  • The Estee Lauder Companies Inc.
  • The Procter and Gamble Co.
  • Unilever Group

 

This statistical study of the beauty and personal care market in Africa encompasses successful business strategies deployed by the key vendors. The beauty and personal care market in Africa is fragmented and the vendors are deploying organic and inorganic growth strategies to compete in the market.

Product Insights and News

  • LOreal SA - In February 2021, the company finalized the acquisition of Takami Co. as announced on December 23, 2020.
  • Unilever Group - In January 2021, Unilever and Innova partnered to commercialize and introduce an organic compound called Lactam, which can block or prevent bacteria growth on surfaces.

To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

The beauty and personal care market forecast report of Africa offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies. 

Beauty and Personal Care Market Value Chain Analysis in Africa

Our report provides extensive information on the value chain analysis for the market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chains is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.

The value chain of the industry includes the following core components:

  • Inputs
  • Inbound logistics
  • Operations
  • Outbound logistics
  • Marketing and sales
  • Support activities
  • Innovations

The report has further elucidated on other innovative approaches being followed by manufacturers to ensure a sustainable market presence.

Which are the Key Regions for Beauty and Personal Care Market in Africa?

Beauty and Personal Care Market Market segmentation by region

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53% of the market's growth will originate from South Africa during the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.

What are the Revenue-generating Product Segments in the Beauty and Personal Care Market in Africa?

Beauty and Personal Care Market Segmentation

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The beauty and personal care market share growth in Africa by the skincare segment will be significant during the forecast period. The skincare products segment consists of two main categories that include face skincare products and body skincare products. Products that fall under this segment include anti-aging skincare products, moisturizers, skin brightening products, wrinkle removers, and others. Consumers demand decent-quality and value-added skincare products at affordable prices. This intensifies market competition due to the presence of international and regional vendors. 

This report provides an accurate prediction of the contribution of all the segments to the growth of the beauty and personal care market size in Africa and actionable market insights on post COVID-19 impact on each segment.

 

Beauty and Personal Care Market Scope in Africa

Report Coverage

Details

Page number

120

Base year

2020

Forecast period

2021-2025

Growth momentum & CAGR

Accelerate at a CAGR of 2%

Market growth 2021-2025

$ 1.26 billion

Market structure

Fragmented

YoY growth (%)

0.51

Regional analysis

Africa

Performing market contribution

South Africa at 53%

Key consumer countries

South Africa, Kenya, Egypt (Arab Republic of Egypt), Nigeria, and Rest of Africa

Competitive landscape

Leading companies, Competitive strategies, Consumer engagement scope

Companies profiled

Avon Products Inc., Beiersdorf AG, Coty Inc., Godrej Consumer Products Ltd., Johnson and Johnson, LOreal SA, Revlon Inc., The Estee Lauder Companies Inc., The Procter and Gamble Co., and Unilever Group

Market Dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and future consumer dynamics, Market condition analysis for the forecast period

Customization purview

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What are the Key Factors Covered in this Beauty and Personal Care Market Report of Africa?

  • CAGR of the market during the forecast period 2021-2025
  • Detailed information on factors that will drive beauty and personal care market growth in Africa during the next five years
  • Precise estimation of the beauty and personal care market size in Africa and its contribution to the parent market
  • Accurate predictions on upcoming trends and changes in consumer behavior
  • The growth of the beauty and personal care industry across South Africa, Kenya, Egypt (Arab Republic of Egypt), Nigeria, and Rest of Africa
  • A thorough analysis of the market's competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of beauty and personal care market vendors in Africa 

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Executive Summary

Market Landscape

  • Market ecosystem
  • Value chain analysis

Market Sizing

  • Market definition
  • Market segment analysis
  • Market size 2020
  • Market outlook: Forecast for 2020 - 2025

Five Forces Analysis

  • Five Forces Summary
  • Bargaining power of buyers
  • Bargaining power of suppliers
  • Threat of new entrants
  • Threat of substitutes
  • Threat of rivalry
  • Market condition

Market Segmentation by Product

  • Market segments
  • Comparison by Product
  • Skincare - Market size and forecast 2020-2025
  • Hair care - Market size and forecast 2020-2025
  • Color cosmetics - Market size and forecast 2020-2025
  • Fragrances - Market size and forecast 2020-2025
  • Others - Market size and forecast 2020-2025
  • Market opportunity by Product

Market Segmentation by Distribution channel

  • Market segments
  • Comparison by Distribution channel
  • Offline - Market size and forecast 2020-2025
  • Online - Market size and forecast 2020-2025
  • Market opportunity by Distribution channel

Customer landscape

Geographic Landscape

  • Geographic segmentation
  • Geographic comparison
  • South Africa - Market size and forecast 2020-2025
  • Kenya - Market size and forecast 2020-2025
  • Egypt (Arab Republic of Egypt) - Market size and forecast 2020-2025
  • Nigeria - Market size and forecast 2020-2025
  • Rest of Africa - Market size and forecast 2020-2025
  • Market opportunity by geography
  • Market drivers
  • Market challenges
  • Market trends

Vendor Landscape

  • Overview
  • Vendor landscape
  • Landscape disruption

Vendor Analysis

  • Vendors covered
  • Market positioning of vendors
  • Avon Products Inc.
  • Beiersdorf AG
  • Coty Inc.
  • Godrej Consumer Products Ltd.
  • Johnson and Johnson
  • LOreal SA
  • Revlon Inc.
  • The Estee Lauder Companies Inc.
  • The Procter and Gamble Co.
  • Unilever Group

Appendix

  • Scope of the report
  • Currency conversion rates for US$
  • Research methodology
  • List of abbreviations

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

TechnavioINFORMATION SOURCES

Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases
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TechnavioDATA ANALYSIS

Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts
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TechnavioREPORT WRITING

Qualitative

  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis

Quantitative

  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
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Beauty and Personal Care market growth will increase by $1260.75 million during 2020-2025.
The beauty and personal care market is expected to grow at a CAGR of 1.65% during 2020-2025.
Technavio has segmented the beauty and personal care market by product (Skincare, Hair care, Color cosmetics, Fragrances, and Others) ,distribution channel (Offline and Online) , and geographic (South Africa, Kenya, Egypt (Arab Republic of Egypt), Nigeria, and Rest of Africa).
Avon Products Inc., Beiersdorf AG, Coty Inc., Godrej Consumer Products Ltd., Johnson and Johnson, LOreal SA, Revlon Inc., The Estee Lauder Companies Inc., The Procter and Gamble Co., Unilever Group are a few of the key vendors in the beauty and personal care market.
South Africa will register the highest growth rate of 53.49% among the other regions. Therefore, the beauty and personal care market in South Africa is expected to garner significant business opportunities for the vendors during the forecast period.
  • South Africa
  • Kenya
  • Egypt (Arab Republic of Egypt)
  • Nigeria
  • Rest of Africa
The key factors driving the beauty and personal care market growth are:
  • Product innovation and product line extension
The beauty and personal care market vendors should focus on grabbing business opportunities from the skincare segment as it accounted for the largest market share in the base year.
  • What are the key global market and the regional market share?
  • What are the revenue-generating key market segments?
  • What are the key factors driving and challenging this market’s growth?
  • Who are the key market vendors and their growth strategies?
  • What are the latest trends influencing the growth of this market?
  • What are the variables influencing the market growth in the primary regions?
  • What are the factors influencing the growth of the parent market?
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