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The beauty drinks market is estimated to grow by USD 235.6 million at a CAGR of 4.37% between 2023 and 2028. The market is propelled by various factors contributing to its expansion. The rising prevalence of premature aging among consumers has led to heightened interest in beauty drinks as a solution for maintaining youthful skin and overall appearance. Furthermore, the market experiences continuous growth with the frequent introduction of new products tailored to meet evolving consumer preferences and beauty trends. The proliferation of online retailing platforms has also significantly contributed to market accessibility, enabling consumers to conveniently access and purchase beauty drinks from the comfort of their homes. This convergence of factors underscores the market's promising trajectory and potential for further growth in the beauty and wellness industry. The report also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, it includes historic market data from 2018 to 2022.
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The market is experiencing significant growth, particularly among millennials and Generation Z, who prioritize overall health and appearance. Nutricosmetics, a category that includes collagen-based drinks and other nutrient-rich beverages, is driving this trend. Collagen peptides, tripeptides, vitamins, and minerals are popular ingredients in these drinks, providing consumers with beauty shots that promote healthy skin and longer youthfulness. Digitalization and e-commerce have played a crucial role in the market's expansion, making it easier for beauty-conscious people to access these products online. The best ways to incorporate these drinks into one's diet include adding them to meals or enjoying them as standalone beverages. Protein and amino acids are essential components of these drinks, contributing to the body's overall health and well-being. In summary, the Beauty Drinks market is thriving due to the increasing demand for Nutri-cosmetic solutions that cater to the health-conscious consumer's desire for healthy food, healthy skin, and a younger appearance. These factors have led to the popularity of collagen-based drinks, collagen peptides, tripeptides, vitamins, and minerals in the food and beverage industry.
The growing prevalence of premature ageing is the key factor driving the global market growth. A majority of urban or city dwellers are exposed to various air pollutants and toxic elements that accelerate ageing spots and wrinkles. The harmful airborne toxic chemicals include particulate matter, diesel exhaust, and ultrafine dust, which has become an unavoidable part of urban life. The air pollutants contain pulmonary arterial hypertension (PAH) and NO2.
The PAHs get converted into a chemical known as quinone, which enters the skin and produces destructive reactive oxygen species (ROS) to accelerate the ageing process. The constant exposure to such pollutants also irritates the skin and causes unwanted sunspots, increased blood vessels, and re-absorption of damaged collagen. The above factors will drive the growth of the global market during the forecast period.
The growing popularity of beauty drinks among millennials will fuel the global market growth. The growing demand is attributable to a drastic shift in the lifestyles of consumers worldwide. The needs and aspirations of ageing consumers around the world are changing, as indicated by a growing demand for targeted solutions to improve and beautify the external appearance.
In this aspect, the millennial population worldwide has emerged as a significant demographic cohort that has specific health and wellness needs, which revolve around stress management and maintenance of external appearance. Therefore, consumers from the millennial generation are looking forward to beverages with strong nutritional profiles that cater to their specific health needs. Millennials are also scouting for less time-consuming, effective, and effortless ways of gaining flawless skin. Such factors will increase the market focus during the forecast period.
The growing adoption of popular alternatives is a major challenge to the global market growth. This is based on the idea of providing beauty from within. Several popular alternatives pose a challenge to the growth of the global market. Most consumers consume a daily recommended amount of fresh fruits and vegetables for long-term good skin health. Consumers also depend upon cosmetics and personal care products to improve the health and hygiene of the skin.
The growing use of cosmetic and personal care products is attributable to the typical consumer perception of the abilities of such products that enhance self-esteem and social status. Thus, consumers resort to adopting such proactive measures by using these alternatives to enhance their beauty and prepare their skin against damage caused due to pollution and premature aging. Therefore, the growing threat posed by the availability of several substitutes may impede the growth of the global market during the forecast period.
The report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Global Market Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Asterism Healthcare - The company offers collagen drinks for hair, skin, and nail care. Also, the company manufactures nutrition and beauty products.
The market forecasting report also includes detailed analyses of the competitive landscape of the market and information about 15 market players, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The market share growth by the offline segment will be significant during the forecast period. The offline distribution channel segment generates revenue from the sales of products through hypermarkets, supermarkets, clubhouse stores, department stores, and independent retailers. Revenue generation has been declining in this segment as consumers are gradually shifting to online shopping. Players are managing their sales through store expansions in local and regional markets.
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The offline segment shows a gradual increase in the market share of USD 504.00 million in 2018. In this segment, retailers are introducing new business and retail strategies, such as better pricing strategies and wider assortments, owing to the declining preference for offline shopping and the need to survive in a competitive market. As a part of the marketing and offline sales strategy, resellers place attractive displays that generate strong sales. Vendors push their offline sales by widening their store operations across locations. Companies are able to increase sales and cater to each consumer category through expansions in large geographies. This is expected to increase sales during the forecast period
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Europe is projected to contribute 39% of market growth during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. The market is experiencing considerable growth due to the expanding population of consumers aged between 25 and 54 years in the European Union, representing over 40% of the total population as of 2020. This demographic is driven by the need for anti-aging products, radiance, vitality, and a youthful appearance. Beauty drinks, rich in essential vitamins, minerals, vitamin C, and vitamin E, are popular anti-aging solutions. The market's rise is influenced by factors such as rapid urbanization, hectic lifestyles, and increasing health awareness. Consumers seek functional ingredients, including antioxidants, for detoxification and wrinkle reduction. Trust and consumer confidence in these products are essential, making natural ingredients a priority. Data management and efficient production processes are crucial for market success. The beauty drinks market's popularity is fueled by the increasing disposable income of the young population, who value convenience and the benefits of these beverages for overall wellness.
The market research report provides comprehensive data (region wise segment analysis), with forecasts and estimates in "USD Million" for the period 2024 to 2028, as well as historical data from 2018 to 2022 for the following segments.
In the ever-evolving world of health and wellness, the Beauty Drinks market has gained significant traction. These functional beverages, rich in Nutrients, are formulated with Collagen, Milk proteins, and Acids like Vitamin C and Apple Cider Vacquas to enhance Skin health and Markets like Genearions and Protions are leading the charge. These drinks are designed to provide essential nutrients that help improve the appearance of the skin, making them a popular choice among consumers. They also contain antioxidants, which help protect the skin from damage caused by free radicals. Additionally, they can help boost energy levels, improve digestion, and support overall health. The Beauty Drinks market is expected to continue growing, as more and more people seek convenient and effective ways to maintain their health and beauty. The use of natural ingredients and the growing trend towards personalized health solutions are also driving demand for these products.
Further, the market, specifically collagen-based drinks, experiences a shift as consumers, particularly millennials and Generation Z, prefer convenient and digital solutions for their beauty needs. These groups seek products that address concerns such as acne and promote overall health and appearance, including skin, hair, and nail health. Retailers respond with strategies like better pricing and wider assortments in various retail formats, including hypermarkets, supermarkets, and convenience stores. Beauty drinks, also known as beauty shots, contain essential nutrients like collagen peptides, tripeptides, protein, amino acids, vitamins, minerals, and antioxidants. As the nutraceutical market evolves, customers increasingly turn to online platforms for these inside-out solutions, influenced by digitalization and e-commerce trends.
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Market Scope |
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Report Coverage |
Details |
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Page number |
164 |
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Base year |
2023 |
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Historic period |
2018-2022 |
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Forecast period |
2024-2028 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 4.37% |
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Market growth 2024-2028 |
USD 235.6 million |
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Market structure |
Fragmented |
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YoY growth (%) |
4.11 |
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Regional analysis |
Europe, North America, APAC, South America, and Middle East and Africa |
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Performing market contribution |
Europe at 39% |
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Key countries |
US, China, UK, France, and Germany |
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Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
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Key companies profiled |
AMC Natural Drinks SL, Asterism Healthcare Group, Bode Pro Inc., Bottled Science Ltd., Duo Wen Pte Ltd., DyDo Group Holdings Inc., Feed Your Skin JV SL, Hangzhou Nutrition Biotechnology Co. Ltd., Juice Generation, Kino Biotech, Lacka Foods Ltd., Minerva Research Labs, Miromed Group SA, pure product GmbH, Sappe Public Co. Ltd., Shiseido Co. Ltd., The Coca Cola Co., Vemma Retail, Vital Proteins LLC, and Wolfson Holdco Ltd. |
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Market dynamics |
Parent market analysis, Market forecast, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period |
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Customization purview |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Distribution Channel
7 Market Segmentation by Product
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Opportunity/Restraints
11 Competitive Landscape
12 Competitive Analysis
13 Appendix
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