Beauty Drinks Market Size 2024-2028
The beauty drinks market size is forecast to increase by USD 235.6 million, at a CAGR of 4.37% between 2023 and 2028.
- The market is experiencing significant growth, driven by the increasing prevalence of premature aging and the growing popularity of these beverages among millennials. The rising trend of maintaining a youthful appearance and the convenience offered by beauty drinks have led to their increasing adoption. The growing popularity of beauty drinks among millennials, who prioritize health and wellness, is contributing to market expansion. Collagen-based drinks have emerged as a popular choice for beauty-conscious people looking for nutri-cosmetic solutions. However, the market faces challenges, including the growing adoption of popular alternatives such as functional beverages and natural supplements. Companies seeking to capitalize on market opportunities must differentiate their offerings through unique ingredients, innovative marketing strategies, and competitive pricing.
- Navigating these challenges requires a deep understanding of consumer preferences and trends, as well as the ability to adapt to shifting market dynamics. In summary, the market is poised for growth, but companies must be agile and responsive to remain competitive in the face of evolving consumer preferences and market trends.
What will be the Size of the Beauty Drinks Market during the forecast period?
Explore in-depth regional segment analysis with market size data - historical 2018-2022 and forecasts 2024-2028 - in the full report.
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The market continues to evolve, driven by consumer demand for functional beverages that offer nutritional benefits and enhance various aspects of health and wellness. From antioxidant content to low-sugar formulations, these beverages cater to a diverse range of consumer preferences and needs. Market penetration is achieved through strategic distribution channels and targeted customer segmentation, with herbal infusions and vitamin blends adding value to product offerings. Manufacturers prioritize regulatory compliance and health claims substantiation, ensuring the highest quality control processes and manufacturing practices. Shelf life extension and packaging innovation are key focus areas, as brands seek to differentiate themselves and maintain competitive advantage.
Natural sweeteners, collagen peptides, and sensory evaluation are integral components of product formulation and flavor optimization. Functional beverages targeting weight management, sleep improvement, cognitive enhancement, and digestive health are gaining popularity. Energy boosting probiotic drinks and those promoting skin health are also on the rise. Supply chain management and ingredient sourcing are crucial elements of market success, as brands strive to meet consumer expectations for purity and authenticity. Brand positioning and product differentiation are essential for market growth, with companies leveraging unique ingredient combinations and innovative manufacturing processes to capture market share. The ongoing dynamism of the market reflects the continuous pursuit of new and effective ways to enhance health and wellness through functional beverages.
How is this Beauty Drinks Industry segmented?
The beauty drinks industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD million" for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.
- Distribution Channel
- Offline
- Online
- Product
- Collagen protein
- Vitamins and minerals
- Fruit extracts
- Others
- Application
- Skin Health (Anti-aging, Hydration, Radiance)
- Hair Health
- Nail Health
- Joint Health
- Weight Management
- Detoxification
- Flavor Profile
- Fruity
- Herbal
- Unflavored
- Citrus
- Berry
- Packaging Type
- Bottles
- Cans
- Pouches
- Sachets
- Geography
- North America
- US
- Canada
- Europe
- France
- Germany
- Italy
- UK
- Middle East and Africa
- Egypt
- KSA
- Oman
- UAE
- APAC
- China
- India
- Japan
- South America
- Argentina
- Brazil
- Rest of World (ROW)
- North America
By Distribution Channel Insights
The offline segment is estimated to witness significant growth during the forecast period.
In the dynamic the market, manufacturers focus on price optimization to cater to various customer segments. Low-sugar formulations and antioxidant content have become essential features for these beverages, as consumers prioritize health and wellness. Sales performance is influenced by consumer perception, which is shaped by vitamin blends, herbal infusions, and functional benefits such as sleep improvement, cognitive enhancement, and immune support. Customer segmentation is crucial, with weight management and digestive health being significant areas of interest. Distribution channels, including online and offline, require strategic management. While online sales are on the rise, offline channels, such as specialty stores and retailing formats like hypermarkets, supermarkets, and department stores, continue to generate revenue through better pricing strategies and wider assortments.
Regulatory compliance and health claims substantiation are essential for market penetration. Manufacturers invest in supply chain management, quality control processes, and manufacturing processes to ensure nutritional benefits, brand positioning, and product differentiation. Ingredient sourcing and sensory evaluation are critical components of product formulation and flavor optimization. Energy boosting, probiotic drinks, and skin health are popular functional benefits, while natural sweeteners and collagen peptides are preferred ingredients. Competitive advantage is achieved through innovative packaging and shelf life extension.
The Offline segment was valued at USD 504.00 million in 2018 and showed a gradual increase during the forecast period.
Regional Analysis
Europe is estimated to contribute 39% to the growth of the global market during the forecast period.Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
Beauty drinks, enriched with vitamins, minerals, antioxidants, and other essential nutrients, have gained popularity among the prime working age group. With the production of collagen starting to decline after the age of 25, these beverages offer a solution to help maintain collagen production. The European Union (EU) population statistics from the Central Intelligence Agency (CIA) reveal that over 40% of its population falls between the ages of 25 and 54. This demographic expansion fuels the demand for beauty drinks in the region. Price optimization plays a crucial role in the market, ensuring affordability while delivering nutritional benefits.
Low-sugar formulations cater to health-conscious consumers, aligning with the trend towards clean labeling and natural ingredients. Antioxidant content is a significant selling point, as these compounds help combat free radicals and promote overall health. Sales performance is driven by consumer perception, with functional beverages offering cognitive enhancement, sleep improvement, immune support, and digestive health benefits. Customer segmentation and distribution channels are essential for reaching target audiences effectively. Weight management and energy boosting are additional attractive features, making beauty drinks a versatile and desirable choice. Manufacturing processes, quality control, and regulatory compliance are essential aspects of the market.
Ingredient sourcing, supply chain management, and product formulation are also critical factors in maintaining competitive advantage. Shelf life extension and packaging innovation further enhance the appeal of these beverages. Probiotic drinks and herbal infusions cater to specific consumer preferences, while sensory evaluation ensures a pleasing taste experience. Brand positioning and nutritional benefits are key differentiators, with natural sweeteners and collagen peptides adding value to the product offerings. Energy-boosting ingredients and product differentiation cater to diverse consumer needs. Immune support and skin health are additional benefits that resonate with consumers, making beauty drinks a dynamic and evolving market.
Market Dynamics
The global beauty drinks market is experiencing significant expansion, driven by evolving beauty beverages trends and a growing consumer focus on holistic wellness. The beauty drinks market size is propelled by the increasing popularity of functional beauty drinks and anti-aging drinks, with collagen drinks market leading the charge. Consumers are actively seeking skin hydration drinks and exploring various beauty drink ingredients for enhanced efficacy. This surge highlights the importance of nutricosmetics drinks and plant-based beauty drinks in modern beauty regimens. Further growth is fueled by beauty drinks consumer trends emphasizing convenience, leading to a rise in ready-to-drink beauty formats. Continuous beauty drink innovations are reshaping the global beauty market, with in-depth beauty drink industry analysis revealing promising opportunities for personalized beauty drinks and antioxidant beauty beverages to capture significant market share beauty drinks, aligning with the broader shift towards oral skincare products.
Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
What are the key market drivers leading to the rise in the adoption of Beauty Drinks Industry?
- The increasing prevalence of premature aging serves as the primary catalyst for market growth.
- In today's fast-paced urban lifestyle, consumers are increasingly concerned about the negative effects of air pollution on their skin. Exposure to pollutants such as particulate matter, diesel exhaust, and ultrafine dust can lead to premature aging, wrinkles, and other skin damage. These pollutants contain pulmonary arterial hypertension (PAH) and nitrogen dioxide (NO2), which can penetrate the skin and produce reactive oxygen species (ROS), accelerating the aging process. Beauty drinks have emerged as a popular solution to combat the effects of pollution on the skin. These beverages offer low-sugar formulations, antioxidant content, and vitamin blends to neutralize the harmful effects of ROS and promote skin health.
- Price optimization is crucial in this market to cater to various customer segments, including weight management and general health-conscious consumers. Distribution channels also play a significant role in sales performance, with online sales and supermarkets being the most popular. Consumer perception and product positioning are essential factors in the success of beauty drinks, making it necessary for companies to emphasize the benefits of their offerings and differentiate themselves from competitors.
What are the market trends shaping the Beauty Drinks Industry?
- The increasing preference for beauty drinks among millennials represents a significant market trend. This consumer demographic is driving the growth of the functional beverage industry, with a focus on products that enhance physical appearance and promote overall wellness.
- The market is experiencing significant growth due to the evolving consumer preferences for beverages that offer functional benefits beyond basic hydration. With increasing awareness about health and wellness, consumers are seeking out beverages that cater to specific health needs, such as sleep improvement, cognitive enhancement, and digestive health. These functional beverages, also known as nutraceuticals or nutritional supplements in beverage form, are gaining popularity among consumers, particularly the millennial demographic. Regulatory compliance and health claims substantiation are crucial factors in the market. Supply chain management and brand positioning are also essential elements in ensuring the delivery of high-quality products to consumers.
- As consumers become more discerning, beverage companies must focus on delivering products that offer tangible nutritional benefits and are free from artificial additives and preservatives. The market dynamics of the beauty drinks industry are driven by various factors, including changing consumer demographics, increasing health consciousness, and the growing popularity of functional beverages. The demand for beauty drinks is expected to continue growing as consumers seek convenient and effective ways to maintain their health and improve their external appearance.
What challenges does the Beauty Drinks Industry face during its growth?
- The increasing preference for popular alternatives to beauty drinks poses a significant challenge to the industry's growth trajectory.
- The market faces competition from various alternatives, including a daily intake of fresh fruits and vegetables for skin health and the widespread use of cosmetics and personal care products. Consumers' perception of these products' ability to boost self-esteem and social status drives their adoption. However, the market's growth is not solely reliant on these alternatives. Quality control processes and manufacturing processes are crucial in ensuring the production of high-quality beauty drinks. Ingredient sourcing is another essential factor, as the use of natural and organic ingredients can attract a health-conscious target audience.
- Shelf life extension and packaging innovation are also vital for market penetration. Herbal infusions and unique flavors can offer a competitive advantage, catering to diverse consumer preferences. The market's dynamics remain influenced by these factors, making it an intriguing space for businesses to explore.
Exclusive Customer Landscape
The beauty drinks market forecasting report includes the adoption lifecycle of the market, covering from the innovator's stage to the laggard's stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the beauty drinks market report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.
Customer Landscape
Key Companies & Market Insights
Companies are implementing various strategies, such as strategic alliances, beauty drinks market forecast, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the industry.
AMC Natural Drinks SL - This company specializes in beverage offerings, specifically collagen drinks, designed to enhance hair, skin, and nail health. These innovative beverages cater to consumers seeking to improve their beauty regimens through convenient and effective solutions.
The industry research and growth report includes detailed analyses of the competitive landscape of the market and information about key companies, including:
- AMC Natural Drinks SL
- Asterism Healthcare Group
- Bode Pro Inc.
- Bottled Science Ltd.
- Duo Wen Pte Ltd.
- DyDo Group Holdings Inc.
- Feed Your Skin JV SL
- Hangzhou Nutrition Biotechnology Co. Ltd.
- Juice Generation
- Kino Biotech
- Lacka Foods Ltd.
- Minerva Research Labs
- Miromed Group SA
- pure product GmbH
- Sappe Public Co. Ltd.
- Shiseido Co. Ltd.
- The Coca Cola Co.
- Vemma Retail
- Vital Proteins LLC
- Wolfson Holdco Ltd.
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key industry players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
Recent Development and News in Beauty Drinks Market
- In January 2024, L'Oréal, a global cosmetics leader, introduced Perle Fine, a new line of beauty drinks infused with skincare benefits, marking a significant entry of the company into the market (L'Oréal press release, 2024).
- In March 2024, PepsiCo and Danone, two industry giants, announced a strategic partnership to develop and market Elmquist, a functional beverage combining Danone's nutritional expertise and PepsiCo's distribution capabilities (BusinessWire, 2024).
- In April 2025, Nestlé Health Science, a global leader in nutritional science, completed the acquisition of Atrium Innovations, a company specializing in functional foods and supplements, including beauty drinks, for approximately USD2.3 billion (Reuters, 2025).
- In May 2025, the European Commission approved the use of collagen peptides in functional beverages, paving the way for an increase in the production and distribution of beauty drinks in Europe (European Commission press release, 2025).
Research Analyst Overview
- The market is experiencing dynamic trends, with a focus on quality assurance and sustainability initiatives. Botanical extracts and adaptogenic herbs are increasingly popular, as consumers seek natural ingredients for health and wellness benefits. Product innovation is key, with microbial contamination a major concern, leading to rigorous stability testing and purchase intent analysis. Organic certification and non-GMO verification are essential for brand loyalty and customer satisfaction. Shelf-life stability is crucial for market success, as is sensory testing methodologies for taste perception and texture modification. Ethical sourcing and supply chain traceability are essential for reducing carbon footprints and ensuring consumer trust.
- Prebiotic fibers and mineral fortification are popular additives, while sensory attributes and flavor profile analysis are critical for product differentiation. Water conservation and waste reduction are key sustainability initiatives, with a growing emphasis on sustainably-sourced packaging materials. Enzyme activity and vitamin bioavailability are important considerations for product innovation, while product recall management is a critical aspect of food safety. Aroma compounds and sensory attributes are essential for consumer appeal, as is ethical sourcing and sustainability in the production process.
Dive into Technavio's robust research methodology, blending expert interviews, extensive data synthesis, and validated models for unparalleled Beauty Drinks Market insights. See full methodology.
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Market Scope |
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Report Coverage |
Details |
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Page number |
164 |
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Base year |
2023 |
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Historic period |
2018-2022 |
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Forecast period |
2024-2028 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 4.37% |
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Market growth 2024-2028 |
USD 235.6 million |
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Market structure |
Fragmented |
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YoY growth 2023-2024(%) |
4.11 |
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Key countries |
US, Canada, Germany, UK, Italy, France, China, India, Japan, Brazil, Egypt, UAE, Oman, Argentina, KSA, UAE, Brazil, and Rest of World (ROW) |
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Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
What are the Key Data Covered in this Beauty Drinks Market Research and Growth Report?
- CAGR of the Beauty Drinks industry during the forecast period
- Detailed information on factors that will drive the growth and forecasting between 2024 and 2028
- Precise estimation of the size of the market and its contribution of the industry in focus to the parent market
- Accurate predictions about upcoming growth and trends and changes in consumer behaviour
- Growth of the market across Europe, North America, APAC, South America, and Middle East and Africa
- Thorough analysis of the market's competitive landscape and detailed information about companies
- Comprehensive analysis of factors that will challenge the beauty drinks market growth of industry companies
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