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The beauty drinks market is estimated to grow by USD 353.3 million at a CAGR of 6.53% between 2022 and 2027. The growth of the market depends on several factors, including the growing prevalence of premature ageing, the increasing frequency of new product launches, and the growth in online retailing. The report also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, it includes historic market data from 2017 to 2021.
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The growing prevalence of premature ageing is notably driving the market growth, although factors such as the growing adoption of popular alternatives may impede the market growth. Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
Market Driver
The growing prevalence of premature ageing is the key factor driving global market growth. A majority of urban or city dwellers are exposed to various air pollutants and toxic elements that accelerate ageing spots and wrinkles. The harmful airborne toxic chemicals include particulate matter, diesel exhaust, and ultrafine dust, which has become an unavoidable part of urban life. The air pollutants contain pulmonary arterial hypertension (PAH) and NO2.
The PAHs get converted into a chemical known as quinone, which enters the skin and produces destructive reactive oxygen species (ROS) to accelerate the ageing process. The constant exposure to such pollutants also irritates the skin and causes unwanted sunspots, increased blood vessels, and re-absorption of damaged collagen. The above factors will drive the growth of the global market during the forecast period.
Market Trend
The growing popularity of beauty drinks among millennials will fuel the global market growth. The growing demand is attributable to a drastic shift in the lifestyles of consumers worldwide. The needs and aspirations of ageing consumers around the world are changing, as indicated by a growing demand for targeted solutions to improve and beautify the external appearance.
In this aspect, the millennial population worldwide has emerged as a significant demographic cohort that has specific health and wellness needs, which revolve around stress management and maintenance of external appearance. Therefore, consumers from the millennial generation are looking forward to beverages with strong nutritional profiles that cater to their specific health needs. Millennials are also scouting for less time-consuming, effective, and effortless ways of gaining flawless skin. Such factors will increase the market focus during the forecast period.
Market Challenge
The growing adoption of popular alternatives is a major challenge to the global market growth. This is based on the idea of providing beauty from within. Several popular alternatives pose a challenge to the growth of the global market. Most consumers consume a daily recommended amount of fresh fruits and vegetables for long-term good skin health. Consumers also depend upon cosmetics and personal care products to improve the health and hygiene of the skin.
The growing use of cosmetic and personal care products is attributable to the typical consumer perception of the abilities of such products that enhance self-esteem and social status. Thus, consumers resort to adopting such proactive measures by using these alternatives to enhance their beauty and prepare their skin against damage caused due to pollution and premature aging. Therefore, the growing threat posed by the availability of several substitutes may impede the growth of the global market during the forecast period.
Key Market Customer Landscape
The report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Global Market Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Asterism Healthcare - The company offers collagen drinks for hair, skin, and nail care. Also, the company manufactures nutrition and beauty products.
The report also includes detailed analyses of the competitive landscape of the market and information about 15 market players, including:
Qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak.
The market share growth by the offline segment will be significant during the forecast period. The offline distribution channel segment generates revenue from the sales of products through hypermarkets, supermarkets, clubhouse stores, department stores, and independent retailers. Revenue generation has been declining in this segment as consumers are gradually shifting to online shopping. Players are managing their sales through store expansions in local and regional markets.
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The offline segment shows a gradual increase in the market share of USD 485.43 million in 2017 and continue to grow by 2021. In this segment, retailers are introducing new business and retail strategies, such as better pricing strategies and wider assortments, owing to the declining preference for offline shopping and the need to survive in a competitive market. As a part of the marketing and offline sales strategy, resellers place attractive displays that generate strong sales. Vendors push their offline sales by widening their store operations across locations. Companies are able to increase sales and cater to each consumer category through expansions in large geographies. This is expected to increase sales during the forecast period
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Europe is projected to contribute 41% of market growth by 2023. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
These are majorly used by the prime working age group. The production of collagen starts to decline after the age of 20 and gradually continues to slow down even more after the age of 30. These help in the production of collagen. As per the Central Intelligence Agency (CIA), over 40% of the population of the European Union (EU) countries was aged between 25 and 54 years as of 2020. Thus, the expanding population of ageing individuals is contributing to the high demand in the region.
The market research report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027. The market has been segmented by distribution channel, product, and region.
The Market is witnessing significant growth, driven by R&D activities and a surge in nutri-cosmetic solutions. Collagen-based drinks and beauty shots are gaining popularity among the female population globally, particularly in North America, Europe, Asia-Pacific, South America, and the Middle East and Africa. Market expansions are evident, with distribution channels expanding to include grocery retailers, beauty specialty stores, drug stores, and pharmacies. With increasing awareness about skincare and the rise in skin diseases like acne, collagen peptides and tripeptides in beauty drinks offer promising solutions. The nutraceutical market, fueled by beauty drinks infused with vitamins, minerals, and carotenoids, is also on the rise. Shelf-life and quality assurance are paramount in this growing segment, reflecting consumer demand for effective supplement products. The intersection of beauty, health, and beverage industries is reshaping the landscape, with opportunities for innovation and growth.
The intersection of beauty, health, and nutrition has spurred the emergence of the collagen drinks market, propelled by consumer interest in holistic wellness and the pursuit of youthful skin. Collagen-infused nutri-cosmetics, a burgeoning segment within the beauty drinks industry, offer a convenient and ingestible approach to skincare, promising benefits ranging from improved skin elasticity to reduced signs of aging. Key players in this market leverage diverse distribution channels, including grocery retailers, beauty specialty stores, drug stores, and pharmacies, to reach a broad consumer base. Market research in food and beverage sectors, along with studies on food supplements, inform product development and marketing strategies tailored to regional preferences and dietary trends across North America, Europe, Asia-Pacific, South America, and the Middle East and Africa.
The American Academy of Dermatologists Association underscores the growing recognition of skincare from within, aligning with the broader healthcare landscape and initiatives such as those within the US healthcare system, including the NHS. These entities recognize the potential of collagen drinks and other beauty beverages to complement traditional skincare approaches. The collagen drinks market encompasses various types of formulations, including vitamins and minerals, carotenoids, and of course, collagen. As consumer awareness of the benefits of beauty drinks continues to rise, fueled by research and innovation, the global beauty drinks market is poised for sustained growth, offering consumers a tasty and functional way to support their beauty and wellness goals.
Beauty Drinks Market Scope |
|
Report Coverage |
Details |
Page number |
156 |
Base year |
2022 |
Historic period |
2017-2021 |
Forecast period |
2023-2027 |
Growth momentum & CAGR |
Accelerate at a CAGR of 6.53% |
Market growth 2023-2027 |
USD 353.3 million |
Market structure |
Fragmented |
YoY growth (%) |
4.2 |
Regional analysis |
Europe, North America, APAC, South America, and Middle East and Africa |
Performing market contribution |
Europe at 41% |
Key countries |
US, China, UK, France, and Germany |
Competitive landscape |
Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks |
Key companies profiled |
AMC Natural Drinks SL, Asterism Healthcare Group, Bode Pro Inc., Bottled Science Ltd., Duo Wen Pte Ltd., DyDo Group Holdings Inc., Feed Your Skin JV SL, Hangzhou Nutrition Biotechnology Co. Ltd., Juice Generation, Kino Biotech Co. Ltd., Lacka Foods Ltd., Minerva Research Labs, Miromed Group SA, pure product GmbH, Sappe Public Co. Ltd., Shiseido Co. Ltd., The Coca Cola Co., Vemma Retail, Vital Proteins LLC, and Wolfson Holdco Ltd. |
Market dynamics |
Parent market analysis, Market Forecasting, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period. |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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