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The beer mug market size is estimated to grow at a CAGR of 3.48% between 2023 and 2028. The market size is forecast to increase by USD 18.34 million. The growth of the market depends on several factors, such as the growing number of pubs, bars, hotels, and home bars, access to online distribution channels the growing online sales of drinkware products, and the rising popularity of craft beer.
This beer mug market report extensively covers market segmentation by application (commercial and household), distribution channel (offline and online), and geography (APAC, Europe, North America, South America, and Middle East and Africa). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2018 - 2022.
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Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
A growing number of pubs, bars, hotels, and home bars is notably driving the market growth. The growing number of bars, pubs, and hotels across the world, owing to the concept of socializing at pubs, bars, liquor-serving cafes, and lounges, is expected to drive the global beer mug market during the forecast period. This growth is triggered by various other factors, such as demographics, the increase in the working population, changes in lifestyles, and urbanization. According to the United Nations (UN), around 68% of the global population will live in urban areas by 2050. This growth in the influx of people to urban areas and a substantially large percentage of white-collared professionals have supported the launch of pubs, bars, liquor-serving cafes, and lounges.
Additionally, the increase in homebrewing in countries such as the US is one of the factors that augment the growth of the global beer mug market. Vendors in the market offer drinkware products such as beer mugs for both commercial and residential end-users. For instance, Ocean Glass specifically offers drinkware glasses and beer mugs for residential and commercial end-users. Such factors are expected to drive the growth of the beer mug market during the forecast period.
Personalization of drinkware for gifting purposes is an emerging trend shaping the market growth. The culture of gifting drinkware for special occasions such as weddings, anniversaries, and housewarming has become popular worldwide, especially in Western Europe and North America. Hence, consumers are increasingly buying personalized drinkware products with their messages imprinted on them to gift others and as self-gifts. Personalized drinkware products are fit for any business, promotional event, or other occasion.
Moreover, companies are introducing in-house laser engraving technology to allow buyers to customize their messages, thus increasingly extending the features of their offerings. Customizing gifts using personalization tools or on-demand printing adds value to general gifts. Consumers can choose from different materials and a wide range of fonts. This trend is expected to support the growth of the beer mug market during the forecast period.
The criticality of inventory management and product sourcing is a significant challenge hindering market growth. Managing inventory is a key concern for vendors. Inventory concerns have evolved in tandem with the changing consumer shopping patterns. Consumer preferences change over time, speeding up the inventory turnover requirements. Suppliers or manufacturers of beer mugs must adjust to the small orders placed by wholesalers and retailers, which creates the need for improved inventory turnaround time. Due to the global increase in energy prices and the rise in manufacturing costs in China, vendors operating in the market have begun to seek more effective and efficient production locations. The extended lifespan of drinkware, such as beer mugs, leads to slow-moving or obsolete inventories. Strong supply-chain relationships are extremely important for effective inventory management.
However, to cope with this concern, most of the makers of barware, such as beer mugs, rely on in-house or third-party information technology (IT) tools to improve the manufacturing and distribution processes. On the other hand, sourcing works as a two-pronged issue. The awareness about working conditions in the facilities across the supply chain influences the adoption of responsible purchasing strategies that can enhance their brand image. Therefore, such factors hinder the growth of the beer mug market during the forecast period.
The market research report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Global Beer Mug Market Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Arc Holdings - The company offers beer mug under brands such as Luminarc, Arcoroc, and Chef and Sommelier.
The research report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The commercial segment is estimated to witness significant growth during the forecast period. The revenue of the offline distribution channel comes from the sales of products through speciality stores (including multi-brand stores, grocery stores, and food service chains), hypermarkets, supermarkets, convenience stores, clubhouse stores, and department stores. The revenue of this distribution channel has been declining gradually over the past five years, owing to the shift in customer preference toward online shopping.
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The commercial segment was the largest segment and was valued at USD 67.69 million in 2018. There has been an increase in the number of alcohol-specific outlets and franchises across the globe, which is driving the demand for beer mugs. This is due to the rise in the consumption of alcohol across the world, especially among the youth population. In addition, the increase in house parties and drinking games among the youth population is expected to promote the consumption of alcoholic beverages. Another factor that is driving the sales of beer mugs is the focus of beer manufacturers to gain a share in the offline retail landscape. They are adopting marketing strategies such as social media campaigns and celebrity endorsements to promote their products. The increase in the consumption of alcoholic beverages is expected to drive the growth of this segment in the global beer mug market during the forecast period.
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APAC is estimated to contribute 42% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. APAC is one of the fastest-growing regions in the global beer mug market, led by countries such as China, Australia, Japan, Vietnam, and India. This growth can be attributed to the rise in the gross domestic product (GDP) and economy in the region. China accounted for the highest consumption of beer in the world. This will increase the demand for beer mugs as they are the glassware used for drinking beer. Countries such as China, Japan, South Korea, India, and Australia are the major revenue contributors to the market in APAC. Casual dinners and fast-food chains have started serving alcohol in the region, and this propels the demand for beer mugs.
Further, another factor driving the growth of the beer mug market in the region is the increased sales and reach of beer among customers. In addition, the number of organized retail outlets that sell beer across different platforms, such as hypermarkets, supermarkets, departmental stores, and e-commerce portals, is increasing in the region. This has driven the availability and accessibility of beer among various consumer segments, which is expected to drive the growth of the beer mug market in APAC during the forecast period.
The COVID-19 pandemic has negatively affected the regional market in 2020. However, the lockdown restrictions were lifted in the second half of 2020 owing to large-scale vaccination drives. This led to the resumption of operations in manufacturing industries, and retail outlets, bars, pubs, and restaurants were opened, which helped the beer mug market in APAC to recover. Also, vendors are focusing on selling beer on e-commerce platforms to meet the growing demand, which will continue to further drive the growth of the beer mug market in APAC during the forecast period.
The beer mug market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2018 to 2028.
Beer Mug Market Scope |
|
Report Coverage |
Details |
Page number |
157 |
Base year |
2023 |
Historic period |
2018 - 2022 |
Forecast period |
2024-2028 |
Growth momentum & CAGR |
Accelerate at a CAGR of 3.48% |
Market Growth 2024-2028 |
USD 18.34 million |
Market structure |
Fragmented |
YoY growth 2023-2024(%) |
2.72 |
Regional analysis |
APAC, Europe, North America, South America, and Middle East and Africa |
Performing market contribution |
APAC at 42% |
Key countries |
US, China, Germany, Russia, and Brazil |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
Arc Holdings, ARTon Products, bayerische glaswerke gmbh, Bormioli Rocco Spa, Borosil Ltd., Cello World Pvt. Ltd., Femora India Pvt. Ltd., Guangdong Garbo Industrial Co. Ltd., Hamilton Housewares Pvt. Ltd., Libbey Inc., Lowes Co. Inc., Ngwenya Glass Swaziland/Eswatini, Ocean Glass Public Co. Ltd., Pepperfry Pvt. Ltd., S Tirupati Balaji Glass Industries, Stoelzle Oberglas GmbH, TURKIYE SISE VE CAM FABRIKALARI A.S., Vetreria di Borgonovo Spa, Williams Sonoma Inc., and Zenan Glass |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this market research report to meet your requirements.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Application
7 Market Segmentation by Distribution Channel
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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