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The berries market size is forecast to increase by USD 13.22 billion at a CAGR of 6.78% between 2023 and 2028. The market is experiencing significant growth, driven by several key factors. Firstly, there is a growing awareness and promotion of the numerous health benefits and personal care associated with consuming blueberries. These nutrient-dense fruits are rich in vitamins, minerals, and antioxidants, making them an excellent addition to a healthy diet. Additionally, the increasing prominence of private-label brands in the market is contributing to its growth. Consumers are increasingly turning to these brands for affordable, high-quality berry products. Overall, the market is poised for continued expansion as more people discover the health advantages of incorporating these fruits into their daily diets.
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The market is thriving due to increasing health consciousness and demand for natural and organic products. Berries like blueberries, raspberries, strawberries, blackberries, and cherries are rich in nutrients, fibers, vitamins (such as Vitamin C and Vitamin K), and bioactive components like flavonoids and polyphenols. Known for their antioxidant properties, berries combat oxygen free radicals and reduce the risk of chronic diseases, including cardiovascular conditions and diabetes. Both conventional and organic berries cater to diverse consumer preferences, with organic variants free from synthetic additives, pesticides, and chemical fertilizers. The market encompasses a variety of products from jams and preserves to desserts, syrups, and juices, meeting consumer demand for taste, nutrition, and natural flavors across global markets.
The growing awareness and promotion of the benefits of consuming berries are notably driving the market growth. Obesity is a growing health problem in both developed and developing countries. A new study released by the Organization for Economic Co-operation and Development (OECD) indicates that three out of four Americans will be overweight by 2022. On the other hand, berries are known to have a positive impact on health by slowing down digestion and, thus, preventing people from giving in to their hunger cravings by consuming unhealthy foods.
Berries are a great source of antioxidants, such as anthocyanins, ellagic acid, and resveratrol. In addition to protecting the cells in the human body, these plant compounds may reduce the risk of diseases. The antioxidants in berries help control free radicals, one of the leading causes of skin damage, which contributes to aging. The antioxidants in berries, including anthocyanins, ellagic acid, and resveratrol, may also reduce the risk of cancer. Berries are also heart-healthy foods. Black raspberries and strawberries can lower cholesterol levels in obese people. Thus, with the growing awareness of the benefits of consuming berries, the market will observe considerable growth during the forecast period.
Significant Market Trend
The increasing prominence of private-label brands is the primary trend driving the market growth. Major retailers across the globe are introducing their own brands of fruit products like berries to capitalize on the growing demand for berries among consumers. Private-label processed berry products are becoming popular among consumers as they are affordable and ready to eat. These berry products are stocked at retail stores and are available at prices that are lower than that of branded products, which is very appealing to consumers.
During the past decade, the private label product segment has grown in terms of scope and size. Unlike branded products, private-label products are less expensive. Thus, price-sensitive consumers are more likely to purchase private-label berry products. All these factors are expected to foster the growth of the market during the forecast period.
Fluctuations in berry prices due to unfavorable weather conditions are the major challenge impeding the market growth. Cool, rainy weather tends to have several deleterious effects on strawberry cultivation. The cooler soil temperatures reduce the growth and development of the root tissues as well as canopy tissues. A lengthy winter and a sudden dip in temperatures in the fall season also affect strawberry plants adversely. Thus, adverse weather conditions can lead to a shortfall in the production and supply of berries and lead to higher prices for consumers.
In addition, the impact of natural calamities on the cultivation of berries such as drought, floods, storms such as cyclones and hurricanes, earthquakes, and volcanic eruptions are contributing to the price rise further. This has made the overall fresh fruits industry challenging. All these factors are leading to a shortfall in the production and supply of berries, thereby resulting in increased prices of berries. This will adversely impact the growth of the market during the forecast period.
The market forecasting report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth and forecasting strategies.
Market Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
AGRANA Beteiligungs AG:- The company's offerings include fresh berries, frozen berries, purees, and coulis.
The research report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The market share growth by the food and beverages segment will be significant during the forecast period. The increasing use of berries in beverages is one of the driving factors for this segment, and several vendors have launched new products in recent times. Hence, the segment is expected to witness an accelerating year-over-year growth rate during the forecast period.
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The food and beverages segment showed a gradual increase in the market share of USD 20.17 billion in 2018. The growing demand for a healthier diet is driving the demand for healthier snack options that offer high nutrition values like berries. The increasing popularity of berries in ice creams is another major factor driving the food and beverages segment. Also, the segment is driven by increasing advertising campaigns by vendors. Hence, such factors are fuelling the growth of this segment during the forecast period.
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North America is estimated to contribute 35% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
Another significant region contributing to the market is Europe. Consumers in the region are becoming more aware of the benefits of consuming healthier foods like berries. Along with this growing preference for a healthier lifestyle, people in the region prefer to consume healthy and safe foods. This is spurring the number of new product launches that contain superfruits like berries. Manufacturers have been launching more products containing berries in them. Thus, a wide variety of products like breakfast cereals, bakery products, drinks, and others are either made from berries or have them as one of the main ingredients. All these factors are contributing to the growth of the market in Europe during the forecast period.
The market research report provides comprehensive data (region wise segment analysis), with forecasts and estimates in "USD million" for the period 2024-2028, as well as historical data from 2018 - 2022 for the following segments.
The market encompasses a diverse range of products and industries, including dietary supplements and natural and organic cosmetics enriched with nutrients like manganese and carotenoids. Raspberry and strawberry production is crucial globally, supported by export initiatives facilitated by organizations such as the Food and Agriculture Organization. Berries are versatile ingredients, packaged food used in various culinary delights like cakes and pies, while their natural pigments contribute to food dyes. Rich in antioxidants and bioactive compounds, berries like raspberries and strawberries are sought after for their health benefits, including their role in promoting skin health and overall well-being. As consumer preferences for natural and nutritious options grow, the market continues to expand, driven by increasing awareness of their nutritional value and culinary versatility.
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Market Scope |
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Report Coverage |
Details |
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Page number |
170 |
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Base year |
2023 |
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Historic period |
2018 - 2022 |
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Forecast period |
2024-2028 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 6.78% |
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Market growth 2024-2028 |
USD 13.22 billion |
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Market structure |
Fragmented |
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YoY growth 2023-2024(%) |
6.23 |
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Regional analysis |
Europe, North America, APAC, South America, and Middle East and Africa |
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Performing market contribution |
North America at 35% |
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Key countries |
US, UK, Germany, France, and China |
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Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
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Key companies profiled |
AGRANA Beteiligungs AG, BerryWorld Ltd., Brothers International Food LLC, California Giant Inc, Coast Berry Co. Ltd., Dole plc, Driscolls Inc., Elite Agro LLC, Family Tree Farms, Fresgarrido SL, Haygrove Ltd., Mountain Blue Farms Pty Ltd., Rainier Fruit Co., Royal Ridge Fruits, SAT Plus Berries, Sun Belle Inc., SunOpta Inc., Uren Food Group Ltd., and Wish Farms Inc. |
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Market dynamics |
Parent market analysis, market trends , market growth analysis , Market forecast, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period |
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Customization purview |
If our market report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Application
7 Market Segmentation by Type
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Opportunity/Restraints
11 Competitive Landscape
12 Competitive Analysis
13 Appendix
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