Berries Market Size 2025-2029
The berries market size is forecast to increase by USD 12.7 billion at a CAGR of 6.2% between 2024 and 2029.
- The market is experiencing significant growth, driven by increasing consumer awareness and promotion of the health benefits associated with consuming these nutrient-rich fruits. A key trend In the market is the rising prominence of private-label brands, as consumers seek affordable and high-quality options. However, the market is not without challenges, as unfavorable weather conditions can lead to fluctuations in berry prices.
- Consumers utilize berries in various applications, from jams and preserves to cakes and pies. Berries are not only enjoyed fresh but also processed into various forms, such as juices and purees, further expanding their market reach. These factors, among others, are analyzed in detail In the market trends and analysis report to provide a comprehensive understanding of the current state and future direction of the market.
What will be the Size of the Berries Market During the Forecast Period?
- The market encompasses various types of berries, including raspberries and blueberries, among others. This market is experiencing significant growth due to increasing health consciousness among consumers. Fresh berries are prized for their rich nutrient content, including vitamin C, vitamin K, manganese, and various antioxidants such as flavonoids and carotenoids. These nutrients contribute to the fruits' health benefits, making them a popular choice for consumers seeking to maintain a healthy diet. Raspberry and strawberry production dominate the market, with exports playing a crucial role in meeting global demand. The organic segment of the market is also gaining traction, as consumers increasingly prefer products free from synthetic additives, pesticides, and chemical fertilizers.
How is this Berries Industry segmented and which is the largest segment?
The berries industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD billion" for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.
- Application
- Food and beverages
- Personal care
- Others
- Type
- Strawberries
- Blueberries
- Raspberries
- Others
- Nature
- Conventional
- Organic
- Geography
- Europe
- France
- Germany
- Poland
- UK
- North America
- US
- Mexico
- APAC
- China
- Japan
- South Korea
- South America
- Chile
- Middle East and Africa
- Europe
By Application Insights
The food and beverages segment is estimated to witness significant growth during the forecast period. Berries, including blackberries, blueberries, cherries, gooseberries, kiwi, raspberries, and strawberries, are popular fruits widely used in various food applications such as snacks, ice creams, yogurts, jams, and beverages. These superfruits offer numerous health benefits due to their high nutritional value and unique phytonutrient content. They are rich in antioxidants like flavonoids, carotenoid pigments, and polyphenols, as well as enzymes and metabolites. The rising health consciousness among consumers is driving the demand for healthier food options, and berries, with their high nutritional value, are a popular choice. The increasing trend of incorporating berries into ice cream is also contributing to the growth of the food and beverages segment.
Moreover, these fruits are naturally rich in dietary fibers, vitamins, minerals, and bioactive components, making them an excellent source of antioxidants that help combat oxygen free radicals and chronic diseases like cardiovascular diseases and cancer. The production of berries involves machine harvests, and while conventional farming practices may involve synthetic additives, pesticides, chemical fertilizers, dyes, industrial solvents, irradiation, and genetic engineering, there is a growing demand for organic berries to meet the increasing consumer preference for natural and healthier food options.
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The food and beverages segment was valued at USD 21.95 billion in 2019 and showed a gradual increase during the forecast period.
Regional Analysis
Europe is estimated to contribute 35% to the growth of the global market during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
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In Europe, the health-consciousness trend is driving the demand for nutrient-rich fruits, particularly berries. Superfruits like raspberries, blueberries, strawberries, blackberries, and cranberries are gaining popularity due to their high antioxidant properties, fiber content, and vitamin and mineral profiles. Europe is a significant producer of these fruits, with major contributors being Spain, France, and Italy. The increasing preference for healthier food options has led to a growth in new product launches, with manufacturers incorporating berries into various food categories such as breakfast cereals, baked goods, beverages, and more. Consumers can find these berries in various forms, including fresh, frozen, dried, organic, and processed into jams, preserves, cakes, pies, and juices.
Moreover, the nutritional benefits of berries, including their antioxidant properties, fibers, vitamins (C and K), manganese, and various bioactive components like flavonoids, carotenoids, polyphenols, and phytochemicals, make them an essential ingredient in many foods and beverages. Despite the increasing demand, production costs remain a significant challenge for profitability. Retail stores stock these fruits throughout the growing seasons, making them readily available year-round. The health benefits of berries extend beyond taste, as they have been linked to reducing the risk of chronic diseases such as cardiovascular diseases and cancer.
Market Dynamics
Our berries market researchers analyzed the data with 2024 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
What are the key market drivers leading to the rise In the adoption of Berries Industry?
- Growing awareness and promotion of the benefits of consuming berries is the key driver of the market. The market is witnessing growth due to the numerous health benefits linked to consuming these nutrient-dense fruits. Berries, including strawberries, raspberries, blueberries, blackberries, cranberries, and cherries, are rich in antioxidants, fibers, vitamins, minerals, flavonoids, carotenoids, polyphenols, and phytochemicals. These compounds have antioxidant properties, helping to neutralize oxygen free radicals that can cause chronic diseases such as cardiovascular diseases, cancer, and metabolic diseases like obesity and diabetes. Antioxidants are increasingly used In the food and beverage industry, particularly in energy drinks, ready-to-drink (RTE) products, and jams and preserves, contributing to the market's expansion. Berries are also used in desserts like cakes and pies, syrups, juices, and organic fruits.
- Moreover, the demand for organic berries is increasing as consumers become more health-conscious and seek to avoid synthetic additives, pesticides, chemical fertilizers, dyes, industrial solvents, irradiation, and genetic engineering. The horticulture board plays a crucial role In the market by implementing regulations and guidelines to ensure the safety and quality of berries. Berry production, particularly raspberry and strawberry production, has become a significant sector In the horticulture industry due to its profitability and growing consumer demand.
What are the market trends shaping the Berries Industry?
- The increasing prominence of private-label brands is the upcoming market trend. The health consciousness of consumers In the US has led to a significant increase In the demand for fresh berries, including strawberries, raspberries, blueberries, blackberries, cherries, and cranberries. These nutrient-dense fruits are rich in antioxidants, vitamins, minerals, flavonoids, carotenoids, polyphenols, and phytochemicals, making them essential for preventing chronic diseases such as cardiovascular diseases and cancer. The horticulture industry has responded to this trend by increasing raspberry and strawberry production, as well as blueberry and cranberry exports. However, the use of synthetic additives, pesticides, chemical fertilizers, dyes, industrial solvents, irradiation, and genetic engineering in conventional farming practices raises concerns among health-conscious consumers.
- As a result, there is a growing market for organic berries, which are free from these harmful substances. Private-label brands have capitalized on this trend by offering affordable, ready-to-eat organic berry products. For instance, Walmart's Great Value and Target's Archer Farms Foods offer organic berries in various forms, such as jams, preserves, cakes, pies, syrups, juices, and fibers. These private-label products are not only affordable but also free from synthetic additives, making them an attractive option for health-conscious consumers. The market for organic berries is expected to continue growing, driven by increasing awareness of the health benefits of these fruits and the demand for clean label products.
What challenges does the Berries Industry face?
- Fluctuations in berry prices due to unfavorable weather conditions are key challenges affecting the industry growth. The market encompasses the production and export of fresh berries, including strawberries, raspberries, blueberries, blackberries, cherries, cranberries, and others. With increasing health consciousness among consumers, the demand for nutrient-rich fruits, such as berries, has grown. These fruits are rich in antioxidants, vitamins, minerals, flavonoids, carotenoids, polyphenols, and phytochemicals, making them essential for preventing metabolic diseases, such as obesity and diabetes. However, the production of berries comes with challenges. The use of synthetic additives, pesticides, chemical fertilizers, dyes, industrial solvents, irradiation, and genetic engineering in conventional farming practices raises concerns among health-conscious consumers. Organic berries, on the other hand, are free from these additives and are gaining popularity.
- Moreover, the production costs of berries, particularly machine harvests, can be high, affecting profitability. The growing seasons for different berries vary, and retail stores must maintain a consistent supply throughout the year, leading to importation from other countries. Despite these challenges, the market for fresh berries continues to grow due to their numerous health benefits. Berries are used in various food products, such as jams, preserves, cakes, pies, syrups, juices, and RTE and RTD products. They are also used in energy drinks and other beverages. The market for organic fruits, including berries, is expected to grow significantly due to the increasing demand for natural and healthy food options.
Exclusive Customer Landscape
The berries market forecasting report includes the adoption lifecycle of the market, covering from the innovator's stage to the laggard's stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the berries market report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.
Customer Landscape
Key Companies & Market Insights
Companies are implementing various strategies, such as strategic alliances, berries market forecast, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence In the industry.
AGRANA Beteiligungs AG:- The company's offerings include fresh berries, frozen berries, purees, and coulis.
The industry research and growth report includes detailed analyses of the competitive landscape of the market and information about key companies, including:
- AGRANA Beteiligungs AG
- BerryWorld Ltd.
- Brothers International Food LLC
- California Giant Inc
- Coast Berry Co. Ltd.
- Costa Group
- Dole plc
- Driscolls Inc.
- Elite Agro LLC
- Family Tree Farms
- Fresgarrido SL
- Haygrove Ltd.
- Mountain Blue Farms Pty Ltd.
- Naturipe Farms, LLC
- Rainier Fruit Co.
- Royal Ridge Fruits
- SAT Plus Berries
- Sun Belle Inc.
- SunOpta Inc.
- Uren Food Group Ltd.
- Wish Farms Inc.
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key industry players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
Research Analyst Overview
The market encompasses a wide range of nutrient-dense fruits, including raspberries, blueberries, strawberries, blackberries, cranberries, and others. These fruits are prized for their rich flavors, vibrant colors, and health benefits. The horticulture industry has seen a significant growth in demand for these fruits due to their association with various health consciousness trends. Berries are naturally rich in essential vitamins, minerals, and phytochemicals. For instance, they are a significant source of Vitamin C, Vitamin K, manganese, and dietary fibers. They also contain various bioactive components, such as flavonoids, carotenoids, polyphenols, and phytochemicals, which contribute to their antioxidant properties. These antioxidants help neutralize oxygen free radicals, which are known to contribute to chronic diseases, including cardiovascular diseases and cancer.
The health benefits of berries have led to their increasing use in various food and beverage applications. They are commonly used in jams, preserves, cakes, pies, and desserts. Berries are also used In the production of syrups, juices, and other ready-to-eat and ready-to-drink products. Energy drinks and functional foods are also incorporating berries to cater to consumers' growing demand for healthier options. The market has seen a shift towards organic production in recent years. Moreover, consumers are increasingly conscious of the potential health risks associated with synthetic additives, pesticides, chemical fertilizers, dyes, industrial solvents, irradiation, and genetic engineering. Organic berries are produced without the use of synthetic inputs and are free from any synthetic additives or processing agents. Despite the benefits of organic production, conventional berry production remains a significant contributor to the market.
The production costs of organic berries are generally higher due to the lack of synthetic inputs, making them less profitable for some growers. However, the demand for organic berries is growing, and retail stores are increasingly stocking organic options to cater to this trend. The growing seasons for different berries vary, with strawberries and raspberries typically being harvested In the spring and summer, while blueberries and blackberries are harvested In the late summer and fall. Furthermore, cranberries are typically harvested In the fall and are often used In the production of sauces and cranberry juice. The market is dynamic, with various factors influencing its growth and profitability. These factors include production costs, profitability, retail stores, and consumer trends. The market is expected to continue growing as consumers seek out healthier food options and as the horticulture industry continues to innovate and develop new applications for these nutrient-dense fruits. In summary, the market is a significant and growing sector of the horticulture industry. These fruits are prized for their rich flavors, vibrant colors, and health benefits, and are used in various food and beverage applications.
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Berries Market Scope |
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Report Coverage |
Details |
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Page number |
205 |
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Base year |
2024 |
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Historic period |
2019-2023 |
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Forecast period |
2025-2029 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 6.2% |
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Market growth 2025-2029 |
USD 12.7 billion |
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Market structure |
Fragmented |
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YoY growth 2024-2025(%) |
6.1 |
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Key countries |
US, UK, Germany, France, China, Japan, Chile, South Korea, Poland, and Mexico |
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Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
What are the Key Data Covered in this Berries Market Research and Growth Report?
- CAGR of the Berries industry during the forecast period
- Detailed information on factors that will drive the Berries growth and forecasting between 2025 and 2029
- Precise estimation of the size of the market and its contribution of the industry in focus to the parent market
- Accurate predictions about upcoming growth and trends and changes in consumer behaviour
- Growth of the market across Europe, North America, APAC, South America, and Middle East and Africa
- Thorough analysis of the market's competitive landscape and detailed information about companies
- Comprehensive analysis of factors that will challenge the berries market growth of industry companies
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