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The Bidets Market size is estimated to grow at a CAGR of 5.93% between 2022 and 2027 and the size of the market is forecast to increase by USD 1.56 billion. The growth of the market depends on several factors, an increasing old age population worldwide, a rise in the number of luxury hotels, and growing consciousness about personal hygiene.
This report extensively covers market segmentation by product (floor-mounted and wall-mounted), technology (conventional bidets and electronic bidets), and geography (APAC, Europe, North America, Middle East and Africa, and South America). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.
Bidets Market Forecast 2023-2027
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Our researchers studied the data for years, with 2022 as the base year and 2023 as the estimated year, and presented the key drivers, trends, and challenges for the market. Although there has been a disruption in the growth of the market during the COVID-19 pandemic, a holistic analysis of drivers, trends, and challenges will help companies refine marketing strategies to gain a competitive advantage.
There is a growing adoption of bidets among the elderly population as these fixtures prove to be a convenience for people who are unable to stand or sit for long hours in a shower. Factors such as the elderly requiring assistance to maintain cleanliness and personal hygiene are significantly contributing to the high demand for bidets.
Additionally, other factors such as the increasing cases of arthritis and other health concerns are triggering the demand for bidets as a major source of personal hygiene among the older population fuelling the demand for these bidets across regions. Hence such factors are expected to drive the growth of the global bidet market during the forecast period.
Due to the prolonged usage of a bidet, the nozzle attached to a bidet gets blocked and requires cleaning for the uninterrupted functioning of the bidet. Cleaning this blocked nozzle is a tedious process and leads to an inconvenience for users to maintain the functioning of bidets efficiently.
Hence, several vendors in the market have designed a new type of bidet that can clean their nozzles automatically without the user intervening manually. For instance, Bio Bidet offers BioBioBidet Simplet BB-70 fresh water spray non-electric mechanical bidet attachment, which has a brass inlet valve, a metal hose, and a self-cleaning nozzle. Hence such product innovations are expected to drive the growth of the global bidet market during the forecast period.
One of the key challenges faced by the global bidets market is limited user awareness about bidets as a significant global population is unaware of the benefits of this product.
There is a lack of awareness about the many benefits of bidets among a certain population, especially in developing countries. Hence, due to this lack of awareness, there is not much growth in the adoption of bidets across different cohorts of consumers, resulting in low sales of bidets. Thus, such factors are expected to hamper the growth of the global bidet market during the forecast period.
The floor-mounted segment will account for a major share of the market's growth during the forecast period. Even though floor-mounted bidets are cheaper than wall-mounted bidets, it is tedious to maintain cleanliness around floor-mounted bidets as the floor area surrounding these bidets is not easily accessible to clean. Additionally, there are several maintenance concerns associated with floor-mounted bidets such as the height of floor-mounted bidets is not customizable.
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The floor-mounted segment was valued at USD 2.46 billion in 2017 and continued to grow until 2021. One of the key advantages of floor-mounted bidets over wall-mounted bidets is that they are significantly cheaper and affordable. Hence, there is an increase in the adoption of bidets of this segment by price-sensitive buyers as well as buyers who want to install a new bidet in their old traditional homes. However, this constitutes a very small share in comparison to the demand generated from the other segments. Thus, it is expected that floor-mounted bidets will generate less demand in comparison to wall-mounted bidets during the forecast period.
Based on technology, the market has been segmented into conventional bidets and electronic bidets. Conventional bidets can be referred to as the traditional type of bidets that do not have any additional features, such as adjustable seat temperature and water pressure, and air drying. There is an increasing preference for conventional bidets among a larger population as they are e affordable, and most toilets are compatible with these bidets. Conventional models mostly cost between USD 20 and USD 200. Factors such as Rapid urbanization fueled the development and growth of real estate and the growing investments in building and renovation are expected to drive the growth of this segment which, in turn, will drive the growth of the global bidet market during the forecast period.
APAC is estimated to contribute 35% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends, drivers, and challenges that are expected to shape the market during the forecast period. Factors such as rapid developments in the commercial sector such as luxury hotels are expected to drive the growth in the region significantly.
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Also, the factors such as low awareness about the benefits of bidet in developing countries such as India, and China are influencing the revenue generated from the bidet market. Also, due to the price-sensitive nature of Asian consumers, a majority of the population is reluctant to spend on such types of bidets. Thus there is an increasing demand for low-priced substitutes for bidets, such as health faucets in developing economies. Hence such factors are expected to significantly impact the bidet market in the region during the forecast period.
In 2020, during the COVID-19 pandemic, the growth of the global bidet market witnessed a significant slowdown due to economic downturns, disruptions in supply chains, and uncertainties in the growth of the construction industry. Hence, factors such as lockdown measures, the temporary shutdown of operations, or limited operability had a short-term impact on the regional construction industry has negatively affected the bidet market. However, in 2021, the initiation of large-scale vaccination drives lifted the lockdown and travel restrictions, which led to the resumption of construction activities. Such factors are expected to drive the market during the forecast period.
Vendors are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Brondell Inc: The company offers bidets such as LumaWarm Heated Toilet Seat with Nightlight, Swash 1400 Luxury Bidet Toilet Seat with Remote Control, Swash Thinline T22 Luxury Bidet Toilet Seat with Side Arm Control.
Duravit AG: The company offers bidets such as Bidet wall mounted, Bidet floor standing, and Bidet wall-mounted Compact.
We also have detailed analyses of the market’s competitive landscape and offer information on 20 market vendors, including:
Technavio report provides an in-depth analysis of the market and its players through combined qualitative and quantitative data. The analysis classifies vendors into categories based on their business approaches, including pure-play, category-focused, industry-focused, and diversified. Vendors are specially categorized into dominant, leading, strong, tentative, and weak, based on their quantitative data analysis.
The bidets market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.
Bidets Market Scope |
|
Report Coverage |
Details |
Page number |
162 |
Base year |
2022 |
Historic period |
2017-2021 |
Forecast period |
2023-2027 |
Growth momentum & CAGR |
Accelerate at a CAGR of 5.93% |
Market growth 2023-2027 |
USD 1,563.16 million |
Market structure |
Fragmented |
YoY growth 2022-2023(%) |
5.5 |
Regional analysis |
APAC, Europe, North America, Middle East and Africa, and South America |
Performing market contribution |
APAC at 35% |
Key countries |
Japan, South Korea, France, Italy, and Spain |
Competitive landscape |
Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks |
Key companies profiled |
2GoProducts LLC, Bemis Manufacturing Co., Brondell Inc., CleanSense Bidet, Duravit AG, Eczacibasi Holding AS, Geberit International AG, GWA Group Ltd., Infinity Bidet, Kohler Co., LAUFEN Bathrooms AG, LIXIL Corp., Noken Design, Panasonic Holdings Corp., RinseWorks Inc., Roca Sanitario SA, Taihe Sanitary wares Products Co. Ltd., Toto Ltd., Villeroy and Boch AG, and Xiamen Soothingware Sanitary Co. Ltd. |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period. |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this market research report to meet your requirements. Get in touch
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Product
7 Market Segmentation by Technology
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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