Bidets Market Analysis, Size, and Forecast 2025-2029: North America (US and Canada), Europe (Germany, Spain, and UK), APAC (China, India, Japan, and South Korea), and Rest of World (ROW)

Bidets Market Size 2025-2029

The bidets market size is forecast to increase by USD 2.36 billion at a CAGR of 6.3% between 2024 and 2029.

• The market is experiencing significant growth, driven primarily by the increasing old age population worldwide. As people age, they often face mobility and health issues that make traditional bathing methods more challenging. Bidets offer a hygienic and convenient solution, making them an attractive alternative for this demographic. Furthermore, rising innovation in smart bidets, integrating features such as temperature control, water pressure adjustment, and wireless connectivity, is expanding the market's appeal to younger generations. However, limited awareness about bidets, particularly in regions where they are not traditionally used, poses a challenge. Additionally, regulatory hurdles and supply chain inconsistencies can temper growth potential. With an increasing old age population worldwide, there is a rising demand for bathroom accessories that cater to their specific needs. One such accessory is the bidet, which offers improved hygiene and comfort. Additionally, the integration of the Internet of Things (IoT) in toilet seats is driving innovation In the bidet market.
• Companies seeking to capitalize on market opportunities must invest in marketing efforts to increase awareness and educate consumers about the benefits of bidets. Collaborating with regulatory bodies and optimizing supply chain management will also be crucial for navigating these challenges effectively. Overall, the market presents significant growth potential for companies that can successfully address these challenges and cater to the evolving needs of consumers.

What will be the Size of the Bidets Market during the forecast period?

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• The bidet market is experiencing significant activity and trends in personal hygiene practices, driven by advancements in bidet technology and sustainable manufacturing. Energy efficiency and water conservation technology are key considerations, with stainless steel and ceramic nozzles gaining popularity for their durability and eco-friendly design. Smart bathroom trends include warm water washes, oscillating nozzles, deodorizing functions, and night lights. Bidet adoption rate continues to grow, fueled by home automation trends and disabled-friendly features. Water efficiency and eco-friendly design are essential for bathroom renovation costs, making bidets an attractive alternative to traditional toilet paper. Anti-bacterial nozzles and cold water wash options cater to diverse user preferences.
• The industry trends also include automatic flushing and pulsating nozzles, enhancing the overall user experience.

How is this Bidets Industry segmented?

The bidets industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD million" for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

• Product
  • Floor mounted
  • Wall mounted
• Technology
  • Conventional bidets
  • Electronic bidets
• End-user
  • Residential
  • Commercial
• Geography
  • North America
    • US
    • Canada
  • Europe
    • Germany
    • Spain
    • UK
  • APAC
    • China
    • India
    • Japan
    • South Korea
  • Rest of World (ROW)

By Product Insights

The floor mounted segment is estimated to witness significant growth during the forecast period. The bidet market encompasses various product offerings, including water filtration systems, dual-nozzle bidets, wireless models, air dryers, and bathroom fixtures equipped with remote controls and water pressure regulators. Bathroom design trends favor smart home automation, water conservation, and personal care solutions, leading to the integration of IoT technology and self-cleaning nozzles. Mechanical bidets remain popular for their simplicity and affordability, while electronic bidets offer adjustable water pressure, temperature control, and heated seats. Bidet maintenance is essential for optimal performance and hygiene, with user manuals and repair services available from various brands. Handheld and travel bidets cater to consumers on the go, while bidet attachments and accessories enhance the functionality of existing toilets.

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The Floor mounted segment was valued at USD 3.54 billion in 2019 and showed a gradual increase during the forecast period. Home improvement projects often include bidet installation, which may involve professional services or DIY guides. Bathroom renovations may incorporate bidet sprayers, luxury designs, and smart bidet technology for improved health benefits and comfort. Pricing varies across bidet types, with floor-mounted models accounting for the largest revenue share due to their robust design, ease of installation, and affordability. The market continues to evolve, offering consumers a range of options to suit their personal preferences and budgets.

Regional Analysis

APAC is estimated to contribute 40% to the growth of the global market during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. StartFragment The Bidets Market is evolving with advanced bidet technology advancements, enhancing bathroom hygiene and elevating bathroom design ideas. Innovations in stainless steel nozzle, ceramic nozzle, and antibacterial nozzle ensure durability and cleanliness. Features like oscillating nozzle and pulsating nozzle improve washing efficiency, complemented by warm water wash for comfort. The deodorizing function enhances freshness, while night light provides convenience. Prioritizing safety, child safety features make bidets more accessible for families.

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The bidet market is experiencing significant growth, with various trends shaping its dynamics. Water filtration technology is increasingly being integrated into bidets to ensure cleanliness and hygiene. Dual-nozzle bidets and wireless models are gaining popularity for their convenience and ease of use. Air dryers are also becoming a standard feature in bidets for a more comfortable drying experience. Bathroom fixtures are being redesigned to accommodate bidets, with remote control and water pressure regulator options available. Bathroom design trends favor smart home automation and water conservation, leading to the integration of IoT technology and bidet toilet seats. Personal care is a key consideration, with self-cleaning nozzles and adjustable water pressure becoming standard features. These innovations cater to the growing demand for enhanced sanitation, hand hygiene, and personal health in both residential and commercial settings.

Bidet maintenance is simplified through user manuals and repair services. Bidet brands are expanding their offerings to include handheld and travel bidets, as well as bidet attachments for existing toilets. Home improvement projects often include bidet installation, which can be guided by installation guides and heated seats. Health benefits, such as improved hygiene and reduced paper usage, are driving demand for bidets. Smart bidets with temperature control and IoT integration are the latest luxury bathroom innovations, with bidet reviews and comparisons available for informed purchasing decisions. Portable bidets and bidet pricing vary widely, making them accessible to a broad consumer base. These bidets are widely used in residential settings and can also be found in commercial spaces such as public restrooms, offices, and luxury hotels. Overall, the bidet market is evolving to meet the changing needs and preferences of consumers.

Market Dynamics

Our researchers analyzed the data with 2024 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

What are the Bidets market drivers leading to the rise in the adoption of Industry?

• The global market is significantly driven by the increasing population of older adults, representing a key demographic trend. The bidet market is experiencing growth due to the increasing demand for bathroom fixtures that prioritize personal hygiene and accessibility, particularly among the elderly population. Bidets offer a more thorough and hygienic cleansing experience, making them an attractive option for individuals with limited mobility. Advanced bidet models come equipped with features such as water filtration, dual-nozzle bidets, wireless controls, air dryers, and water pressure regulators, catering to the unique needs of older adults. These features enhance convenience and comfort, making bathroom routines easier and more enjoyable.

• Bidet maintenance is also a consideration, with user manuals and regular cleaning essential for ensuring optimal performance and longevity. Renowned bidet brands offer reliable and high-quality products, further increasing the appeal of bidets in the market.

What are the Bidets market trends shaping the Industry?

• Smart bidets are experiencing significant innovation, positioning them as the upcoming market trend in the sanitation industry. This advancement in technology is expected to shape consumer preferences and redefine bathroom essentials. The market is experiencing significant growth due to the increasing popularity of smart bidets. These advanced devices offer enhanced comfort and convenience by minimizing the need for manual controls. Smart bidets incorporate features such as automatic seat temperature control, which adjusts the seat temperature to match the room temperature, and automatic water temperature control, ensuring optimal comfort by adjusting the water temperature to the room temperature. Furthermore, smart bidets can be integrated with home automation systems and the Internet of Things (IoT) for remote control and automation.

• Bidets are not only a bathroom accessory but also contribute to water conservation efforts. Pricing for smart bidets varies depending on the specific features and technology integrated. Bidet parts and electronic bidet seats are also available for those looking to upgrade their existing bidets. Home improvement projects often include the installation of bidets for their efficiency and personal hygiene benefits.

How does Bidets market faces challenges face during its growth?

• The limited awareness and understanding of bidets represent a significant obstacle to the industry's expansion. Despite bidets offering numerous hygienic and health benefits, many consumers remain uninformed about this alternative to traditional toilet paper use. Enhancing public awareness through education and marketing efforts could potentially boost the growth of the bidet market. The market faces a significant challenge in increasing user awareness about the benefits of this innovative personal care solution. Many individuals, particularly in developing countries, are uninformed about bidets and their advantages. Traditional methods of personal hygiene, such as toilet paper, continue to be preferred due to a lack of familiarity with bidet technology. Cultural preferences and long-standing habits further hinder the acceptance of bidets. However, the integration of smart home technology, including water temperature control and adjustable water pressure, is making bidets more appealing to consumers. Despite these trends, awareness and adoption remain low in some developing countries, particularly in Asia, where toilet paper remains the preferred choice for personal cleansing.

• A bidet installation guide and the availability of bidet attachments, bidet sprayers, and accessories have made it easier for homeowners to incorporate this technology into their bathroom design during renovations. Despite these advancements, bidet repair and maintenance remain important considerations for potential buyers. Overall, expanding user education about the benefits of bidets is crucial for market growth.

Exclusive Customer Landscape

The bidets market forecasting report includes the adoption lifecycle of the market, covering from the innovator's stage to the laggard's stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the bidets market report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.

Customer Landscape

Key Companies & Market Insights

Companies are implementing various strategies, such as strategic alliances, bidets market forecast, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the industry.

2GoProducts LLC - The company specializes in providing advanced bidet solutions, including the HAVEN 1000, HAVEN 3000, HAVEN 5000, and Sanctuary models.

The industry research and growth report includes detailed analyses of the competitive landscape of the market and information about key companies, including:

• 2GoProducts LLC
• Bemis Manufacturing Co.
• Brondell Inc.
• CleanSense Bidet
• Duravit AG
• Eczacibasi Holding A.S.
• Geberit International AG
• GWA Group Ltd.
• Infinity Bidet
• Kohler Co.
• LAUFEN Bathrooms AG
• LIXIL Corp.
• Noken Design
• Panasonic Holdings Corp.
• RinseWorks Inc.
• Roca Sanitario SA
• Taihe Sanitary wares Products Co. Ltd.
• Toto Ltd.
• Villeroy and Boch AG
• Xiamen Soothingware Sanitary Co. Ltd.

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key industry players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Recent Development and News in Bidets Market

• In February 2024, TOTO, a leading global bathroom solutions provider, unveiled its new Washlet G500 bidet toilet seat, integrating advanced features such as warm water washing, heated seat, and automatic air dryer (TOTO Press Release, 2024). This innovation underscores TOTO's commitment to enhancing personal hygiene and comfort in the bidet market.
• In March 2025, Kohler Co., another major player, announced a strategic partnership with BioBidet, a South Korean bidet manufacturer. This collaboration aims to expand Kohler's product offerings and strengthen its presence in the Asian market (Kohler Co. Press Release, 2025).
• In May 2024, Brondell Inc., a US-based company specializing in bidet seats and accessories, secured a strategic investment of USD15 million from a leading venture capital firm. This funding will be used to accelerate product development, expand marketing efforts, and enhance customer experience (Venture Capital Firm Press Release, 2024).
• In August 2025, the European Union will implement a regulation requiring bidet toilets in all new residential and commercial buildings starting in 2027, aiming to stimulate growth in the European bidet market. This is expected to increase the demand for bidets and related products across the EU.

Research Analyst Overview

The bidet market continues to evolve, with dynamic innovations and applications across various sectors. Handheld bidets offer convenience for personal hygiene on-the-go, while travel bidets cater to those on the move. Bathroom remodeling projects increasingly incorporate smart home automation, integrating bidet toilet seats, water conservation, and IoT technology. Bidets are no longer just bathroom fixtures; they are becoming essential components of modern, eco-friendly, and technologically advanced bathroom designs. Mechanical bidets provide adjustable water pressure and temperature control, while electronic bidets offer self-cleaning nozzles and air dryers. Bidet pricing varies, with budget-friendly options and luxury models catering to diverse consumer needs.

Brands continue to release new bidet toilet seats, parts, and accessories, ensuring user-friendly installation and maintenance. Water conservation is a growing concern, with bidets offering a more efficient alternative to traditional toilet paper use. Bathroom accessories, such as bidet sprayers and attachments, cater to those seeking to retrofit their existing toilets. The market's continuous unfolding is reflected in the integration of smart home technology, including remote control and wireless bidets, and the rise of smart bidets with heated seats and health benefits. The bidet market's evolution underscores its importance as a personal care solution that adapts to modern lifestyles and bathroom design trends. These innovations cater to diverse lifestyles and preferences, offering features such as heated seats, electric hand dryers, adjustable water temperature, and deodorizers.

Dive into Technavio's strong research methodology, blending expert interviews, extensive data synthesis, and validated models for unparalleled Bidets Market insights. See full methodology.

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What are the Key Data Covered in this Bidets Market Research and Growth Report?

• CAGR of the Bidets industry during the forecast period
• Detailed information on factors that will drive the growth and forecasting between 2025 and 2029
• Precise estimation of the size of the market and its contribution of the industry in focus to the parent market
• Accurate predictions about upcoming growth and trends and changes in consumer behaviour
• Growth of the market across APAC, Europe, North America, Middle East and Africa, and South America
• Thorough analysis of the market's competitive landscape and detailed information about companies
• Comprehensive analysis of factors that will challenge the bidets market growth of industry companies

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