Board Games Market by Product, Distribution Channel, and Geography - Forecast and Analysis 2021-2025

  • Published: Jul 2021
  • Pages: 120
  • SKU: IRTNTR40559

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The board games market share is expected to increase by USD 2.56 billion from 2020 to 2025, and the market’s growth momentum will accelerate at a CAGR of 7.30%.

This board games market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers board games market segmentation by product (tabletop, card and dice, and role-playing), distribution channel (offline and online), and geography (Europe, North America, APAC, MEA, and South America). The board games market report also offers information on several market vendors, including Asmodee Holding, Atlas Games, Clementoni Spa, CMON Ltd., Franckh-Kosmos Verlags-GmbH & Co. KG, Hasbro Inc., Mattel Inc., PD-Verlag GmbH & Co. KG, Ravensburger Group, and The Goliath Games LLC among others.

What will the Board Games Market Size be During the Forecast Period?

Download the Free Report Sample to Unlock the Board Games Market Size for the Forecast Period and Other Important Statistics


Board Games Market: Key Drivers, Trends, and Challenges

The rapid improvements in content and gameplay is notably driving the board games market growth, although factors such as threat from alternate gaming platforms may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the board games industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

Key Board Games Market Driver

One of the key factors driving growth in the board games market is the rapid improvements in content and gameplay. Manufacturers are increasingly focusing on developing story-driven board games with ample detailing to offer superior immersive experiences. These games involve a framework that enables participants to interact with each other in an easy and non-superficial manner while ensuring strong engagement throughout the duration of play. Classic board games such as Monopoly, Scrabble, Clue, and Life have undergone frequent updates in illustrations and gameplay to cater to changing market demand. Licensing deals between board game developers and popular movie and TV franchises also enable the development of story arcs and character updates in board games. Rapid improvements in content and gameplay features are expected to boost the growth of the global board games market during the forecast period.

Key Board Games Market Trend

The increasing digitization of board games is another factor supporting the board games market share growth. Leveraging technological advances, several board game publishers are increasingly incorporating mobile applications as part of the gaming experience. Apart from replicating successful board game versions on mobile platforms, vendors are also using mobile applications to assist in gameplay. Popular board games such as The Settlers of Catan (Thames & Kosmos) and Mansion of Madness (Asmodee Holding) offer mobile applications for assisting in various aspects of game setup and gameplay management that include game timers and tutorials with immersive graphics and soundtracks. The increasing digitization of board games is expected to encourage the adoption of board games and drive market growth during the forecast period.

Key Board Games Market Challenge

The threat from alternate gaming platforms will be a major challenge for the board games market during the forecast period. The rising penetration of mobile devices such as smartphones and tablets has seen the emergence of myriad mobile-based game offerings that target gamers of different age groups. Technological advances enable these applications to offer superior engagement and immersive experience through extensive storyboarding and detailing. Moreover, factors such as ease of access, better graphics, and content interactivity enable mobile games to attract and retain gamers at a rate higher than traditional board games. Most mobile games are offered as free applications, as game publishers generate their revenue from in-game advertisements and the purchase of virtual points and other gaming items. Besides mobile game publishers, console-based and PC-based gaming publishers offer a range of gaming titles at competitive prices. Thus, the growing threat from alternative gaming platforms is expected to hamper the growth of the global board games market.

This board games market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2021-2025.

Parent Market Analysis

Technavio categorizes the global board games market as a part of the global leisure products industry within the global household durables market. The parent market, the global leisure products market, covers a variety of categories, including sports equipment, musical instruments, camping equipment, recreational vehicles, bicycles, toys, and other consumer-oriented games. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the board games market during the forecast period.

Who are the Major Board Games Market Vendors?

The report analyzes the market’s competitive landscape and offers information on several market vendors, including:


  • Asmodee Holding
  • Atlas Games
  • Clementoni Spa
  • CMON Ltd.
  • Franckh-Kosmos Verlags-GmbH & Co. KG
  • Hasbro Inc.
  • Mattel Inc.
  • PD-Verlag GmbH & Co. KG
  • Ravensburger Group
  • The Goliath Games LLC


This statistical study of the board games market encompasses successful business strategies deployed by the key vendors. The board games market is fragmented and the vendors are deploying organic and inorganic growth strategies to compete in the market.

To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

The board games market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.

Board Games Market Value Chain Analysis

Our report provides extensive information on the value chain analysis for the board games market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chains is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.

The value chain of the board games market includes the following core components:

  • Inputs
  • Inbound logistics
  • Operations
  • Outbound logistics
  • Marketing and sales
  • Service
  • Support activities
  • Innovation

The report has further elucidated on other innovative approaches being followed by manufacturers to ensure a sustainable market presence.

Which are the Key Regions for Board Games Market?

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34% of the market’s growth will originate from Europe during the forecast period. France, Germany, and the UK are the key markets for board games in Europe. Market growth in this region will be slower than the growth of the market in other regions.

Demand for premium strategy-based board games has remained strong in Europe over the last few years. As board games constitute a key source of entertainment for customers across all age groups. This will facilitate the board games market growth in Europe over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.

COVID Impact and Recovery Analysis

The board games market witnessed a slow growth in 2020 due to the outbreak of COVID-19. Countries such as Russia, Italy, France, the UK, Spain, and Germany were severely affected by the pandemic. The imposition of social distancing regulations and lockdowns to safeguard workers disrupted operations and caused the shutdown of several manufacturing units, including the production factories of board games, which led to a decline in the production volume of board games in 2020. The governments of several countries lifted lockdown restrictions in the third quarter of 2020, which allowed board game producers and distribution channels, such as specialty stores, hypermarkets, and department stores, to resume operations. This is expected to propel the demand for board games in the region during the forecast period.

What are the Revenue-generating Product Segments in the Board Games Market?

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The board games market share growth by the tabletop segment will be significant during the forecast period. Tabletop games have witnessed a rapid surge in demand over the last few years, primarily from the rising adoption of board games at game bars and cafes. These outlets offer gamers the opportunity to play a range of tabletop board games for a nominal fee and have been instrumental in increasing awareness about innovative board game offerings. Additionally, the growing influence of social media influencers and gaming specialists has provided new avenues for game publishing vendors for promotion and constructive publicity.

This report provides an accurate prediction of the contribution of all the segments to the growth of the board games market size and actionable market insights on post COVID-19 impact on each segment.


Board Games Market Scope

Report Coverage


Page number


Base year


Forecast period


Growth momentum & CAGR

Accelerate at a CAGR of 7.30%

Market growth 2021-2025

$ 2.56 billion

Market structure


YoY growth (%)


Regional analysis

Europe, North America, APAC, MEA, and South America

Performing market contribution

Europe at 34%

Key consumer countries

US, France, Germany, UK, and China

Competitive landscape

Leading companies, Competitive strategies, Consumer engagement scope

Key companies profiled

Asmodee Holding, Atlas Games, Clementoni Spa, CMON Ltd., Franckh-Kosmos Verlags-GmbH & Co. KG, Hasbro Inc., Mattel Inc., PD-Verlag GmbH & Co. KG, Ravensburger Group, and The Goliath Games LLC

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period

Customization purview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Board Games Market Report?

  • CAGR of the market during the forecast period 2021-2025
  • Detailed information on factors that will drive board games market growth during the next five years
  • Precise estimation of the board games market size and its contribution to the parent market
  • Accurate predictions on upcoming trends and changes in consumer behavior
  • The growth of the board games industry across Europe, North America, APAC, MEA, and South America
  • A thorough analysis of the market’s competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of board games market vendors

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  • Symbol

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.


Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases


Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts



  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis


  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
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The board games market growth will increase by $2149.08 million during 2019-2024.
The board games market is expected to grow at a CAGR of 6.64% during 2019-2024.
Technavio has segmented the board games market by product (Tabletop, Card and dice, and Role-playing) ,distribution channel (Offline and Online) , and geographic (Europe, North America, APAC, MEA, and South America).
Asmodee Holding, Atlas Games, Clementoni Spa, CMON Ltd., Franckh-Kosmos Verlags-GmbH & Co. KG, Hasbro Inc., Mattel Inc., PD-Verlag GmbH & Co. KG, Ravensburger Group, The Goliath Games LLC are a few of the key vendors in the board games market.
North America will register the highest growth rate of 29.77% among the other regions. Therefore, the board games market in North America is expected to garner significant business opportunities for the vendors during the forecast period.
  • US
  • France
  • Germany
  • UK
  • China
The key factors driving the board games market growth are:
  • Rapid improvements in content and gameplay
The board games market vendors should focus on grabbing business opportunities from the tabletop segment as it accounted for the largest market share in the base year.
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