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The global board games market size is estimated to grow at a CAGR of 7.55% between 2022 and 2027. The board games market size is forecast to increase by USD 3,423.69 million. The growth of the market depends on several factors, including the rapid improvements in content and gameplay, the growing support through crowdfunding platforms, and the rising number of board game cafes.
This board Ggmes industry analysis extensively covers market segmentation by product (tabletop, card and dice, and role-playing), distribution channel (online and offline), and geography (Europe, North America, APAC, Middle East and Africa, and South America). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.
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The rapid improvements in content and gameplay are notably driving the market growth, although factors such as the threat from alternate gaming platforms may impede the market growth. Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
The rapid improvements in content and gameplay are one of the factors driving the market growth. Nowadays, manufacturers are increasingly focusing on developing story-driven with ample detailing to offer superior immersive experiences. These games involve a framework that enables participants to interact with each other in an easy and non-superficial manner while ensuring strong engagement throughout the play.
Classics such as Monopoly, Scrabble, Clue, and Life have undergone frequent updates in illustrations and gameplay to cater to changing market demand. Licensing deals between board game developers and popular movie and TV franchises enable the development of story arcs and character updates in board games. Thus, the rapid developments and updates in content gameplay are expected to drive market growth during the forecast period.
The increasing digitization of board games is one of the keyboard games market trends fueling the market growth. Several board game publishers are increasingly incorporating mobile applications as part of the gaming experience to leverage technological advances. One huge benefit that digital has over traditional tabletop games is that online functionality enables players to play online with friends regardless of location or circumstance. Publishers such as Ravensburger and Asmodee offer a range of popular over mobile platforms.
Moreover, apart from replicating successful board game versions on mobile platforms, vendors are also using mobile applications to assist in gameplay. Thus, such increasing digitization of games is expected to encourage the adoption and drive market growth during the forecast period.
The threat from alternate gaming platforms is one of the key factors challenging the market growth. There is an increasing penetration of mobile devices such as smartphones and tablets, which has led to the emergence of myriad mobile-based game offerings that target gamers of different age groups. Technological advances enable these applications to offer superior engagement and immersive experience through extensive storyboarding and detailing.
Besides mobile game publishers, console-based and PC-based gaming publishers offer a range of gaming titles at competitive prices. Thus, the growing threat from alternative gaming platforms is expected to challenge the growth of the market during the forecast period.
The board games industry analysis report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Global Board Games Market Customer Landscape
Vendors are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Atlas Games: The company offers board games such as Godsforge Product Line, Breakdancing Meeples, Dice Miner Product Line.
The board games market analysis report also includes detailed analyses of the competitive landscape of the market and information about 15 market vendors, including:
Qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak.
The market share growth by the tabletop segment will be significant during the forecast period. Tabletop board games involve games that are generally played on pre-marked surfaces on boards. Some of these games may involve the use of counters or tokens, cards, and dice, but gameplay primarily depends on board markings.
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The tabletop segment was valued at USD 3,653.37 million in 2017 and continue to grow by 2021. The segment includes classic board games such as Scrabble and Checkers and sports-based games such as cricket board games, football board games, and carrom. Strategy-based games such as The Settlers of Catan (Thames & Kosmos) also fall under this segment. Some of the tabletop board games include the game of life, hungry-hungry hippos grab & go game offered by Hasbro. Tabletop games have witnessed a surge in demand over the last few years, primarily from the rising adoption of board games in in-game bars and cafes. These venues have been crucial in spreading knowledge about cutting-edge board game offers and allowing players to play a variety of tabletop board games for a nominal fee. This, in turn, will drive the growth of the segment and, in turn, the market in focus during the forecast period
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Europe is estimated to contribute 32% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. Demand for premium strategy-based board games has remained strong in Europe over the last few years. Board games are a major source of entertainment for customers of all ages, and brick-and-mortar retailers and board game cafes such as Draughts (UK) and Bastard Cafe (Denmark) are increasingly offering avenues for gamers to convene and play. These board game cafes offer premium board games for a small fee and aim to attract millennial customers through engagement marketing in the coming years. Nevertheless, the growing popularity and mature market stage of alternative gaming platforms such as mobile games is expected to challenge the growth of the European board game market during the forecast period.
The board games market analysis in Europe witnessed low growth in 2020 due to COVID-19. However, the governments of several countries, such as the UK and France, lifted lockdown restrictions in the third quarter of 2020, which allowed board game production units and distribution channels, such as specialty stores, hypermarkets, and department stores, to resume operations. Also, the initiation of vaccination drives in Europe helped the market grow in the first half of 2021. The increasing demand for board games through online channels and the growing number of board games cafes in Europe will augment the growth of the board games market in the region during the forecast period.
The global board game market analysis report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.
Technavio categorizes the global board games market share as a part of the global leisure products market within the global household durables market. The parent global leisure products market covers a variety of categories, including board games, musical instruments, camping equipment, recreational vehicles, bicycles, toys, and other consumer-oriented games. Our market research report has extensively covered external factors influencing the parent market growth during the forecast period.
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Board Games Market Scope |
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Report Coverage |
Details |
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Page number |
160 |
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Base year |
2022 |
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Historic period |
2017-2021 |
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Forecast period |
2023-2027 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 7.55% |
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Market growth 2023-2027 |
USD 3,423.69 million |
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Market structure |
Fragmented |
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YoY growth 2022-2023(%) |
7.0 |
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Regional analysis |
Europe, North America, APAC, Middle East and Africa, and South America |
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Performing market contribution |
Europe at 32% |
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Key countries |
US, China, France, Germany, and UK |
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Competitive landscape |
Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks |
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Key companies profiled |
Atlas Games, Alderac Entertainment Group, Berkshire Hathaway Inc., Bezier Games Inc., Buffalo Games LLC, Claranet Ltd., CMON Ltd., Embracer Group AB, Ghost Galaxy Inc., Gibsons Games Ltd., Grey Fox Games, GungHo Online Entertainment Inc., Hasbro Inc., Indie Boards and Cards, Mattel Inc., PD Verlag GmbH and Co. KG, Ravensburger AG, The Walt Disney Co., Warlord Games, and Franckh Kosmos Verlags GmbH and Co. KG |
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Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period. |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this market research report to meet your requirements. Get in touch
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Product
7 Market Segmentation by Distribution Channel
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
Secondary sources
DATA ANALYSIS
Data Synthesis
Data Validation
REPORT WRITING
Qualitative
Quantitative
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