Board Games Market Analysis Europe, North America, APAC, Middle East and Africa, South America - US, France, Germany, UK, China - Size and Forecast 2024-2028

Board Games Market Size 2024-2028

• The global board games market size is estimated to grow by USD 4.38 billion between 2023 and 2028
• The market is accelerating at a compound annual growth rate of 8.8%.

The market trends and analysis report provides a comprehensive examination of growth factors, such as the rapid advancements in content and gameplay, and the increasing digitization of games. Additionally, the report addresses the challenges posed by alternative gaming platforms. These dynamics contribute to shaping the market landscape, with technological innovations enhancing user experience and the digital transition making games more accessible. However, competition from other gaming formats remains a significant factor influencing market growth.

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Key Major Companies

Companies are implementing various market growth and forecasting strategies by analyzing factors such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product or service launches, to enhance their presence in the market.

Atlas Games: The company offers board games such as Godsforge Product Line, Breakdancing Meeples, and Dice Miner Product Line.

The market report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:

Alderac Entertainment Group, Berkshire Hathaway Inc., Bezier Games Inc., Buffalo Games LLC, Claranet Ltd., CMON Ltd., Embracer Group AB, Franckh Kosmos Verlags GmbH and Co. KG, Ghost Galaxy Inc., Gibsons Games Ltd., Grey Fox Games, GungHo Online Entertainment Inc., Hasbro Inc., Indie Boards and Cards, Mattel Inc., PD Verlag GmbH and Co. KG, Ravensburger AG, The Walt Disney Co., and Warlord Games

Qualitative and quantitative analysis of market growth and trends of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified. Furthermore, market growth and forecasting it is also quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Market Dynamics

The market encompasses a wide range of products that cater to various age groups and skill levels, providing alternatives to electric device addiction, such as video games. It offer mental relaxation and stress relief, making them an excellent choice for parents seeking engaging leisure activities for their families. These games, which include Chess, Tabletop, Chance, Memory, and their numerous variations, foster social interaction and can adapt to different cultures. The market has seen significant growth in recent years due to the increasing demand for mental health support and the availability of digital applications and websites. They provide a screen-free alternative to digital technology, offering a chance to unwind and engage in face-to-face interaction. Cafes, hotels, and restaurants have recognized this trend and often provide it as an amenity for their guests. It can be found in various settings, from casual gatherings to formal events, and cater to diverse skill levels. The market's growth is driven by the increasing popularity of these games as a means of mental relaxation, stress relief, and social interaction. Board games offer a unique experience, allowing players to engage in a shared activity that transcends cultural boundaries and provides a source of happiness and enjoyment. Our researchers analyzed the market research and growth data with 2023  as the base year, along with the key market growth analysis, trends, and challenges. A holistic analysis of drivers, trends, and challenges will help companies refine their marketing strategies to gain a competitive advantage. 

Key Market Drivers

Rapid improvements in content and gameplay drive market growth. They have experienced a resurgence in popularity due to enhancements in content creation and gameplay quality. These tabletop games provide mental health benefits, fostering social connections and promoting cognitive skills such as memory, problem-solving, and strategic thinking. Parents increasingly view it as a healthier alternative to electric device addiction and violent video games.

Moreover, tabletop games, including chess, a classic game known for improving strategic thinking and memory, are experiencing significant market growth. Tabletop games offer a diverse range of thematic experiences, from chance-based games like Ludo and Monopoly to skill-based games such as Settlers of Catan and Ticket to Ride. These games cater to various cultures and skill levels, providing opportunities for character creation, leveling up, and immersive storytelling. The appeal of tabletop games lies in their ability to foster social interaction and intellectual engagement among players of all ages. As the popularity of tabletop gaming continues to rise, driven by its educational and recreational benefits, the market is expected to expand during the forecast period. Manufacturers and developers are innovating with new themes and gameplay mechanics to meet the diverse preferences of tabletop gamers worldwide..

Significant Market Trends

Increasing digitization of board games is a primary trend in the market. They have long been a source of mental stimulation and social connection, providing opportunities for parents and families to engage in activities that promote cognitive skills, problem-solving, and strategic thinking. With the advent of technological advances, these traditional tabletop games have evolved to incorporate digital elements, offering new variations and experiences for players.

Moreover, mobile applications and online platforms have become integral parts of the toys and games market, including board games. These platforms provide features such as game timers, tutorials, and immersive graphics and soundtracks, enhancing convenience and accessibility for players. The integration of digital elements has expanded the reach of toys and games to diverse cultures and skill levels, allowing players to engage with their favorite games anytime and anywhere. This evolution in digital gaming experiences contributes to the overall growth of the market during the forecast period, as consumers increasingly seek interactive and engaging entertainment options. Manufacturers and developers continue to innovate with new technologies and functionalities to meet the evolving preferences of players, driving further expansion in the toys and games industry.

Major Market Challenges

Threat from alternate gaming platforms is a major challenge hindering the market growth. Board games have long held a significant place in leisure time activities, providing opportunities for mental stimulation, social interaction, and family bonding. Despite the rise of mobile-based games, traditional tabletop games continue to thrive, offering unique benefits that cannot be replicated digitally. Mental health experts often recommend it for their ability to reduce stress, improve cognitive skills, and foster strategic thinking and problem-solving abilities.

Moreover, parents, in particular, appreciate the educational value of it, which can help children develop essential social skills and enhance their memory and chance-taking abilities. They come in various thematic variations, catering to diverse cultures and skill levels. Chess, a classic strategic game, has been a staple for centuries, while newer games like Settlers of Catan and Ticket to Ride offer more complex gameplay and character creation. Hence, such factors are hindering the market growth during the forecast period.

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Market Segmentation And Region

By Product

The tabletop segment is estimated to witness significant growth during the forecast period. Board games have long been a source of enjoyment and relaxation for individuals and families, providing an alternative to electric device addiction and digital games. These tabletop games offer numerous benefits for mental health, fostering cognitive skills such as memory, problem-solving, and strategic thinking. Parents often turn to it as a means to engage their children in educational environments, promoting social skills and relationship building. The tabletop segment was the largest segment and was valued at USD 3.86 billion in 2018. The diversity of it spans across various cultures and skill levels, with thematic variations ranging from fantasy and adventure to historical and educational themes. Popular games like Chess, Ludo, Monopoly, Scrabble, Settlers of Catan, and Ticket to Ride have stood the test of time, evoking nostalgia and creating lasting memories. They provide a platform for character creation, leveling up, and storytelling, allowing players to immerse themselves in a world of their own making. Hence, such factors are fuelling the growth of this segment which in turn drives the market growth during the forecast period.

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By Distribution Channel

Based on the distribution channel, the market has been segmented into online and offline. The online segment will account for the largest share of this segment. Online distribution channel, also referred to as e-commerce, has significantly fueled the growth of the global board games market over the last decade. E-commerce enables customers to access regional and global brands of board games based on type and game concepts. A significant increase in the number of e-commerce vendors globally is fueled by the growing penetration of smartphones across the world. The different types of e-commerce portals offering board games in the global market are brand-owned online formats and pure-play e-retailers. 

Regional Analysis

Europe is estimated to contribute 31% during the forecast period.

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Technavio's analysts have provided extensive insight into the market forecasting, detailing the regional trends and drivers influencing the market's trajectory throughout the forecast period. Board games have experienced a resurgence in popularity, offering an appealing alternative to digital technology for individuals seeking mental relaxation and stress relief. In cafes, hotels, and restaurants, communal settings provide opportunities for social interaction and the formation of social bonds. These games, based on popular culture themes, offer a casual and engaging experience, often reminiscent of a blockbuster movie or TV show. Historical events and educational benefits are also incorporated into various board games, providing a platform for learning mathematics and language and developing soft skills such as communication.

Board games, including language learning games, come in various forms such as collectible card games, miniature games, role-playing games, educational games, fantasy games, and sports games. The physical nature of these games offers a welcome contrast to the isolating experiences of screen fatigue, making them an attractive option for quality time spent with friends and family. Online applications and websites further enhance the accessibility of these games, enabling convenient play from anywhere. Whether it's a night in with friends or a visit to a board game cafe, these games, including language learning games, provide a unique and enjoyable experience. Such factors are driving the market growth in Europe during the forecast period, as consumers increasingly seek interactive and educational entertainment options that promote social interaction and learning.

Market Analyst Overview

The market is a thriving industry, driven by the increasing popularity of these games among people of all ages. Parents and educators appreciate board games for their ability to teach essential skills such as strategy, problem-solving, and social interaction. Memories are made around the table as families and friends engage in friendly competition. Games come in various categories, including card games, strategy games, and party games. Some popular choices include Chess, Monopoly, Quick service restaurants (QSRs), Scrabble, and Trivial Pursuit. Cards and dice are common components, while some games require more complex pieces and boards. The market for board games is diverse, with cards and dice games holding a significant share. Strategy games are also popular, as they challenge players to think critically and plan ahead. Party games add a fun and social element, making them a great choice for larger gatherings. Manufacturers cater to different demographics, offering games for children, and adults, and even specialized games for specific interests. The market is expected to grow, driven by the increasing demand for games that provide entertainment and social interaction. Levels of engagement vary, with some games requiring more time and commitment, while others can be played in shorter sessions. Diversity is a key strength, ensuring that there is something for everyone in the market.

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What are the Key Data Covered in this Market Research Report?

• CAGR of the market forecast during the forecast period
• Detailed information on factors that will drive the growth of the market  between 2024 and 2028
• Precise estimation of the size of the market  size and its contribution to the market in focus on the parent market
• Accurate predictions about upcoming trends and changes in consumer behavior
• Growth of the market industry across Europe, North America, APAC, Middle East and Africa, and South America
• Thorough market analysis and report of the market’s competitive landscape and detailed information about companies
• Comprehensive analysis of factors that will challenge the growth of market companies

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