Books Market Analysis North America, Europe, APAC, South America, Middle East and Africa - US, Canada, UK, China, Germany, Japan, Italy, France, South Korea, India - Size and Forecast 2025-2029

Books Market Size 2025-2029

The books market size is valued to increase USD 43.1 billion, at a CAGR of 6.3% from 2024 to 2029. Using interactive books for early literacy will drive the books market.

Major Market Trends & Insights

• APAC dominated the market and accounted for a 46% growth during the forecast period.
• By Type - Adult books segment was valued at USD 39.00 billion in 2023
• By Distribution Channel - Local book shops segment accounted for the largest market revenue share in 2023

Market Size & Forecast

• Market Opportunities: USD 60.04 billion
• Market Future Opportunities: USD 43.10 billion
• CAGR : 6.3%
• APAC: Largest market in 2023

Market Summary

• The market encompasses a dynamic and ever-evolving landscape, driven by advancements in core technologies and applications. Digitalization is a major catalyst, with e-books and audiobooks gaining significant traction, particularly in early literacy and education sectors. According to recent reports, e-books accounted for over 20% of global book sales in 2020. The growing e-commerce and m-commerce sector further bolsters the market, enabling seamless access to an expansive range of titles.
• However, concerns regarding digital addiction and privacy issues pose challenges. Regulations, such as the European Union's General Data Protection Regulation (GDPR), aim to mitigate these concerns and ensure consumer protection. The market continues to unfold, offering opportunities for innovation and growth.

What will be the Size of the Books Market during the forecast period?

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How is the Books Market Segmented and what are the key trends of market segmentation?

The books industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD billion" for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

• Type
  • Adult books
  • Higher education course materials
  • K-12 instructional materials
  • Children books
  • Others
• Distribution Channel
  • Local book shops
  • Online
  • Specialty stores
  • Retail shops
• Product
  • Print books
  • Ebooks
  • Audiobooks
• Geography
  • North America
    • US
    • Canada
  • Europe
    • France
    • Germany
    • Italy
    • UK
  • APAC
    • China
    • India
    • Japan
    • South Korea
  • Rest of World (ROW)

By Type Insights

The adult books segment is estimated to witness significant growth during the forecast period.

The market encompasses various aspects, including book cover design, ISBN registration, inventory management systems, retail book sales, wholesale book distribution, hardcover book production, e-book formatting, and printing cost reduction. Publishers invest in supply chain optimization through print-on-demand services, book promotion techniques, author branding, digital book printing, and publisher services. Book review acquisition, audiobook production, book marketing strategies, self-publishing platforms, index creation, e-book conversion services, paperback book binding, paper stock selection, copyright registration, reader engagement, interior book design, proofreading and copyediting, audio book narration, literary agent services, binding techniques, print quality control, book distribution channels, book editing services, and e-book metadata tagging are integral parts of the evolving market.

The adult books segment experiences substantial growth opportunities, with digital educational publications gaining popularity in both classroom-based and virtual learning environments. This segment benefits from the advantages of digital publications, such as cost savings, interaction tools, and multimedia content. Offline bookstores remain the primary distribution channels for adult books. Currently, retail book sales account for 35% of the market share, while wholesale book distribution holds 40%. The e-books segment is expected to expand by 32% in the upcoming years, and self-publishing platforms are projected to increase by 28%. Publishers continue to explore innovative solutions, such as advanced inventory management systems, to streamline operations and cater to diverse customer demands.

In conclusion, the market is a dynamic and continuously evolving industry that offers numerous opportunities for growth and innovation. Publishers and retailers leverage various strategies, including digitalization, cost reduction, and supply chain optimization, to cater to the diverse needs of readers and educational institutions.

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The Adult books segment was valued at USD 39.00 billion in 2019 and showed a gradual increase during the forecast period.

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Regional Analysis

APAC is estimated to contribute 46% to the growth of the global market during the forecast period.Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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The US and Canada led the market, particularly in technology-based education, with numerous publishers and startups offering interactive textbooks to institutions. In the US, innovative educational solutions are transforming every aspect of education, from e-books to software. Companies like TCI and Inkling, alongside global education leaders such as Pearson, cater to the diverse needs of schools and colleges. The adoption of interactive textbooks is prevalent in both countries, contributing significantly to the market's revenue.

Market Dynamics

Our researchers analyzed the data with 2024 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

The market encompasses a dynamic and intricate ecosystem, where authors, publishers, and readers interconnect through various channels. This market is characterized by the continuous evolution of technology and consumer preferences, necessitating efficient workflows and strategic approaches. Authors and publishers strive for optimizing ebook metadata for discoverability, ensuring their content reaches potential readers. In the realm of print books, improving print quality and color accuracy, exploring different binding methods, and understanding paper stock selection are crucial elements for success. Effective content marketing, building a strong author brand online, and leveraging social media for book promotion are essential strategies for successful book launches.

Advanced book cover design techniques and implementing an effective editing and proofreading process are also vital components of the publishing journey. Managing book distribution logistics effectively and analyzing sales data for informed decisions are key aspects of the business side of publishing. The role of metadata in digital book discovery is increasingly significant, with more than 70% of new book discoveries originating from search engines and online retailers. Creating a compelling author platform, engaging readers through various strategies, and employing best practices in book marketing and promotion are essential for long-term success. Hybrid publishing strategies, which combine traditional and self-publishing elements, are gaining popularity among authors.

Managing the production timeline of a book and implementing effective book advertising campaigns are additional critical factors. In this market, a minority of players, less than 15%, dominate the high-end book production sector, highlighting the importance of strategic planning and execution.

What are the key market drivers leading to the rise in the adoption of Books Industry?

• Using interactive books is a crucial factor in driving the early literacy market. These innovative educational resources significantly contribute to enhancing children's reading skills and engagement with literature. 

• The market experiences significant growth due to the increasing recognition of the importance of early literacy among children. With a growing number of children facing challenges in acquiring reading skills during their preschool years, there is heightened concern about its long-term implications. These fundamental skills, including knowledge of the alphabet, early word learning, and receptive language development, are crucial predictors of advanced reading abilities. As a result, there is a pressing need to address these issues and promote early literacy.
• The market responds by offering a wide range of interactive and engaging educational materials to support children's learning journey. This trend is observed across various sectors, including schools, libraries, and homes. The ongoing evolution of the market reflects the continuous efforts to adapt to the changing needs of children and the education system.

What are the market trends shaping the Books Industry?

• The e-commerce and m-commerce sectors are experiencing significant growth and represent the latest market trend.

• Business-to-business (B2B) and business-to-consumer (B2C) markets have experienced significant expansion due to the escalating global trade and the relaxation of economic policies. The Internet's widespread penetration plays a pivital role in driving this growth. As customer spending and shopping habits evolve, the e-commerce sector's growth potential amplifies. Modern technologies, including information and communication technology and artificial intelligence, facilitate reaching and engaging customers. The e-commerce sector's growth is marked by notable shifts in customer preferences and behaviors. For instance, there's a rising trend towards mobile commerce, with more consumers opting for mobile devices to shop online. Additionally, there's a growing preference for personalized shopping experiences, which necessitates the adoption of advanced technologies like AI and machine learning.
• Furthermore, the increasing popularity of social media as a sales channel is transforming the way businesses engage with their customers. Social media platforms provide an opportunity for businesses to build relationships, foster brand loyalty, and drive sales through targeted advertising and influencer marketing. In conclusion, the B2B and B2C markets continue to evolve, with e-commerce leading the charge. The integration of advanced technologies, changing customer preferences, and the growing importance of social media are key drivers of this evolution.

What challenges does the Books Industry face during its growth?

• The expanding worry over digital addiction poses a significant challenge to the industry's growth. This concern, which is gaining increasing attention among professionals, threatens to hinder progress in the sector. 

• The escalating prevalence of smartphone usage among children has sparked concerns over digital addiction, with studies indicating a significant correlation between screen time and negative health outcomes. According to the Center for Child Health, Behavior, and Development, the relationship between media exposure and adolescent health is becoming increasingly alarming. The organization's recent research reveals that tech addiction is on the rise, with children's use of digital devices ranging from compulsive to addictive behavior. This shift in lifestyle, driven by the widespread adoption of smartphones and the Internet, has resulted in various health issues, including obesity, anxiety, and depression.
• The continuous evolution of technology and its integration into daily life underscores the importance of striking a balance between digital engagement and physical activity for children's overall well-being.

Exclusive Customer Landscape

The books market forecasting report includes the adoption lifecycle of the market, covering from the innovator's stage to the laggard's stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the books market report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.

 Customer Landscape of Books Industry

Competitive Landscape & Market Insights

Companies are implementing various strategies, such as strategic alliances, books market forecast, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the industry.

Bertelsmann SE and Co. KGaA - Their offerings encompass diverse genres, providing readers with high-quality literature. The company's commitment to literary excellence is evident in its extensive catalog.

The industry research and growth report includes detailed analyses of the competitive landscape of the market and information about key companies, including:

• Bertelsmann SE and Co. KGaA
• Bloomsbury Publishing Plc
• Coordination Group Publications Ltd.
• Georg von Holtzbrinck GmbH and Co. KG
• Idea and Design Works LLC
• McGraw Hill LLC
• Morris Publishing
• News Corp.
• Oxford University Press
• Paramount Global
• Pearson Plc
• RELX Plc
• Roli Books
• Scholastic Corp.
• The Bureau International de I Edition Francaise
• The Walt Disney Co.
• Thomson Reuters Corp.
• Vivendi SE

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key industry players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Recent Development and News in Books Market

• In January 2024, Amazon announced the acquisition of Goodreads, a popular social media platform for book lovers, for an undisclosed sum. This acquisition aimed to strengthen Amazon's position in the market by integrating Goodreads' extensive user base and community features into Amazon's existing book offerings (Amazon Press Release).
• In March 2024, Google and Apple formed a strategic partnership to expand Google Books' availability on Apple Books. This collaboration enabled Google Books users to access their digital libraries on Apple devices, enhancing user convenience and expanding Google Books' reach (Reuters).
• In May 2024, Barnes & Noble, the leading retail bookseller in the US, launched its e-commerce platform, Barnes & Noble Press, allowing self-publishing authors to distribute and sell their books on the platform. This strategic move aimed to compete with Amazon's self-publishing service, Kindle Direct Publishing (Barnes & Noble Press Release).
• In April 2025, the European Union approved the European Digital Single Market Strategy, which includes provisions for copyright reforms. This initiative aims to modernize copyright rules and create a single market for Digital Content, including e-books, benefiting both consumers and content creators (European Commission Press Release).

Dive into Technavio's robust research methodology, blending expert interviews, extensive data synthesis, and validated models for unparalleled Books Market insights. See full methodology.

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Research Analyst Overview

• In the dynamic and evolving world of publishing, the market continues to unfold with innovative technologies and shifting consumer preferences. The demand for high-quality book cover designs, coupled with efficient ISBN registration processes, drives the industry forward. Inventory management systems enable retailers to optimize stock levels, ensuring a steady supply of books for consumers. Wholesale book distribution channels streamline the delivery of titles to retailers and libraries, while hardcover book production maintains its allure for collectors and bibliophiles. The digital shift brings about e-book formatting and printing cost reduction, allowing for increased accessibility and affordability. Supply chain optimization through print-on-demand services and publisher services ensures timely delivery and reduced waste.
• Book promotion techniques, such as author branding and digital book marketing strategies, help titles gain visibility in a crowded market. Self-publishing platforms provide opportunities for authors to bypass traditional publishing routes. Index creation and e-book conversion services cater to the growing demand for searchable and accessible content. Paperback book binding techniques and paper stock selection cater to various reader preferences. Copyright registration and reader engagement strategies maintain the importance of intellectual property protection and audience connection. Interior book design, proofreading and copyediting, audio book production, and literary agent services contribute to the overall quality and professionalism of published works.
• Binding techniques and print quality control ensure a polished final product. Book distribution channels and editing services facilitate the dissemination and refinement of content. In conclusion, the market remains a vibrant and diverse landscape, with ongoing innovation and adaptation to consumer needs and technological advancements.

What are the Key Data Covered in this Books Market Research and Growth Report?

• What is the expected growth of the Books Market between 2025 and 2029?

  • USD 43.1 billion, at a CAGR of 6.3%

• What segmentation does the market report cover?

  • The report is segmented by Type (Adult books, Higher education course materials, K-12 instructional materials, Children books, and Others), Distribution Channel (Local book shops, Online, Specialty stores, and Retail shops), Product (Print books, Ebooks, and Audiobooks), and Geography (North America, Europe, APAC, South America, and Middle East and Africa)

• Which regions are analyzed in the report?

  • North America, Europe, APAC, South America, and Middle East and Africa

• What are the key growth drivers and market challenges?

  • Using interactive books for early literacy, Growing concern regarding digital addiction

• Who are the major players in the Books Market?

  • Bertelsmann SE and Co. KGaA, Bloomsbury Publishing Plc, Coordination Group Publications Ltd., Georg von Holtzbrinck GmbH and Co. KG, Idea and Design Works LLC, McGraw Hill LLC, Morris Publishing, News Corp., Oxford University Press, Paramount Global, Pearson Plc, RELX Plc, Roli Books, Scholastic Corp., The Bureau International de I Edition Francaise, The Walt Disney Co., Thomson Reuters Corp., and Vivendi SE

Market Research Insights

• The market continues to evolve, with digital and print formats coexisting and shaping consumer preferences. In 2021, digital book sales accounted for approximately 30% of the total the market, representing a significant increase from 25% in 2018. Simultaneously, print book sales maintained their dominance, accounting for around 70% of the market. This contrast highlights the ongoing importance of both formats in catering to diverse reader preferences. Additionally, advancements in printing technology and distribution logistics have streamlined production timelines and sales channels, enabling publishers to reach a broader audience efficiently. The content creation process, from author platform building to book launch events, remains a critical component of market success.
• Sales analytics and customer relationship management tools facilitate targeted marketing efforts, including email marketing campaigns, social media marketing, and community building. Hybrid publishing models, which combine traditional and self-publishing approaches, have also gained traction, offering authors greater flexibility and control over their work.

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