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The Books Market size is forecast to increase by USD 38.3 billion at a compound annual growth rate (CAGR) of 5.91% between 2023 and 2028. The market is witnessing significant growth driven by various factors. Utilizing interactive books for early literacy programs has become increasingly prevalent, fostering a more engaging learning environment for young readers who also prefer comic books. Moreover, the surging popularity of eBooks offers readers convenient access to a vast array of literature across digital platforms. Additionally, the incorporation of gamification into interactive learning experiences is enhancing reader engagement and retention, further propelling the market's expansion. These trends underscore the evolving landscape of the global book market, catering to diverse reading preferences and learning styles. This market research and growth report also includes an in-depth analysis of drivers, trends, and challenges.
In the market, self-development literature holds a significant presence, offering readers valuable insights and personal growth opportunities. Over centuries, they have served as a reservoir of knowledge, providing both amusement and advancement for readers worldwide. The book industry has witnessed significant changes, with a shift towards consumer books and e-books and the advent of the printing press revolutionizing accessibility. They remain a reliable source of information, benefiting readers across diverse demographics. With rising consumer spending and an increased number of readers, the market offers various products catering to different interests and preferences. This dynamic landscape reflects the enduring relevance and versatility of books in contemporary society.
The market share growth by the adult books segment will be significant during the forecast period. The adult books segment will show significant growth opportunities during the forecast period as the curricula of technical and non-technical online courses comprise digital educational publications. This segment is witnessing an increased demand for smart education from both classroom-based and virtual learning environments. The market is experiencing growth fueled by several key factors. As disposable income rises and consumer spending increases, there's a growing interest in leisure activities such as reading, leading to an expanded base of readers worldwide. With readily accessible options like paperbacks, audiobooks, and electronic books, consumers have a variety of formats to choose from, catering to different preferences and hobbies. Additionally, the market benefits from the availability of reasonably priced books, making them more accessible to a wider audience. This diverse array of products caters to various areas of interest, ensuring that readers can find content that resonates with them, ultimately driving the continued expansion of the global market.
The adult books segment was valued at USD 37 billion in 2018. Online courses have broadened the customer base for digital publishing. They offer various advantages to college students as they include features, such as embedded audio or video files and communication tools that facilitate interaction between the faculty and students. Furthermore, adult books meant for professional or corporate readers are generally bulky and not convenient to carry around. Also, an entire book must be purchased to access a small amount of information, which is not cost-effective. Hence, digital platforms make accessing such information easier for readers. Additionally, providers of adult books are not limiting themselves to an app but have developed an interactive content creation tool. This tool further helps to publish adult books on multiple devices, such as iPads and tablets. Therefore, the abovementioned factors will lead to the growth of this segment during the forecast period.
APAC is estimated to contribute 44% to the growth of the global market during the forecast period. Another region offering significant growth opportunities to companies is North America. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
North America is the dominating market in terms of revenue contribution toward the global market. Looking at the technology-based education landscape, the US is the breeding ground for innovative e-learning. This applies to modifying every aspect of education, be it e-books or software solutions. For instance, Apple introduced interactive textbooks along with the iBooks Author software in July 2020. Schools and institutions across the nation embrace these kinds of textbooks. Additionally, Canada also portrays the adoption of such textbooks by institutions. Global education leaders, such as Pearson, cater to the varied needs of institutions. Pearson offers various learning technologies, such as the Canadian Learning Exchange, Cogneeto, PowerSchool, MyLabs, and interactive textbooks. Hence, such factors are driving the market during the forecast period.
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Georg von Holtzbrinck GmbH and Co. KG - The company focuses on the newspaper and consumer book division and the science and education division. The key offerings of the company include books.
The books market forecasting report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The books market has witnessed significant changes over centuries, evolving from a reservoir of knowledge to a source of self-development and amusement. With the rise of digital media, literature is now readily accessible in various formats like hardcover, paperbacks, audiobooks, and electronic books. This advancement in dissemination benefits consumers, offering reasonably priced and reliable sources of information and entertainment. The industry has seen a surge in consumer spending, driven by increased disposable income and the growing number of readers. They cater to diverse hobbies, areas of interest, and leisure activities, making them an essential part of modern life. Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
The growing use of gamification for interactive learning is notably driving market growth. Gamification is defined as the integration of game design fundamentals and subject concepts that enhance students' conceptual and practical knowledge. It involves pedagogical approaches, strategies, and methodologies. Furthermore, it is highly used to motivate students to stay focused on the story or subject concepts. Due to the increasing preference for online interactive book tutorials and the growing adoption of smart devices, such as smartphones, gamification has become the most efficient and convenient way to learn subject concepts interactively.
The proliferation of smartphones and the increasing penetration of the internet have raised the demand for mobile learning books. The popularity of mobile learning interactive book companies has encouraged other companies, such as content creators and platform providers, to optimize their products for mobile accessibility. Moreover, eBooks through mobiles are less expensive to design and maintain compared with a full-scale learning interactive eBook for children. Hence, the popularity of gamification-based interactive learning will boost the global market during the forecast period.
The growing e-commerce and m-commerce market is an emerging trend in the market. B2B and B2C businesses have grown tremendously as global trade has increased rapidly due to the impact of globalization and the liberalization of economic policies. The growth in trade can also be underpinned by the increased penetration of smart devices and the internet globally. Thus, companies are also changing their methods of product and service sales according to customer expectations.
The gradual shift in customer spending and shopping habits has amplified the growth potential of the e-commerce market. The growth of information and communication technology, artificial intelligence, and other modern technologies have made it easy to reach out to and attract customers. Various companies in different industries increasingly use e-commerce to boost their sales, thereby creating lucrative growth prospects for key market companies. Moreover, the constructive steps taken by key companies to collaborate with major online retailers will enhance their market shares. Hence, the growing adoption of e-commerce and the m-commerce industry will boost the growth of the market in focus during the forecast period.
The growing digital addiction is a major challenge impeding the market. With the increasing use of smartphones and other wireless devices, there is a growing concern regarding digital addiction. Parents, teachers, and government authorities are concerned regarding the time children spend on such devices, which have reduced their physical activities and are causing various health issues such as obesity, anxiety, and depression.
Furthermore, the results of increased time spent in front of the screen directly impact the time spent on other activities such as eating, reading, writing, and physical activities. There are increased chances of becoming obese due to the limited physical activity involved in screen time, and often, it is combined with munching on high-calorie snack food. In addition, people have a hard time falling asleep. Such negative effects on health can negatively impact the growth of digital books and the adoption of technology by companies in the global market during the forecast period. Therefore, these factors can hinder the global market growth during the forecast period.
The books market growth analysis report includes the market's adoption lifecycle, covering the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
The market research report provides comprehensive data (region wise segment analysis), with forecasts and estimates in "USD Billion" for the period 2024 to 2028, as well as historical data from 2018 to 2022 for the following segments.
The books market has undergone significant changes over the centuries, evolving from a traditional reservoir of knowledge to a diverse industry embracing digital media and self-development literature. With the rise of digital platforms, consumers now have access to a vast amusement and advancement in literature. Consumer books are now readily accessible in various formats, including hardcover, paperbacks, audiobooks, and electronic books, catering to diverse preferences. These reliable sources of information benefit from the increasing consumer spending on literature, supported by the dissemination of reasonably priced books through the printing press and online platforms. The industry continues to thrive, offering a rich array of literature to an increased number of readers worldwide.
The global book industry has witnessed significant advancements in technology, leading to the rise of digital media and the transition from analog to digital formats. As a reliable source of entertainment and information dissemination, hardcover books and digital platforms benefit consumers with a diverse range of literature. With rising consumer spending and increased disposable income, hobbies and leisure activities such as reading have gained momentum. Publishers leverage technological innovations to offer various products catering to readers' areas of interest. From papyrus scrolls to screens, the evolution of the book industry reflects the changing landscape of digital communication mediums. Notable platforms like HarperCollins and digital libraries like Scribd, alongside ventures like J.K. Rowling's Pottermore, contribute to the vibrant global market.
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Market Scope |
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Report Coverage |
Details |
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Base year |
2023 |
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Historic period |
2018 - 2022 |
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Forecast period |
2024-2028 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 5.91% |
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Market growth 2024-2028 |
USD 38.3 billion |
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Market structure |
Fragmented |
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YoY growth 2023-2024(%) |
5.21 |
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Regional analysis |
North America, Europe, APAC, South America, and Middle East and Africa |
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Performing market contribution |
APAC at 44% |
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Key countries |
US, China, UK, Germany, and Japan |
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Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
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Key companies profiled |
Aleph Book Co., Bertelsmann SE and Co. KGaA, Bloomsbury Publishing Plc, Coordination Group Publications Ltd., Georg von Holtzbrinck GmbH and Co. KG, Idea and Design Works LLC, McGraw Hill LLC, Morris Publishing, News Corp., Oxford University Press, Paramount Global, Pearson Plc, RELX Plc, Roli Books, Rupa Publications India Pvt. Ltd., Scholastic Corp., The Bureau International de I Edition Francaise, The Walt Disney Co., Thomson Reuters Corp., and Vivendi SE |
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Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, Market growth and Forecasting, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the market forecast period |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Type
7 Market Segmentation by Distribution Channel
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Opportunity/Restraints
11 Competitive Landscape
12 Competitive Analysis
13 Appendix
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