Enjoy complimentary customisation on priority with our Enterprise License!
The bottled water market is estimated to grow at a CAGR of 5.88% between 2022 and 2027. The size of the market is forecast to increase by USD 102.44 billion. The growth of the market depends on several factors, including increasing premiumization of bottled water, increased consumption of bottled water by urban consumers, and increased preference for bottled water.
This report extensively covers market segmentation by product (still drinking water, sparkling water, and bottled spring water), distribution channel (off-trade and on-trade), and geography (APAC, North America, Europe, South America, and Middle East and Africa). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report consists of historic market data from 2017 to 2021.
To learn more about this report, Download Report Sample
The increased consumption of bottled water by urban consumers is notably driving the market growth, although factors such as rising concerns about plastic waste and its disposal may impede the market growth. Our researchers analyzed the data with 2022 as the base year and the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
Key Bottled Water Market Driver
The increased consumption of bottled water by urban consumers is notably driving the market growth. The increasing contamination of drinking water sources due to urbanization and pollution is making consumers more conscious about the quality of water that they drink. This leads them to consume bottled water. It has been observed that the sales of bottled water are high in urban areas because of the changing lifestyle and high-income levels of consumers.
The availability of bottled water in various flavours is another factor influencing its sales. The high disposable income makes urban consumers choose flavoured bottled water as well as premium bottled water. Urban consumers also look for more convenient products. The availability of bottled water products in various sizes and packaging formats increases the convenience for consumers. This is impacting the sales of bottled water in a positive way. Thus, owing to such factors, the market in focus is expected to grow during the forecast period.
Significant Bottled Water Market Trend
The increasing packaging innovations in bottled water are emerging trends in the market. Bottled water manufacturers tend to innovate packaging formats to attract more consumers, which has impacted sales in a positive manner. Packaging innovation increases the shelf appeal as well as the differentiation level of the product in the market.
Manufacturers generally choose eco-friendly packaging formats as well as luxury formats. Owing to the rising concerns about the disposal of plastic bottles, a lot of manufacturers are using packaging formats that minimize the negative impact on the environment. They are also taking initiatives to promote eco-friendly packaging. Companies such as Danone and Nestle have launched a PET plastic bottle made from bio-based material. Thus, increasing packaging innovations in bottled water are expected to impact the growth of the global market during the forecast period.
Major Bottled Water Market Challenge
The rising concerns about plastic waste and its disposal are major challenges impeding the market growth. Most bottled water comes in plastic bottles because it is convenient for consumers who prefer "use and throw" modes of packaging. This packaging type is also convenient for manufacturers to gain cost benefits. However, rising concerns over plastic waste will affect the sales of bottled water that are sold in plastic bottles.
The disposal of plastic bottles is a concern across various countries. The increasing awareness campaigns conducted globally on plastic waste and its impact on the environment are likely to affect market growth as more consumers are trying to avoid plastic bottles. This poses a challenge for manufacturers as they have to look for alternative packaging for bottled water. A growing number of bottled water manufacturers are looking at recycled and alternative packaging as consumers are trying to avoid disposable, single-use plastic. Thus, owing to such factors, the market in focus is expected to have restrained growth during the forecast period.
Key Bottled Water Market Customer Landscape
The report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes critical purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Global Bottled Water Market Customer Landscape
Vendors are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Bisleri International Pvt. Ltd -The company offers products such as mineral water and soda. The key offerings of the company include 20 litres water bottle can that is used in residential and commercial places.
The report also includes detailed analyses of the competitive landscape of the market and information about 15 market vendors, including:
Qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, robust, tentative, and weak.
The market share growth by the still-drinking water segment will be significant during the forecast period. In terms of revenue, still bottled drinking water dominates the global market. This is mainly attributed to rising urbanization, rising health consciousness, demand for on-the-go bottled water products, packaging innovations, the introduction of new flavours, and various other factors.
Get a glance at the market contribution of various segments Request a PDF Sample
The still-drinking water segment was valued at USD 121.33 billion in 2017 and continued to grow until 2021. Still drinking water is non-carbonated water and comes both flavoured and unflavored. Owing to the rising health consciousness, consumers increasingly prefer still drinking water and avoiding carbonated drinks. This is impacting market growth positively. Furthermore, rising urbanization has increased environmental pollution, resulting in the contamination of most water bodies. Hence, there is rising demand for pure drinking water in the market. Moreover, despite the increased use of carbonated soft drinks and other sugary beverages, consumers are very keen on choosing healthy beverages, which, in turn, boosts the market growth. In addition, the global still drinking water market is experiencing demand for on-the-go products due to the changes in consumer lifestyles. Hence, such factors are expected to drive the growth of the global still-drinking water market during the forecast period.
For more insights on the market share of various regions Request PDF Sample now!
APAC is estimated to contribute 52% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
The market in APAC will see steady growth during the forecast period. The market, especially in China, is growing rapidly due to population growth, coupled with economic development and increasing income levels. Consumers in China are paying a lot of attention to their well-being, as the country with a total population of approximately 1.43 billion, as estimated in September 2020, has many obese people. Therefore, such people have been increasingly demanding a healthier lifestyle for over a decade due to the rising necessity for young and old people to consume bottled water daily.
The market in the region was adversely affected by COVID-19 in 2020. However, in 2021, several countries resumed various business and industrial activities with the relaxation of stringent lockdown, owing to the launch of vaccines and vaccination drives carried out by the governments of several countries. Moreover, a gradual increase in the operations of retail shops led to an increase in the sales of the market. In addition, the growing trend of healthy living has led to an increase in the demand for water bottles with filters as they offer a healthier and safer drinking option compared with tap or bottled water. Such factors are expected to fuel the growth of the market in APAC during the forecast period.
The report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.
Technavio categorizes the global bottled water market as a part of the global soft drinks market, within the overall food and beverages sector. The global soft drinks market covers segments such as carbonated beverages, juices and juice concentrates, bottled water, functional beverages, sports drinks, and others (including plant-based beverages, prebiotic and probiotic drinks, soy-based drinks, dairy-based drinks, and speciality drinks). Our research report has extensively covered external factors influencing the parent market growth during the forecast period.
|
Bottled Water Market Scope |
|
|
Report Coverage |
Details |
|
Page number |
161 |
|
Base year |
2022 |
|
Historic period |
2017-2021 |
|
Forecast period |
2023-2027 |
|
Growth momentum & CAGR |
Accelerate at a CAGR of 5.88% |
|
Market growth 2023-2027 |
USD 102.44 billion |
|
Market structure |
Fragmented |
|
YoY growth 2022-2023(%) |
5.19 |
|
Regional analysis |
APAC, North America, Europe, South America, and Middle East and Africa |
|
Performing market contribution |
APAC at 52% |
|
Key countries |
US, Mexico, China, Indonesia, and Brazil |
|
Competitive landscape |
Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks |
|
Key companies profiled |
Bisleri International Pvt. Ltd, China Resources Cestbon Beverage China Co. Ltd., Danone SA, Eternal Beverages Inc., GANTEN AUSTRALIA PTY LTD., Gerolsteiner Brunnen GmbH and Co. KG, Icelandic Glacial Inc., Inner Mongolia Yili Industrial Group Co. Ltd., Keurig Dr Pepper Inc., Mountain Valley Spring Co. LLC, Nestle SA, Nongfu Springs Co. Ltd., Penta Water Co. LLC, PepsiCo Inc., Primo Water Corp., Starbucks Corp., The Coca Cola Co., The Wonderful Co. LLC, VEEN Waters Finland Oy, and VOSS of Norway AS |
|
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period. |
|
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this report to meet your requirements. Get in touch
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Product
7 Market Segmentation by Distribution Channel
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
Secondary sources
DATA ANALYSIS
Data Synthesis
Data Validation
REPORT WRITING
Qualitative
Quantitative
Certified ISO 9001 : 2015
We are ISO 9001:2015 recognized that ensures quality services and product delivery to our clients.
We are GDPR and CCPA compliant! Your transaction & personal information is protected from unauthorized use.
Get lifetime access to our
Technavio Insights
Customized Report as per your Business Needs
Let us help you make report more suited to your requirements.
Get the report (PDF) sent to your email within minutes.
