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The camping cooler market size is estimated to grow at a CAGR of 6.49% between 2023 and 2028. The market size is forecast to increase by USD 314.66 million. The growth of the market depends on several factors such as the increasing popularity of outdoor activities, increasing sales of camping equipment through online channels, and the increasing focus on the use of advanced insulation materials in camping coolers.
This camping cooler market report extensively covers market segmentation by product (hard coolers, soft coolers, and others), application (dry camping, backpacking, off-road/RV camping, and others), and geography (North America, Europe, APAC, South America, and Middle East and Africa). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2018-2022.
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Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
The increasing popularity of outdoor activities is the key factor driving market growth. Consumers are looking for portable coolers to enhance the outdoor experience by keeping food and beverages fresh. This trend is driven by several factors. For example, growing awareness of the importance of outdoor recreation for physical and mental health has led to increased participation in these activities.
Secondly, the need for convenience and comfort when out in the sun has increased the demand for portable cooling systems. In addition, camping and other outdoor outings provide opportunities for socializing with family and friends while adhering to health guidelines, which boosted the demand for camping coolers. Thus, such factors are expected to drive the growth of the market during the forecast period.
The growing customization in camping coolers is the primary trend shaping market growth. The rapid growth of camping coolers and increasing competition in the market have forced suppliers to focus on strategies such as faster delivery processes, and bulk and personal customization. Mass customization and personalization have slowly been gaining importance in the global camping cooler market, primarily driven by the advances in technology, add-on features and equipment, and shape, size, and color.
In addition, the market players of camping coolers are increasingly adopting mass customization processes. Players such as Yeti Cooler LLC, Bison Coolers, and Polar Bear Coolers provide a platform for their customers to personalize their own portable coolers. Moreover, the growing number of outdoor activities, as well as the increasing awareness of the benefits of engaging in physical activities, is driving up the number of participants in special events. Therefore, such factors are expected to drive the growth of the market during the forecast period.
Lack of awareness about camping coolers is a challenge that affects market growth. Although camping coolers have become widely used in many developed countries such as the US, UK, and Germany, their recognition and use may be limited in areas where recreational, outdoor activities, and cultural camping are less common. In underdeveloped countries such as African countries, outdoor camping, and recreational activities are often less prevalent due to economic constraints or limited access to suitable natural environments.
Likewise, in developing countries, there may be a growing interest in outdoor activities, but consumers might not be fully informed about the benefits of camping coolers. This lack of awareness can result from narrow marketing efforts, a shortage of retail outlets specializing in outdoor gear, or cultural differences that affect product adoption. Hence, the lack of awareness about camping coolers may impede the growth of the market during the forecast period.
The market research report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Global Camping Cooler Market Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
The research report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The hard coolers segment is estimated to witness significant growth during the forecast period. The hard cooler is made from rotary resin, a type of plastic that is molded under high temperature and pressure to create an extremely durable and sturdy material. For this reason, hard coolers are extremely durable and can withstand harsh handling, such as being thrown in the back of a truck or hitting rocks while hiking.
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The hard coolers segment was the largest segment and was valued at USD 432.48 million in 2018. The hard coolers are built with durable rotomolded construction and feature patented PermaFrost insulation, capable of keeping contents cold for extended periods. They come in various sizes to cater to different outdoor needs. The hard coolers are made with high-density foam insulation and a freezer-grade gasket, ensuring reliable temperature retention. Thus, due to the high durability of hard coolers demand is expected to grow, thereby contributing to the growth of the market during the forecast period.
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North America is estimated to contribute 35% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. Rising personal disposable income is the key driver propelling the camping cooler market in this region. People's high disposable income is reflected in the increase in the number of outdoor trips as well as increased spending on camping equipment. Furthermore, according to The World Bank Group, as of 2022, the rates of urbanization in the US, Canada, and Mexico were 83%, 82%, and 81%, respectively.
Therefore, to capitalize on the rising demand for camping coolers, many leading vendors, such as Coleman and Outwell, offer their products online. The rising penetration of online channels has made it an easier product to reach buyers, which has increased the sales of camping equipment. Hence, this will drive the growth of the regional camping cooler market during the forecast period.
In 2020, the outbreak of COVID-19 negatively affected the camping cooler market in North America. However, in 2021, the initiation of large-scale vaccination drives?lifted the lockdown and travel restrictions, which led to the resumption of supply chain activities. Thus, the growing camping activities in the region are expected to drive the growth of the camping cooler market in North America during the forecast period.
The camping cooler market report forecasts market growth by revenue at global, regional & country levels and analyzes the latest trends and growth opportunities from 2018 to 2028.
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Camping Cooler Market Scope |
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Report Coverage |
Details |
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Page number |
165 |
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Base year |
2023 |
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Historic period |
2018 - 2022 |
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Forecast period |
2024-2028 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 6.49% |
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Market growth 2024-2028 |
USD 314.66 million |
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Market structure |
Fragmented |
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YoY growth 2023-2024(%) |
6.15 |
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Regional analysis |
North America, Europe, APAC, South America, and Middle East and Africa |
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Performing market contribution |
North America at 35% |
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Key countries |
US, Canada, China, UK, and Germany |
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Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
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Key companies profiled |
Bison Coolers, BPS Direct LLC, California Innovations Inc., CLARA CANYON LLC, Columbia Sportswear Co., Decathlon SA, Dometic Group AB, Engel Coolers, Exxel Outdoors LLC, GoSun, ICEMULE Coolers, K2 COOLERS, Koolatron, Mammoth Coolers, Mountainsmith LLC, Newell Brands Inc., Pacific Market International LLC, Pelican Products Inc., Polar Bear Coolers, RTIC Outdoors LLC, and YETI Holdings Inc. |
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Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period. |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this market research report to meet your requirements.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Product
7 Market Segmentation by Application
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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