Camping Sleeping Bags Market Analysis North America, Europe, APAC, South America, Middle East and Africa - US, France, Germany, China, Canada - Size and Forecast 2024-2028

Camping Sleeping Bags Market Size 2024-2028

The camping sleeping bags market size is estimated to grow by USD 770.2 million at a CAGR of 7.44% between 2023 and 2028. The market is experiencing significant growth due to several key factors. The surge in adventure tourism and the increasing preference for online retailing are major drivers. Moreover, the rising participation in outdoor recreational activities, particularly post-pandemic, has boosted market demand. Adventure seekers are constantly in search of high-quality, lightweight, and insulating sleeping bags to ensure a comfortable camping experience. Online retailers offer a wide range of options, making it convenient for consumers to purchase sleeping bags from the comfort of their homes. These factors collectively contribute to the growth of the camping sleeping bag market.

What will be the Size of the Market During the Forecast Period?

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Market Dynamics

The Global Sleeping Bag Market is witnessing significant growth driven by advancements in lightweight and compressible fabrics and innovative aerogel insulators. Mummy and rectangular bags are popular choices among consumers seeking comfort and versatility in camping equipment. The rise of the Global e-commerce sector has revolutionized the industry, providing a robust online distribution channel that facilitates easy access to these products. Travel and tourism industries contribute to the market expansion as adventurers and travelers increasingly seek high-quality sleeping bags for their excursions. Social media and e-commerce sector trends have fueled the growth of start-ups and joint ventures within the industry, offering diverse and tailored solutions. As e-commerce continues to evolve, it plays a pivotal role in shaping consumer preferences and driving innovation in the Global Sleeping Bag Market.

Key Driver

The rise in adventure tourism is driving growth in the market. The demand for camping accessories such as sleeping bags is driven by the growing popularity of adventure tourism. As adventure tourism activities such as camping, hiking, and backpacking continue to gain popularity among travelers, there is a growing demand for high-quality and portable camping accessories, including bags for camping.

However, this trend is particularly pronounced in regions such as North America and Europe, where outdoor activities are popular pastimes. In addition, the response to the tough economic climate, tourists are said to be more demanding of value for money and travel closer to home. Thus, the increasing demand for adventure tourism is expected to boost the growth of the market during the forecast period.

Significant Trends

The surge in innovative product designs is one of the major market trends. With a changing consumer, they need more innovative and exciting product designs, manufacturers of camping bags are also coming up with new and trendy designs to cater to different customer needs. These competitors are producing multifunctional and durable products due to advances in technology, which also helps them maintain a competitive edge. 

Moreover, consumers prefer bags for camping that are durable and sturdy, resistant to adverse weather conditions, and easy to maintain. The most popular category of sleeping bags is weather-resistant camping luggage. Thus, companies are increasingly offering camping sleeping bags with a wide variety of designs, durability, and colors to attract customers, which will drive the growth of the market focus during the forecast period.

Major Challenge

The increasing availability of counterfeit camping sleeping bags is a major challenge in the market. The majority of sales are made through online channels for counterfeiting camping sleeping bags. Counterfeiting poses a threat to the manufacturers of original camping sleeping bags as it becomes difficult for manufacturers to maintain the goodwill of the brand and the trust of their customers.

These counterfeit camping bags for sleeping are gaining significant popularity as they are available at a relatively lower price. With an increase in the availability of counterfeit products, it is common for customers who are price-sensitive yet brand-conscious to make use of internet shopping sites when purchasing counterfeit products, which, in turn, might affect the revenue of manufacturers and negatively impact the market in focus during the forecast period.

Key Customer Landscape

The market research report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the market report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.

Customer Landscape

Who are the Major Camping Sleeping Bags Market Companies?

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

Alpkit Ltd. - The company offers camping SkyeHigh 500, SkyeHigh 700, and Cloud Cover lightweight sleeping bags. 

The market growth analysis report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:

• Alps Brands
• AMG Group Ltd.
• Big Agnes Inc.
• C and S Holmes Inc.
• Chanodug Outdoor
• Columbia Sportswear Co.
• Exxel Outdoors LLC
• Frasers Group plc
• Go Time Gear
• Hyke and Byke
• Johnson Outdoors Inc.
• MalloMe
• NEMO Equipment Inc.
• Newell Brands Inc.

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Market Segmentation

The offline segment is estimated to witness significant growth during the forecast period. Camping bags are largely sold through the offline distribution channel, which includes different retail formats such as sporting goods chain stores, specialty outdoor sports shops, hypermarkets and supermarkets, and department stores. Most of the profits are generated from these retail formats.

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The offline segment was the largest segment and was valued at  USD 930.50 million in 2018. Since specialty stores offer greater visibility and a wide assortment of products, prominent players sell their products through these stores. The specialty stores consist of a chain of shops in the field of sports goods and special outdoor sports outlets. Factors such as attractive discount offers and schemes offered by Hypermarkets, supermarkets, and department stores will drive the growth of the segment in the forecast period.

Regional Analysis

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North America is estimated to contribute 39% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. The market for camping bags for sleeping in North America is driven by rising participation in outdoor recreational activities, such as camping, particularly among the youth. In some North American nations, governments are offering caravans or other forms of camping accommodation at reasonable prices in the interest of increased profits for the camp industry.

Furthermore, in the US, the government encourages campsite booking by establishing government camping sites that have lower accommodation charges than those offered by privately owned travel agencies. The revenue generated from the sale of camping bags for sleeping is high in this region as campers seek superior-quality products. Increasing personal disposable income is another major driver for the market in this region. The Millennial consumer segment is one of the largest customer segments for manufacturers of camping bags. Hence, their rising participation in camping and other outdoor sports activities will result in the growth of the market in the region during the forecast period.

Segment Overview

The market research report provides comprehensive data (region wise segment analysis), with forecasts and estimates in "USD Billion" for the period 2024 to 2028, as well as historical data from 2018 to 2022 for the following segments.

• Distribution Channel Outlook
  • Offline
  • Online

• Material Outlook
  • Down fill
  • Synthetic fill

• Region Outlook
  • North America
    • The U.S.
    • Canada
  • Europe
    • U.K.
    • Germany
    • France
    • Rest of Europe
  • APAC
    • China
    • India
  • Middle East & Africa
    • Saudi Arabia
    • South Africa
    • Rest of the Middle East & Africa
  • South  America
    • Chile
    • Argentina
    • Brazil

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Market Analyst Overview

In the adventure tourism industry, nature-loving consumers are increasingly turning to adventure sleeping gears for their outdoor experiences. Online searches reveal a growing interest in products such as down insulation and electronic heating pads, which enhance comfort during extreme conditions. Bluetooth-connected smart sensors and temperature-monitoring mobile applications are becoming essential for those seeking real-time data on their gear’s performance. Educational institutions and adventure learning programs are incorporating these innovations to provide practical knowledge and enhance outdoor safety. Leading brands like Adairs and the British outdoor brand Rab are prominent in this space, offering high-quality insulation material and precise temperature rating for their products. As the e-commerce sector continues to expand, consumers have convenient access to these advanced technologies, further driving the growth of the adventure gear market.

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What are the Key Data Covered in this Market Forecast Report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the market growth and forecasting of the market between 2024 and 2028
• Precise estimation of the market size and its contribution to the parent market
• Accurate predictions about upcoming market trends and analysis and changes in consumer behavior
• Growth of the market across Europe, North America, APAC, South America, and Middle East and Africa
• Thorough market growth analysis of the market’s competitive landscape and detailed information about companies
• Comprehensive market analysis and report on the factors that will challenge the market research and growth of market companies

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