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The camping sleeping bags market size is estimated to grow at a CAGR of 6.45% between 2022 and 2027. The market size is forecast to increase by USD 616.97 million. The growth of the market depends on several factors such as the rise in adventure tourism, the rise in preferences for online retailing, and the rising participation in outdoor recreational activities.
This camping sleeping bags market report extensively covers market segmentation by distribution channel (offline and online), material (down fill and synthetic fill), and geography (North America, Europe, APAC, South America, and Middle East and Africa). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.
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Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
The rise in adventure tourism is driving growth in the camping sleeping bag market. The demand for camping accessories such as sleeping bags is driven by the growing popularity of adventure tourism. As adventure tourism activities such as camping, hiking, and backpacking continue to gain popularity among travelers, there is a growing demand for high-quality and portable camping accessories, including camping sleeping bags.
However, this trend is particularly pronounced in regions such as North America and Europe, where outdoor activities are popular pastimes. In addition, the response to the tough economic climate, tourists are said to be more demanding of value for money and travel closer to home. Thus, the increasing demand for adventure tourism is expected to boost the growth of the global camping sleeping bags market during the forecast period.
The surge in innovative product designs is a key trend in a camping sleeping bag. With a changing consumer, they need more innovative and exciting product designs, manufacturers of camping sleeping bags are also coming up with new and trendy designs to cater to different customer needs. These competitors are producing multifunctional and durable products due to advances in technology, which also helps them maintain a competitive edge.
Moreover, consumers prefer camping sleeping bags that are durable and sturdy, resistant to adverse weather conditions, and easy to maintain. The most popular category of sleeping bags is weather-resistant camping luggage. Thus, companies are increasingly offering camping sleeping bags with a wide variety of designs, durability, and colors to attract customers, which will drive the growth of the market focus during the forecast period.
The increasing availability of counterfeit camping sleeping bags is a major challenge faced by camping sleeping bags. The majority of sales are made through online channels for counterfeiting camping sleeping bags. Counterfeiting poses a threat to the manufacturers of original camping sleeping bags as it becomes difficult for manufacturers to maintain the goodwill of the brand and the trust of their customers.
These counterfeit camping sleeping bags are gaining significant popularity as they are available at a relatively lower price. With an increase in the availability of counterfeit camping sleeping bags, it is common for customers who are price-sensitive yet brand-conscious to make use of internet shopping sites when purchasing counterfeit camping sleeping bags, which, in turn, might affect the revenue of camping sleeping bag manufacturers and negatively impact the market in focus during the forecast period.
The market research report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Global Camping Sleeping Bags Market Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Alpkit Ltd. - The company offers camping sleeping bags such as SkyeHigh 500, SkyeHigh 700, and Cloud Cover lightweight sleeping bags.
The research report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The offline segment is estimated to witness significant growth during the forecast period. Camping sleeping bags are largely sold through the offline distribution channel, which includes different retail formats such as sporting goods chain stores, specialty outdoor sports shops, hypermarkets and supermarkets, and department stores. Most of the profits are generated from these retail formats.
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The offline segment was the largest segment and was valued at USD 1,161.46 million in 2017. Since specialty stores offer greater visibility and a wide assortment of products, prominent players sell their products through these stores. The specialty stores consist of a chain of shops in the field of sports goods and special outdoor sports outlets. Factors such as attractive discount offers and schemes offered by Hypermarkets, supermarkets, and department stores will drive the growth of the segment in the forecast period.
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North America is estimated to contribute 34% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. The market for camping sleeping bags in North America is driven by rising participation in outdoor recreational activities, such as camping, particularly among the youth. In some North American nations, governments are offering caravans or other forms of camping accommodation at reasonable prices in the interest of increased profits for the camp industry.
Furthermore, in the US, the government encourages campsite booking by establishing government camping sites that have lower accommodation charges than those offered by privately owned travel agencies. The revenue generated from the sale of camping sleeping bags is high in this region as campers seek superior-quality products. Increasing personal disposable income is another major driver for the camping sleeping bags market in this region. The Millennial consumer segment is one of the largest customer segments for manufacturers of camping sleeping bags. Hence, their rising participation in camping and other outdoor sports activities will result in the growth of the camping sleeping bags market in the region during the forecast period.
In 2020, the COVID-19 pandemic had a detrimental impact on the supply chains of leisure products in North America and restricted the manufacture and sale of a variety of goods, including camping sleeping bags. The COVID-19 pandemic put a halt on tourism and outdoor activities for a long time in 2020, but with the lifting of restrictions in 2021, people were encouraged to go on tours again in North America, despite the long wait and need to go out. The increasing popularity of outdoor activities, such as camping, fishing, kayaking, rock climbing, and others, as well as the changing lifestyles of people and the rise in disposable income, are expected to fuel the expansion of the camping sleeping bags market in North America during the forecast period.
The camping sleeping bags market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.
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Camping Sleeping Bags Market Scope |
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Report Coverage |
Details |
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Page number |
159 |
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Base year |
2022 |
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Historic period |
2017-2021 |
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Forecast period |
2023-2027 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 6.45% |
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Market growth 2023-2027 |
USD 616.97 million |
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Market structure |
Fragmented |
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YoY growth 2022-2023(%) |
6.09 |
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Regional analysis |
North America, Europe, APAC, South America, and Middle East and Africa |
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Performing market contribution |
North America at 34% |
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Key countries |
US, Canada, China, France, and Germany |
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Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
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Key companies profiled |
Alpkit Ltd., Alps Brands, AMG Group Ltd., Big Agnes Inc., C and S Holmes Inc., Chanodug Outdoor, Columbia Sportswear Co., Exxel Outdoors LLC, Frasers Group plc, Go Time Gear, Hyke and Byke, Johnson Outdoors Inc., MalloMe, NEMO Equipment Inc., Newell Brands Inc., Oase Outdoors ApS, Snugpak Ltd., Topgolf Callaway Brands Corp., VAUDE Sport GmbH and Co. KG, and VF Corp. |
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Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period. |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this market research report to meet your requirements.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Distribution Channel
7 Market Segmentation by Material
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
Secondary sources
DATA ANALYSIS
Data Synthesis
Data Validation
REPORT WRITING
Qualitative
Quantitative
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