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The camping furniture market size is forecast to increase by USD 2.15 billion at a CAGR of 6.78% between 2023 and 2028. Market growth hinges on multifaceted factors, notably government initiatives endorsing outdoor recreational activities, rising participation in such endeavors, and the amplification of awareness through social media platforms. Notably, government initiatives promoting camping play a pivotal role in propelling global market expansion. Numerous administrations worldwide have taken proactive steps to incentivize tourists to partake in camping, thereby fostering heightened engagement in outdoor recreational pursuits. For instance, European governments facilitate affordable camping and caravan accommodations, while also ensuring the accessibility of green parks and family-friendly spaces. These initiatives not only encourage individuals and families to explore the outdoors but also contribute to the growth of associated industries such as camping equipment and adventure tourism. Ultimately, the convergence of governmental support, increasing participation, and digital awareness campaigns via social media collectively fuel the thriving market landscape for outdoor recreational activities.
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In the realm of outdoor activities like grilling, barbeque events, and rock climbing, comfort and convenience are paramount. Camping furniture designed for such endeavors caters to the needs of enthusiasts engaging in outdoor activity amidst the tranquility of woods and hills. With a focus on sales and invention, the camping furniture market introduces innovative solutions that enhance the outdoor experience. These products offer durability and functionality, ensuring comfort during extended outings. As more people seek adventure in nature, the demand for versatile and reliable camping furniture continues to grow, reflecting the evolving preferences of outdoor enthusiasts. Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
One of the key factors driving the global market growth is the government initiatives encouraging this activity. The governments of various countries have taken some measures to encourage tourists to take up camping, thereby boosting participation in outdoor recreational activities. For instance, the European government provides affordable camping and caravan accommodation. It has ensured the availability of accessible green parks or spaces for families and children.
Furthermore, several initiatives taken by the US government include reservations through government sites which offer low accommodation prices, which are normally USD 20 - USD 30 per night, whereas booking rates of other private travel agencies are usually higher than government booking rates as well as financial support for the development of campgrounds and infrastructure. Thus such initiatives are expected to drive the global market during the forecast period.
A key factor shaping the global market growth is the growing use of eco-friendly products. There is an increase in the awareness of eco-friendly and green furniture, especially in North America, South America, and Europe. Additionally, developing countries such as China have also started to follow this trend.
Recently, there has been an increase in the preference for eco-friendly camping furniture, such as Moso bamboo furniture, as it is harder and more durable than other materials. Furthermore, these materials also impart an aesthetic look to the products. Thus this trend is continued to drive the global market growth during the forecast period.
A greater rate of market fragmentation is one of the key challenges hindering global market growth. Due to the presence of several companies, the global market is highly fragmented. The companies range from MNCs that manufacture a wide variety of products on a global scale to medium-sized and small companies that focus on a single product line.
Thus, it has become increasingly difficult to identify differentiating factors between the product offerings of various companies. As a result, there is intense competition among companies and high price volatility. Due to the highly competitive nature of the market, manufacturers can only sustain themselves if they continue to offer innovative products that can be differentiated in the eyes of consumers. Thus the above factors can pose a significant threat to the global market growth during the forecast period.
The market forecasting report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth and forecasting strategies.
Market Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Dometic Group AB: The company offers camping furniture such as fireside chairs, kodiak chairs, and huntsman chairs.
The research report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
As Millennials embrace outdoor adventures like hiking, trekking, and kayaking, the demand for durable and innovative outdoor furniture rises. Manufacturers respond with wood adhesives that ensure the longevity and sturdiness of metal-based furniture, campfire structures, and barbeque event setups. These adhesives enhance the durability and portability of products like folding beds and inflatable sofas, catering to the comfort needs of outdoor enthusiasts. With an emphasis on innovative designs and product demand, the wood adhesives market sees steady growth, driven by the increasing popularity of outdoor activities among Millennials.
This market report extensively covers market segmentation by distribution channel (offline and online), product (camping chairs and stools, camping tables, and camping cots and hammocks), and geography (North America, Europe, APAC, South America, and Middle East and Africa). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the market forecast report includes historic market data from 2017 to 2021.
The market share growth by the offline segment will be significant during the forecast period. Prominent players sell their products through specialty stores as they offer greater visibility and a wide assortment of products. Specialty stores include a chain of stores that include sporting goods and specialty outdoor sports shops. It is one of the preferred retail chains by consumers as these stores offer a wide range of brands and product portfolios under one roof and sell similar products in all their outlets.
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The offline segment was valued at USD 4.35 billion in 2018. For instance, Dick's Sporting Goods, Cabela's, and REI are some of the popular chain stores of sports goods. While specialty outdoor sports shops are retail outlets that only sell outdoor sports products, these sports shops are adopted more than distribution mediums because of their variety of offerings. Thus, manufacturers highly depend on these retail stores to plan their budget for marketing, advertising, and promotion to create product and brand visibility among customers, which is expected to drive the growth of the segment in the forecast period.
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APAC is estimated to contribute 32% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
Due to the rising participation in outdoor recreational activities, particularly among the youth, there is an increase in demand in North America. Factors such as the growing interest in outdoor recreational activities among the youth, especially those in the age group of 15-24 years, and the rising preference for traditional activities have significantly contributed to the global market growth in the region. In addition, the presence of different government programs that aim to promote them in the developed nations of North America has increased the demand. Thus the above factors are expected to drive the global market in the region during the forecast period.
The market research report provides comprehensive data (region wise segment analysis), with forecasts and estimates in "USD Million" for the period 2024-2028, as well as historical data from 2018 - 2022 for the following segments.
The market is experiencing a surge in demand driven by the growing popularity of adventure sports and outdoor activities among various demographics. As adult summer camps and outdoorsy camps gain traction, consumers seek innovative and functional products for their outdoor adventures. Manufacturers are responding with cutting-edge materials such as recycled plastic and aluminum, delivering lightweight and durable options like the Moonlite recliner and lightweight camping chair. These offerings cater to the preferences towards health, physical activity, and relaxation, providing seating and dining solutions along with efficient storage solutions. With rising levels of income and a desire for quality camping gear, the market is witnessing a shift towards optimization of time in nature and enhanced experiences in the great outdoors for the millennial generation and beyond.
Further, the market is witnessing significant growth fueled by the evolving preferences of outdoor enthusiasts and the booming tourism industry. As people seek solace in nature and embrace activities like fishing and the Joy of outdoor exploration, the demand for comfortable and practical camping furniture designs continues to rise. Manufacturers are responding by offering innovative designs that cater to changing lifestyle needs, including lightweight and compact options ideal for transportation and setup during camping trips. With unfavorable weather conditions and rising global temperature driving the need for durable solutions, there's a growing emphasis on lightweight and durable furniture that can withstand various environmental challenges. This trend is further amplified by the increasing geriatric population and the demand for accessible caravan and camping accommodations featuring modern camping infrastructure like the ones offered by Outdoorsy Camp and ESCAPE Camp.
Industry Scope |
|
Report Coverage |
Details |
Page number |
161 |
Base year |
2023 |
Historic period |
2018 - 2022 |
Forecast period |
2024-2028 |
Growth momentum & CAGR |
Accelerate at a CAGR of 6.78% |
Market growth 2024-2028 |
USD 2.15 billion |
Market structure |
Fragmented |
YoY growth 2023-2024(%) |
6.23 |
Regional analysis |
North America, Europe, APAC, South America, and Middle East and Africa |
Performing market contribution |
APAC at 32% |
Key countries |
US, France, Germany, China, and Canada |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
Alps Brands, BICA SpA, Corvids India Pvt Ltd., Dometic Group AB, Eagles Nest Outfitters Inc., Eurofun Touristik GmbH, GCI Outdoor LLC, Go Outdoors Retail Ltd, Johnson Outdoors Inc., Kamp Rite, NEMO Equipment Inc., Newell Brands Inc., Oase Outdoors ApS, Picnic Time Inc., Recreational Equipment Inc., Regatta Ltd., TravelChair Co., TREKOLOGY, Wenzel, and Zanskar Outdoor Equipment. |
Market dynamics |
Parent market analysis, Market forecast, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this market research report to meet your requirements.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Distribution Channel
7 Market Segmentation by Product
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Opportunity/Restraints
11 Competitive Landscape
12 Competitive Analysis
13 Appendix
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