Enjoy complimentary customisation on priority with our Enterprise License!
Technavio’s research analyst predicts the global carbonated drinks market to grow steadily and reach a revenue of around USD 259 billion by the end of the forecast period. The increase in disposable income levels and lifestyle changes such as eating out especially in the emerging markets is driving the market growth. For instance, regions such as Africa, Asia, and Eastern Europe have fueled the growth of companies like Coca-Cola by a 10% increase in volume between 2012 and 2014.
However, the rising health concerns among consumers is expected to pose a challenge to the market during the forecast period. The rise in the number of diabetics and increased rate of obesity have adversely affected the sales of carbonated soft drinks. According to the global burden of disease Study 2013, nearly 62% of the world's obese population lives in emerging countries, which are potential markets for the consumption of carbonated soft drinks. Many countries such as Britain, France and the US have also banned consumption of carbonated soft drinks in schools due to their high sugar content.
This market research report anticipates the standard cola segment to account for the largest market share during the forecast period. Some of the flavoring ingredients added to these drinks are acidic flavor, citrus oils, cinnamon, sugar, and vanilla.
The hypermarket and supermarket segment accounted for around 68% of the global market share during 2014.
The Americas dominated the global carbonated drinks market during 2014 and is anticipated to reach a revenue of around USD 122 billion by the end of 2019. This research report expects the market in this region to stagnate especially in Brazil, Mexico due to the increase in prices and the changing shift towards health awareness.
The global carbonated drinks market is highly dynamic characterized by the intense competitive among the vendors. The vendors compete on the basis of pricing strategy, product offerings, and distribution strategy. The research report predicts the competition to intensify further during the forecast period as a result of new product launches such as natural ingredient-based soft drinks.
The leading vendors in the market are -
Other prominent vendors in the market include A.G. Barr, Guangdong Jiaduobao Drink & Food, Hangzhou Wahaha, Kirin Beverage, Parle Agro, Ting Hsin, and Uni-President Enterprises.
Technavio also offers customization on reports based on specific client requirement.
Get lifetime access to our
Technavio Insights
Cookie Policy
The Site uses cookies to record users' preferences in relation to the functionality of accessibility. We, our Affiliates, and our Vendors may store and access cookies on a device, and process personal data including unique identifiers sent by a device, to personalise content, tailor, and report on advertising and to analyse our traffic. By clicking “I’m fine with this”, you are allowing the use of these cookies. Please refer to the help guide of your browser for further information on cookies, including how to disable them. Review our Privacy & Cookie Notice.