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The CBD-infused cosmetics market size is estimated to grow by USD 10.63 billion at a CAGR of 39.04% between 2023 and 2028. The market is experiencing significant growth due to innovation and portfolio expansion within the industry. Brands are premiumizing their product offerings by incorporating CBD, a non-psychoactive compound found in cannabis, into their cosmetics. This trend is particularly resonating with millennials, who are increasingly aware of CBD's potential benefits for skincare and wellness. The cosmetics industry as a whole is thriving, with global sales projected to reach USD 862.8 billion by 2024. CBD's ability to provide anti-inflammatory, antioxidant, and anti-anxiety properties makes it an attractive addition to cosmetics, further driving market growth.
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The market is booming, driven by the calming properties, anti-inflammatory properties, and antioxidant properties of CBD-infused skincare items. These benefits address common skin issues and cater to sensitivity, appealing to working professionals seeking clean-label personal care products. Unlike THC, CBD offers no psychoactive effects, making it a preferred choice in the skincare industry. Popular products include masks, oils, and serums. Growth is supported by increasing cannabis cultivation and the popularity of cannabis seed extract-made creams. The e-commerce platforms and department stores segment see rising sales, while public and private support fuels market expansion. Key players like Lotus leverage cannabis-based products and marijuana-derived CBD to meet consumer demand.
Innovation and portfolio expansion leading to CBD-infused product premiumization is a major factor driving the market growth. The rising market competition and customer demand for innovative products ,natural and eco-friendly beauty and personal care products have forced companies to initiate emphasis actively on bettering their R&D operations. Companies are mainly emphasizing distinguishing themselves from other market competitors. In addition, consumers also look for products that are effective and easy to use.
Therefore, companies continuously innovate their product ranges and expand their product lines to meet these customer needs. The growing adoption of unhealthy lifestyles and deteriorating environmental conditions are leading to various skin-lightening products and hair-related issues, such as premature greying of hair, skin dryness, skin tanning, hair loss, psoriasis, eczema, skin irritation, and hair damage. Consumers have initiated using several cosmetic products, including CBD-infused cosmetic products to overcome these problems. Such factors are expected to drive the growth of the market during the forecast period.
Multichannel distribution for CBD cosmetics is an emerging trend shaping the growth. Globalization and liberalization policies have simplified cross-border trade and popularized business-to-business (B2B) and business-to-consumer (B2C) businesses. The online market is expected to grow, due to the rising preference for online shopping, technological advances, and the growing awareness about such products due to their convenience and easy use. Steps taken by the key players to cooperate with prominent online retailers will also help in expansions. Further, there has been a substantial rise in the sales through offline channels.
For instance, Sephora, a major retailer operating in the beauty and personal care market, offers a specially curated selection of CBD products, including in its stores. Also, Ulta Beauty, another major retailer operating in the market, offers CBD products, in its retail stores. These factors are anticipated to fuel the growth of the market during the forecast period.
Lack of awareness and market penetration in developing countries is a significant challenge hindering market growth. These are common in most developed countries. Companies find it hard to infiltrate developing markets in APAC and Eastern Europe due to the insufficiency of knowledge related to the products offered to people. APAC, China, and Japan have considerable potential to become prominent markets for CBD-infused cosmetic products, such as skincare and makeup products, as both countries have the most suitable demographics. Nevertheless, in other developing nations, the lack of major brands and low awareness limit the consumption of such products.
Consequently, before entering emerging markets, companies need to do better research on the people living there about the advantages and health benefits. These factors are anticipated to restrict the growth of the market during the forecast period.
The hemp segment is estimated to witness significant growth during the forecast period. Due to rising consumer desire for natural and sustainable beauty products, hemp has emerged as a significant shareholder in the source segment of the global market. CBD extracted from hemp has a number of skincare advantages, including anti-inflammatory and antioxidant qualities, making it a popular component.
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The hemp-based products segment was the largest segment and was valued at USD 389.30 million in 2017. With major beauty firms adopting hemp-derived CBD into their product lines, the market in focus has grown at an exponential rate. The potential is also enhanced by its alignment with the expanding trend of clean and green beauty, which attracts environmentally concerned customers striving for holistic wellness. Also, regulatory developments and greater legalization of hemp-derived products have contributed to the growth, placing hemp as an emerging in the CBD-infused cosmetics sector. Therefore, hemp is considered to experience substantial growth and thus fuel the growth of the during the forecast period.
In recent years, the global market has grown significantly, with marijuana-based products playing a crucial role as a source of CBD. Its use in cosmetics has grown as more countries legalize or decriminalize marijuana. In addition, CBD extracted from marijuana is popular for its anti-inflammatory and antioxidant effects, making it a popular ingredient in skincare and beauty products. Prominent beauty companies, such as Estee Lauder, have launched CBD-infused collections in response to growing demand for natural and wellness-oriented products. Nevertheless, regulatory hurdles and regional differences in marijuana legality continue to have an influence on its growth and distribution. As the public awareness of the advantages of CBD develops, the marijuana-sourced CBD cosmetics market is growing, creating new potential for businesses in the market and, therefore, fueling market growth during the forecast period.
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Technavio’s analysts have elaborately explained the regional trends and drivers that shape during the forecast period. The pivotal market for CBD-infused cosmetics in the region is the US. The launch of innovative products, the growing use of online platforms to shop for CBD-infused cosmetics, and the rising awareness and growing adoption of organic cosmetic products are the major aspects that contribute to the growth in the US. Organic CBD-infused cosmetics are free from chemicals and are deemed good for the skin.
Consequently, the use of such products will boost value sales in the market in the region. Companies functioning in the market are introducing CBD in cosmetics in various formats, ranging from isolate and full-spectrum to broad-spectrum. The has experienced an upsurge in the demand for CBD oil, which helps to cure major skin problems such as inflammation in the last few years. CBD oil also helps to cure acne as it helps to reduce sebum production from the sebaceous glands. Such factors are expected to drive growth in the region during the forecast period.
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
The Market growth and forecasting report also includes detailed analyses of the competitive landscape of the market and information about key companies, including:
Blueberries Medical Corp, Cannuka LLC, CBD For Life, De La Beuh, Earthly Body Inc., Endoca BV, Herbivore Botanicals, Imbue Botanicals LLC, Isodiol International Inc., Josie Maran Cosmetics LLC, Joy Organics LLC, Kana Skincare, LOreal SA, MALIN GOETZ, Manuka Pharm, Medical Marijuana Inc., The CBD Skincare Co, The Estee Lauder Companies Inc., Unilever PLC, and Vertly LLC
Market analysis and report of qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD billion " for the period 2024-2028, as well as historical data from 2018 - 2022 for the following segments.
Cannabidiol (CBD) Skin Care Market: Cannabidiol (CBD) Skin Care Market Analysis North America, Europe, APAC, South America, Middle East and Africa - US, Canada, Germany, Japan, UK - Size and Forecast
Cannabidiol (CBD) Oil Market: Cannabidiol (CBD) Oil Market Analysis North America, APAC, Europe, South America, Middle East and Africa - US, Canada, UK, Germany, France - Size and Forecast
Cannabidiol (CBD) Market: Cannabidiol (CBD) Market Analysis North America, Europe, APAC, South America, Middle East and Africa - US, Canada, China, Germany, UK - Size and Forecast
The market is thriving, offering a range of skincare products like lotions, balms, and creams and moisturizers. These products enhance overall health and appearance by combating free radicals, environmental damage, and premature aging, promoting a youthful and radiant complexion. Cannabis-based cosmetics are favored for their anti-inflammatory benefits and calming benefits, without the psychoactive compound THC. The market aligns with the wellness beauty movement and appeals to trend-savvy consumers and beauty bloggers. Using natural ingredients like coconut, shea butter, and olive oil, these natural skincare products avoid harmful and toxic ingredients. Distribution channels include departmental stores, hypermarkets, and retail pharmacies, supported by a growing online presence and internet penetration.
Market Scope |
|
Report Coverage |
Details |
Page number |
171 |
Base year |
2023 |
Historic period |
2018 - 2022 |
Forecast period |
2024-2028 |
Growth momentum & CAGR |
Accelerate at a CAGR of 39.04% |
Market growth 2024-2028 |
USD 10.63 billion |
Market structure |
Fragmented |
YoY growth 2023-2024(%) |
29.04 |
Regional analysis |
North America, Europe, APAC, South America, and Middle East and Africa |
Performing market contribution |
North America at 41% |
Key countries |
US, Germany, China, Canada, and UK |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
Blueberries Medical Corp, Cannuka LLC, CBD For Life, De La Beuh, Earthly Body Inc., Endoca BV, Herbivore Botanicals, Imbue Botanicals LLC, Isodiol International Inc., Josie Maran Cosmetics LLC, Joy Organics LLC, Kana Skincare, LOreal SA, MALIN GOETZ, Manuka Pharm, Medical Marijuana Inc., The CBD Skincare Co, The Estee Lauder Companies Inc., Unilever PLC, and Vertly LLC |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for market forecast period |
Customization purview |
If our market report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this market research report to meet your requirements.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Source
7 Market Segmentation by Product
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Opportunity/Restraints
11 Competitive Landscape
12 Competitive Analysis
13 Appendix
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