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The childrens cosmetics market is estimated to grow at a CAGR of 6.5% between 2022 and 2027. The market size is forecasted to increase by USD 759.05 million. The growth of the market depends on several factors, including increased per capita income, new product launches, and rising dermatology conditions in children.
This childrens cosmetics market report extensively covers market segmentation by type (face products, eye products, lip products, and others), distribution channel (offline and online), and geography (Europe, North America, APAC, South America, and Middle East and Africa). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.
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The increased per capita income is notably driving market growth, although factors such as the presence of counterfeit products may impede market growth. Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
The increased per capita income is notably driving the childrens cosmetics market growth. Over the past decade, the per capita income of consumers has increased significantly. This has increased the spending power of people. As a result, consumers are spending more on products such as cosmetics for children.
These factors have boosted the demand for children's cosmetics. For instance, according to the International Monetary Fund (IMF), the global per capita income grew by 3.9% in April 2023 when compared to April 2022. In addition, consumers are spending more to purchase premium cosmetic products owing to the changes in spending habits. This will increase the demand for children's cosmetics. Therefore, the global childrens cosmetics market is expected to grow during the forecast period.
Increasing online retailing is a key trend influencing the global childrens cosmetics market growth. The growing penetration of the Internet and the high availability of smart gadgets have increased access to online shopping platforms. Retailers use these platforms to expand their geographical reach and consumer base. Online shopping provides high convenience and improved security features. These factors will boost the growth of the online childrens cosmetics market.
Many vendors that offer children's cosmetic products sell products through online e-commerce sites. For instance, Sephora has a substantial presence in online distribution channels. Other retailers include ASOS, Amazon.com, and Nykaa. Vendors offer various discounts and add product descriptions on online platforms. Manufacturers and retailers have considerable market potential in developing countries, with an increasing number of Internet users. These advantages create a lucrative distribution channel for children's cosmetics, which is expected to support market growth during the forecast period.
The presence of counterfeit products is challenging the growth of the global childrens cosmetics market growth. Several counterfeit products are available in the market. Moreover, customers may not be able to distinguish between counterfeit and original products, with the increasing sales of counterfeit products. These fake products are available at lower prices and are made of low-quality raw petrochemical materials that may contain toxins harmful to children's skin and at low production costs.
Counterfeit products damage the product and brand image of original brands, which affects the revenue and profit margins of original brands. These factors adversely affect the sales and pricing strategies of major vendors that sell children's cosmetic products. Hence, the presence of counterfeit products will negatively impact the demand for children's cosmetics, which will restrict the growth of the global market during the forecast period.
The market report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Global Childrens Cosmetics Market Customer Landscape
Vendors are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Himalaya Wellness Co. - The company offers children's cosmetic products such as baby liquid cleansers, gentle baby shampoo, and baby powder.
The research report also includes detailed analyses of the competitive landscape of the market and information about 15 market vendors, including:
Qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak.
The market share growth by the face products segment will be significant during the forecast period. Face products include moisturizers, face powders, foundations, and blushes, among others. The demand for face products is high owing to the rising concerns about children's health.
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The face products segment was valued at USD 846.46 million in 2017 and continued to grow until 2021. Moisturizers are the most common face products for children's cosmetics. The use of moisturizers helps prevent the drying of the skin, which has increased their demand. In addition, the demand for face products such as blushes and foundations is rising due to children's exposure to social media platforms such as Instagram and Snapchat. These factors are boosting the demand for face products, which, in turn, will drive the growth of this segment during the forecast period.
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Europe is estimated to contribute 38% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
The increasing number of personal care-conscious consumers drives the sales of children's cosmetics in Europe. The UK, Germany, France, Spain, Russia, and Italy are the key contributors to the childrens cosmetics market in the region. According to the European Academy of Dermatology and Venereology (EADV), dry skin is the second most common skin disease after warts among children in Europe. Hence, the adoption of children's cosmetics is expected to remain high during the forecast period. Therefore, the growing preference for online shopping and celebrity endorsements are also expected to drive the growth of the regional market.
This report forecasts the contribution of all the segments to the growth of the market. In addition, we have included the COVID-19 impact and the recovery strategies for each segment. In 2020, the personal care products sector, including children's cosmetics products, declined in terms of the number of orders and turnover. However, many consumers opted for at-home skin treatment solutions following the outbreak of COVID-19, which help mitigate the losses incurred by branded children's cosmetics products until 2021. Therefore, the demand for children's cosmetics products is expected to be high in Europe during the forecast period.
The childrens cosmetics market report forecasts market growth by revenue at global, regional, & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.
Technavio categorizes the childrens cosmetics market as a part of the global personal products market within the global household and personal products market. The parent market, the global personal products market, covers products and companies engaged in R&D and production of personal and beauty care products, including cosmetics and perfumes. Technavio calculates the global household and personal products market size based on the combined revenue generated by manufacturers of these products. Our market research report has extensively covered external factors influencing the parent market growth during the forecast period.
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Childrens Cosmetics Market Scope |
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Report Coverage |
Details |
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Page number |
151 |
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Base year |
2022 |
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Historic period |
2017-2021 |
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Forecast period |
2023-2027 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 6.5% |
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Market growth 2023-2027 |
USD 759.05 million |
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Market structure |
Fragmented |
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YoY growth 2022-2023(%) |
5.25 |
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Regional analysis |
Europe, North America, APAC, South America, and Middle East and Africa |
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Performing market contribution |
Europe at 38% |
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Key countries |
US, China, Germany, France, and UK |
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Competitive landscape |
Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks |
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Key companies profiled |
Coty Inc., EF Nash Ltd., Emmbros Overseas Lifestyle India Pvt. Ltd., Farlin Corp., FOSHAN AKIACO COSMETIC Co. Ltd., Himalaya Wellness Co., JINI MINI kids boutique, Johnson and Johnson Services Inc., Klee Naturals and Lucky Luna LLC, Laboratoire ALLISTERE SAS, Labotarios Natuaromatic, LOreal SA, PETITE N PRETTY LLC, Sebapharma GmbH and Co. KG, Shiseido Co. Ltd., SIXL Enterprises Ltd., The Green People Co. Ltd., Townley Inc., Weleda Group, and The Clorox Co. |
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Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period. |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this market research report to meet your requirements.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Type
7 Market Segmentation by Distribution Channel
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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