Overview of the passenger vehicle market in China
Technavio’s market research analyst predicts the passenger vehicle market in China to grow at a CAGR of more than 5% by 2020. China is one of the fastest-growing auto industries and accounts for a major presence of original equipment manufacturers (OEMs) across the globe. Passenger cars are a key segment of the Chinese automotive industry, constituting more than 80% of the total automotive industry. Factors such as increasing disposable income, rapid urbanization, demand for new cars from lower tier cities, and low vehicle costs are driving the growth of passenger vehicles in China. The market is also expected to witness rapid sales of electric and hybrid cars during the forecast period due to the reduced cost of batteries used in these vehicles.
Owing to the presence of a well-established e-commerce chain and the growing preference for buying merchandise through online platforms, several automotive manufacturers are making their products available online. With more people willing to buy cars online, the OEMs and dealers are selling new cars online through various e-business platforms such as Alibaba, Autobytel, and AutoNation. Automotive OEMs in China are expected to focus on the online retail channels in the coming years as these channels will help the OEMs to maintain a direct relationship with buyers.
Segmentation by propulsion type and analysis of the passenger vehicle market in China
- Internal combustion engine (ICE)
- Electric and hybrid
By 2020, the electric and hybrid vehicle segment will be the fastest growing segment of the market and is expected to grow at a CAGR of more than 23%. The sales of electric and hybrid vehicles will increase significantly owing to government-sponsored cash subsidies, the expansion of EV infrastructure development, and declining prices of vehicle batteries. Factors such as stringent emission norms, fluctuating fuel prices, and the growing demand from customers for eco-friendly transportation are expected to drive the growth of this segment during the forecast period.
Segmentation by vehicle type and analysis of the passenger vehicle market in China
- Sedan and small cars
- SUV and crossover
- MPV
- Luxury Cars
The sedans and small cars segment dominated the passenger vehicle market in China in 2015 and occupied around 52% of the overall market share. Much of this segment’s growth can be attributed to economic slowdown ad government-sponsored subsidies for these vehicles. Rising demand for sedans in Tier three, four, and five cities and the introduction of small cars at low prices will contribute to the growth of this segment in the coming years.
Competitive landscape and key vendors
This market is extremely fragmented with the presence of many foreign and domestic players. It is primarily dominated by key players who collectively account for more than 62% of the total market share. Being the biggest market for passenger cars, several global OEMs are entering the Chinese market owing to the high market demand. Moreover, the regional players are offering products at low prices to acquire more market shares and to increase their profit margins.
The leading vendors in the market are -
- BAIC
- Dongfeng Motor
- FAW
- Geely
- SAIC
Other prominent vendors in the passenger vehicle market in China are Brilliance Auto, BYD Auto, Chery, GAC (Guangzhou Automobile Corp.), GM China, Great Wall, and Volkswagen China.
Key questions answered in the report include
- What will the market size and the growth rate be in 2020?
- What are the key factors driving the passenger vehicle market in China?
- What are the key market trends impacting the growth of the passenger vehicle market in China?
- What are the challenges to market growth?
- Who are the key vendors in the passenger vehicle market in China?
- What are the market opportunities and threats faced by the vendors in the passenger vehicle market in China?
- Trending factors influencing the market shares of China.
- What are the key outcomes of the five forces analysis of the passenger vehicle market in China?
Technavio also offers customization on reports based on specific client requirement.
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